Oracle on Oracle. Hans Peter Kipfer Vice President, Engineered Systems EMEA

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1 Oracle on Oracle Hans Peter Kipfer Vice President, Engineered Systems EMEA

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3 MORE COMPLEXITY MEANS LESS INNOVATION

4 IT SPENDING DISTRIBUTION WHAT IF 50% 66% RUN THE BUSINESS 20% 25% GROW THE BUSINESS 14% 25% TRANSFORM THE BUSINESS IN YOU 2011 COULD CHANGE THE MIX? Source: IT Metrics: IT Spending and Staffing Report, 2011, Gartner Research, 2011

5 THE 4 PRONGS OF ORACLE S STRATEGY 1. BEST-OF-BREED PRODUCTS AT EVERY LAYER WITH VERTICAL INTEGRATION FOR EXTREMELY ATTRACTIVE PRICE/PERFORMANCE APPLICATIONS AND INFRASTRUCTURE DELIVERED IN ANY WAY THE CUSTOMER WANTS PRIVATE, HYBRID OR PUBLIC CLOUD RAMP UP INDUSTRY EXPERTISE TO SOLVE EVEN THE HARDEST BUSINESS PROBLEMS

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7 Business Performance Doing something transformational Providing a step change to the business Time 10

8 Technology led Transformation Lower Cost Increased Productivity Better Decisions 1990 Rapid Change Computing enables Task Automation ERP enables Enterprise Processes Internet enables Globalisation Next Gen Technologies enable Reach & Empowerment

9 Customer Experience depends on Applications Performance Customers expectations over time: 2006 avg. waiting time = 4 seconds 2008 avg. waiting time = 2 seconds 2010 avg. waiting time = 1 second or less 2012 avg. waiting time = less than 1 second, plus User Interface personalization, plus multi-device / multi-channel After three seconds, up to 40% will abandon the site. Copyright 2012 Oracle Corporation

10 Application Infrastructure, the Simpler the Better Simplicity = Less Cost + Better Performance Conventional Systems Engineered Systems Copyright 2012 Oracle Corporation

11 Oracle Engineered Systems Software. Hardware. Complete. Building the 21 st Century Datacenter: Simpler, Faster, Cheaper For IT Lead Business Transformation 4

12 Unique Advantage of Oracle on Oracle

13 ENGINEERED FOR PERFORMANCE

14 Engineered Systems Purpose Built: Performance and Simplicity General Purpose Exadata Exalogic Big Data Database Appliance Exalytics SPARC SuperCluster

15 Oracle Applications On Exadata & Exalogic

16 Oracle Applications On Exadata & Exalogic

17 Market adoption: Exadata Global Install Base Oracle Confidential For Partners only 29

18 Customers running Oracle Applications with Exadata

19 AFG Reduces the Time Taken to Process Broker Commissions from 37 Hours to 9 Hours COMPANY OVERVIEW Australia s largest third-party mortgage wholesaler Industry: Financial Services Employees: 190 Revenue: US$292.9 million CHALLENGES/OPPORTUNITIES Improve efficiency and provide a better user experience through faster application performance for brokers using the company s FLEX platform to source loan products, lodge applications, manage customers, and generate leads Reduce total cost of ownership by rationalizing existing legacy hardware infrastructure RESULTS Improved Siebel CRM transactions by eight times Cut the time it took to process monthly trail commission payments for brokers from 37 hours to 9 hours Reduced the time it took to update warehouse data overnight from nine hours to less than two hours Provided the performance and availability to deliver new on-demand management reports to brokers High ROI, Payback in less than 2 years, Lower TCO

20 Sogeti Improves Performance, Productivity of Critical Business Systems COMPANY Sogeti consolidated OVERVIEW OLTP applications and A leading enhanced provider reporting, of IT consulting while improving services, with productivity local branches and reducing 25 cities costs across with the United Oracle States Exadata Industry: Professional Services Employees: 1,900 Revenue: US$2 billion RESULTS CHALLENGES/OPPORTUNITIES Cut weekly tape backup to five minutes - enabling daily backups Support growth with scalable, cost-effective business systems Provided real-time reporting for critical key Improve performance of company s OLTP applications Move from performance a batch-reporting indicators a real-time reporting model to better Enabled meet the users needs to of better its clients keep up with Reduce time for customizing code and optimizing queries Consolidate changing multiple needs database of their instances customers to simplify administrative Meaningful tasks, cost and reduce savings infrastructure by cutting costs servers Decrease periods of unavailability of its business systems and software licensing RESULTS Important performance improvements, even for the largest application tables Cut weekly tape backup from four hours to five minutes, enabling daily backups our migration to Oracle Consolidation Exadata was reduced a huge number of servers and simplified maintenance costs, resulting in meaningful success cost savings Provided real-time reporting for critical key performance indicators, improved accuracy of measuring profitability for each cost center and practice area Improved system reliability Increase productivity of IT staff and Business Users

21 Exadata at Big European Telco: 2x Full, 2x Q rack X2-2 Exadata Primary Site Data Guard Exadata Remote Site Disaster Recovery >180 databases consolidated to Exadata platform >60TB storage 22 applications Performance gains ranging from 2x to 100x Availability increase EXA backup, using capacity and power within platform 8x faster than TAPE backup

22 Oracle Engineered Systems The Best Platform for Oracle Business Applications Extreme Performance Improved 3x to 10x Simplicity Reduced time to deploy up to 90% Total Cost of Ownership Reduced up to 50% Run Oracle faster, improve quality of service Intelligent Storage Grid Hybrid Columnar Compresion Smart Flash Cache Integrated compute nodes and storage Balanced for performance Simplify IT Management Easy, end to end management Integrated security Single vendor support Reduce costs and risks Fewer pieces to buy, deploy and maintain Significantly less disk to store data (3x to 4x) Less software to buy and support Less datacenter resources

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