www.pwc.com/me PwC s Academy Mini MBA programme June 2014
Contents PwC s Mini MBA Programme 1. About PwC s Academy 2. About PwC s Mini MBA Programme 3. Mini MBA Structure 4. Module descriptions 5. What our students say 6. PwC in the Middle East 7. Contact Us 4 5 6 7 16 17 20
About PwC s Academy PwC s Academy is the educational business of PwC. Our goal is to help improve the knowledge, skills, competence and expertise of our people in finance and business; to help organisations across the region grow and retain their talent. Our foundation is our team of expert professionals who convey their wealth of knowledge and the practical experience they have gained within leading organisations around the world. PwC s Academy is committed to supporting the sustainable growth of local talent across the region. Our expanding Academy currently operates across the Middle East from six countries: UAE, Oman, Egypt, Lebanon, Qatar and Saudi Arabia. PwC s Academies in the Middle East are part of a growing network of Academies present in over 30 countries worldwide. We offer a variety of training courses covering financial competencies, management skills and professional qualifications. Our courses are based on the best practices of PwC Global and the individual experiences of our experts. We constantly adapt our courses to meet the needs of modern business, customizing them to our client s requirements and assisting our clients in reaching their organizational training and strategic objectives. PwC s Academy s global network of professionals sets us apart from other providers. We communicate constantly, exchange best practice, ideas and experience. We take this knowledge and evolve our courses to meet the ever-changing needs of modern businesses and their people in the region; this way we make sure that we are providing the very best training programmes for our clients, our students and their sponsors. 4 PwC s Mini MBA Programme
About PwC s Mini MBA Programme What is PwC s Mini MBA Programme? PwC s Mini MBA Programme allows professionals to gain the training and business skills offered in a traditional MBA programme in a more accessible manner. The programme provides participants with a clear picture of organisations, their structure and management methodology. We provide an MBA experience in an intensive 100 hour programme. Why choose the Mini MBA Programme? Today s business organisations require professionals with specialised skills who can simultaneously synergise their skills with the larger organisational structure. It is therefore essential for professionals to have the relevant knowledge on all facets of the modern organisation. From project management to finance functions, corporate strategy to human capital, PwC s Mini MBA programme will not only provide an understanding of each but will also provide clarity on the interdependence between them. Who is it for? The Mini MBA Programme is intended for those who wish to gain the business skills provided by a traditional MBA programme without incurring the time and costs necessary to undertake a full MBA programme. It is ideally suited for current or aspiring managers along all lines of business, small and medium sized enterprise owners, and seasoned or budding entrepreneurs. What will I learn? PwC s Mini MBA Programme covers the topics taught in leading global MBA programmes with a focus on practical examples and case studies. The programme comprises nine specially designed modules carefully chosen to provide a systematic framework and clear structure for understanding organisations. We have developed a unique mapping technique to link the modules and create a successful business strategy. Our lecturers Our faculty are meticulously selected to ensure that each module is presented by a leader in their respective field. In choosing our lecturers we apply 3 key criteria: 1. Experience in leadership position 2. Subject expertise 3. Knowledge of both the global and local business environment PwC s extensive professional network provides us unique access to the highest quality lecturers in each location in which the programme is offered. The unrivalled success of our Mini MBA is due to their expert knowledge, their wealth of experience and outstanding communication skills. The PwC Advantage As a global leader in a full range of professional services PwC employees have an in depth understanding of the complexities of modern organisations. PwC s Academy has incorporated the insights gained from working with firms from all over the globe into our unique Mini MBA Programme. Duration PwC s Mini MBA Programme includes over 12 full days of training (100 hours) conducted over a 3 month period. This can be flexed according to the operating requirements of our corporate clients. Certificate At the end of the programme all participants will receive a PwC certificate of completion. This is contingent on meeting the minimum attendance requirement of 76 hours and the completion of a Harvard Business School case study. When and where can I participate in the Mini MBA Programme? PwC s Academy is currently offering the Mini MBA Programme throughout the Middle East. For more information regarding the programme and how to register please contact: Iv Borromeo E: iv.borromeo@ae.pwc.com T: +971 (0)4 515 7190 PwC s Mini MBA Programme 5
