STYLE GUIDE Style Guide 1
Contents INTRODUCTION...5 Message from the Chancellor...5 The Official District Logo.....6 The District Logo..7 Variations..8 Exclusion Zone 9 Recommended Sizing..10 Improper Alterations..11 Official Colors. 12 Colleges and Continuing Education...13 Other Logos 15 Identifying Departments...16 Typography..17 Typeface Administration 18 Listing Administration Disclaimer Photography 19 Image Style Communications and Public Relations 20 Information Style Guide 3
4 San Diego Community College District
INTRODUCTION Message from the Chancellor I am pleased to introduce the San Diego Community College District (SDCCD) Style Guide. The District s mission in providing an affordable and quality education to the greater community requires clear and effective communication. The importance of having a consistent message is crucial in supporting these efforts. This style guide outlines standards on how the District logos and its elements (i.e., colors, typography, etc.) can be used, which all departments and campuses should follow. The SDCCD Style Guide and its implementation are overseen by the Communications and Public Relations office located at the District. If you have questions regarding logo usage, call 619.388.6914 or email cpr@sdccd.edu. I thank you for your cooperation in adhering to these guidelines so the SDCCD can convey a clear and consistent graphic image to the public. Constance M. Carroll, Ph.D. Chancellor Style Guide 5
INTRODUCTION The Official District Logo The District logo is to be used on all print, electronic, and digital communications and signage representing the San Diego Community College District, its colleges, and Continuing Education. By itself, it s a strong and discernible symbol of our organization. This logo will continue to remain a well recognized mark when used in conjunction with similar standards and guidelines. The use of the District logo is closely monitored by the Communications and Public Relations office of the San Diego Community College District. The District logo can be downloaded from the District website at www.sdccd.edu/logo. City College Miramar College Mesa College Continuing Education 6 San Diego Community College District
THE LOGO Primary The logo is the District symbol (six identical diamonds enclosed with rings). This logo is the official identifying mark of the District. The logo shall be used on all printed and online communications. It shall also be used to identify District facilities and property. All such applications of the logo shall be in compliance outlined in this style guide. The logo consists of the District seal and San Diego Community College District text. The logo should not be redrawn, digitally manipulated, or altered. The logo must always be reproduced from a digital master reference. This is available in eps, jpg, and gif formats. Please ensure the appropriate artwork format is used. File Formats eps: professional usage jpg: desktop publishing gif: digital usage One Color: PMS 321 One Color: Black Black Background Color Logo White Text Black Background Black and White Logo White Text Style Guide 7
THE LOGO Variations Horizontal versions: 1a) 1b) 1c) Vertical versions: 2a) 2b) City College Mesa College Miramar College Continuing Education City College Mesa College Miramar College Continuing Education 8 San Diego Community College District
To ensure the District Logo reproduces clearly and it is legible in all applications, do not reduce size of logo to less than five eighths of an inch (5/8 ). than five eighths of an inch (5/8 ). Applications of the logo will determine the size and color of THE LOGO 5/8 or.625 logo to use. Applications Always proof of the before logo sending will determine for print the or size other and final color of submission. logo Review to use. the Always overall proof look before because sending different for print file types or other final Exclusion 5/8 or.625 Zone will print out submission. differently Review and must the overall be used look with because the appropriate different file types program. will print out differently and must be used with the appropriate In order to maximize its visual presence, the program. logo requires a surrounding area