Introduction to FHB 2020 Kick-off Meeting FHB 2020 Mission to an entrepreneurial oriented University Prof. Dr. Cord Siemon / siemon@fh-brandenburg.de Gefördert durch das Ministerium für Arbeit, Soziales, Frauen und Familie aus Mitteln des Europäischen Sozialfonds und des Landes Brandenburg Investition in ihre Zukunft www.esf.brandenburg.de
OECD Study OECD Study: STRENGTHENING ENTREPRENEURSHIP AND LOCAL ECONOMIC DEVELOPMENT IN EASTERN GERMANY - Promoting Successful Graduate Entrepreneurship through Entrepreneurship Education and Start-Up Support Case of Brandenburg University of Applied Science (2011) Challenges and Recommendations 2
1. Entrepreneurial University: a. The university should examine whether there are opportunities to better support the exploitation of intellectual property through graduate entrepreneurship and activities. b. Expand entrepreneurship (education) beyond the current faculties throughout the whole of university. c. The development of incentive schemes for staff to promote and support entrepreneurship and entrepreneurial activities. 3
2. Target groups for entrepreneurship: As the emphasis of most universities is on (regular) students, the FH Brandenburg could explore how other target groups can be brought into the university to facilitate the educational programmes for the regular students. Especially the role of alumni and alumni-entrepreneurs should be taken into account and already existing activities should accordingly be exploited 4
3. Entrepreneurship education - conceptualizations: Entrepreneurship, as recognized by the FH Brandenburg, is more than just creating a company, it also is a way of life. This implies that knowledge about entrepreneurship and entrepreneurial (and intrapreneurial) skills are useful skills for every student even for students who will never be an entrepreneur. 5
4. Location of entrepreneurship: The FH Brandenburg should explore the possibilities of creating entrepreneurship education that is accessible at the same time by students from the whole of the university, so that the business and technical students can profit from each other s knowledge, networks and experiences 6
5. University-internal promotion of entrepreneurship: Many activities with regard to the promotion of entrepreneurship already take place. A suggestion for the FH Brandenburg is to bring all activities into relation with each other and (re)consider its place in the process of promotion. 7
6. Making the local entrepreneurship support system in Brandenburg city visible and accessible. The FH Brandenburg today is an important actor within the regional community (which consists of various stakeholder networks) that aims to provide hard and soft resources to facilitate entrepreneurial processes. It is therefore suggested that the FH Brandenburg takes a more concrete visible leadership role to establish a regional co-operation model á la BIEM. 8
7. Consider the introduction of post-start-up support programmes. Finally, the entrepreneurship support is limited to the start-up stage of firms. There are no post start-up programmes or other activities developed to facilitate further growth and development of such firms. 9
8. Evaluation of the entrepreneurship education and startup support activities: A challenge for the FH Brandenburg is to map their entrepreneurial ecosystem. It is a rich system, but its totality can be made more visible. 10
First Steps First steps, e.g. Network established (ALUMNI) Gipfeltreffen Integration of Entrepreneurs in Curricular ( GründungsDialog, Gründungswegweiser) Co-Working-Space Projects: Gründungsdialog Creative Capital Conference Train Transnational (with HFF Hochschule für Film und Fernsehen) FHB 2020 Mission zur unternehmerisch geprägten Hochschule 11 11
FHB 2020 Academic Entrepreneurship and Triple Helix Approach: How to organize and support academic entreprenenurship more effectively? 3 Dimensions 1 Concept development: Drawing up a curricular for entrepreneurial-education and qualification 2 Strategie development: Drawing up best-practice examples and measures for the FHB management 3 Competence development: Implementing knowledge in different methods, structures and processes 12
FHB 2020 Financed by Brandenburg Ministry of Labour, Social and Family Affairs Duration: 18 Month (01.10.13-31.03.15) Transnational Programme Involved akostart OÖ (Austria) WRC Tamengos (Portugal) Aalborg University (Denmark) TGZ Bandenburg an der Havel BIEM e..v. 13 13