Mini MBA Structure PwC s Mini MBA programme comprises of 9 specially designed modules carefully chosen to provide a systematic framework and clear structure for understanding organisations. We have developed a unique mapping technique to link the modules and create a successful business strategy. Business breakdown and Map Corporate and business strategy 12 Hours of training Vision and mission statement Stakeholder analysis Corporate governance Business mapping (introduction) 12 Hours of training Critical success factors External and internal analysis Strategies for innovation Forecasting People management Management skills 12 Hours of training HR as a strategic partner The HR cycle Motivation Internal culture 12 Hours of training Personal effectiveness Communication for managers Teamwork Negotiation skills Marketing Leadership 12 Hours of training Marketing overview The marketing mix Branding CRM 12 Hours of training Leadership VS management Emotional Intelligence Leadership styles Action based leadership Accounting and financial management 12 Hours of training Purpose of financial strategy Financial statement analysis Budgeting Risk management Project management and business processes 12 Hours of training Project management methodologies The project life cycle Business operations Quality issues Linking it all together 8 Hours of training Conclusion to business mapping Introduction to the case study 6 PwC s Mini MBA Programme
Module descriptions PwC s Mini MBA Programme 7
Module descriptions Business breakdown and map & corporate and business strategy These introductory modules present an understanding of how businesses can be mapped through an outline of the main areas within all organisations. The business map is then used to introduce and (later) analyse in depth competitive and strategic analysis through our 3 step process of Analysis (Position), Choice (Options for Growth) and Implementation. The modules outline the three levels of strategy; corporate, business and functional along with the objectives of each. The modules then delve into strategic positioning and whether an organisation s position is appropriate given their competitive environment. Strategies for growth and innovation in different environments are developed. One of the most important topics is the analysis of the critical success factors and key performance indicators that are used to gauge success. On completion of these two modules, participants will: Understand the drivers and consequences of an ever changing business environment Understand generic competitive strategies Understand how to map an organisation and its benefits in analysing an organisation Understand the role and importance of various groups of stakeholders Understand the basic models used to conduct external, industry, and internal analysis Understand CSF s, KPI s and the Balanced Scorecard Be aware of the basic strategic options firms have for growth Understand the basic principles and motivations of corporate governance Understand the nature of business ethics and how they can institutionalised 8 PwC s Mini MBA Programme
People management In this module we explore the modern organisation s most important resource; its people. It introduces Human Resource Management (HRM), examining key policies and systems such as recruitment, appraisal, compensation, and benefits that are used to manage people. There is also discussion of contemporary issues and issues specific to the region. The module focuses on addressing the vital link between business strategy and HRM along with the impact of HRM on organizational culture and business performance. Using theories, research evidence, and practical tools, participants will understand and learn to evaluate HRM policies and their effect on the whole organisation. On completion of this module participants will: Understand the concept of human capital and its importance in delivering on firm strategy Understand the process for creating and implementing an HR strategy and its link with business strategy Appreciate the key choices and challenges involved in recruitment Understand performance management and its goals Know best practices within performance management Understand the nature and role of rewards within an organisation along with their potential effects on employees Understand the role of learning and development in developing human capital Understand how to craft a strategy to retain key talent PwC s Mini MBA Programme 9
Management skills The aim of this module is to provide the basics of effective management. Motivation and communication are critical topics in this section. Methods for motivation and how to identify motivational drivers at an individual level are investigated. The module analyses different types of communication and their evolutions with technological progress. It also explores how different communication styles can be received (positively and negatively) and how to adapt communication style depending on the audience. The module covers the basics of time and stress management. Tools for planning, both short term and long term, are also examined. Practical examples will be used to guide participants throughout the module On completion of this module participants will: Understand the role and goals of management Comprehend the necessity of time management, obstacles to time management and how they can be overcome Understand how to implement time management techniques to become more effective Appreciate the nature and importance of work life balance Understand stress and its effects on both the individual and the firm via employee engagement Be able to implement techniques to deal with stress / work overload Understand the phases that teams go through to become effective and steps needed to move forward Understand the four key phases of negotiation Understand how to effectively plan for a negotiation Have ability to apply basic negotiating concepts (i.e. WATNA, BATNA, WAP, ZOPA) 10 PwC s Mini MBA Programme
