Webmeeting Projektgruppe Nutzerführung 19.10.2012 Presentation Rovi

Webmeeting Projektgruppe Nutzerführung 19.10.2012 Presentation Rovi

Contents Introducing Rovi Our Business Focus - Connecting People and Entertainment The Entertainment Ecosystem - In Partnership With our Customers Rovi Solutions - Innovating With a Purpose Rovi s ask to Content Provider Summary 2 2012 Rovi Corporation. Company confidential.

Introducing Rovi 3 2012 Rovi Corporation. Company confidential. 2012 Rovi Corporation. Company confidential.

Introducing Rovi ROVI Stock Ticker Santa Clara, CA Headquarters Various Locations US: Ann Arbor, Bedford, Burbank, New York, Radnor, San Diego, San Francisco, Tulsa EMEA: London, Luxembourg, Aachen (Germany), Tomsk (Russia) Asia: Tokyo, Shanghai, Shenzhen (China), Seoul (Korea), Taipei 1,800+ Employees Worldwide 5,200 Issued and Pending Patents Worldwide 4 2012 Rovi Corporation. Company confidential.

Major Milestones Who we were Copy protection licensed to studios, game publishers and hardware vendors License management and installation software sold to independent software vendors and enterprises What we do Power the discovery, delivery, display and advertising of digital entertainment How we changed Acquired key digital media technology assets Created product portfolio of digital entertainment solutions 5 2012 Rovi Corporation. Company confidential.

Global Reach 137M+ Viewers use our guide technologies through service provider offerings 266M+ Consumer electronic (CE) devices have our CE guide technologies 40M+ Households reached globally by Rovi Advertising Network 600M+ Devices certified for high quality DivX video playback 47M+ Storefronts with entertainment services powered by Rovi Entertainment Store Data coverage: 4.5M+ TV shows, movies, sports and celebrities 3.3M+ Album releases and 32M music tracks 500K+ Movie titles 6 2012 Rovi Corporation. Company confidential.

Rovi Customer Highlights Entertainment Consumer Electronics Advertisers Service Providers Retailers/ Portals 7 2012 Rovi Corporation. Company confidential.

The Entertainment Ecosystem: In Partnership with our Customers 2012 Rovi Corporation. Company confidential. 8 2012 Rovi Corporation. Company confidential.

A Changing World Consumers face an overwhelming number of client choices Physical media is rapidly transitioning to digital Businesses need new ways to monetize entertainment 9 2012 Rovi Corporation. Company confidential.

New Opportunities Rovi provides innovative solutions that will help you: Build a better entertainment experience for consumers Drive increased consumption and consumer retention Gain competitive advantages Grow and monetize your business 10 2012 Rovi Corporation. Company confidential.

Rovi Solutions Innovating With a Purpose 11 2012 Rovi Corporation. Company confidential.

Rovi Solutions 12 2012 Rovi Corporation. Company confidential.

Discovery Empower consumers to discover relevant, compelling content, increasing enjoyment and consumption. Challenge: With so much content available on a wide variety of platforms, the task of finding content to watch can be difficult for consumers. Opportunity: Create a better discovery experience for consumers, drive consumption and monetize products and services. Rovi has a broad scope of discovery solutions guidance technology, metadata, web services that our customers can use to create enjoyable, personal and compelling discovery experiences. 13 2012 Rovi Corporation. Company confidential.

Media Guides Simplify the discovery of entertainment through traditional and advanced guidance technologies that intuitively showcase content available to consumers. 14 2012 Rovi Corporation. Company confidential.

Media Guides Guides for set-top boxes, TVs, players, recorders, tablets and mobile phones Enable access to live, recorded, premium and web-based content and applications from a single user interface Drive increased consumption and merchandise content with extensive entertainment data and sophisticated media search and recommendations capabilities 15 2012 Rovi Corporation. Company confidential.

Entertainment Data Enable the discovery of content with rich entertainment data that educates and engages users. 16 2012 Rovi Corporation. Company confidential.

