delivering value with business service innovation

delivering value with business service innovation

IT is big. As many bits in the digital universe as stars in our physical universe. risky. Two-thirds of IT projects are at risk, and unprotected data is growing at a 90+ factor. mobile. By 2014 mobile internet usage will exceed desktop internet usage. always on. Work-related e-mail, posting or Tweeting in bed: 29% on vacation: 49% on the phone: 40% in a car: 47% driving a car: +/- 20%. changing. 71% agree By 2020, most people will do their work [in the cloud] versus PC software. social. 500 billion impressions a year about products/services. Welcome to the New Normal Welcome to the New Normal the transformation in IT and business that is being driven by the confluence of key trends, technologies and a rising set of expectations for an experience that is fast, secure and accessible 24x7 on any device from anywhere with no interruptions. Although it cannot happen overnight, the sooner you can take advantage of the new technologies available today, the sooner you will be up to speed and competing in the New Normal. Organizations like yours are facing a transformative opportunity to leverage new service delivery models that will enable you to operate with speed and agility, and at lower costs. Your organization needs to leverage the key trends and technologies available today the cloud, virtualization, social media and mobility. Not only do you need to leverage these new models for competitive advantage, but you must disrupt your current business models and assets in order to do so, or risk being disrupted and bypassed by the market. Most enterprises have large data centers with infrastructure from multiple vendors, are experimenting with applications delivered from the cloud, and are increasingly developing applications on a platform that does not reside in their own data center. Does this sound familiar? If so, then you are well aware of the challenges to manage and secure this multi-vendor, multi-platform, cloud-enabled environment. So, how will you do it? How will you shift spending from maintenance to innovation? Businesses like yours tell us they are struggling to satisfy this demand for new technology initiatives with their existing investments, resources and budgets. They are not able to deliver these new services fast enough are challenged by security, privacy and compliance concerns, and are spending most of the budget on operational expenses. Organizations like yours are facing a gap between the business demand for innovation and the capacity for IT to supply it. BUSINESS DEMAND FOR INNOVATION IT must fill this growing gap! IT CAPACITY FOR INNOVATION ca.com

The following challenges are creating the gap: INNOVATION DELIVERED TO MARKET TOO SLOWLY Misaligned skills, resources and technologies inhibit faster uptake of new business opportunities Traditional service delivery not conducive to speeding time-tovalue and reducing cycle times SECURITY RISKS ARE INCREASING Explosion in devices and access points due to mobility and consumerization Acceptance and adoption of public clouds for data and applications CURRENT IT IS EXPENSIVE TO SUSTAIN AND MAINTAIN Cost structures geared towards maintenance and operations keep the lights on Business agility constrained by growing technical complexity In today s New Normal, business demand is on the rise, and IT must innovate in order to support it. IT must move to deliver services faster, cheaper, and safer; and find ways to devote less resources to day-to-day maintenance. The solutions to these challenges will help you close the gap between the business demand for innovation and capacity for IT to supply it. This is a chance for the IT department to move from maintenance to innovation from being a tactical cost center to being a strategic business asset and to get more of that business innovation budget. At CA Technologies, we recognize that your business, and IT departments everywhere, are poised to take advantage of a transformative opportunity and we have a plan to get you where you want to go. That s why at CA Technologies we are focused on providing solutions that will help you get these technologies up and running so that you can get to market faster with new service offerings and out-innovate your competition. ca.com 03

Business Service Innovation is our practical approach to help you transition from maintenance to innovation with speed and agility. It is how we help you bridge that gap between business demand for innovation and IT s ability to deliver it. We do this by providing the means to support the three essential strategies needed to transition from maintaining technology to delivering innovation. This includes the ability to accelerate innovation by leveraging new technologies and the cloud to meet business needs; to transform existing IT investments, to free up resources for innovation by improving efficiency and managing complexity; and to secure information, access and identities to reduce the risk of data breach, improper access and fraud. With our unique capabilities, only CA Technologies can deliver these goals across the complete end-to-end service lifecycle from ideation and modeling to assurance and security and across your choice of internal or external hardware and software platforms, technologies, and vendors. With Business Service Innovation, we help you formulate the course of action that works best for your business to actually deliver the outcomes you want from successfully putting these strategies in play. As a first step in the process, we work with you to develop a Business Value Roadmap a set of solution offerings of software, services, education and tools designed to deliver valuable business outcomes specific to each customer. The value roadmap will be based on your current environment, your business objectives, and where you are in your shift to a business services model and approach. The combination of functionality and innovation from the roadmap allows our customers to optimize speed, innovation, performance, cost and risk, to enable business agility and competitive advantage. ACCELERATE First, accelerate your pace of innovation by leveraging new technologies, such as mobile and cloud, so you can meet this demand for new services faster, better, and cheaper. Find and deliver new revenues by getting new products and services out more rapidly, or expanding into new geographies and markets. SECURE TRANSFORM At the same time, transform your service infrastructure to free up capacity for innovation by improving efficiency, managing complexity, and reducing costs. Move from an infrastructure-component focused organization to one focused on end-to-end service management and user experience; from manual to automated, slow to fast, fragile to agile. And, secure your online business by reducing risk, protecting against improper access and fraud, and simplifying compliance. You must ensure that critical data and identities are protected in order to secure online business and extend customer reach even in the face of an explosion in end-point devices and new ways of accessing information via public clouds. 04 ca.com