clear of any other Microsoft graphic Word elements documents can use.jpg or.png files. or text. Insert>Picture>From Microsoft Word File> documents.jpg or can.png use.jpg or.png files. The District logo should have some Right space click around on Insert>Picture>From picture it to Format and File> uncheck.jpg or.png box so as not to lose focus or draw attention marked away Move Right from with click its Text. on picture to Format and uncheck box importance. No other type, images, ***For miscellaneous professional marked Move results with on Text. large quantities of official documents, logo or process its ***For required through professional space District results Public on large Information quantities Office of official and docu- graphics should interfere with the allowance. Keeping a diamond s width all the ments, way process around complete Duplicating Request through Form.**** District Public Information Office and the circumference of the logo in white space, complete gives the Duplicating logo Request Form.**** the breathing room it needs to stand out. One diamond s width is mandatory as a minimum. InDesign/Quark should use.eps files for all print applications. InDesign/Quark should use.eps files for all print applications. This is not a placement guide. It is a minimum only. Web developers should use.jpg or.gif files. For use of the logo with departmental names, Web please developers see should use.jpg or.gif files. page 12. All approved All logos approved can logos be obtained can be obtained from the from District the District Public Public Information Information Office. Office. T he District Logo he District should Logo have should some space have some around space it so around as not it to so lose as not focus to lose or draw focus attention or draw attention away from away its from its importance. No importance. other type, No images other type, or miscellaneous images or miscellaneous graphics should graphics interfere should with interfere the with logo the or its logo required or its required ce allowance. space Keeping allowance. a diamond s Keeping a width diamond s all the width way all around the way the around circumference the circumference of the logo of the in white logo in space, white space, es the logo gives the breathing the logo the room breathing it needs room to stand it needs out. to One stand diamond s out. One diamond s width is width mandatory is mandatory as a minimum. as a minimum. 6 5/8 or.625 Style Guide 9
THE LOGO Recommended Size To ensure the District logo reproduces clearly and it is legible in all applications, do not reduce size of the logo to less than five eighths of an inch (5/8 ). Applications of the logo will determine the size and color of logo to use. Always proof before sending for print or other final submission. Review the overall look because different file types will print out differently and must be used with the appropriate program. There are some instances where the District logo can be used by itself seal only. In those particular circumstances, the publication or application will need to be reviewed and approved by the District s Communications and Public Relations office. All approved logos can be obtained from the District Communication and Public Relations office or downloaded at www.sdccd.edu/logo. The District Logo Minimum Size Requirements To ensure the District Lo ible in all applications, than five eighths of an inch City College Mesa College Miramar College Continuing Education 5/8 or.625 Applications of the logo will logo to use. Always proof be submission. Review the over will print out differently and program. Microsoft Word documents ca Insert>Picture>From File Right click on picture to For marked Move with Text. ***For professional results on ments, process through Dist complete Duplicating Reque InDesign/Quark should use. Web developers should use. All approved logos can be ob Information Office. 10 San Diego Community College District The District Logo should have some space around it so as not to lose importance. No other type, images or miscellaneous graphics should space allowance. Keeping a diamond s width all the way around the circum gives the logo the breathing room it needs to stand out. One diamond s w
