MAXimize the benefits of Mobility Management

MAXimize the benefits of Mobility Management New tools for more sustainable transport systems Christer Ljungberg, Trivector Traffic

Årets Bild 2010: Henrik Montgomery, Scanpix

Max project in short December 2004 application handed in October 2006 project starts December 2009 project ends 25 partners 16 countries 386 man months 5,54 miljon Euro => total ca 50 milj SEK Trivector responsible for getting reseach into tools

1. MaxExplorer web based tool for choosing MM measure 2. MaxTag guide for successful campaigns 3. MaxLupo guide for integrating MM and land use planning 4. MaxQ quality management tool for MM work 5. MaxSumo guide for planning, monitoring and evaluation 6. MaxSem Integrated model for voluntary mode change 7. MaxEva web based database collecting evaluation results

www.epomm.org Evaluate the process with MaxQ Evaluate effects with MaxSumo Evaluate attitudes changing with MaxSem Register results with MaxEva Enhance the process with MaxQ Choose measure with MaxExplorer Structure the project with MaxSumo Plan your campaign with MaxTag Integrate MM into land use planning with MaxLupo Integrate MM into land use planning with MaxLupo Register resultat with MaxEva

MaxExplorer Answer 4 simple questions and get suggestions for suitable measures 1. Type of organisation 2. Target group 3. Location 4. Size of target group

MaxTag Travel Awareness Campaign Guide 10 steps for a sucessful campaign

MaxLupo: Integration of MM and planning A. Handbook Land use planning better integration of traffic planning, MM and land use planning Building permit process MM-plans and measures from in place from day 1 B. Planning simulation workshop Workshop for increased awarness

Target groups for MaxLupo Planners working in land use, transport or environmental planning departments in national, regional or local administrations. Personnel of departments in local and regional administrations involved at a day-to-day level in the planning and building permit process of developments Urban and transport planning consultants as Mobility Management experts working for public administrations or for developers / owners of developments. Universities, Schools of Planning or other educational institutions.

It works! Graph shows reduction in car driver trips resulting from high quality site-based MM in UK Average decrease: 15% Source: DfT, Department for Transport (2008) UK

Policies supporting integration of Mobility Management and building permission process MM advice during the planning or building permission process Securing MM through negotiation Securing MM through inclusion in the parking regulation Promotion of car-free housing Access Contingent Model for regulating car traffic at multifunctional developments Encouraging the adoption of MM through environmental legislation Securing MM through inclusion in planning conditions and obligations Maximum parking standards Parking pay-off

Best practice: Car-free housing

Here there will be a new town!

MaxQ: process evaluation and quality management system 4 stages 12 key factors For each key factor: 5-8 questions

MaxQ development ladder 5. Continous improvements; innovation; good result 4. Systematic analysis and evaluation of MM work; long-sightedness; external cooperation 3. Good knowledge on conditions, needs and MM; policy, routines, organisation and good commitment 2. Some knowledge on conditions, needs and MM; planning of single projects and measures 1. Activity oriented, ad hoc, informal work, short term 0. No MM work at all

Lund result

Lund result 2 Strenghts Weeknesses Improvements Mycket god kunskap om resvanor då resvaneundersökning har genomförts i kommunen Ambitionerna med MM är tydliga och det finns koppling till SUTP (LundaMaTs) MM stöds av ledning och politiker Det finns en MM-koordinator och en MM-grupp Kunskapen om MM finns inom hela kommunala förvaltningen Ledningen är involverad i MMarbetet, vilket säkerställer att MM-frågor tas upp. Inga regelbundna aktiviteter riktade mot beslutsfattare och berörda parter om betydelsen av MM (har funnits inledningsvis) Diskussionsgrupper och liknande metoder används endast sporadiskt för att involvera berörda parter och allmänheten i utformningen av MM-arbetet och olika aktiviteter MM-teamet blir inte (regelbundet) konsulterade i samband med strategiskt viktiga beslut, exempelvis vid planläggningen av nya områden Mobility management-åtgärder har lägre status än infrastrukturåtgärder MM-policyn ska vara ett levande dokument som uppdateras i takt med översiktsplanen Regelbundna skräddarsydda åtgärder för att sälja in MM (ständigt behov då politiker och personal byts ut och då MM ännu inte har samma status som infrastrukturåtgärder)

Monitoring and evaluation of effects of mobility management Swedish tools: SUMO and SARA Tools from MAX: MaxSumo and MaxEva

SUMO System for evaluation of mobility projects Based on MOST-MET from EU-project MOST Guide for planning, monitoring and evaluation Used since december 2004 More than 150 persons educated in SUMO Hundreds of project evaluated according to SUMO English version via www.vv.se

MaxSumo A tool that gives guidance on how to plan, monitor and evaluate an MM-project With focus on assessment of: - The efforts of the project - The change in attitudes towards a mobility shift - The change in mobility behaviour 25

Assessment Mobility Management Mobility Management services Assessment of services provided A B C D Project activities and outputs Awareness of mobility services provided Usage of mobility services provided Satisfaction with mobility services provided New mobility options Assessment of mobility options offered E F G Acceptance of mobility option offered Take up of mobility option offered Satisfaction with the mobility option offered System impacts System impacts Overall effects H I Long-term attitudes and behaviour System impacts

Example: Test Traveller / Job ticket project Framework conditions Assessment of services provided Person-rel. factors Travel behaviour before: 5 % PT, 95 % car MM project details: 10 posters, Intra net info, 4 meetings, 10000 E Awareness: 48 % (480 employees) Usage: 28 % (280 employees) particip. in info-meet. Satisfaction: 80 % satisfied with info and test concept Mobility option offered Acceptance: Take up: Satisfaction: 6 % (54 people) signed a contract During test month: 85 % PT, 15 % car 90 % of TT satisfied with commuting by PT Effects Long-term att & beh: After 12 months: 40 % PT, 60 % car System impacts: Car traffic: 110.000 km, CO2: 20 tonnes

Project Start Mission Statement and Objectives Target Groups Services & Option offered Targets and Indicators on Assessment Levels Methods MEP: Monitoring and Evaluation Plan for the actual project Monitoring and Evaluation Monitoring collect a basic dataset Evaluation of the data collected

A part in MaxSumo: MaxSem helping us to Identify the willing ones Measure small changes in attitudes on the way to desired behaviour change Divide our target group in different stages To customize a message for each stage Maintenance Preparation/ Action Precontemplation Contemplation

MaxEva web based database Based on MaxSumo and intentions in SARA Collects evaluation results from MM-projects in Europe Help in calculating effects Benchmarking of results from similar projects Base for a future forecasting tool 60 different measures included Handles both plans and programs

Results: - Activites done - Number/Share that - Change of: -stage - modal split - transport volume - tonnes CO 2

MAX gives you 7 ready to use tools to enhance your mobility management work.

All tools can be found on www.epomm.org Thanks! Questions? Christer.ljungberg@trivector.se 34