Big Data Big Knowledge?



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EBPI Epidemiology, Biostatistics and Prevention Institute Big Data Big Knowledge? Torsten Hothorn 2015-03-06

The end of theory The End of Theory: The Data Deluge Makes the Scientific Method Obsolete (Chris Anderson, Wired Magazine 16.07) Petabytes allow us to say: Correlation is enough. University of Zurich, EBPI 2015-03-06 Big Data Big Knowledge? Page 2

Big data science Big data Data science Predictive modelling Business intelligence Machine learning (parts of) Artificial intelligence; neural networks (parts of) Pattern recognition Knowledge discovery in data (KDD)... University of Zurich, EBPI 2015-03-06 Big Data Big Knowledge? Page 3

Big data science Big data revolution Data science Predictive modelling Business intelligence Machine learning (parts of) Artificial intelligence; neural networks (parts of) Pattern recognition Knowledge discovery in data (KDD)... University of Zurich, EBPI 2015-03-06 Big Data Big Knowledge? Page 4

Big data in journal titles Number of papers 0 50 100 150 200 250 300 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Year published (Source: Web of Science) University of Zurich, EBPI 2015-03-06 Big Data Big Knowledge? Page 5

Big data science Big data revolution Data science Predictive modelling Business intelligence Machine learning (parts of) Artificial intelligence; neural networks (parts of) Pattern recognition Knowledge discovery in data (KDD)... University of Zurich, EBPI 2015-03-06 Big Data Big Knowledge? Page 6

But what about... Statistics? Interestingly, Andersons article starts with the famous quote of George Box All models are wrong, but some are useful. Anderson uses 8 times the term statistic* in his 1336 words long article. So, what is the connection between big data etc. and statistics now and what is the future of statistics? Whoever wishes to foresee the future must consult the past. (Machiavelli) University of Zurich, EBPI 2015-03-06 Big Data Big Knowledge? Page 7

Statistics Statistics is the science (the art?) of collecting, analysing, interpreting and communicating data. The word statistics refers to state statisticum (lat) regarding the state statista (ital) statesman, politician So, originally (and, to a large extend, still today), statistics is concerned with data describing the population, economy, administration etc. of a state. This is where the bean counter connotation comes from. University of Zurich, EBPI 2015-03-06 Big Data Big Knowledge? Page 8

Statistics in academia Scientists (working empirically) have a hypothesis/theory and thus a (probabilistic) model an experiment and thus data Statistical methods use the data to estimate free parameters in the model assess their uncertainty and provide means to falsify a theory and/or to formulate a better theory Estimation is performed by either optimisation (frequentists, this talk) or integration (Bayesians, not really today). University of Zurich, EBPI 2015-03-06 Big Data Big Knowledge? Page 9

Models for conditional distributions As an example, suppose a theory states that one or more explanatory variables X affect the distribution of a (so-called response ) variable Y. We are interested if and how the conditional distribution of Y given X = x (Y X = x) P Y X =x depends on x through a function f (x): ξ(y X = x) = f (x) := arg min E } {{ } Y,X ρ(y, f (X )) f statistical model } {{ } minimisation problem University of Zurich, EBPI 2015-03-06 Big Data Big Knowledge? Page 10

Statistical decision theory Abraham Wald (1902-1950) established statistical decision theory; in a nutshell, a statistical model is defined by the minimal expected loss E Y,X (ρ(y, f (X ))). Statistical decision theory is the common foundation of statistics, machine learning, neural networks, pattern recognition, KDD, etc. But the language is different in comput[er,ational] science and statistics. University of Zurich, EBPI 2015-03-06 Big Data Big Knowledge? Page 11

Same thing, different name Machine learning supervised learning Statistics regression ξ(y X = x) = f (x) target variable response variable Y attribute, feature explanatory variable, covariate X hypothesis model, regression function f University of Zurich, EBPI 2015-03-06 Big Data Big Knowledge? Page 12

Same thing, different name instances, examples samples, observations, realisations (Y i, X i ) P (Y,X ), i = 1,..., n learning estimation, fitting ˆf = arg min f n ρ(y i, f (X i )) + λpen(f ) i=1 classification prediction ˆf (x) generalisation error risk E Y,X ρ(y, ˆf (X )) University of Zurich, EBPI 2015-03-06 Big Data Big Knowledge? Page 13

So, what s the difference? ρ (and thus ξ, the optimisation problem and optimiser) is often different causing much confusion. For binary Y, the loss ρ is hinge loss, exponential loss log-density binomial distribution monotone non monotone Loss 0 1 2 3 4 5 6 ρ 0 1 ρ SVM ρ exp ρ log lik Loss 0 1 2 3 4 5 6 ρ 0 1 ρ L2 ρ L1 3 2 1 0 1 2 3 3 2 1 0 1 2 3 (2y 1)f (2y 1)f University of Zurich, EBPI 2015-03-06 Big Data Big Knowledge? Page 14

So, what s the difference? Traditionally, machine learners are more interested in black box classification, i.e. ˆf (x) or even only Ŷ. Statisticians focus on interpretation, i.e., look at ˆf (x) = x ˆβ (linear model) or ˆf (x) = J f j (x) j=1 (additive model) Have a strong background in optimisation. Have a strong background in modelling. University of Zurich, EBPI 2015-03-06 Big Data Big Knowledge? Page 15