Entertainment Data Help consumers navigate entertainment content with standardized data. Encourage continuous discovery and merchandize content to drive increased consumption and sales. Differentiate your products by creating visually rich, engaging experiences. 4 Million TV Programs 550,000 Movies 1 Million Unique People NA, EMEA and LTAM 3.3 Million Album Releases 32 Million Tracks 2.9 Million Unique People NA and EMEA 68,000 Games 163,000 Screenshots US and UK 8.9 Million Books US 17 2012 Rovi Corporation. Company confidential.

Rovi Cloud Services Allow consumers to discover, manage and enjoy digital content on multiple platforms and devices with entertainment web service components. 18 2012 Rovi Corporation. Company confidential.

Rovi Cloud Services Monetize offerings and create recurring revenue streams for connected products and services. World-class entertainment metadata provides rich information about TV, music, movies, games and more. Advanced media recognition service helps users discover, manage and enjoy their media. Deliver accurate, personalized and highly relevant media search results. Differentiate offerings, increase revenue and drive consumption with sophisticated media recommendations. Provide a consistent user experience across multiple platforms and devices with profile and account management tools. 19 2012 Rovi Corporation. Company confidential.

Rovi EPG Evolution 1950s: start of printed program information magazines with the invention of television 1995 2010: simple text based Grid guides built into televisions Since 2010: EPGs in connected TVs offer: Pictures Trailer Search and Recommendation Interactive Advertising 1950 2005 2010 20 2012 Rovi Corporation. Company confidential.

Rovi EPG Technical Evolution Print Embedded (code written in C+ ported to devices) Server / Browser based (written in HTML no porting required) 1950 2005 2010 21 2012 Rovi Corporation. Company confidential.

Rovi EPG Technical / Commercial Evolution Print Embedded (code written in C+ ported to devices) Server / Browser based (written in HTML no porting required) Price per magazine at Newsstand or Subscription Advertising License Fee from manufacturer (Advertising) Advertising (License fee) 1950 2005 2010 22 2012 Rovi Corporation. Company confidential.

Rovi EPG Usage 80% of households that have access to an EPG are using it as their primary source of program information 80% of Rovi EPG user use the EPG at least daily Rovi EPG user access the EPG 4 times an hour Rovi EPG user access the EPG for an average of 2.5 minutes per session Rovi EPG user watch television between 3 and 4 hours a day That accounts for more than 30 minutes of interaction with program information every day 23 2012 Rovi Corporation. Company confidential.

Areas of conflict with Broadcasters Record and fast forward through advertising Advertising inside EPGs Search Recommendations Placement inside EPGs License fees for meta data (e.g. VG Media) Unclear copyright issues for all participants in the market 24 2012 Rovi Corporation. Company confidential.

Rovi s ask to Content Providers 25 2012 Rovi Corporation. Company confidential. 25 2012 Rovi Corporation. Company confidential.

Rovi s ask to Content Providers Access to meta data: TV Listings Schedule Synopsis Poster art and logos of movies, series or programs Still images taken out of the program or associated with the program Promotional trailer All data will be used only when the program is airing as part of the existing program information, such as channel, date, time 26 2012 Rovi Corporation. Company confidential.

Example: Channel without picture 27 2012 Rovi Corporation. Company confidential.

Example: Channel with picture 28 2012 Rovi Corporation. Company confidential.

Example: Channel without picture / synopsis 29 2012 Rovi Corporation. Company confidential.

Example: Channel with picture / synopsis 30 2012 Rovi Corporation. Company confidential.

Summary 31 2012 Rovi Corporation. Company confidential.

Summary Good meta data is key for discovery EPG, Portals, directories, aggregators are here to stay Consumer expectations to EPGs are clear Today we are creating our own meta data where needed We need good Content Management Systems, standardized feeds, clear Terms & Conditions 32 2012 Rovi Corporation. Company confidential.

Questions and Discussion 33 2012 Rovi Corporation. Company confidential.