Curriculum Vitae (CV) of Brian C. Reisetter, RPh, MBA, PhD Contact Information: Medical Marketing Economics, LLC Vice President & Partner 1200 Jefferson Avenue, Suite 200. Oxford, MS 38655 (662-281-0502 (662) 281-0340 (fax) brian@m2econ.com Education: Doctor of Philosophy in Pharmacy Administration, May 2002 University of Mississippi, University, MS Doctoral Graduate Work (Part time) 1993-1999 University of Illinois at Chicago, Chicago, IL Masters of Business Administration, May 1987 Drake University, Des Moines, IA Bachelor of Sciences in Pharmacy, May 1985 Drake University, Des Moines, IA Teaching Experience: Instructor and Course Coordinator and Adjunct Faculty, University of Mississippi, Department of Pharmacy Administration, University, MS. Techniques of Pharmaceutical Sales, 2002 to 2009. Instructor and Adjunct Faculty member, University of the Sciences in Philadelphia, Executive MBA program. Social Sciences in the delivery of health care, 2006. Professional Experience: Vice President & Partner, Medical Marketing Economics, LLC. Oxford, MS Consulting services and litigation support in the areas of pricing, marketing and promoting within the pharmaceutical industry. Research Assistant, University of Mississippi, Department of Pharmacy Administration, University, MS Qualitative and quantitative interviews of physicians and pharmacist regarding herbal product attitudes and usage in conjunction with the CDC
Teaching Assistant, University of Mississippi, Department of Pharmacy Administration, University, MS Pharmacy Communications 2000 and 2001 Teaching Assistant, University of Illinois at Chicago, Department of Pharmacy Administration, Chicago, Illinois Pharmacy Law, 1998 Health Services Reimbursement, 1997 Pharmacy Roles, Environment and Communication, 1997 Social Roles and Behavior, 1998 President and CEO of Reisetter Pharmacy Health Services, Inc. (RPHS, Inc.) Retail contractual pharmacy services at various Illinois and Iowa pharmacies, 1993-2001 Hospital contractual pharmacy services at Chicago Lakeshore Hospital, Chicago IL, including Director of Pharmacy 1992-1997 Legal consulting services, Granville Specks and Associates, Chicago, IL, 1996 Marketing consulting services, McKinsey and Co., Inc., Chicago, IL Eli Lilly and Company, Inc., Des Moines, IA 1987-1992 Professional Pharmaceutical Sales Representative (PSR) Hospital pharmacist, Broadlawns Hospital, Des Moines, IA 1985-1987 Inpatient and outpatient staff pharmacy position Book Chapters: Kolassa, EM & Reisetter, B. Public Relations and Policy, in The Strategic Pricing of Pharmaceuticals, The PondHouse Press, Oxford, MS, 2009. Kolassa, EM, Patterson, K, & Reisetter, B. The Role of Reimbursement in Pricing, in The Strategic Pricing of Pharmaceuticals, The PondHouse Press, Oxford, MS, 2009. Kolassa, EM & Reisetter, B. Patient and Disease Characteristics, in The Strategic Pricing of Pharmaceuticals, The PondHouse Press, Oxford, MS, 2009. Kolassa, EM, Patterson, K, Reisetter, B. The Role of Price in Medical Decision Making, in The Strategic Pricing of Pharmaceuticals, The PondHouse Press, Oxford, MS, 2009. Kolassa EM, Lobb W, Reisetter B, Patterson K, Paul DR. Pricing Issues for Biopharmaceutical Products, in Advances in Large-Scale Biopharmaceutical Manufacturing and Scale-Up Production, ASM Press, Rockville, MD, 2004 Kolassa EM, Lobb W, Reisetter B, Patterson K, Paul DR, Pricing Issues for Biopharmaceutical Products, in Advances in Large-Scale Biopharmaceutical Manufacturing and Scale-Up Production, ASM Press, Rockville, MD, 2004 Refereed Publications: Reisetter, BC, Bently, JP and NE Wilkin. Relationship between psychosocial physician characteristics and physician price awareness. Journal of Pharmaceutical Marketing and Management, 17(1): p 51-76. 2005. Bentley, JP. Best, AM. Reisetter, BC. Chambliss, WG. Self evaluation of herbal product knowledge: A study of physicians and pharmacists. American Association of Colleges of Pharmacy Annual Meeting. 103(Jul): p 20-21. 2002.