Some history The median regression model ρ(y, f (X )) = Y f (X ) f (x) = Median(Y X = x) was suggested by Boscovic and Laplace in the late 18th century. The optimisation problem ˆf = arg min f n i=1 Y i f (X i ) is (was?) hard to solve. University of Zurich, EBPI 2015-03-06 Big Data Big Knowledge? Page 16

Some history The mean regression model ρ(y, f (X )) = Y f (X ) 2 f (x) = E(Y X = x). was suggested only a little later by Legendre and Gauß. Why? Because ˆf = arg min f n i=1 Y i f (X i ) 2 was relatively easy to compute with f (x) = x β. University of Zurich, EBPI 2015-03-06 Big Data Big Knowledge? Page 17

Some history Carl-Friedrich Gauß (1777-1855), the great-grandfather of statistics, replaced a not-so-nice loss function with a nice one and suggested a fast optimisation algorithm (Gaussian elimination). So he was actually a machine learner! We see this pattern over and over again. University of Zurich, EBPI 2015-03-06 Big Data Big Knowledge? Page 18

Same model, different optimiser Machine learning Statistics artificially neural networks additive/nonlinear logistic regression support vector machines generalised mixed/additive models boosting generalised additive models decision trees regression trees random forests random forests random forests? University of Zurich, EBPI 2015-03-06 Big Data Big Knowledge? Page 19

Working together (cited 5189 times) Talking to each other really helps. University of Zurich, EBPI 2015-03-06 Big Data Big Knowledge? Page 20

What s different in big data? Doug Laney (2001), a META Group/Gartner (!) employee: Big data is high volume, high velocity, and/or high variety information assets that require new forms of processing to enable enhanced decision making, insight discovery and process optimisation. Wikipedia has Big data uses inductive statistics and concepts from nonlinear system identification to infer laws (regressions, nonlinear relationships, and causal effects) from large data sets to reveal relationships, dependencies, and to perform predictions of outcomes and behaviours. In other words: Statistics for (large) data sets from multiple unplanned retrospective observational studies / sources. University of Zurich, EBPI 2015-03-06 Big Data Big Knowledge? Page 21

Not much! One of the most shattering examples of re-selling existing statistical technology under a new name is A/B testing. (Source: smashingmagazine.com) University of Zurich, EBPI 2015-03-06 Big Data Big Knowledge? Page 22

Not much! This is a permutation test, most of the time applied incorrectly. And with big data, the test will always be significant anyways. University of Zurich, EBPI 2015-03-06 Big Data Big Knowledge? Page 23

What s the technical challenge? Problem: RAM too small for data; can t load all the data to compute something. This has been the rule with all data over the last 300 years, not the exception. Solution: (Finite) sampling and assessment of variability: go back to STA101. Good news for statisticians: you can bootstrap from the true instead of the empirical distribution. University of Zurich, EBPI 2015-03-06 Big Data Big Knowledge? Page 24

Bias & missings are much bigger problems Y X 1 X 2 1 2 3 observed Observations i n Variables University of Zurich, EBPI 2015-03-06 Big Data Big Knowledge? Page 25

Opportunities We may have enough data to model the whole conditional distribution P Y X =x and not just some real-valued functional ξ(p Y X =x ) like the mean, for example by conditional transformation models (Hothorn, Kneib, Bühlmann, 2014). This allows probabilistic forecasts (Gneiting & Katzfuss, 2014). Funny: In biometry, Kaplan-Meier estimates and (to a certain extend) the Cox model for survival times always looked at the whole conditional distribution! University of Zurich, EBPI 2015-03-06 Big Data Big Knowledge? Page 26

Opportunities Big data instead of meta-analysis: The PRO-ACT data base has time-course information of more than 8500 ALS patients from multiple clinical trials. Use this pooled data to model ALS disease progression (Hothorn & Jung, 2014) instead of somehow merging multiple analyses. Merge different data sources (police records, road information systems, weather records, satellite images, browsing surveys) to model spatial and temporal distribution of wildlife-vehicle collisions (Hothorn et al, 2012). University of Zurich, EBPI 2015-03-06 Big Data Big Knowledge? Page 27

Can we learn something? Statisticians are rather hesitant to new models and techniques because partially educated and employed for policing science (sample size? power? analysis plan? significance?). In the 1990ies, statisticians lost track of microbiology; now there is bioinformatics. However, it seems statisticians are still needed. Think (lack of) reproducibility (Lancet Jan 11 series Increasing value, reducing waste ; Hothorn & Leisch, 2011). Is p <.05 necessary and sufficient for reproducibility? Statistics needs better marketing. The trademark of my own field, biometry, was hijacked by people scanning fingerprints and irises. University of Zurich, EBPI 2015-03-06 Big Data Big Knowledge? Page 28

References Hothorn & Leisch (2011) http://dx.doi.org/10.1093/bib/bbq084 Hothorn, Brandl & Müller (2012) http://dx.doi.org/10.1371/journal.pone.0029510 Gneiting & Katzfuss (2014) http://dx.doi.org/10.1146/ annurev-statistics-062713-085831 Hothorn & Jung (2014) http://dx.doi.org/10.3109/21678421.2014.893361 Hothorn, Kneib & Bühlmann (2014) http://dx.doi.org/10.1111/rssb.12017 University of Zurich, EBPI 2015-03-06 Big Data Big Knowledge? Page 29