Gartner It Financial, Procurement & asset Management Summit 2014

Gartner It Financial, Procurement & asset Management Summit 2014 17 18 September London, UK gartnerevent.com/eu/itam Driving Business Outcomes: Control Costs, Mitigate Risks and Sustain Innovation KEY BENEFITS Gain insight on licensing BYOD, cloud, mobile and big data Explore best practices to manage and optimize IT spending Get hands-on negotiating skills and vendor specifi c advice Learn to elevate your vendor management program to a strategic practice Save 300 Register by 18 July 2014 by visiting gartnerevent.com/eu/itam Visit gartnerevent.com/eu/itam or call +44 20 8879 2430 1

Driving Business Outcomes: Control Costs, Mitigate Risks and Sustain Innovation As the digital universe expands, CIOs and business leaders want (and expect) rapid solutions to developing new business strategies and initiatives. This need for speed means that more organizations must learn to turn these digital threats into opportunities. Join us at the Gartner IT Financial, Procurement & Asset Management Summit 2014, 17 18 September in London, UK and learn how to modernize processes, techniques and tactics to improve your role as an integral part of the business. Find the essential tools and strategies you need to successfully transform processes and manage disruptive technologies to your organization s advantage. Get invaluable how-to guides on analyzing, negotiating and managing the right licenses, latest contract clauses and cost uncertainties of the digital world, specifically the convergence of mobile, social, cloud, big data and BYOD. Learn to better align IT investment and meet business demands all while remaining within budget! Excellent event! It covered not just the technical details but also in-depth data points around financial, vendor and IT asset management. Rajiv Nandwani, IT, Tata Communications Stewart Buchanan at the 2013 Summit Contract Negotiation Clinic

Four tracks to transform processes and drive business outcomes A Financial Management: Cutting IT Costs and Growing Digital Business IT organizations with aggressive savings targets risk losing control over innovation and technology spending to business leaders who have budget concerns. This track shows that you can cut IT costs but still grow your digital business initiatives. B IT C IT D IT Hot topics: Cost control, optimization and reduction IT financial management and dashboard tools Peer networking on cost savings, budgeting and forecasting best practices Asset Management: Enabling Business Success IT asset management (ITAM) focuses on the effective management of IT asset life cycles with accurate information about the costs and risks associated with decision making. Discover how best-in-class ITAM allows organizations to understand where assets add value and where they contribute to costs. Hot topics: Software asset and audit management processes and techniques Manage IT assets to mitigate risks Peer networking to discuss maturing ITAM/SAM processes and capabilities Procurement: Driving Business Outcomes With Innovative Procurement Strategies IT buyers are pressured by the changing and conflicting vendor pricing, licensing and financing models. Learn how to negotiate through this maze to mitigate the impact of ongoing costs and anticipate the hidden transitional costs that come with change. Hot topics: New vendor pricing models (e.g., cloud, SaaS, etc) Negotiating software maintenance and support contracts Peer networking on negotiating SaaS and cloud contracts and software terms and conditions Vendor Management: Raising the Bar on Vendor Efficiency and Effectiveness Organizations that master IT vendor management as a competency will be well positioned to predict changes in demand and optimize supplier engagement. In this track, we focus on practical tools, processes and examples for a well-integrated approach to IT vendor management. Hot topics: Discipline, politics and governance of vendor management Elevating vendor management program to a strategic practice Peer networking on managing the mega vendors and vendor management best practices, programs and capabilities Who should attend? CIOs, CFOs CTOs, IT intensive COOs and CEOs IT finance managers/directors Vendor managers/directors Contract managers/directors Procurement managers/directors IT business unit managers IT service and budget managers Global delivery and sourcing managers Chief sourcing officers, heads of sourcing Table of contents 3 The tracks 4 Agenda at a glance 5 Keynote sessions 6 Meet the analysts 7 Solutions showcase 8 How to register Visit gartnerevent.com/eu/itam or call +44 20 8879 2430 3

