Exadata Database Machine Case Study Snapshots Data Warehouse/ERP/Mixed Workloads/OLTP info@enkite.com 972.607.3751
About Accenture Enkitec Group Accenture Enkitec Group is a global systems integrator focused on the Oracle platform. We were established in 2004 with headquarters in Dallas, Texas. Recognized as an Oracle Diamond Partner, we hold various specializations and certifications pertaining to the technology stack. Among many accolades, we are proud to be recognized as a worldwide leader in Oracle Exadata implementations. Our services include: Database Administration, Engineered Systems, Big Data Management, Data Integration, Application Development, Business Intelligence, Education and Managed Services. About Our Consultants Our consultants represent a unique combination of database administration and development expertise. We have a proven track record of hiring the top technical talent throughout the world. Our consultants average 15+ years of experience in Oracle technology environments. They have been involved in over 400 Oracle Exadata implementations with zero unplanned downtime to date. We staff 15 Oracle ACE Program members; more than any other Oracle partner in the world. Our 21 bloggers and 14 authors are highly regarded in the industry. Part of Accenture Infrastructure Accenture Enkitec Group is now part of Accenture s global Infrastructure Services business. Together, we have formed a team of consultants who will focus on the design and implementation of Engineered Systems-enabled offerings such as Database Migrations, Enterprise-wide Database Transformations, Database-as-a-Service, Oracle Applications on Engineered Systems, SAP on Engineered Systems and cloud-based solutions leveraging Oracle technologies. Recent Awards: 2013 Engineered Systems Partner of the Year - UK Oracle User Group 2013 Oracle Excellence Awards in Energy and Financial Services - North America 2
TABLE OF CONTENTS Case studies are grouped by workload types and related industry. DATA WAREHOUSE Direct Marketing Direct Sales Marketing Market Research Market Research 4 5 6 7 8 ENTERPRISE RESOURCE PLANNING (ERP) Energy Products & Services Global Real Estate Management Healthcare Mortgage Origination and Processing Secure Logistics 9 10 11 12 13 14 MIXED WORKLOADS Commercial Insurance Consumer Packaged Goods Customer Loyalty Management Document Management Electronics Retailer Energy Exploration Energy Production Healthcare Insurance Telecommunications 15 16 17 18 19 20 21 22 23 24 25 ON LINE TRANSACTION PROCESSING (OLTP) Media and Entertainment 26 27 3
DATA WAREHOUSE 4
Direct Marketing This leading direct marketing agency provides the creative and targeted information clients need to hit the mark with their marketing campaigns. The company designs effective communications in a variety of media direct mail, response television, interactive marketing and coordinates each campaign. Trying to solve a capacity problem, this innovative and tech- savvy company was one of the earliest adopters of Exadata. They had run out of runway, out of space, out of CPU, out of everything. Their business needed a solution able to keep up with the demands of their growing customer requests. Our consultants delivered a prompt Exadata implementation along with data compression capabilities. Oracle Exadata (2 x ¼ rack) Business intelligence applications (implemented by Deloitte) Data warehouse Enabled more client services by improving throughput Reduced data storage costs by up to 30% A full scan of a table, even with filters, dropped from minutes to seconds Queries now return only what was asked for, with no extraneous data Reduced size of database without compromising performance by leveraging compression technology 5
Direct Sales Marketing This health and wellness company uses a direct- sales model to promote an expansive line of skin care, weight control and vitamin supplements. Their continually growing global network of independent distributors, place a high demand on the ecommerce site. System reliability and high performance are a must. The company s rapid and unpredictable growth presented a potential threat to the long- range success and stability of the company s ecommerce website. Frequently, the database hit performance limits during peak order times. IT leaders were also concerned about the lack of redundancy to avoid system outages. With future growth expectations running high, the company decided to build a future- proof platform by implementing a robust, highly available Exadata infrastructure. Oracle Exadata (1/4 rack high performance) Oracle E- Business Suite for order processing Oracle Real Application Clusters Built robust platform for processing orders and sales commissions Created a solid technology foundation for the future Resolved capacity concerns during peak order times 6
Market Research This company specializes in providing its clients with millions of online research panelists, enabling clients to interact with consumers and executives. The company also supports research study applications for ad effectiveness, brand comparison and customer satisfaction. The company had strained its legacy system to the max. Report times were unacceptable, ranging from hours to days. Exadata was the best option to handle its massive data requirements: more than 10 databases and 23TB of data. Downtime had to be limited to hours per year. Every hour of downtime equated to a loss of nearly $100,000. Oracle Exadata Database Machine (x2-8) Data Warehouse environments Oracle Warehouse Builder Oracle Forms and Reports Oracle GoldenGate Consolidation of databases onto a single platform led to significant reduction in maintenance effort One- hour ETL process now runs in 10 minutes Another business process that took 24 hours to run was reduced to two minutes Customer satisfaction has improved 7