As part of our Business Service Innovation approach, we deliver technology across 6 key capabilities that will support our strategies for success: Accelerate IT: Our customers are telling us that they need to accelerate their plan-build-run lifecycle. They need the ability to prioritize investments wisely and adopt new technology cloud, social, mobile into new services they develop. MODEL investment portfolio and virtualize services prior to roll out. Accelerate time-to-market for new services, simplify service delivery, and save money with service virtualization to model, simulate, test, and predict services virtually, so you can identify and fix problems before investing in full-scale deployments; and with service portfolio management to provide the actionable intelligence you need to choose the right business, sourcing, and development models. Our MODEL capabilities help you get to market faster and more efficiently by helping you to make informed strategic investment decisions. ASSEMBLE new services quickly and easily. Get new services running faster and easier by discovering, evaluating, and assembling different composite application components and services from both internal and external sources, including the cloud, to produce cohesive business services. Our ASSEMBLE capabilities help you build and manage complex business applications that you can deliver faster, scale up quickly and easily, and will cost you less. Accelerate IT Sprint rationalized 2,000 applications, saved $20 million a year in lower cost infrastructure, avoided the need to build additional data centers and doubled utilization of their infrastructure from 30 to 60%. ca.com 05

Transform IT: Most of our customers have existing technology investments and need to transform their existing environment to free up resources by improving efficiency and managing complexity. That is, they need to free up resources, budget, and capacity to innovate while ensuring the best possible experience and value from their existing investments. AUTOMATE end-to-end for scale and efficiency. You need to automate processes and workflows so that services run at compute speed, not human speed, without the delays, errors, and risk created by manual intervention. Our AUTOMATE capabilities help you reduce or eliminate slow and high-risk manual processes to reduce cycles times, reduce errors, and improve efficiency. This will help you to simplify and accelerate service delivery, reduce risk of improper access and fraud, and reduce ongoing costs. ASSURE quality-of-service and experience. To improve the efficiency of existing systems and ensure the complete end-to-end user experience, you must not only maintain essential performance, availability and uptime for a diverse range of new and existing business services, but also significantly reduce the management overheads associated with maintaining and operating the tools themselves. Our ASSURE solutions are helping customers like you to deliver better services faster, by simplifying assurance of high performance, availability, and uptime. MANAGE service portfolio from strategy to execution. When we speak about MANAGE, we re not only talking about managing technology and fixing problems (that s a given). We re talking about managing the entire service portfolio (internal and external) from strategy to execution, including meeting business demands like cost control, service levels, or sustainability goals. Our MANAGE capabilities help you to quickly capture new ideas, convert them into business requirements, and incorporate agile project techniques, to deliver innovative business outcomes faster and more efficiently. Qualcomm reduced their development cycles by up to 60 days, by offering private cloud services to their development teams for automated workflow. Transform IT 06 ca.com

Secure IT BT saved more than 15 million and improved customer service by implementing reusable authentication and single-sign on. They eliminated the need for 80 point solutions doing user authentication and are performing 36 million transactions per day. Secure IT: Every one of our customers tells us that security is always a key goal, especially with complex hybrid IT systems, end-user devices, and external cloud services. SECURE identity, access and data. As you move toward delivering new innovative services, leveraging the cloud and mobility, these services must immediately be made secure to reduce risks from data breach, improper access and fraud. Our SECURE capabilities help you quickly secure new online business, protect information assets and intellectual property and simplify compliance processes. These capabilities all point to specific products in our broad portfolio of solutions and so will serve as the backbone of your value roadmap. While they are all critical by themselves, more importantly, these capabilities combined describe a whole lifecycle approach to innovation which is well managed from a business-service perspective. And unlike any other software vendor, we do all of this across all of your environments including mainframe, distributed, Windows, Linux, UNIX, virtual, physical, and cloud. The CA Technologies portfolio of solutions provides every capability to help your IT department drive innovation for your organization. From workload automation, to project and portfolio management, to data loss prevention, your tailored value roadmap will help you put your plan in place to get the outcomes you want for your business. So this is Business Service Innovation our approach to help you accelerate, transform and secure your technology environment, so you can move beyond the ongoing maintenance of IT systems, and start delivering new business innovations. For 35 years we have helped our customers manage large, complex IT environments. Over the past three years, we have invested close to $4 billion in acquisitions and organic technology development so we can continue to help our customers achieve their IT goals and succeed in the New Normal. We know that certain combinations of software, services and tools will help to accelerate, transform, and secure your environment. Finding the right combination of these for every one of our customers is the core of the CA Technologies value proposition. ca.com 07

CA Technologies helps accelerate IT so you can leverage new technologies and the cloud to drive innovation. We help transform IT to simplify complexity and free up resources to focus on service quality instead of infrastructure. We help secure IT to reduce risk of improper access and fraud. Only CA Technologies can deliver these goals across the complete service lifecycle from portfolio planning and service modeling in pre-production, to service assembly, automation, assurance, and management in production. And we re the only one that can do all of this across your choice of platforms, technologies, and vendors. For more information on how you can innovate to deliver business-centric services with Business Service Innovation from CA Technologies, visit ca.com/us/lpg/business- Service-Innovation.aspx Copyright 2012 CA. All rights reserved. CA confidential and proprietary information. No unauthorized copying or distribution permitted. CS2246_0412