Agenda at a Glance Wednesday 17 September 2014 07:30 19:45 Registration 08:00 08:45 Tutorial: How Procurement and Sourcing Organizations Should Prepare to Support the Digital Economy Ruby Jivan Tutorial: Software Asset Management: 09:00 10:15 Summit Chair Welcome and Gartner Keynote: Driving Business Outcomes Jo Ann Rosenberger 10:15 11:00 Guest Keynote: Driving Your Business to a New Level Kevin Gaskell, Serial Entrepreneur, Chief Executive Fairline Boats Limited 11:00 11:30 Refreshment Break in the Solution Showcase TRACK A TRACK B TRACK C TRACK D Financial Management: Cut IT Costs and Watch Digital Business Grow IT Asset Management: Enable Business Success IT Procurement: Drive Business Outcomes with Innovative Procurement Strategies IT Vendor Management: Raising the Bar on Vendor Efficiency and Effectiveness 11:30 12:15 Defining, Building and Costing Business Value in I&O Jeffrey Brooks Managing Mobile Devices in the Enterprise Rob Smith How Does Digitalization Improve Your Sourcing and Procurement Opportunities? Frank Ridder Vendor Intelligence: Applying Analytics to Mitigate Risk and Enhance Performance Gayla Sullivan 12:15 13:30 Lunch in the Solution Showcase 13:30 14:00 Solution Provider Sessions 14:15 14:45 To the Point: How Bad Metrics Caused the Zombie Apocalypse Jeffrey Brooks To the Point: BYOD vs. CYOD Rob Smith To the Point: Succeed With Sourcing at the Intersection of the Nexus of Forces Frank Ridder To the Point: The Discipline of VM Now It's Urgent! Linda Cohen 15:00 15:30 Solution Provider Sessions 15:30 16:00 Refreshment Break in the Solution Showcase 16:00 16:45 Case Study Software License Optimization and Entitlement Tracking is Coming of Age Quickly! Patricia Adams Negotiating and Managing the New Guard Amazon, Apple, Workday, and Google Gayla Sullivan How To Assess and Manage Cloud Vendor Risk Linda Cohen 17:00 17:45 Optimizing the Level of Spending in IT Sanil Solanki Case Study Avoiding Risk When Contracting for Cloud Services Frank Ridder The Guide to Building a Successful Vendor Management Program Chris Ambrose 17:45 19:45 Networking Reception in the Solution Showcase Thursday 18 September 2014 07:30 16:30 Registration 08:00 08:45 The 2014 Peer Exchange Please refer to Events Navigator via the website for a full list of discussion topics 09:00 09:30 To the Point: Better, Faster, Cheaper IT Jeffrey Brooks 09:45 10:15 Solution Provider Sessions 10:15 10:45 Refreshment Break in the Solution Showcase To the Point: Desktop As A Service A New Route to BYOD? Nathan Hill To the Point: Negotiating With the Mega Vendors IBM, Microsoft, Oracle, and SAP Roberto Sacco To the Point: Managing Vendor Risks to Avoid Regulatory, Compliance, and Performance Issues Chris Ambrose 10:45 11:30 Five Techniques to Defend the IT Budget and Demonstrate Value from IT Sanil Solanki Beyond SAM Tools Stewart Buchanan Case Study Managing the Mega Vendors: IBM, Microsoft, Oracle, and SAP Gayla Sullivan 11:45 12:15 To the Point: Critical Capabilities of I&O Business Value Dashboard Tools Jeffrey Brooks To the Point: Avoid Licensing Pitfalls When Adopting Virtual Desktops Nathan Hill To the Point: The Six Futures of Sourcing and Procurement Frank Ridder To the Point: IT Vendor Classification for More Focused and Effective Management Linda Cohen 12:15 13:30 Lunch in the Solution Showcase 13:30 14:15 IT Financial Management Tools Stewart Buchanan Using A Virtual Team for Effective ITAM Victoria Barber Getting More Miles Out of Your Microsoft Spending Dolores Ianni Case Study 14:30 15:00 To the Point: How Much Should I Spend on IT? Sanil Solanki To the Point: Building Resiliency into Your IT Asset Management Strategy of the Future Patricia Adams To the Point: Using Analytics to Deliver Higher Procurement and Sourcing Savings Ruby Jivan To the Point: The Politics and Governance of VM Linda Cohen 15:00 15:30 Refreshment Break in the Solution Showcase 15:30 16:30 Gartner Closing Keynote: Next Steps: What To Do Monday Morning Jo Ann Rosenberger 4 Gartner IT Financial, Procurement & Asset Management Summit 2014

