AGPittsburgh.com AGPittsburgh.com 1
Strategy. Innovation. Results. Helping you inform, involve, impress and inspire your audience is just the beginning of what AlphaGraphics can do for you. Strategic thinking. Imagination and creativity. Innovative technology. Partnership. We put it all together and help you plan, develop, design, and produce effective marketing and business communications, and apply proven methodologies to track and measure results. When you work with us, we become a trusted extension of your team, guiding you in building your brand, increasing your ROI, and achieving your goals all with measurable results that drive you forward. Clare Meehan, President and CEO AlphaGraphics in the Cultural District Strategic Marketing Development Comprehensive Marketing Plans Branding and Identity Multi-Channel Marketing Campaigns Direct Marketing List Procurement Personalization Variable Data Personalized URLs Generalized URLs Internet Marketing E-mail Marketing Search Engine Marketing Relationship Marketing Social Media Mobile Marketing QR Codes Text Campaigns Direct Mail Strategic Graphic Design Website Development Printing Digital Offset Large Format Mailing & Fulfillment Promotional Products AGOnline Web-based Ordering System AGDirectTrack Web-based Measuring Analytics AGPittsburgh.com 1
Strategic Marketing Development Multi-Channel Direct Marketing Campaign Making a big stride forward often means taking a step back first. Our marketing team begins with the strategic process of developing a marketing plan an essential blueprint that guides your path to success. We begin by listening. Understanding your business, assessing your needs, researching your marketplace, analyzing your data, and evaluating your resources. With this 360 view, we help you define your objectives and map out a measurable, methodical, multi-channel plan. Then, as your one-stop marketing services provider, we help bring the plan to life concept to completion, and beyond. Strategic Marketing Development Includes: Download the Callos case study at agpittsburgh.com/case_studies.php AlphaGraphics is a true partner in helping us develop innovative ways to engage our clients. The marketing team knew how to get inside the heads of our most valuable prospects so that we could identify the right channels and methods for reaching them. The Connect with Callos campaign was born, and with superb design and execution, AlphaGraphics delivered a real home run. Analyzing your situation who you are, what you re doing, where you ve been, and where you would like to go Defining clear and measurable objectives Articulating your unique selling proposition Assessing your brand image Sizing up your competition Looking broadly at trends in your marketplace Looking closely at your target audience Developing a strategy and implementation plan Managing budget and time requirements Tracking and managing analytics via AGDirectTrack, our powerful online tool designed to help calculate ROI and help determine future strategies for success Ask your AlphaGraphics sales rep about AGDirectTrack and all of our customized tracking tools 2 AlphaGraphics in the Cultural District Jeff McGraw, The Callos Companies AGPittsburgh.com 3
Multi-Channel Direct Marketing Campaigns Direct Marketing Reaching the right audience in the right place at the right time is what our direct marketing solutions are all about. We create targeted, personalized, multi-channel campaigns that speak one-on-one to their audiences. The bottom line? Increased response rates, maximized ROI, and more robust data that can fuel increasingly specialized communications. What Makes Our Direct Marketing So Powerful? It s personalized Thanks to the evolution of data and data management, we can help you customize each campaign piece for each recipient, using virtually any information collected that helps target your message to the recipient. From an individual s name worked into text or designed into a photograph, to a logo and web address imprinted on a promotional item, to a personalized URL that provides a unique web experience, we use personalization to grab attention, make messages memorable, and increase response rates. Download the Girl Scouts case study at agpittsburgh.com/case_studies.php It s interactive Today s digital environment means boundless opportunity for reaching people wherever they are. E-mail, text messaging, social media, and QR Codes are just a few of the tools we employ to start a buzz, get in the conversation, and keep the momentum going. Alphagraphics served as both inspiration and leader in our organization s first-ever PERSONALIZED URL campaign. The expert staff streamlined and focused our campaign to maximize our impact with our desired audience. Their ideas and direction were integral to developing OUR campaign concept... Alphagraphics LED THE WAY, PROVIDING unsurpassed technical and creative support! It s multi-channel Three or more touches. It s our mantra, and it s proven to work. An intelligent and artful blend of channels achieves greater results than any single channel can with the advantage of measurable results to prove it. Dimensional Mailing - Part of a Multi-Channel Direct Marketing Campaign Rebecca Farabaugh, Manager, Communications & Marketing 4 AlphaGraphics in the Cultural District Girl Scouts Western Pennsylvania AGPittsburgh.com 5
