AY2014-2019 PLO Cycle: Five-Year Program-Level Assessment Plan Intensive Business Administration Lillian Barden, PhD April 15, 2014 Program Level Learning Outcomes The Intensive Program is a typical degree completion program in that students take only their upper division major courses at NDNU and their prerequisite courses, with a few exceptions, at local community colleges. Therefore this assessment packet includes detail for assessing only those nine courses that comprise the major core of the program. 1. Students will acquire and demonstrate analytical and problem solving skills within various disciplines of business accounting, economics, finance, management and marketing. 2. Students will learn to describe, discuss and analyze current events in American business with attention to the global, social, and ethical dimensions of events. 3. Students will acquire the communication, research and technological skills needed to analyze a business situation (problem and/or opportunity), and prepare and present a management report. 4. Students will develop critical thinking abilities and a foundation of ethical principles that allows them to work effectively, respectfully, ethically, and professionally with people of diverse ethnic, cultural, gender, and other backgrounds. Intensive Business Assessment Plan 2014-2019 1
2. Curriculum Map for INTENSIVE BUSINESS ADMINISTRATION BS BBS in Business Admin- Intensive Program School of Business and Management Director: Lillian Barden Updated: May 2014 Prerequisites: Program Level Learning Outcomes Outcome 1 Outcome 2 Outcome 3 Outcome 4 1. Students will acquire and demonstrate analytical and problem solving skills within various disciplines of business accounting, economics, finance, management and marketing. 2. Students will learn to describe, discuss and analyze current events in American business with attention to the global, social and ethical dimensions of events. 3. Students will acquire the communication, research and technological skills needed to analyze a business situation (problem and/or opportunity), and prepare and present a management report Students will develop critical thinking abilities and a foundation of ethical principles that allows them to work effectively, respectfully, ethically and professionally with people of diverse ethnic, cultural, gender and other backgrounds BUS1100 : Macroeconomics I I I/P BUS1108 : Microeconomics I I I/P BUS1220: Intro to Financial Accounting I I MTH2502: Statistics I I Major Core Courses: BUS2000 : Mgt Prin/Org Behav I P M I BUS2008 : Legal Env of Bus P/M P P BUS2010: Prof Ethics/Soc Resp P P M BUS2006: Contemporary Prof Writing BUS2226 : Corp Finance I P I/P BUS2300 :Marketing Principles I P M BUS2335: Intl Business P P P BUS2600: Op and IT Systems I I M I BUS2980 :Bus Policy/Strategy (Capstone) M M M M Level of Delivery of Material: I = Students are Introduced to the content/skill - material is taught at a basic level P = Students Practice/apply the content/skill - material is taught in depth M = Students demonstrate Mastery of the content/skill - continued in depth teaching and/or synthesis Intensive Business Assessment Plan 2014-2019 2
3. Assessment Timeline Assessment Procedures and Timeline: The UG Intensive Business Program will assess at least one program-level learning outcome annually, using at least one required or elective course as the venue for that assessment. The primary responsibility for choosing and designing the assessment instruments will be the instructor of the class, in collaboration with and approval of the director and the Assessment Coordinator for their school/division. The Department will hold a meeting in either January or May (depending on the semester) for the purpose of assessing student progress on that specific learning outcome. All full-time faculty members will be expected to participate, with part-time faculty invited to participate. A report (see #4 below) will then be submitted by the instructor to the department chair/program director, who will then forward it to the appropriate Assessment Coordinator (see #4 below). The table following indicates the learning outcome to be assessed, the identified course, and the year that the assessment will occur. Learning Outcomes Yr Demonstrate analytic/problem solving skills in variety of disciplines Describe/discuss and analyze current events in American Business 2014-15 BUS2980 BUS POLICY/STRATEGY 2015-16 BUS 2980 BUS POLICY/STRATEGY 2016-17 BUS2600 OPER/TECH 2017-18 BUS2000 MGMT PRIN/OB 2018-19 BUS2300 MARKETING/PRINCIPLES Acquire comm, research and tech skills to analyze bus situation, prepare and present report BUS2226 CORPORATE FINANCE BUS 2980 BUS POLICY/STRATEGY Develop critical thinking abilities and ethical principles to work with diverse populations BUS2010 PRO ETHICS/SOC RESP BUS2335 INTERNATIONAL BUS BUS 2008 LEGAL ENV OF BUS Intensive Business Assessment Plan 2014-2019 3