At the Summit, please refer to the agenda in the event guide provided, for the most up to date session and location information Keynote Sessions Gartner Keynotes The Foundation for Effective IT Controls Victoria Barber Workshops Workshops and Contract Negotiation Clinics 11:15 12:45 Workshop: Evaluating and Maturing Your IT Vendor Management Capabilities Linda Cohen 13:30 14:45 Microsoft Negotiation Clinic: Yes, You Can Negotiate with Microsoft Dolores Ianni 16:00 17:00 Oracle Negotiation Clinic Roberto Sacco Roundtables Analyst-User Roundtables 11:30 12:30 Roundtable: Microsoft Cloud Contracting Terms and Conditions to Protect Your Microsoft Cloud Investments Dolores Ianni 13:30 14:45 Roundtable: Considering Third Party M&S for Oracle and SAP ERP Roberto Sacco 16:00 17:00 Roundtable: Is Your MDM/EMM Meeting Your Requirements? Rob Smith Summit Chair Welcome and Gartner Keynote: Driving Business Outcomes The uncertainties and challenges surrounding the digital universe and Nexus of Forces disruptive technologies such as mobile, social and cloud require new focus. IT procurement, financial, vendor and ITAM processes, programs and disciplines must be transformed. Explore ways to view and use these digital changes and challenges as a new set of opportunities. Use them to prove the impact and value that you and your departments roles and responsibilities bring to control costs and mitigate risks in support of IT and business initiatives. Gartner Closing Keynote: Next Steps: What to do Monday Morning Over the course of two days and four in-depth tracks with instructional, hands-on and interactive sessions, you will have learned and discussed the optimal approaches to transform your departments roles and processes to prepare for the digital future. Hear from a panel of Gartner analysts about the best practices, tactical and strategic next steps that should be taken to support your stakeholders and successfully drive business outcomes in relation to these digital changes. JoAnn Rosenburger 09:00 10:30 Advanced Audit Management Workshop: Defending the Enterprise in the Age of Digital Business Victoria Barber 10:45 11:45 IBM Negotiation Clinic: IBM-ize Your Processes to Optimize Your Deals Jo Ann Rosenberger 11:45 12:45 SAP Negotiation Clinic Roberto Sacco 13:15 14:15 SaaS Negotiation Clinic Gayla Sullivan 10:30 11:30 Roundtable: Enhancing Sourcing Demand Management to Meet Stakeholder Expectations Ruby Jivan 11:45 12:45 Roundtable: How Mature is Your ITAM Program? Stewart Buchanan 13:15 14:15 Roundtable: ITAM Tools Selection Patricia Adams Guest Keynote Driving Your Business to a New Level Achieving a new level of performance in a challenging environment requires leadership and the application of skills and processes necessary to focus effort whilst enabling creativity. The successful leaders of tomorrow will be those most able to encourage commitment, define and implement an inclusive strategy and enjoy the astonishing benefits of an aligned team. Kevin will explain with practical take-aways and examples, how he has led, and you can learn to lead, teams of ordinary people to achieve extraordinary success. Kevin Gaskell, Serial Entrepreneur, Chief Executive Fairline Boats Limited Agenda correct as of 12 May 2014 Visit gartnerevent.com/eu/itam or call +44 20 8879 2430 5

Meet the Analysts Patricia Adams Chris Ambrose Victoria Barber IT asset management; software license entitlement; CMBD; SAM processes and best practices; business case justification; metric development and contract maintenance tracking CIO; vendor management; IT procurement; IT management; negotiating software contracts; outsourcing; SaaS for ERP; cloud Software asset management process and policy best practices; vendor software audit management Jeffrey Brooks Assessing and improving I&O organizational maturity; increasing overall satisfaction with the IT org, IT service desk/help desk best practices, tools and metrics; strategies for selecting and implementing IT service catalog tools; business value metrics and dashboards Stewart Buchanan Licensing and negotiating with Adobe, Microsoft and more; IT procurement, chargeback and cost optimization; software asset management and virtualization licensing Linda Cohen and Distinguished Analyst Outsourcing and IT service; vendor management; cloud sourcing strategies Nathan Hill Dolores Ianni Ruby Jivan Virtualization; data center modernization and consolidation; client computing architectures; PC technologies Software contract reviews; pricing proposals; licensing and negotiation strategies for Microsoft s volume licensing programs including on premise and Office 365 offerings Outsourcing (IT and business process); sourcing models, supplier selection, contracting and vendor management; consulting and SI project implementation contracting; sourcing and procurement transformation and enablement; IT organizational design; moving from staff augmentation to managed services Frank Ridder Managing JoAnn Rosenberger Roberto Sacco Sourcing competencies: strategy, governance, risks and demand; sourcing deals: vendor evaluation, selection and contracting; sourcing evolution: Gen-Y, mediation, Nexus of Forces; soucing conflict resolution, issue management; infrastructure services: traditional, utility, cloud, trends