Market Research The company provides raw demographic data for marketing databases and helps customers integrate online and offline marketing strategies. They have over 15 offices around the world. Consistent, unwavering performance for every process was a must due to the massive amounts of data managed daily. The company invested in five Exadata full racks to meet the bandwidth demands. They embarked on a massive consolidation effort. The environment was creatively segmented, sized and provisioned for top performance and ultimate utilization. Oracle Exadata v1 (2 full- racks) Oracle Exadata v2 (3 full- racks) Instance Caging Significantly improved data aggregation performance Massively consolidated servers across the enterprise Ensured consistent performance for all customers accessing the system Created a segmented environment for development and production 8
ENTERPRISE RESOURCE PLANNING (ERP) 9
Energy Products and Services Leveraging over 800 manufacturing, sales and service centers worldwide, this provider supplies customer- focused solutions that best meet the quality, productivity, and environmental requirements of the energy industry. The fast- growing energy services company was challenged to keep up with ongoing acquisitions that created a maze of disparate business and engineering applications. As a result, a decision was made to consolidate on Oracle s JD Edward applications and deploy new data warehouse and disaster recovery environment based on Oracle Exadata. Today the new Exadata- driven data warehouse serves more than 30 enterprise and divisional applications. Oracle Exadata Database Machine Oracle JD Edwards EnterpriseOne Provided trustworthy data from disparate business systems, into one data warehouse allowing for timely and accurate decisions based on a standardized view of the business Improved decision- making with performance dashboards that enabled drill- downs into metrics and provided common view of the business from executive to operational levels Delivered breakthrough information accuracy in the company s proprietary applications Reduced lost revenue from inaccurate sales contracts Realized an immediate reduction in IT, business operations, and finance staffing costs 10
Global Real Estate Management From American shopping malls to Parisian bistros, this property manager has spaces to suit. As one of the world s largest commercial real estate companies, this organization operates more than 300 offices in 60 countries. Overwhelmed by a complex, fragmented, and unwieldy network of HP, Sun, and Linux databases, this company was forced to embark on a simplification and consolidation effort. Its application landscape included PeopleSoft HR and financials along with homegrown applications. The Exadata platform was chosen in an effort to lower costs, boost performance, and provide a unified central data repository for reporting. Oracle Exadata Database Machine (3 x ½ racks) Oracle Data Guard Oracle Business Intelligence Data Warehouse implementation Oracle s PeopleSoft applications for HR and Financial management Enabled a global single source of data both for OLTP and data warehouse reporting, which is accessible worldwide 24x7 Consolidated 32 databases on a single Exadata platform and moved all instances to a single serve to handle all incoming data Realized savings from decommissioning servers Data Guard replicates data between two U.S. cities over 1,000 miles apart On track to reap cost savings from license consolidation and ease of maintaining unified infrastructure The strength of Exadata is that you can drop pretty much any application on it and it will run just fine many times with improved performance 11
Healthcare Serving millions of Americans through thousands of clinics, this provider has one focus: healthy minds. A provider of managed care services, the company specializes in managing the behavioral health components of benefit plans administered by government agencies, health plans, and employers. The company s services also include life coaching and wellness programs. From 2009 to 2011, the client base swelled 20% in 2009, 35% in 2010, and 50% in 2011 bringing with it a big jump in data and even bigger demands on its Oracle Database and warehouse solution. The company also wanted to ensure that its clients, which range from federal agencies to small businesses, had access to the most pertinent, useful data on services and outcomes. The answer was to install an Oracle Exadata half- rack at its primary site and a quarter- rack at a second site. Oracle Exadata (1 x ½ rack and 1 x ¼ rack) Oracle Data Guard Achieved the scalability and reliability to support the massive volume of health data being generated by huge influx in clients Delivered highly granular analyses of member benefits and usage, aiding in tailoring treatment programs appropriately Created a platform to support 200 concurrent users Established a unified system, simplifying support and associated costs Built an effective and scalable platform for the future 12
Mortgage Origination and Processing This mortgage service provider offers a wide range of services for homeowners, mortgage lenders, and mortgage investors. The company is one of the largest of its kind in the United States. Since it was founded in 2008, they have modified more than 195,000 mortgage loans, including 32,000 under the federal Making Home Affordable Program. For this organization, it was time to consolidate all of its business processes and applications running on Oracle databases. This included a mix of Oracle s PeopleSoft HR and financials applications, Oracle Fusion Middleware and WebLogic servers. In this case, two half- racks of Exadata V2 were implemented and applications from SQL Server and Oracle were migrated onto Exadata. They wanted the best, fastest equipment. Oracle Exadata Database Machine (2 x ½ racks) Oracle Enterprise Manager 12c Oracle PeopleSoft Oracle Fusion Middleware Enhanced the company s ability to conduct critical debt tests for customers Consolidation of databases onto a single platform has led to unprecedented levels of speed and synchronicity Built the first large data warehouse with the ability to scale with their growing business 13
