HOW COMMUNITY-BASED EMAIL ENCRYPTION STRENGTHENS SECURITY

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HOW COMMUNITY-BASED EMAIL ENCRYPTION STRENGTHENS SECURITY www.zixcorp.com

The Power OF Everyone How often do you click send without a second thought? If you re a typical corporate email user, it s more than 100 times a day. 1 Email is still the most powerful tool in business. With it, you nurture relationships, protect investments even lives. But what happens when the same tool that empowers you is the one that puts you at risk? Compliance and compromised intellectual property are very real concerns. Zix connects and protects what matters. We manage all of the complexities of secure email, so it s never a concern. We do this by harnessing The Power Of Everyone a community of tens of millions and growing. The people in our community all speak a common language and use a common platform, making life easier for everyone. By implementing an email encryption solution with our unique community approach, companies can use secure email without any hassle. Circles Not Hoops Combined with our leading policy-based email solution, the ZixDirectory removes extra steps and passwords to enable easy, transparent email encryption. Our members can share encrypted email exactly the same way they would conventional email. With no hoops for users to jump through, it s easier to ensure that important information is protected in transit. And with so many members, it s likely a large number of your clients and partners are already a part of the community. The value of seamless collaboration can t be overstated. Whatever you do, email is how you do it. And as anyone in business knows, the easier communication becomes, the faster you can move forward. It s this very ease of use and trust that has fueled the explosive growth of the Zix community. EASE OF USE ERASES COMPLIANCE CONCERNS Ease of use for our employees, as well as our business partners, and seamless integration within our environment were two of the driving factors in selecting Zix Email Encryption Services. - Jim Welsh Network Services Manager Bayhealth Medical Center 70% of companies say ease of use for recipients is important to very important. 1 56% of companies say ease of use for senders is important to very important. 1 1. Ponemon Institute s 2012 Email Encryption Survey

WHEN IT COMES TO EMAIL ENCRYPTION, HOW TO USE IT SHOULDN T be THE CRYPTIC PART. Email encryption has been around for some time, but survey results show that most solutions are too complex for employees to use easily and consistently. As a result, frustration goes up, compliance plummets and the whole solution becomes another problem to manage. There are several choices for email encryption, but at the end of the day only Zix s solution has the reputation, ease-of-use and support that s right for our customers and our company. - John Pinna Chief Information Officer Empire National Bank How frequently do employees ignore policies about emailing unencrypted confidential documents? How frequently do employees mistakenly send unencrypted confidential information to recipients outside the organization? Never 1% Don t Know 19% Never 3% Don t Know 20% Not Frequently 11% Very Frequently 39% Not Frequently 14% Very Frequently 30% Frequently 39% Frequently 34%

With zix, Community is the key Conventional email encryption creates separate directories and requires extra steps and passwords to decrypt encrypted email even between companies using the same email encryption solution. This produces friction for the sender and the recipient, slowing productivity and making it more likely that employees will use insecure methods to transact business. That introduces compliance risks and places your organization in very dangerous territory. Its ability to encrypt email transparently from one ZixGateway to another is more efficient than other solutions and a huge benefit when interacting with our partners. - Brian Smith Systems Manager Highmark Inc. A conventional approach to email encryption The community model from Zix

PROTECTING CLIENTS, DATA AND YOUR REPUTATION For financial services and healthcare organizations, staying compliant with regulatory mandates such as the Health Insurance Portability and Accountability Act (HIPAA) and Health Information Technology for Economic and Clinical Health Act (HITECH) is a top priority. But there s more at stake than the risk of regulatory penalties. It s also about preserving your customers trust and your company s integrity. If a customer s records are compromised, the trust you ve taken years to foster can be lost in seconds. Earning it back is much more difficult and expensive than protecting it. To protect their clients and their own value members of the FFIEC, divisions of the U.S. Treasury, the Securities and Exchange Commission, and more than 20 state financial regulators have become part of the ZixDirectory community. To protect data for more than 70 million patients, health insurers are using the secure community of the ZixDirectory. This includes nearly one in every five hospitals and more than 30 Blue Cross Blue Shield organizations. COMPLIANCE DOESN T HAVE TO BE A SCARY WORD The easier you make it to safely communicate, the more compliance you ll see within your organization plain and simple. Joining the Zix community securely through the ZixDirectory makes compliance almost automatic. Sending encrypted email becomes so fast and easy that workflows keep flowing. THE COST OF UNSECURED EMAIL Secure, transparent communication with our regulators is an extra convenience and provides us with additional confidence in the solution. - John Ruzicka Chief Information Officer Citywide Banks The average estimated cost per data breach is $5.5M2 $194 per compromised record 2 2. Ponemon Institute s 2011 Cost of a Data Breach - United States released in March 2012. (http://www.ponemon.org/library/2011-cost-of-data-breach-united-states)

CLEAR THE PATH Business moves at a blinding rate. To keep pace, you need to take advantage of every opportunity to streamline collaboration. By becoming a member of the ZixDirectory, you not only safeguard your business by utilizing the world s largest encryption community, you remove barriers for your employees and give them the freedom to move forward. That s The Power of Everyone. Join the movement Contact us at sales@zixcorp.com