Software licensing, pricing, negotiation checklists and compliance; primary vendor coverage is IBM mainframe and distributed software and ELAs; IT procurement, contract terms and conditions, and asset management; software audit readiness; TCO and TCA analyses for long term cost effectiveness Negotiating effective sustainable deals with entrenched software vendors; managing relationships with strategic software vendors; IT procurement, strategic sourcing, asset management, software asset management, vendor management, contracting, software compliance and financial management; negotiating with Microsoft, Oracle and SAP Rob Smith Sanil Solanki Gayla Sullivan Mobile security; mobile device management decision and deployment; mobile authentication, VPN/remote access; app containers/app wrapping; mobile enterprise strategy; information governance IT cost optimization; business value of IT; IT budgeting; competitive advantage and business transformation; optimizing the cost of digitalization Vendor management (risk, performance, relationship, contracts); establishing vendor management programs; managing megavendors; cloud/saas licensing; contract negotiation and risk/security/compliance; IT procurement, contracts and RFI/RFPs; resellers This is a great eye-opener in terms of what my organization should be focusing on in the next few years in order to sustain its competitive edge in the market. Makhabu Gxoyiya, Head: Finance ITS, Centurion 6 Gartner IT Financial, Procurement & Asset Management Summit 2014

Solution Showcase Develop a shortlist of technology providers who can meet your particular needs. We offer you exclusive access to some of the world s leading technology and service solution providers in a variety of settings. Premier sponsors Sponsorship opportunities For further information about sponsoring this event: Telephone: +44 1784 267456 Email: european.exhibits@gartner.com Snow Software is a global leader in the delivery of on-premise and cloud-based Software Asset Management solutions, including multi-platform inventory and advanced software license management technologies. Organizations ranging from small businesses to multinational corporations and governments rely on Snow technologies to manage compliance, optimize software availability and drive cost savings. www.snowsoftware.com SoftwareONE excels in helping organisations attain greater value from their IT investments through focused licensing expertise and software portfolio management services. By assisting with tool selection, data analysis, interrogating licensing metrics for multiple vendors and understanding the impact of virtualisation and cloud, SoftwareONE helps clients drive down the cost of IT, reduce financial risks, improve governance, compliance and transparency and help implement best practice processes for procuring and effectively managing the full lifecycle of assets. www.softwareone.com Platinum sponsors 1E helps IT departments fight back against unused IT, inefficiency and over-provisioning. Our solutions have saved some of the world s biggest companies tens of millions of dollars every year, helping them take proactive steps around getting their IT estate in an optimal position. Learn more at www.1e.com www.1e.com AirWatch is the largest Enterprise Mobility Management provider in the world with over 1,500 employees globally. More than 8,000 companies trust AirWatch to secure and manage their mobile enterprise. With market-leading solutions for mobile security, device, email, application and content management, we simplify enterprise mobility. www.air-watch.com Apptio is the leading independent provider of on-demand Technology Business Management (TBM) solutions for managing the business of IT. Apptio enables IT leaders to manage the cost, quality and value of IT Services and to communicate the value of IT to the business, strategically aligning the planning, budgeting and forecasting processes. www.apptio.com Since 2000 Aspera specializes in Strategic License Management (SLM), the full spectrum of Software License Management needs for large organizations. Our mission is to deliver SLM to our customers from one source: Aspera; providing unbeatably innovative, scalable and easy to handle technology as well as expert services that always have the customers processes and needs in view. www.aspera.com Certero is a leading specialist in Software Asset Management (SAM) covering People, Processes and Technology. AssetStudio V4 is a modern SAM tool with no legacy to compromise its fresh, clean and simple User Interface. Functionally second to none, covering all Platforms and Vendors Certero provides a