Graphic Design Design has transformative power turning the mundane to magical, conjuring up emotion, creating clarity beyond words. Capabilities Brochure Poster Brochure Our award-winning team of graphic designers takes a consultative approach in listening to you, defining your needs, and thinking strategically and imaginatively to help you achieve your goals. Whether creating original art files or working with files supplied by our clients, we bring intelligence, creativity, and meticulous care to each project. Through ongoing professional development, our designers remain at the forefront of the industry, staying on top of the latest trends and adopting the most advanced design software and hardware. We re on the leading edge of design which gives our clients an edge, too! Handbook Brochure the AlphaGraphics staff worked to really understand our vision, then partnered with us to ensure that our vision was realized, down to the finest detail. Their commitment, professionalism, skill, and teamwork yielded a publication that didn t just meet our objectives, but created a work well beyond our expectations. John Flaherty, Diocese of Pittsburgh Invitation 6 AlphaGraphics in the Cultural District AGPittsburgh.com 7
Website Development Your website is your marketing and communications hub, whether by design or default. Our website development team understands how to strategically design sites that give visitors not just information, but dynamic experiences that drive businesses forward. Underlying our web design strategy are six stages of a customer s buying cycle. Why? Because it ensures that the site really works to cultivate prospects into customers and capture new business from existing ones. Website Development Includes: Strategic development consultation Complete design and programming Search engine optimization Analytic tools for measurable results 6. Advocating Website uses the voices of happy customers to advance your brand 5.Serving 1. Awareness Home page engages, informs, & quickly delivers key messages Six Stages of Your Customer s Buying Cycle 2.Thinking Website reflects your brand & provides valuable info 3.Planning Website offers insider content, features, and benefits Website s content & tools facilitate decision making Website 4. Acting Website facilitates activity & commerce 8 AlphaGraphics in the Cultural District AGPittsburgh.com 9
Printing: Digital, Offset, Large Format While proud of our enduring legacy of high quality traditional printing, we lead the way in state-of-the-art technology with our digital and large format printing so you get the best of all worlds, under one roof. Digital Printing Our Xerox igen high-speed digital color printer produces beautiful results with rapid turnaround times and is well suited for personalized printing using variable data. Offset Printing With more than 30 years of experience in traditional (offset) printing, our master pressman knows offset like no other and applies meticulous standards to each project. Large Format Printing Posters, prints, signs and banners, trade show displays, window clings, floor graphics, and fine art canvases we ve got you covered when it comes to making a BIG impression wherever you want to be seen, indoors or out. We offer: Take a virtural tour of the offices where our signs are featured. Snap this QR Code with your smartphone to view the video. Signage Gloss and matte finish stock Permanant & removable adhesives Vinyl Canvas UV-coated papers Mounting Lamination Grommets Installation Over the past five years, it s been my pleasure to work with AlphaGraphics on a number of jobs from ink on paper to vinyl on windows. each and every time, they come through for me. Even when I don t know exactly what I need to complete a project, the AG team suggests solutions that fit my budgets and meet my deadlines often on short notice. Their work is top notch and lives up to the high standards I have for production. I trust AlphaGraphics for all of my design and printing needs. Ask your AlphaGraphics sales rep for a copy of our Large Format Sample Book, and download a case study on large format printing at agpittsburgh.com/case_studies.php 10 AlphaGraphics in the Cultural District Amy DeFilippo; Facilities Area Manager, Central/Canada; Eurest Services at Google AGPittsburgh.com 11
Mailing and Fulfillment Strategy, concept, creativity, execution. Next step? Delivery, perhaps the most critical of all. With complete in-house capabilities from list procurement and database management to tracking and measuring results we ll help ensure the optimal delivery of your message. Our experienced team knows the ins and outs of mailing (we practically have our own hotline to the post office!) and will help you think through and manage every delivery detail. Then it s all hands on deck to make sure your job is assembled, sent, and reaping results that spell success for you. Start-to-Finish Capabilities: Pre-mailing Strategizing a multi-channel approach, beginning with mail Identifying and purchasing lists Assembling multiple pieces, kitting, and packaging Printing variable data Stuffing and labeling envelopes Mailing and shipping Maintaining mailing database Procuring better postage rates for projects Mailing and shipping via USPS, UPS, and FedEx Tracking shipments and overnight deliveries Post-mailing Using personalized and generalized URLs, Intelligent Mail barcodes, and AGDirectTrack to track and measure results Refining lists Reporting project results Helping to develop strategies for future marketing 12 AlphaGraphics in the Cultural District AGPittsburgh.com 13