Marketing The focus of this module is presenting participants with a brief overview of marketing theory and tools and applying these to real life examples. It begins with an introduction to the strategic goals of marketing and how they can be achieved through the marketing mix (7 P s). Marketing tools and concepts such as CRMs, market positioning, and customer segmentation are addressed. The importance of a robust brand strategy is examined and crystallized through analysis of how successful firms generate brand value. It looks at CSR and its role in the marketing strategy. Of course no modern marketing course would be complete without an examination of viral marketing and social media and these topics are also explored in the module. On completion of this module participants will: Understand what marketing is and its objectives Understand the factors that affect the marketplace Understand the value proposition Appreciate the link between marketing and firm strategy Understand the factors that underlie consumer behaviour Understand the consumer purchase decision process and its influences Understand marketing research Understand the process of market segmentation, targeting, and positioning Understand brand value Understand the components within the marketing mix and their interaction Understand customer relationship management and its objectives PwC s Mini MBA Programme 11
Leadership and negotiation This module examines the role of leadership and its impact within the organisation. The distinction between leadership and management is introduced along with the objectives of each. It also explores different types of leaders and leadership styles. From this, participants gain an understanding of what type of leader they are, or in the future can become. As a corollary, participants will also identify what skills they can improve to become a more effective leader. It explores how leaders can play a constructive role in problem solving and what pitfalls to avoid. Apart from leadership, the module also addresses negotiation skills. Practical negotiation skills, both internally and with external clients, are presented. On completion of this module participants will: Appreciate the differing opinions around leadership and the different aspects that encompass leadership Understand the differences between the goals of management and leadership. The link between the two should also be understood Understand emotional intelligence and its importance in developing leadership capabilities Appreciate the effects of leadership style on employees and firm Understand the relationship between leadership and power and consequences of mishandling of power Understand the action based leadership model Appreciate the MBTI and its purpose Appreciate the Social Styles assessment and its purpose Understand the importance of change management within a leadership role and why leaders must master change management 12 PwC s Mini MBA Programme
Accounting and financial management The goal of this module is to provide participants with a basic understanding of accounting and financial management. Additionally, the module aims to help participants understand the role of these functions within the organisation. It presents an overview of financial statements and key financial statement ratios that are pivotal for decision making. It explores the nature and purpose of Finance Management along with an examination of the link between corporate strategy and financial objectives. It introduces the concepts of working capital management, liquidity, cash flows, and the different sources of capital. The session will also include an overview of budgeting and the basics of risk management. On completion of this module participants will: Understand what financial strategy is and its various purposes Grasp financial objectives and their appropriateness Know the purpose of financial statements and their users Understand the income statement, balance sheet, and cash flow statement Appreciate the objectives of financial statement analysis Be able to calculate basic profitability, operational, and liquidity indicators Appreciate the importance of cash flows and their impact on liquidity Know the difference between profit and cash Understand working capital, budget and its main objectives Be able to create a basic operating budget Appreciate the basic financial and investment decisions and the key considerations when conducting analysis Understand what risk is and the different types of risks Appreciate the process of risk management PwC s Mini MBA Programme 13
Project management and business processes This module provides an understanding of the principles and tools used for effectively managing projects and the operations of the organisation. Its aim is to not only demonstrate how an organisation manages its projects and operations but also how these decisions can create or destroy value. Specific attention will be given to the organisation s value chain and the decisions surrounding it. It presents project management methodologies, the project life cycle and an understanding of the project environment. It will demonstrate how to plan and execute projects addressing key issues such as deadlines, resource management, reporting, monitoring, and quality control to ensure that key deliverables are met. On completion of this module participants will: Understand what a project is and what it is not Understand the purpose of project management Understand project constraints and the link between them Know the project life cycle Be familiar with key project documents and their purpose Understand the business case and its purpose Be familiar with project stakeholders and their roles Understand a project charter Be able to construct a basic Work Breakdown Structure (WBS) Know the purpose and importance of cost estimating, quality planning, HR planning, and communication planning, and risk management Know the key steps in building a project team Understand stakeholder analysis Be familiar with performance reporting and risk monitoring Understand key steps involved in project closing 14 PwC s Mini MBA Programme