Secure Logistics This company is a global leader in payment security, guarding services and supply chain management with 75% of its revenue generated outside North America. The company had a large Oracle footprint with databases running suites of Oracle applications. When an internal, custom system suffered a major outage, executives were forced to find a more reliable and highly available platform. The company needed a single source of data for reporting to enable better business decisions, as well as the ability to leverage their vast amounts of data to gain competitive advantage. Oracle Exadata Database Machine Oracle Data Integrator Oracle Business Intelligence applications in data warehouse environment Oracle PeopleSoft Enterprise applications for HR and financial management Helped build positive relationships with key customers and provide more efficient deliveries New data warehouse led to more productive measurement of routes and carriers Supports mixed OLTP and data warehouse workload Created a robust platform for cash management Created the capacity and scalability to move into Big Data applications Consolidated nearly 20 databases on a single server 14
MIXED DATA WAREHOUSE 15
Commercial Insurance This is an independent, privately owned, insurance broker that provides tailored solutions for individuals and businesses in a variety of specialty industries both domestically and internationally. Growth and change had brought on a sprawl of multiple databases and data centers. Consolidation became a key objective for the company: unify the datacenters, standardize all the databases on Exadata, and make the system easily accessible and friendly for its highly distributed user groups. Things were decentralized with DBAs from various user groups running independently. Oracle Exadata Half Rack Split Rack Configuration (2 quarter- racks) Resource Management via Instance Caging Oracle Data Guard Realized value and performance gains within three months of implementation Consolidated 24 databases onto single Exadata platform Experienced significant improvements in system performance Built cost- effective platform for the future Gained the ability to do large consolidation projects 16
Consumer Packaged Goods The company seeks out the finest natural and organic foods available, maintains the strictest quality standards in the industry, and has an unshakeable commitment to sustainable agriculture. The company operates more than 310 stores worldwide. This fast- growing retailer has been adding stores and expanding operations for several decades. The revenue boost has been welcomed, but it also resulted in an IT infrastructure that was equally expansive. The company was running nearly 20 Oracle databases and 14 different physical hosts. The solution was to launch a broad- based initiative that consolidated the company s sprawling footprint onto a unified, high- performing, and scalable Oracle Exadata platform. Oracle Exadata (3 x ½- racks) that host PeopleSoft HR applications and multiple custom databases Each system provides standby for one another Consolidated 20 databases onto one platform to support multiple custom applications Achieved high availability and disaster recovery for all Oracle hosted databases Simplified the IT support model, moderating ownership costs Enabled easy and cost- effective system expansion pathway 95% improvement in query times Massively improved performance: up to 95% faster execution times for certain processes 17
Customer Loyalty Management The company is a leading provider of direct marketing and customer relationship management services. They send more than 40 billion emails each year and help companies develop marketing campaigns and programs to build customer loyalty and grow their business. Additional services include data collection analysis and database integration. After years of acquisitions and putting more emphasis on marketing technology, the technical infrastructure was showing the strain of managing massive volumes of customer data. For one customer, data volumes approached 14 TB. They needed to support 4,000 transactions per second and try to get everything back to the end- user in two seconds. To meet its own exacting standards for performance and speed, Exadata X2-8 was selected. Oracle Exadata X2-8 Oracle Active Data Guard Oracle Advanced Compression Oracle Enterprise Manager Achieved unprecedented data processing speed and efficiency both for online transaction processing and data warehousing Gained real- time processing capabilities to better design marketing and loyalty campaigns Acquired a standard management solution equating to cost savings and efficiency improvements Achieved transaction speeds 5x to 12x greater than traditional database solutions Built cost- effective platform for future Oracle Exadata has enhanced our service offerings, enabling us to deliver new value- add services to the market by achieving transactional processing speeds that were unthinkable in the past Customer Quote 18
Document Management This company provides information management, tax services, and legal consulting to a variety of industries. The operations have grown to more than 80 offices in six countries. Corporate mergers and acquisitions put strains on the company s reporting systems the core function of this business. The legacy architecture could not scale to match the growth requirements. As a result, the critical databases were migrated to Exadata using Oracle Golden Gate to minimize downtime. Oracle Exadata Database Machine Oracle Database for OLTP and reporting Oracle GoldenGate used for migration The scalable Exadata platform will enabled the business to easily manage a rapidly growing database Database easily supports 500 schemas that are used for its client base Experiencing expansion and enhancement of analytical reporting 19