THE LOGO Improper Alterations COMMUNITY COLLEGE The proportions of the seal to the typeface cannot be modified. Color distribution cannot be modified. Logo may not be distorted. COMMUNITY COLLEGE The seal may not be modified. COMMUNITY COLLEGE Logo cannot be tilted. Logo type cannot be changed, reformatted or removed. Logo cannot be printed over an image. The District logo cannot be modified in any way. The above manipulations and interpretations dilute the integrity of our graphic identity and are expressly prohibited. Style Guide 11
THE LOGO Official Colors District Office Pantone PMS 321 CMYK 100/0/30/23 RGB 0/153/153 Pantone Black CMYK 0/0/0/100 RGB 0/0/0 These are the two main colors of the District logo. No alteration to the main colors (e.g., adjusting tone/shade/tint) will be made. The District logo must be set upon a solid, white circle background to ensure proper color reproduction. The only portion of the logo with transparency (color less than 100%) is the ring surrounding the ring of triangles. All other areas are 100% color or 100% white. Some examples of color exceptions are listed below: PMS 208 - Burgundy Used in Cabinet Update Header City College Pantone PMS 201 CMYK 0/100/63/29 RGB 178/8/56 Mesa College Pantone PMS 287 CMYK 100/72/2/12 RGB 0/51/141 Miramar College Pantone PMS 322 CMYK 100/35/48/12 RGB 0/114/125 Continuing Education Pantone PMS 368 CMYK 50/0/100/10 RGB 7F/B5/39 12 San Diego Community College District
THE LOGO Colleges and Continuing Education Stacked version: Horizontal version: College and Continuing Education logos should be used on all print and electronic media. Style Guide 13
THE LOGO Colleges and Continuing Education The preferred pairing of the colleges and Continuing Education logo with the SDCCD seal is shown above. Spacing parameters: use a cushion of at least one vertical diamond on the right and left side of the logo, and at least one vertical diamond on the top and bottom. Vertical diamonds in the center of the logo describe the measured space. 14 San Diego Community College District
THE LOGO Other Logos The colleges and Continuing Education may create special occasion logos but on a limited basis with prior approval from the Communications and Public Relations office. Logos created and used for a particular event must be discontinued after the conclusion of the event. Official District offices and departments are not allowed to create their own logos. Athletic logos are overseen by each college s Athletics department and cannot be used by academic departments or substituted for the official college logos. For more information, please contact the Athletic Director for the campus. Style Guide 15
THE LOGO Identifying Departments Correct Placement:.625 SAN COMMUNITY DIEGO COLLEGE Office of the Chancellor 10pt Garamond Bold 14pt Garamond Italic SAN COMMUNITY DIEGO COLLEGE Human Resources SAN COMMUNITY DIEGO COLLEGE Communications and Public Relations Incorrect Placement: COMMUNITY Communications COLLEGE and Public Relations 16 San Diego Community College District
TYPOGRAPHY Typeface Adobe Garamond is a serifed font to be used most times, including body copy and identity. As a secondary font, Arial, a sans serif font can be used. (e.g., headlines or other attention grabbing areas). All variations in this family are acceptable as an accent typeface as they mirror Adobe Garamond (Regular, Bold, Italic, and Bold Italic). Other acceptable sans serif fonts are Gill Sans and Helvetica. The District will greatly benefit from seeing a familiar and consistently used typeface being accurately applied to all materials that represent it. As a general design rule, do not use more than two different typefaces in one piece. Adobe Garamond Adobe Garamond Bold Adobe Garamond Italic Adobe Garamond Bold/Italic Arial Regular Arial Bold Arial Italic Arial Bold/Italic Style Guide 17
