OPUCE Project: Paving the way to the Future Internet Speaker: Alberto León, alm@tid.es OPUCE Coordinator Date: September 2009 1
02 OPUCE Motivation User-centric, empower the users Bye Dad, Bye Mum I don t know what we did wrong 2
03 OPUCE: State of the Art Users behaviour changed by UGC explosion Self/Fast service creation, Telco 2.0 (IEEE ComSoc) ServiceCreationinterfaces (e.g. Yahoo! Pipes) Service APIs/SDKs (e.g. BT 21st century) Personal view of the web, Person of the Year: You (2006, Time) User-centric/social community Services, peer-to-peer, web 2.0 paradigms. User Generated Content (UGC) sharing and related Services for End-Users (e.g. YouTube, Flickr) The Year of the Widget (2007, Newsweek) Web vs User Interfaces (e.g. Opera framework) 3
06 OPUCE Objectives End-user satisfaction User profile evolves ( prosumers ). Global Telco + Internet services demand. Enrich User expierience (UX) Users become fans. Convergence towards Telco 2.0 Consolidate Telco + Internet model. Cost reduction & new incomes/revenues. SMEs. Positioning Face strong non Telco competition. Low cost communication services. End-user fidelization (reduce churn). 4
04 OPUCE: State of the Art Large share of on-line users and services Illustration by David Simonds 5
05 OPUCE Open Platform for User-Centric Services Creation & Execution FP6 OPUCE (IP, 10M euros, 30 Months, +46 projects): www.opuce.eu OPUCE will provide an Open environment to enable users for easy Service Creation and deployment in heterogeneous environments and ambiances, allowing services to be accessed in a seamless way by a multitude of devices connected via different access networks. End User Involvement New Business Models, Actors and Roles Open Source Easy Creation & Deployment Customized Services Multiple Devices Dynamic Services Discovery & Notification Service Adaptation to Market and Customers Needs Unified Infrastructure Security, QoS and Billing Heterogeneous Networks Different Ambiances 6
07 OPUCE Who is who? Business Advisory Committee (BAC): high level managers from business units Strategic Plans for coming years Service Operators NGN Broadband IP networks SERVICES OPUCE OPUCE SERVICES Platform Telco vendors USERS 7
08 OPUCE Work Breakdown Structure 8
09 OPUCE Project Management 9
10 OPUCE Innovation Mantras Evolve User Generated Contents (UGC) to User Generated Services (UGS) do it yourself, we give you the tools and freedom and you will not need any programming skills. 10
11 OPUCE Results Full service lifecycle as standard input 11
12 OPUCE Results Frameworks & tools developed Create Services Manage, Share, Notify & Subscribe 3rd Parties Consume & enjoy Services 12
13 OPUCE Results End-user tools developed Portal (1/mob & 2/web), Services Editors (3/mob & 4/web) and Base Services Editor (5) 1 2 3 4 5 13
14 OPUCE Results Base Services Base Services: building blocks that represents different functionalities. Any service with an API can be exposed as Base service. They have: Actions: operations that can be made (green arrow). Events: they will take place once action is trigered (red arrow). Properties: configuration parameters, introduced as results of the actions (right clic) 14
15 OPUCE Results UX real End-user tests 15
16 OPUCE Results New Business & Revenue Models Walled garden Pay services IT pressure Open Free services Web 2.0 i.e. +ARPU, pay per use, revenue sharings, services incubators, prestige, ads.. 16
17 OPUCE Results Press releases 17
18 OPUCE Results Stands at ICT 08 ICT 2008 OPUCE was been selected among a lot of projects to be showed during the ICT 2008 exhibition at Lyon. OPUCE will have a booth during the whole duration of the event. 18
19 OPUCE Results Winter School at UVA Academia awareness: +200 attendants 19 19
20 OPUCE Results Blog and Website The blog and the web page have been continuously updated with the more relevant information and news of the Project. ICT event Uva training event Views Viewed pages Pages per visit Reboot average Average time in the site Average of new visitis 20
21 OPUCE Results Telecom I+D awards Telecom I+D 2007 Madrid and 2008. Bilbao, Spain Three awards achieved!!! 21
22 OPUCE Results UGS International Workshop UGS Workshop. UPM, Madrid, Spain 25-26 of June Presentations from other EU-Projects, business, marketing and Innovation representatives (France Telecom, Vodafone, NEC Japan, Microsoft, etc), EU representatives and Spanish National public administration representatives. Key notes speeches: Agustin Núñez (TEF), Gonzalo León (UPM) and Manuel Lorenzo (Ericsson). Speakers were Vodafone Betavine, NEC Japan, Orange Marketing, Microsoft France/PopFly and Telefónica España (WIMS 2.0 & Open Movilforum). All the TSOA cluster projects were present in the event. ETSI STF342 on "Personalization and User Profile Management Standardization" has published the outcomes of its analysis on the survey performed during last TSOA meeting in Madrid. http://portal.etsi.org/stfs/stf_homepages/stf342/survey_questions2professionals_public.pdf. 22
23 OPUCE Results UGS International Workshop Workshop Managers Sponsors Other supporters Technical Sponsors 23
24 OPUCE Results Publications: white papers 9, tech. Contrib. 8, Books 2, Papers 22, Internacional conferences 17, press releases 24