Linking it all together We strongly believe one of the key strengths of PwC s Mini MBA Programme is the focus on the link between our modules to show the interdependence between all areas of the organisation. This module concentrates on the interdependence between the sessions presented in the programme. It will revisit the business map presented in Module 1 so participants can apply their new understanding of the firm to the pivotal skill of business mapping. The balanced scorecard will be presented to demonstrate how to evaluate the overall performance of an organisation. A final section on entrepreneurship will also be presented. This will be followed by a Harvard Business School case study that will incorporate the learning points from the programme. A personalised assessment of the case study will be provided to each participant together with guidance on suggested future development goals. On completion of this module participants will: Understand the key frameworks and models that underlie the programme Be able to apply the MAP to show the interdependence between the modules and to analyzing an organization PwC s Mini MBA Programme 15
What our students say I don t could think I could have put my finger on exactly one thing PwC s Academy team did that made a difference; however looking back, I realise not once did they sell the programme to me, what they did was share what they believed in, they shared their stories and their dreams. Throughout the programme I learnt that business is not about any one thing in isolation, it is not just about the numbers, the strategies, the leaders, economics, politics etc., the list is endless. I learnt that when you bring that endless list together, there is a beauty and order in business, and crucially at the heart of it all, business is about people, it is about you and me and how we interpret and understand the world around us how we choose to interact, treat, respect and value each other. I have not become an instant expert in all things business related, instead I have became hopeful in all things business related and hopeful in the possibilities for my own future and what I will do next. I now have the courage to put my hand up and say when I do not understand and add my voice to the debate. To me understanding is key and yes, businesses affect our lives, however what we must not forget is that our lives also affect businesses and that we are not just passive bystanders, each of us are integral to the ebb and flow of the business cycle. We have choices to participate, reciprocate with more than just our hard earned cash and that my ideas, your ideas, my opinions and your opinions count. Hazel Sage Project Coordinator Mott MacDonald Participating in PwC s Academy Mini MBA programme was an enjoyable learning journey. Working in a fast-paced industry with a constantly changing environment it important to stay up-to-date with new business intelligence and successful strategies in multiple disciplines. I chose PwC s Academy because it offered the best experience with a concise organised curriculum and an extraordinary faculty. The location of the course and timings resulted in minimum travel, and hence, also contributed to arriving at my decision. The Mini MBA Programme is ideal for executives like me, who have no time for irrelevant information overload and welcome this intellectual, stimulating experience. The most valuable aspect from this programme was that I have been able to apply the concepts to my work immediately, and see the results first hand.. The classes were stimulating and challenging; included realworld applications and Harvard business case studies. While I enjoyed the formal academic program, the informal atmosphere and emphasis on character, integrity and teamwork was exceptional. I studied with rising stars in a variety of industries, and while we each had our expertise in our own field, our best times were those when we leveraged one another s experiences. Being a part of a great class with a good mix of experience levels and industry backgrounds made this an enjoyable learning experience!the linking up at the end session, was a great way to also tie it together and put everything into perspective which was important for my next step to be an entrepreneur. Astrid De Menezes Business Development Schneider Electric The content & subjects chosen were very relevant to today s corporate environment & the content was well articulated by the expert trainers. The delivery was power-packed with practical ideas. The wrap up session was particularly very effective. The case study from Harvard and the simulation were highly insightful. Thank you for this valuable offering. Irfan Ahmed Farid General Manager Printpac It s better than I anticipated! I remember being told that the Mini MBA programme would not be like a typical lecture at a university or school and I can t stress on how true that was! Every word that is said is inspiring, mind opening and makes one think more about a lot of things. Ghada Farah KG1 Teacher First Steps Nursery and Preschool Mini MBA has been quite an exciting experience for me and have found it to be very useful and practical - mainly because we have had the experts that are working with companies bringing their practical expertise and their challenges in the classroom. I have realised that the connection with theory and the way of implementing in the workplace up-to-date which is perfect for those young dynamic adults who are keen on completing a course within months rather than dragging it on for years! Asrar Ismail Organisation Development Al Jaber 16 PwC s Mini MBA Programme
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PwC s Academy Middle East contacts Jouhaina Sarieddine UAE Iv Borromeo UAE T: +971 4 304 3521 E: jouhaina.sarieddine@ae.pwc.com T: +971 4 515 7190 E: iv.borromeo@ae.pwc.com Facebook.com/PWCsAcademyMiddleEast PwC s Academy Middle East @PwCAcademy www.pwc.com/me 2014 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details. Creative Design Centre CDC 695 (6-2014). 20 PwC s Mini MBA Programme