ADMINISTRATION Listing Names and Disclaimer For District Publications: BOARD OF TRUSTEES Mary Graham Rich Grosch Bernie Rhinerson Maria Nieto Senour, Ph.D. Peter Zschiesche CHANCELLOR Constance M. Carroll, Ph.D. PRESIDENTS Lynn Ceresino Neault, Ed.D., San Diego City College Pamela T. Luster, Ed.D., San Diego Mesa College Patricia Hsieh, Ed.D., San Diego Miramar College Anthony E. Beebe, Ed.D., San Diego Continuing Education The San Diego Community College District includes San Diego City College, San Diego Mesa College, San Diego Miramar College, and San Diego Continuing Education. The SDCCD is governed by its Board of Trustees. No oral or written agreement is binding on the San Diego Community College District without the express approval of the Board of Trustees. Use This Version When Space Is Limited: Board of Trustees: Mary Graham, Rich Grosch, Bernie Rhinerson, Maria Nieto Senour, Ph.D., Peter Zschiesche Chancellor: Constance M. Carroll, Ph.D. Presidents: Lynn Ceresino Neault, Ed.D., San Diego City College; Pamela T. Luster, Ed.D., San Diego Mesa College; Patricia Hsieh, Ed.D., San Diego Miramar College; Anthony E. Beebe, Ed.D., San Diego Continuing Education The San Diego Community College District includes San Diego City College, San Diego Mesa College, San Diego Miramar College, and San Diego Continuing Education. The SDCCD is governed by its Board of Trustees. No oral or written agreement is binding on the San Diego Community College District without the express approval of the Board of Trustees. Administrative Offices 3375 Camino del Rio South San Diego, CA 92108-3883 For College Publications: PRESIDENT Patricia Hsieh, Ed.D., San Diego Miramar College BOARD OF TRUSTEES Mary Graham Rich Grosch Bernie Rhinerson Maria Nieto Senour, Ph.D. Peter Zschiesche CHANCELLOR Constance M. Carroll, Ph.D. The San Diego Community College District includes San Diego City College, San Diego Mesa College, San Diego Miramar College, and San Diego Continuing Education. The SDCCD is governed by its Board of Trustees. No oral or written agreement is binding on the San Diego Community College District without the express approval of the Board of Trustees. BOARD OF TRUSTEES Mary Graham Rich Grosch Bernie Rhinerson Maria Nieto Senour, Ph.D. Peter Zschiesche CHANCELLOR Constance M. Carroll, Ph.D. PRESIDENTS Lynn Ceresino Neault, Ed.D., San Diego City College Pamela T. Luster, Ed.D., San Diego Mesa College Patricia Hsieh, Ed.D., San Diego Miramar College Anthony E. Beebe, Ed.D., San Diego Continuing Education The San Diego Community College District includes San Diego City College, San Diego Mesa College, San Diego Miramar College, and San Diego Continuing Education. The SDCCD is governed by its Board of Trustees. No oral or written agreement is binding on the San Diego Community College District without the express approval of the Board of Trustees. CITY COLLEGE 1313 Park Boulevard, San Diego, CA 92101-4787 www.sdcity.edu 619-388-3400 MESA COLLEGE 7250 Mesa College Drive, San Diego, CA 92111-4998 www.sdmesa.edu 619-388-2600 MIRAMAR COLLEGE 10440 Black Mountain Road, San Diego, CA 92126-2999 www.sdmiramar.edu 619-388-7800 Administrative Offices 3375 Camino del Rio South San Diego, CA 92108-3883 CONTINUING EDUCATION & EDUCATIONAL CULTURAL COMPLEX 4343 Ocean View Boulevard, San Diego, CA 92113-1915 www.sdce.edu 619-388-4956 CENTRE CITY CAMPUS CÉSAR CHÁVEZ CAMPUS CE AT MESA COLLEGE 1400 Park Boulevard 1960 National Avenue 7350 Armstrong Place BOARD OF TRUSTEES San Diego, Mary Graham CA 92101-4721 San Diego, CA SAN 92113-2116 DIEGO CITY COLLEGE San Diego, CA 92111-4998 1313 Park Boulevard, San Diego, CA 92101-4787 Rich Grosch www.sdcity.edu 619-388-3400 619-388-4600 619-338-1910 619-388-1950 Bernie Rhinerson Maria Nieto Senour, Ph.D. MESA COLLEGE Peter Zschiesche 7250 Mesa College Drive, San Diego, CA 92111-4998 www.sdmesa.edu 619-388-2600 MID-CITY CAMPUS NORTH CITY CAMPUS WEST CITY CAMPUS CHANCELLOR 3792 Fairmount Constance M. Carroll, Avenue Ph.D. 8355 Aero Drive MIRAMAR COLLEGE 3249 Fordham Street 10440 Black Mountain Road, San Diego, CA 92126-2999 San Diego, PRESIDENTS CA 92105-2204 San Diego, CA www.sdmiramar.edu 92123-1720 619-388-7800 San Diego, CA 92110-5332 Lynn Ceresino Neault, Ed.D., San Diego City College 619-388-4500 619-388-1800 Pamela T. Luster, Ed.D., San Diego Mesa College CONTINUING EDUCATION 619-388-1873 Patricia Hsieh, Ed.D., San Diego Miramar College & EDUCATIONAL CULTURAL COMPLEX 4343 Ocean View Boulevard, San Diego, CA 92113-1915 Anthony E. Beebe, Ed.D., San Diego Continuing Education www.sdce.edu 