25 OPUCE Results estrategies special issue for ICT 08 (distributed to all delegates) 25
26 OPUCE Results Liaisons EU-TSOA group EU-TSOA" is a framework to exchange information. Participant projects are: SPICE, OPUCE, LOMS, MAGNET, SMS and PLASTIC. The purpose of this group is to mutually share the knowledge from the different projects and the lessons learned. 26
27 OPUCE Results Contributions to standards Summary: Key players: Telefónica I+D, HUA, ALU, NEC, TIL Big effort to disseminate project results and roadmap targeting OMA ARCH group (not only OSPE). Presence at OMA Prague-jun08, Chicago-aug08, Osaka-oct08, Cancun-dec08 & Macau-feb09 meetings. OMA OSPE: 6 contributions, based on WP3 results (Life Cycle Management, Service Level Tracing). OSPE arch. design closed, technical specs. moved to TMF Impact: Influence on Life Cycle Management at OMA and TMF level. 27
28 OPUCE Results Pilots used for Exploitation activities with BUs Telecom Italia mykit PTI Salinas Pilot Telefónica Open Movilforum 28
29 OPUCE Impact Conclusions Tools: OPUCE delivered tools that empowers the end-users to create tailored Internet and Telco customized mash-up Services. OPUCE = Telco + Web 2.0 = Telco 2.0 Services area Impact: Paving the way to the Future Internet, and the Internet of Services. High impact on a wide variety of user communities, being one of the first solutions that enables real and advanced convergence & mashups within the Telco & Internet Service worlds. End users empowered, UX enriched & churn reduced. Applied research impact will increase network traffic through exponential services growth based in an innovative & integrated services offer, tailored to on demand, customized and real time user and open, global market needs. New incomes. Awareness and excellence on dissemination and exploitation Pilots to foster new business models with potential exponential innovative & integrated services growth offer, and promoting users satisfaction increase. Customized, real time services tailored to user & market needs Future Research lines: Cloud Services, mobile + fix + IPTV, internet & multimedia, full multi-access. Runtime workload management, Multimodal access/adaptation, Service roaming/handover, Semantics, etc 29
30 OPUCE Impact: UGS on FP7 1.2, Call 5 and Future Internet of Services work!!! Source: C. Schroth, T. Janner, Web 2.0 and SOA: Converging Concepts enabling the Internet of Services, IEEE IT Professional Magazine, Vol.9, No. 3 30
31 OPUCE Impact: Future Internet Superusers A multitude of connected ICT services, which are offered, bought, sold, used, repurposed, and composed by a worldwide network of service providers, consumers, aggregators, and brokers - resulting in - a new way of offering, using, and organising ICT supported functionality Number of Web services found by SEEKDA crawler during the past 25 months Adapted echallenges 2008, from Stockholm SAP Research, 2008, and SEEKDA, 2008 31
30 OPUCE A big TEAM for a big challenge 32
2008 Telefónica Investigación y Desarrollo, S.A. Unipersonal
01 FP7: Proposals Evaluation Criteria Min. = 3; threshold = 10 ; Max.= 15. If equal, budget prioritizes REAL IMPACT: +EC initiatives support like FIA, +clusters/wgs, +OSS, +standards, +Dissemination Plan, +early prototypes & pilots, +Exploitation Plan and Business Model 34
01 OPUCE Base Services Initial base services: Communications Voice, videoconference, SMS/MMS/IM, Text2Speech, Context Presence, localization, agenda. APIs web 2.0 Google Maps, Youtube, Flickr, Blogs 3rd party services Email Feeds RSS (tiempo, noticias, etc) Servicios de traducción Páginas amarillas, etc. 35
01 OPUCE Impact Conclusions Plataform as a Service (PaaS), plugin on operator networks - Services run on the operator network, controlling each service AAA. - Base services are a safe mechanism to grant the right use of APIs (net protection). - New business model: open to third party service providers. Tools for service creation witn no need of programming skills - Service editors allow Telco+Internet mashups creation, in a intuitive way. - Porting Internet mashups concept to Telco world, achieving real convergence. Event oriented Telco+Internet services - Services trigers user, terminal, networks,context, timers generated events, etc - Event based creation model allows Telco interactions combining Web & Telco capacities (calls, SMS, etc.) Execution engine - OPUCE provides a complete execution engine, based on services orchestrator (BPEL), including full services lifecycle management by the end-users. - Execution engine also provides to platform operator useful information, like most used APIs, most succesful services from operator catalog, third parties catalog or the ones created by end-users, etc. 36 36
01 OPUCE Results Service Simulation The goal of the simulation is to support service designers in the validation of the logic defined Allows to simulate a service composition in the Web Editor without deploying on the Execution Environment The simulation is managed locally to the Simulation module: the process doesn t interact with any real Base Service The simulation resolves $me with the context of the user executing the service REST interfaces enable future extensions access from different clients integration with a test environment 37