Electronics Retailer The company has more than 200 stores nationwide, as well as a robust online business. In 2012, database consolidation was the focus in light of pending acquisitions. The growing online store had greater reporting and order management requirements. Another drawback in their current system was the need to shut down inventory resolution procedures in order to run transactions. This problem became severe on holidays or peak sale days. They were able to address the issues above and more by moving to an Exadata platform. Oracle Exadata (2 x 1/4 rack) Oracle GoldenGate during migration from Oracle Database 10g Oracle E- Business Suite (planning to migrate it to Exadata) Improved processing time of reports enables employees to provide accurate, professional customer service The company has seen inventory run times drop from 45 minutes to 2 minutes Transaction processing times jumped from 60 per minute to 500 per minute Data warehouse reporting performance was drastically improved 20
Energy - Exploration The company operates in all of the world s major oil- producing regions, including the U.S., Middle East, Canada, Brazil, Africa, and the North Sea. This major exploration firm needed to eliminate disruptive performance issues with their existing IBM AIX system. This system also managed their financial and operational reporting, including their PeopleSoft and business intelligence applications, as well as their data warehouse. The best solution to meet all of the demands was Oracle Exadata. Oracle Exadata Database Machine Data Warehouse Oracle Business Intelligence Applications Oracle PeopleSoft applications Increased system performance by 10-50x Data warehouse loading time dropped from three days to two hours, enabling faster financial reporting and better business decisions Efficiently managed a 33% increase in data warehouse size and 10% increase in PeopleSoft application usage 21
Energy Production This is a rapidly growing independent energy company primarily engaged in unconventional natural gas and crude oil exploration, development, and production. In the last ten years, this organization has evolved into a top- ten energy producer in the country. This company s exponential growth made it difficult for systems to handle the explosion in data processing needs. This demanded a system with the ability to pull this information together quickly and as seamlessly as possible. Exadata was chosen to support growth by creating a more efficient data warehouse with faster ETL and reporting run times. Oracle Exadata Database Machine Oracle E- Business Suite (implemented by Deloitte) Data warehouse The Exadata solution allowed for an overhaul of the IT infrastructure resulting in increased operational efficiency Enabled managers to rapidly process large volumes of data to accurately assess where and when to drill for energy resources and estimate the costs Reduced ETL run time from 4 hours to 35 minutes Boosted reporting performance, shrinking average time to generate one report from 15 minutes to 3 minutes Saved on storage costs and delivered better performance compared to traditional system with multiple disc trays 22
Healthcare The company provides occupational health and urgent care services through a network of more than 300 medical centers and 20 workplace clinics in 40 states. Services include lab tests, vaccinations, employment screening, and urgent care. Exadata was adopted as a consolidation platform for its legacy system: a patchwork of various versions of Linux, SPARC, and HP servers running two different E- Business Suite environments. Because of the limitations of the platform, business processes were becoming less efficient and revenue recognition was taking longer. Oracle Exadata (1/4 rack x2) Oracle E- Business Suite applications Real- time data availability enabled urgent care clinics to better serve their patients Accelerated processing of receivables No outages after 18 months on Exadata 23
Insurance This organization is a leading provider of insurance and wealth management services for millions of consumers and businesses worldwide. Insurance companies around the world have been seeking a competitive advantage by mining the vast stores of claims data for all lines of business. This stored most of its commercial, personal and claims information in a data warehouse used by executives for business analytics. Oracle Exadata Database Machine Consolidated more than six databases and 100 applications onto two racks of Exadata Created an IT platform that could scale to easily handle spikes in data volumes during period ends Ensured fast, reliable access to claims and business analytics from data warehouse 24
Telecommunications This organization provides telecommunication services to a particular subset of telecom users. The company designs, installs, and maintains telecom systems that provide collect, prepaid, and debit calling for institutional user bases. Other services include billing, collections, call validation, and fraud management. The constant growth of the user base resulted in an explosion of data. Standard database technology was not able to keep pace with the company s growth. Given the nature of the business, system availability and performance was a must regardless of the database size. Exadata was the only platform for this job. Oracle Exadata Database Machine (1/2 rack) Database runs on 4- node Real Application Clusters data warehouse (7 TB) to store call information Import- export utilities ensured smooth migration of multiple TB databases Reports can be run on data sets that span from months or years. Reduced IT costs Enabled a highly available and reliable call system 25
ON LINE TRANSACTION PROCESSING (OLTP) 26
Media and Entertainment This Media and Entertainment company develops high quality console, PC and online role- playing games. Publicly available entertainment titles required a robust end- to- end solution that was capable of loading up to 1 TB of gameplay data per day for one of it s market- leading games. To achieve this, the company realized it would need to implement a data warehouse and exploit the power of parallel processing, partitioning, and external tables on a scalable platform. Oracle Exadata was selected as the ideal solution. Oracle Exadata Database Machine Enabled processing of huge volumes of data on daily basis Exadata solution has scaled exceptionally well, is easily extensible, and very reliable ETL time went from four hours initially to around 45 minutes 27