619-388-4956 CENTRE CITY CAMPUS CÉSAR CHÁVEZ CAMPUS CE AT MESA COLLEGE 1400 Park Boulevard 1960 National Avenue 7350 Armstrong Place The San Diego Community College District includes San Diego City San Diego, CA 92101-4721 San Diego, CA 92113-2116 San Diego, CA 92111-4998 College, San Diego Mesa College, San Diego Miramar College, 619-388-4600 619-338-1910 619-388-1950 and San Diego Continuing Education. The SDCCD is governed by its Board of Trustees. No oral or written agreement is binding on MID-CITY CAMPUS NORTH CITY CAMPUS WEST CITY CAMPUS 3792 Fairmount Avenue 8355 Aero Drive 3249 Fordham Street the San Diego Community College District without the express San Diego, CA 92105-2204 San Diego, CA 92123-1720 San Diego, CA 92110-5332 approval of the Board of Trustees. 619-388-4500 619-388-1800 619-388-1873 20 Example: 2012-2013 Annual Report, back cover. 18 San Diego Community College District 20
PHOTOGRAPHY Image Style Photography is a powerful and dynamic tool. It should communicate the District s diversity, energy, and personality. Photography should convey emotions and atmosphere. Look beyond the straightforward and typical to find a more inspirational perspective. Consider detail or unusual angles to increase impact and create effective communications. Our images show natural, real-life people and situations. They should convey emotions, atmosphere, and engage the audience. Images should feel observational and spontaneous rather than staged, and show a contrast with our beautiful architecture and the energy of the people who interact with the campuses. A) good composition and subject matter, pleasant faces, background not busy, great lighting Acceptable Photos Images can be reproduced in full color, single color (monotone), and black and white. Only use images that are relevant and add value. Ensure the content does not offend or alienate. Avoid clichés, and racial and gender stereotyping. Images that are used in printed materials should be reproduced at print quality 300 dpi. Unacceptable photos E) bad lighting, harsh shadows from structure create geometrical shapes on faces B) good composition and subject matter (happy students in front of building), great lighting, shows diverse students F) too far away from subject matter, foreground busy C) great composition and lighting, shows diversity, students and professor looks engaged, shows learning G) students do not look thrilled and are not engaged in an activity D) good composition, shows subject matter in action H) lots of noise, colors are washed out, slightly blurry due to slow shutter speed Style Guide 19
COMMUNICATIONS AND PUBLIC RELATIONS Information The District s Communications and Public Relations office provides advice and guidance to staff on print, digital, and new media design. The team also looks after the correct usage of the District logo and images. District offices and departments are not allowed to create their own logo. Student groups may but are not entitled to use official District logos in conjunction with their logo. The use of the District logos are subject to approval by the Communications and Public Relations office. For further information contact the Communications and Public Relations office at 619-388-6914 or email cpr@sdccd.edu. 20 San Diego Community College District
Notes Style Guide 21
Notes 22 San Diego Community College District
Administrative Offices 3375 Camino del Rio South San Diego, CA 92108-3883 BOARD OF TRUSTEES Mary Graham Rich Grosch Bernie Rhinerson Maria Nieto Senour, Ph.D. Peter Zschiesche CHANCELLOR Constance M. Carroll, Ph.D. PRESIDENTS Lynn Ceresino Neault, Ed.D., San Diego City College Pamela T. Luster, Ed.D., San Diego Mesa College Patricia Hsieh, Ed.D., San Diego Miramar College Anthony E. Beebe, Ed.D., San Diego Continuing Education The San Diego Community College District includes San Diego City College, San Diego Mesa College, San Diego Miramar College, and San Diego Continuing Education. The SDCCD is governed by its Board of Trustees. No oral or written agreement is binding on the San Diego Community College District without the express approval of the Board of Trustees. Style Guide approved, January 7, 2014. 24 San Diego Community College District