Reisetter, BC. Grussing, PG. Students' perceived satisfaction with and utility of pharmacy communications course work. American Journal of Pharmaceutical Education. 61(3): p 271-277. 1997. Non-Refereed Publications: Reisetter, B. (2012, February). How Hospital is My Drug? The Difference between Hospital Use and Hospital Involvement. PM360, 38-39. Retrieved from http://www.pm360online.com/f3_0212_bio_pharma_managed_markets_hospital. Reisetter, B. & Paul, D. (2011, November). Projecting the Budget Impact of Biosimilars. Pharmacy Purchasing & Products, 36-40. Retrieved from http://www.pppmag.com/article/999/november_2011/projecting_the_budget_impact_of_biosimilars/. Reisetter, B. (2010, February). Winning Sales in the Hospital Arena. PM360, 24-26. Retrieved from http://www.pm360online.com/f1_0210. Reisetter BC, Dunson DH, Kolassa EM, & Schwab P. Effect of Medicare Part D Reimbursement on Community Pharmacy Profitability. Public policy research conducted in conjunction with the University of Mississippi funded by a grant from the Community Pharmacists Association. Available at: http://www.pharmacy.olemiss.edu/cpmm/cpfreport.pdf Kolassa EM, Sewak SS, & Reisetter BC, An Evaluation and Assessment of the Critical Issues in the Influenza Market: Strategies to Reduce Future Shortages. White paper for Aventis/Pasteur, 2001. Professional Presentations: Bentley JB, Best AM, Reisetter BC and WG Chambliss, Self evaluation of herbal product knowledge: A study of physicians and pharmacists, AACP, July 2002. Bentley JB, Best AM, Reisetter BC and WG Chambliss, Self evaluation of herbal product knowledge: A study of physicians and pharmacists, APhA, March 2002. Invited Lectures: Pancreatic Enzymes: An Example of Recent FDA Initiative to Remove Marked Non-Approved Products, University of Mississippi, Department of Pharmacy Administration, All-Pharmacy Day, April 2011. Drug Benefit Design, Cost Sharing and Outcomes, Specialty Pharma Association, Annual Convention, Phoenix, AZ, September, 2009. Pharmaceutical Marketing and Pricing in Health Care Today, Drake University College of Pharmacy & Health Sciences, Des Moines, IA, February, 2009. Recent changes in Medicare and the New Drug Discount Cards, Blue Cross/Blue Shield of VT, Rutland, VT, October 22, 2004. Recent changes in Medicare and the New Drug Discount Cards, Blue Cross/Blue Shield of VT, Burlington, VT, October 21, 2004. Preventing substitution: Making the market do the right thing, Branded Pharmaceutical Association National Convention, September 16, 2004.
Current trends in pharmaceutical pricing, Barnett Conference, Philadelphia, PA, March 2004. Future trends in pharmaceutical sales, Pharmaceutcial Sales and Marketing Conference, University of Mississippi Career Center, April 2004. Pharmaceutical sales: An historical perspective, Pharmaceutcial Sales and Marketing Conference, University of Mississippi Career Center, April 2003. Pharmacists communications with special populations: Psychiatric medicine, University of Mississippi, College of Pharmacy, October, 2001. Pharmacy students perceptions of communication course work, Drake University, College of Pharmacy Seminar, April 1997. Pharmacy students perceptions of communication course work, Midwest Pharmacy Administration Conference, Madison, WI, June 1997. Pharmacy Continuing Education Presentations (ACPE): Drug Benefit Design, Cost Sharing and Outcomes, Annual Inter-professional Conference for Physicians and Pharmacists, Sterling, AZ, September, 2009. Pancreatic Enzymes: An Example of Recent FDA Initiative to Remove Marked Non-Approved Products, Kappa Psi Pharmaceutical Fraternity, Grand Council Convention, Clearwater, FL, August, 2009. The Medicare Modernization Act and its Effect on Community Pharmacy Reimbursement, Annual Interprofessional Conference for Physicians and Pharmacists, Sterling, Alaska, September, 2007. Marketing and Management of a Professional Organization, Kappa Psi Pharmaceutical Fraternity, Grand Council Convention, August 1999. Professional Services: Appointed member of the Board of Directors for DELTA RX at the Drake University College of Pharmacy and Health Services (2007-present) Appointed member of the National Advisor Board at the Drake University College of Pharmacy and Health Services (2006-2012) Reviewer for the Journal of Pharmaceutical Marketing and Management, 2002 to 2009. Reviewer for the Journal of the American Pharmaceutical Association (JAPhA), 2002. Kappa Psi Pharmaceutical Fraternity, Inc. Immediate Past Grand Regent, 2001-2003 Grand Regent (National President), 1999-2001 Grand Vice Regent, 1997-1999 Grand Counselor, 1995-1997 Grand Ritualist, 1993-1995 Various local, provincial and national committee appointments 1985-2002 Membership, 1981-present
Consulting: A list of clients with whom I have consulted is available upon request and subject to client requests for confidentiality