truly world class offering. www.certero.com Concorde Solutions is a leading provider of business analytics for managing software compliance, vendor performance and spend across Hybrid IT. By delivering the ability to rationalise usage and licensing, optimize contracts and reduce cost, Core Control our SaaS SAM Platform delivers clarity and control for today s IT challenges and tomorrow s technology. www.concordesoftware.com For over 20 years companies have turned to Flexera Software as a global leader in Software Licence Optimisation, Enterprise App-Stores and Application Readiness solutions. Delivered as a comprehensive Application Usage Management suite, businesses utilising these solutions gain continuous software compliance, maximised usage and optimised value from their software estate. www.flexerasoftware.com Rimini Street is the leading independent support provider of enterprise software. Our innovative, award-winning programme enables Oracle and SAP licensees to save 50 percent in annual support fees, avoid expensive forced upgrades, and receive ultraresponsive service including support for customisations at no extra charge. www.riministreet.com VMware IT Business Management Suite provides transparency and control over the cost and quality of IT services. By providing a business context to the services IT offers, ITBM helps IT organizations shift from a technology orientation to a service broker orientation, delivering a portfolio of IT services that align with the needs of line of business stakeholders. www.vmware.com/products/itbm-suite/ Silver sponsors iquate provides unrivalled visibility of your IT estate. Our customers use iqsonar to streamline IT compliance, cope with software vendor audits and optimize licensing positioning. www.iquate.com Intelligent Licensing is a leading provider of SAP license management and optimization software, featuring the Dynamic Licensing Suite, enabling enterprises to intelligently implement SAM for SAP. www.intelligentlicensing.com Visit gartnerevent.com/eu/itam or call +44 20 8879 2430 7

Early-bird discount Gartner IT Financial, Procurement & Asset Management Summit 2014 17 18 September London, UK gartnerevent.com/eu/itam Registration 3 Easy Ways To Register Web: gartnerevent.com/eu/itam Email: emea.registration@gartner.com Telephone: +44 20 8879 2430 Pricing subject to change Early-bird price: 2,095 + UK VAT (offer ends 18 July 2014) Standard Price: 2,395 + UK VAT Public Sector Price: 1,875 + UK VAT Gartner Clients A Gartner ticket covers both days of the Summit. Contact your account manager or email emea.events@gartner.com to register using a ticket. The Gartner IT Financial, Procurement & Asset Management Summit 2014 will help you: Gain best practices in compliance, audit, procurement, IT asset tracking and vendor management Control, optimize and reduce costs Elevate vendor management to a strategic practice Get hands-on negotiating skills and vendor specific advice Jumpstart key ITAM and Procurement concepts Learn about the risks of software compliance audits and how to protect your organization Get advice on procuring software with a special focus on negotiating with the megavendors Network with your peers who are grappling with similar challenges Gain insight on licensing BYOD, cloud, mobile, big data and other investments on your planning horizon Register before 18 July 2014 and save 300 on the standard price Team attendance Gartner Events has designed an experience that will help teams of 4 or more maximize their Summit experience while on-site and long after the event concludes. Benefits Team meeting with a Gartner analyst (end-users only) Advice and support on building personalized agendas for your team Complimentary meeting space (based on team size, terms and conditions apply) Optional team meeting(s) with select executives from vendor organizations Discounts on registration rates Summit Team Discount Offers: 4 for the price of 3 7 for the price of 5 10 for the price of 7 To register a team please email EMEA. TeamSend@gartner.com or contact your Gartner Account Manager. Please note that teams must be registered at the same time and we can only guarantee availability of team benefi ts if the team is registered at least three weeks in advance of the event. 100% Money-Back Guarantee If you are not completely satisfi ed with this Gartner Summit, please notify us in writing within 15 days of the Summit and we will refund 100% of your registration fee. Media partners 2014 Gartner, Inc. and/or its affi liates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affi liates. For more information, email info@gartner.com or visit gartner.com.