Private-public partnerships to support innovation and joint research in automotive clusters: Cluster Initiative Automotive Southwest PANAC - Cluster Day 2008 Budaörs - September 4 th, 2008
1 The automotive cluster in Southwest Germany Clusterinitiative Automotive Südwest 2
11 The automotive cluster Where it all began Clusterinitiative Automotive Südwest 3
11 The automotive cluster OEMs in Southwest Germany Clusterinitiative Automotive Südwest 4
11 The automotive cluster The automotive cluster in Southwest Germany: car production Mannheim quattro Offenburg Heilbronn Karlsruhe Pforzheim Stuttgart Böblingen Reutlingen Schwäbisch- Hall Rechbergs- Aalen hausen Schwäbisch Gmünd Esslingen Nürtingen Ulm Villingen- Schwenningen Sigmaringen Freiburg Weingarten Konstanz Clusterinitiative Automotive Südwest 5
11 The automotive cluster The automotive cluster in Southwest Germany: suppliers Mannheim Mosbach Karlsruhe Pforzheim Heilbronn Ludwigsburg Stuttgart Schwäbisch- Hall Aalen Offenburg Schwäbisch Gmünd Böblingen Esslingen Reutlingen Nürtingen Ulm Sigmaringen Freiburg Weingarten Konstanz Clusterinitiative Automotive Südwest 6
2 Our objectives Clusterinitiative Automotive Südwest 7
22 Cluster Initiative Southwest: Objectives Improved cooperation, networking regional networks, optimised innovation processes trough an integrated systemic approach Challenges Climate change Need for action / subject area Networking support structures and stakeholders Optimised access to knowledge, infrastructures and other resources Growing customer requirements Supply chain integration in innovation / innovation communities Enhanced cost awareness Reduction of innovation cycles Risk mitigation and stimulation of investments Global overcapacities Service packages for OEMs and suppliers Increasing complexity in technology Integrated projects New models in education, training and recruitement Clusterinitiative Automotive Südwest 8
22 Cluster Initiative Automotive Southwest: roadmap Towards an integrated approach Milestones automotive bw 2009 onwards Cluster management in operation Foundation October 2008 June/July 2008 Formation of the association Elaboration of statutes / management structure April 18th, 2008 2nd assembly / policy decision Strategy development March 2008 February 2008 Strategy development Elaboration of themes and projects January 25th, 2008 1st assembly / Election of advisory board Initialisation December 2007 November 2007 Signature of MoU Series of stakeholder workshops August 2007 Formation of core group Clusterinitiative Automotive Südwest 9
22 Cluster Initiative Automotive Southwest Member structure Suppliers: OEMs: Research: Networks: Support: 18 companies 3 companies 6 institutions 10 members 6 members Further companies (mainly suppliers) already signed an MoU. Clusterinitiative Automotive Südwest 10
22 Strategic approach Cluster management contributes to an improved innovation performance within the cluster through initiation and implementation of pilot projects Basic structure of cooperation in innovation projects Framework for project development Cooperation management of networks and stakeholders Efficient Drivetrains Lightweight Structures Optimised Processes Cross cutting areas Matching competencies and project requirements Networking scientific community and businesses Training and education Learning factory - Automotive Cluster management Innovation management Clusterinitiative Automotive Südwest 11
3 Themes and projects Clusterinitiative Automotive Südwest 12
33 Themes and projects Open Innovation, integration of actors, local networks and technology platforms Cluster Processes Dr. Reiner Optimised Processes Hr. Schlichtenmayer Lightweight Structures Hr. Grandel Efficient Drivetrains Dr. Jené Cluster management activities I Network II Open Innovation Platform III Marketing IIa Innovation platform IIb Integration platform Management office Technology monitoring Launch and facilitation of Branding Education, qualification and Knowledge management TecNets Technology fair training Technology transfer Life cycle projection Media information Information Portal Project matching Innovation Communities Public Relation Information Brokerage Cluster round tables Tools (e.g. Virtual Reality, Project proposals Contract management Collaborative Engineering) Coaching and advise IPR strategies Matchmaking events Monitoring and Evaluation IV International benchmarking project monitoring Clusterinitiative Automotive Südwest 13
33 Themes and projects Optimised Processes build on innovation management, improved methods and tools, multi project and risk management Cluster Processes Dr. Reiner Optimised Processes Hr. Schlichtenmayer Lightweight Structures Hr. Grandel Efficient Drivetrains Dr. Jené Structure Optimised Processes I Innovation management - Generation of ideas - Pool of ideas - Evaluation tools - Innovation funnel - Technology screening - Competitive analysis - Focus on customers - Invention marketing - Management of IPRs II II Methods / tools Optimised Processes - Creativity tools - Simulation models - Test benches (HiL) - Virtual projects - Scenario management - Distributed collaboration - Portfolio matrix - Standards - QM-Methods (SixSigma) III Multi project management - Stage gate processes - Cockpit charts - Common parts concepts - Placing strategies - Interface management - Global teams - Simultaneous Eng. - Digital workflows - Sharing of resources IV Risk management - Risk analysis - QM-Methods (FMEA) - Risk mitigation - Total Quality Control - Worst case scenarios - Poka Yoke - Know-how protection - Lessons Learned Qualification and competencies Clusterinitiative Automotive Südwest 14
33 Themes and projects Lightweight Structures covers integrated approaches including comfort and function Cluster Processes Dr. Reiner Optimised Processes Hr. Schlichtenmayer Lightweight Structures Hr. Grandel Efficient Drivetrains Dr. Jené Structure Lightweight Structures Technological areas Objectives Design and Methods Materials Systemic approach / weight reduction based on all options Weight reduction without loss of comfort and function Full-production capability Systematic analysis of gaps in innovation system Manufacturing Clusterinitiative Automotive Südwest 15
33 Themes and projects Efficient Drivetrains : Themes are focusing on cross section projects Cluster Processes Dr. Reiner Optimsed Processes Hr. Schlichtenmayer Lightweight Structures Hr. Grandel Efficient Drivetrains Dr. Jené Structure Efficient Drivetrains Technology paths Objectives Antriebe auf Basis Verbrennungsmotor Gesamtsystem Pow ertrain (Motor + Getriebe + Fahrer +...) Biogene Kraftstoffe Etc. Sustainable leadership in drivetrain innovations based on technology paths analysis Integration Efficient Drivetrains / Lightweight Structures towards the Efficient Car Effiziente Antriebe Mischformen Hybridsysteme mit Verbrennungsmotor und E-Maschinen Etc. Multi dimensional optimisation (e.g. CO 2 emissions; costs; function) Elektrische Antriebe E-Maschinen mit elektrischem Energiespeicher E-Maschinen mit Brennstoffzellensystemen Preparation of infrastrucuture for different stages of future drivetrain evolution Securing supply structure in quantity and quality Clusterinitiative Automotive Südwest 16
44 Contact and further information Contact details Geschäftsstelle Automobilcluster Baden-Württemberg automotive bw e.v. i.g. c/o Haus der Wirtschaft Willi-Bleicher-Str. 19 70174 Stuttgart Tel. 0711/123-2606 (Dr. Bernhard Wiedemann) E-Mail: automotive-bw@rkw-bw.de Clusterinitiative Automotive Südwest 17