4 Intro: PLO s in Intensive Business have been primarily measured both for the NDNU Assessment and that required by the ACBSP through three methods used in the capstone course: ETS testing which is benchmarked nationally, a graduate survey of student assessment of program learning outcomes, and an assessment of their final case analysis and presentation. The program director is currently piloting a career portfolio process with the Spring 2014 capstone class, which may or may not become part of the assessment project. We have also created individual course maps for the major core courses in order to better align course outcomes with PLO s. Further a concentration outcome description has been incorporated in this report to highlight how concentration courses relate to program outcomes. Following is an outline of PLOAssessments tentatively planned for the next 2 years of the 5 year assessment cycle. SPRING 2015 2. Students will learn to describe, discuss and analyze current events in American business with attention to the global, social and ethical dimensions of events. Course/Project to be Used/Semester Business Policy/Strategy (BUS2980) Final Case Analysis and Major team case analyzing a organization using the tools of strategic analysis and planning, create a business plan and present it in a professional manner. Projects reviewed/samples kept for assessment of proficiency. Instructor BARDEN ETS testing, graduate surveys, case analysis scoring rubric Have results from 2009 for comparison purposes Review/Action Review with faculty As indicated by faculty SPRING 2015 Course/Project to be Used/Semester 4. Students will develop critical thinking abilities and a foundation of ethical principles that allows them to work effectively, respectfully, ethically and professionally with people of diverse ethnic, cultural, gender and other backgrounds Professional Ethics/Social Responsibility (BUS2010) Submission of a major research paper analyzing a critical ethical issue in business, identifying the moral and philosophical views and presenting an ethical perspective for action. Presentation to class Faculty/director evaluation of final presentations when possible. Intensive Business Assessment Plan 2014-2019 4
Instructor Review/Action LADINE Rubric for final projects to be developed by director/instructo Comparison to course grades Review with faculty FALL 2015 Course/Project to be Used/Semester 3. Students will acquire the communication, research and technological skills needed to analyze a business situation (problem and/or opportunity), and prepare and present a management report Corporate Finance (BUS2226) Students assignments and exams require demonstrative understanding of both appropriateness and relevancy of analysis. Case Projects are reviewed by program chair/directors to ascertain evidence of students ability to apply financial analysis to real world cases. Instructor HUA Case scoring, Match with ETS questions on Finance Review/Action Review with faculty As indicated by assessment SPRING 2016 1. Students will acquire and demonstrate analytical and problem solving skills within various disciplines of business accounting, economics, finance, management and marketing. Course/Project to be Used/ Business Policy/Strategy (BUS2980) Final Case Analysis and Major team case analyzing a organization using the tools of strategic analysis and planning, create a business plan and present it in a professional manner. Projects reviewed/samples kept for assessment of proficiency. Instructor BARDEN ETS testing, graduate surveys, case analysis scoring rubric Have results from 2009 for comparison purposes Review/Action Review with faculty As indicated by faculty Intensive Business Assessment Plan 2014-2019 5
B.S. IN BUSINESS ADMINISTRATION ACCELERATED EVENING PROGRAM Aquire and demonstrate Analytical and Problem Solving Skills within various disciplinesaccounting, economics, finance, management and marketing. PROGRAM LEARNING OUTCOMES Describe, discuss and analyze current events in American business with attention to the global, social, and ethical dimensions of events. Acquire the communication, research and technological skills to analyze a business situation, prepare and present a management report Develop critical thinking abilities and ethical principles to work effectively, respectfully, ethically, and professionally with people of diverse backgrounds. CORE COURSES ( See individual course maps for Learning Outcome) BS2000 BS2006 BUS2008 BUS2010 BUS2226 BUS2300 BUS2335 BUS2600 BUS298 Mgmt Prin & Org Behavior Contemporary Professional Writing Legal Env of Business Professional Ethics & Soc. Resp Corporate Finance Marketing Principles International Business Operations & Technology Bus Policy & Strategy CONCENTRATION LEARNING OUTCOMES Management Marketing Accounting Finance Entrepreneurship Building on a foundation of the historic management principles and activities of planning, organizing, leading and controlling, students will explore diverse aspects of the managers role in the contemporary business environment to develop the knowledge, skills, attitudes and values needed for success. Students will expand their expertise in specific areas of marketing, including public relations, communication, research, analysis, evaluation, and application of the tools, methods, and practices of marketing in nonprofit, for-profit, domestic and global environments Students will acquire competency in the more advanced phases of analysis of financial statements, investments and fixed assets; depreciation and depletion; intangible assets; current and long-term liabilities and stockholders equity. Students will learn concepts in advanced accounting areas e.g. tax, cost, auditing to enhance their financial decision making Students will deepen their ability to analyze financial information and apply financial models for decision-making. They will develop skills in explaining the role of markets and financial institutions on the economy and in being able to analyze risk and determine investment and financial policies Students will develop a framework for evaluating business opportunities, understanding the special operational, marketing and financial issues of startups. They will learn to identify the challenges, and evaluate their own abilities and goals in regard to managing the startup organization as well as develop plans for investor information. Intensive Business Assessment Plan 2014-2019 6