Overview. 1 Scope & Background. 1.1 Sony Pictures Entertainment (SPE) 1.2 Aggregated Metadata Management & Operations (AMMO)

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2 Overview 1 Scope & Background 1.1 Sony Pictures Entertainment (SPE) 1.2 Aggregated Metadata Management & Operations (AMMO) 1.3 Global Product Management System (GPMS) 2 POC 2.1 Business Drivers 2.2 Process Overview 2.3 Success Factors & Opportunities Page 2

3 Sony Pictures Entertainment In 2012, SPE movies and TV shows were sold or rented more than one billion times via movie theaters, DVDs and Blu-rays, and online transactions MPG Motion Picture Group SPT Sony Pictures Television SPHE Sony Pictures Home Entertainment Columbia Pictures, Sony Pictures Classics, Screen Gems, and TriStar Pictures Releases approx 25 films per year Products in 140 territories worldwide Sony Movie Channel, Game Show Network, Crackle, FEARnet 120 channel feeds in 159 countries Products in 500 million households worldwide WPF Worldwide Product Fulfillment Distributes SPE and acquired third-party titles in 67 countries Distributes thousands of titles to hundreds of digital clients worldwide WPF is SPE s centralized post-theatrical servicing unit, managing both physical and digital fulfillment AMMO is SPE s centralized metadata standards, governance, & operations department Page 3

4 Global Product Management System SPT Sales/Avails/ Planning Systems SPE s centralized system for: Title master data Distribution rights 300K+ title records GPMS 25K+ title records added annually Feeds 60+ internal & 3 rd party systems used by thousands of people worldwide MPG Competitive Release Board Financial Systems SPHE Critical Path Mgmt System Internal & 3 rd Party Inventory Systems Supporting Media DAM Systems Page 4

5 GPMS Contains Metadata Critical to SPE Operations GPMS metadata facilitates the LOBs title monetization efforts Title Alpha Other Contains approximately 65 fields of title-specific metadata (English and localized) Title identifiers (e.g., GPMS title & Alpha IDs, financial IDs, EIDR, ISAN, IMDB ID, other studio IDs) Release dates & box office performance Talent information Ratings (e.g., MPAA, local) Synopses Genres Standardized description of picture, audio, and/or content differences Approximately 150K+ cuts identified in GPMS Legal rights Music clearance Page 5

6 Business Drivers Two initial use cases were assessed for potential EIDR benefits Potential EIDR Business Use Cases Page 6

7 Process Steps High-Level Workflow Overview Scope: ~1750 titles were matched and/or registered ~1850 Alphas were registered SPE Participants Rovi/ MovieLabs % registered or identified Level of effort 1 Title list prioritization Med 2 Exports from SPE's title master system and EIDR database Low [2] 3 Title matching and confirmation High (Semi-) Auto matched 65% Manually matched 18% New use case; requires escalation 1% Not registered 16% 4 Title Registration Med 5 Title EIDR ID updates in GPMS Low 6 Alpha identification [1] Low Can leverage existing model 99% New use case; requires escalation 1% 7 Alpha registration Med 8 Alpha EIDR ID updates in GPMS Low [1] - N.B.: Assumes Alphas have not been registered previously. [2] The steady-state process to obtain EIDR database extracts is in development. Page 7

8 Process Steps Success Factors & Opportunities Key Success Factors / Opportunities General 1 Title list prioritization 2 3 Exports from GPMS & EIDR database Title matching and confirmation Executive leadership Centralized metadata department with management support Established relationships with key stakeholders throughout the studio / content lifecycle Understanding of studio processes that may be impacted by / could benefit from EIDR LOBs familiarity with title management & IDs based on GPMS Successful partnership with IT (Master) data management approach Partnership with LOBs Clear executive prioritization of business initiatives Established centralized title master system to facilitate data retrieval, update, & distribution Partnership with Rovi/MovieLabs Business rules & cascading hierarchy of criteria for title matching Robust existing metadata Effective tools for title matching 4 Title Registration Partnership with Rovi/MovieLabs 5 Title EIDR ID updates in GPMS 6 Alpha identification* Established centralized title master system to facilitate data retrieval, update, & distribution Successful partnership with IT Existing patented Alpha model; deployment of metadata construct in GPMS 18-month effort to identify and approve Alphas for all active titles Organizational structure & management support for ongoing Alpha model development 7 Alpha registration Partnership with Rovi/MovieLabs 8 Alpha EIDR ID updates in GPMS Established centralized title master system to facilitate data retrieval, update, & distribution Successful partnership with IT Page 8