Giant Eagle, Inc. 701 Alpha Drive Pittsburgh, PA 15238 Giant Eagle, Inc. 701 Alpha Drive Pittsburgh, PA 15238 Aetos Construction Company American Seaway Foods Butler Refrigerated Meats, Inc. Frederick Convenience Company Fresh Food Manufacturing Company Giant Eagle Markets Company HBC Service Company I.C. Supermarkets, Inc. Maryland Convenience Company OK Grocery Company Retail Markets Company Riser Foods Company Talon Logistics, Inc. The Tamarkin Company Aetos Construction Company American Seaway Foods Butler Refrigerated Meats, Inc. Frederick Convenience Company Fresh Food Manufacturing Company Giant Eagle Markets Company HBC Service Company I.C. Supermarkets, Inc. Maryland Convenience Company OK Grocery Company Retail Markets Company Riser Foods Company Talon Logistics, Inc. The Tamarkin Company Aetos Construction Company American Seaway Foods Butler Refrigerated Meats, Inc. Frederick Convenience Company Fresh Food Manufacturing Company Giant Eagle Markets Company HBC Service Company I.C. Supermarkets, Inc. Maryland Convenience Company OK Grocery Company Retail Markets Company Riser Foods Company Talon Logistics, Inc. The Tamarkin Company Place printing order anytime, anywhere. Online Ordering and Tracking Save time & money. Enjoy printing consistency. View & approve PDF proofs instantly. Maintaining brand standards and ensuring that the correct version of your project is ordered every time no matter who places the order can be a challenge if you don t have the right resources. That s why AlphaGraphics created AGOnline. This robust and customizable Internet-based tool allows you to easily order and keep tabs on all your repeat printing projects. AGOnline keeps a catalog of your printing projects which you can access online from a secure e-commerce site customized for your business. You control what s on the site and who can order, ensuring consistency, reducing waste, and helping you control your inventory. Access comprehensive reporting on all projects. Use AGOnline to: Access your account, and order anytime, anywhere View and approve pdf proofs instantly Bill your order to a credit card, and we ll ship your order directly to the address you specify Take advantage of comprehensive reporting capabilities, showing you instantly how, when, where, and by whom your resources are being used Giant Eagle, Inc. 701 Alpha Drive Pittsburgh, PA 15238 Phone 412.963.2519 Fax 412.968.1647 GiantEagle.com Giant Eagle, Inc. 701 Alpha Drive Pittsburgh, PA 15238 Phone 412.963.2519 Fax 412.968.1647 GiantEagle.com Giant Eagle, Inc. 701 Alpha Drive Pittsburgh, PA 15238 Phone 412.963.2519 Fax 412.968.1647 GiantEagle.com Before we discovered AlphaGraphics online ordering system, every one of our many programs purchased its own stationery on different stock with divergent branding from different vendors. Now, with AGOnline, we have complete control. Add to that incredible savings in cost and staff time, streamlining of the ordering process, amazing customer service and turnaround time well, I can t recommend AGOnline highly enough! Erik Rueter, Design and Publication Manager Business Stationery 14 AlphaGraphics in the Cultural District Manchester Bidwell Corporation AGPittsburgh.com 15
A Partial List of Clients Accolades Non-Profit and the Arts August Wilson Center Carnegie Museums of Pittsburgh Diocese of Pittsburgh Family Hospice and Palliative Care Familylinks Jewish Federation of Greater Pittsburgh Pittsburgh Cultural Trust Pittsburgh Parks Conservancy Pittsburgh Symphony Orchestra Urban League of Pittsburgh WQED Educational Institutions CAPA Carnegie Mellon University Central Catholic Community Day School Duquesne University University of Pittsburgh Waldorf School of Pittsburgh Winchester Thurston School Healthcare Systems and Facilities Gateway Health Plan Medical and Health Sciences Foundation, University of Pittsburgh UPMC Net Health Systems UPMC UPMC Health Plan West Penn Allegheny Health System Corporations Alpern Rosenthal Elias Savion Giant Eagle Industrial Scientific Luttner Financial Pipitone Group Pittsburgh Pirates Rivers Casino Schneider Downs The Callos Companies Vivisimo Pittsburgh Pirates and Major League Baseball - March 2011 5th Annual Jackie Robinson MVDBP (Most Valuable Diverse Business Partner) Award Public Relations Society of America, Pittsburgh Chapter - January 2011 2011 Best in Show Renaissance Award In collaboration with Lowers Communications Healthy Start: Beyond our Wildest Dreams Pittsburgh Magazine October 2010 One of Pittsburgh s Top Ten Great Places to Work: Small Companies NAPL Print Image Excellence Awards - September 2010 Third Place, Cross-Media Marketing Self-Promotion Campaign Pittsburgh Business Times August 2010 Pittsburgh 100 Fastest Growing Companies Based on revenue growth AlphaGraphics Corporate August 2010 Best Operations Award Honors the best of the best of global centers based on operational performance and is only given to one center amongst 280 worldwide Other AlphaGraphics Corporate Awards: Marketing Solutions, Technical Innovation, Industry and Community Recognition, Network Builder, Top 10 Selling Owners, Masters Club, Grand Masters Club 4C Technologies April 2010 Best Industry Solution Investment in multi-touch marketing initiatives NAPL February 2010 Marketing Plus Gold Award Marketing Event Dream Big Campaign Marketing Plus Silver Award Corporate Brand Dream Big Campaign Quick Print Magazine 2009 & 2010 Top 100 Business Printers Based on total sales/revenue volume 16 AlphaGraphics in the Cultural District
814 Penn Avenue Pittsburgh, PA 15222 412.261.1300 2011 AlphaGraphics in the Cultural District 31276 5/11