WARSAW TOURISM ORGANIZATION

WARSAW TOURISM ORGANIZATION industry workshop Hilton Warsaw Hotel & Convention Centre, October 16th, 2013, 8:30 11:30

INDUSTRY WORKSHOP - AGENDA 8:30 9:00 COFFEE BREAK 9:00 10:00 PRESENTATION OF WOT 1. Presentation of draft strategy of WOT for 2014 Monika Białkowska, Director of WOT 2. Occupancy Tax ( in progress ) - Alex Kloszewski, Vice President of WOT 3. COP 19 Daily Warsaw Snippets and Pastry Project Alex Kloszewski, Vice President of WOT 4. Grow memberships Monika Białkowska, Director of WOT 5. Poland Meetings Destination March 2014, at the National Stadium- One day for WOT and WDA - Presentation of Poland Meetings Destination draft agenda Monika Białkowska, Director of WOT 10:00 11:30 WORKSHOP - group discussion 1. MICE as a priority for WOT! - Warszawa the new Meeting and Events City in the CEE 2. Restructure the Warsaw Convention and Destination Bureau 3. Set up a Marketing and Promotion Committee

GOALS 1) Build private-public partnership within travel industry and create synergy between institutions in promoting Warsaw (POT MROT WOT) 2) Start Convention Bureau in WOT structure 3) Create integrated tourist products 4) Lobbying for Occupancy Tax 5) PR activities to increase awareness of tourism and meeting industry impact to economy

PRESENTATION OF WOT 1. Presentation of draft strategy of WOT for 2014 Monika Białkowska, Director of WOT

FORMAL ISSUES WOT is association and partnership of institutions benefitting from tourism grow Strong support of the City General Assembly - Board of management - WOT Office - The Audit Committee - Statut

CURRENT ACTIVITIES WOT operates according to plan presented to members on 2nd of July : 1) Development of organization - MICE sector as priority 2) Promotion, building trust and brand awareness of WOT 3) COP 19 cooperation with the City 4) Platform of consulting Key directions of tourism in Warsaw 5) Promoting Warsaw and members: EIBTM Barcelona, TT Warsaw 6) MICE team

COP 19 - Daily Warsaw Snippets and Pastry Project - Touristic offers - Exhibition in subway

KEY DIRECTIONS OF TOURISM IN WARSAW

EIBTM

TT Warsaw

DRAFT PLAN for 2014 1) Create and implement marketing strategy and action plan for business tourism convention bureau 2) Start to implement Key directions of tourism in Warsaw 3) Create one common calendar of key events in Warsaw 4) Conference 17-21 of March Poland Meetings Destination 5) Introduce programs for improving Warsaw business tourism offer (i.e. sustainable meetings, conference technology) 6) Introduce trainings for people hired in tourism

PRESENTATION OF WOT 2. Occupancy Tax ( in progress ) - Alex Kloszewski, Vice President of WOT In today s environment of competition, cities battle with each other for Business Conferences and the Tourist trade. This brings income and jobs to the city. Therefore a City must budget to spend in promoting itself to the home market and the outside world. Then when the client arrives in Warsaw, the city must direct the client to involve himself in activities which require him to spend money directly or indirectly. The City also has a responsibility to ensure as the client leaves Warsaw, he takes home a positive recommendation.

OCCUPANCY TAX/TOURISM TAX Occupancy Tax or Tourism Tax to be introduced to finance proper destination and city promotion acctivities: Key aim of the Warsaw Tourism Organization is to: 1. Draw attention to this matter to lobby for better regulations for cities who would like to introduce a local tax in order to promote a local tourism product: Get the interest of the Presidents of most Polish Cities and attract them to cooperate on this matter Attract Association of Polish Cities (Związek Miast Polskich) to join our efforts Persuade goverment to support the project

OCCUPANCY TAX/TOURISM TAX 2. Research and action: gather information on how this matter develops in particular Polish regions and cities. Find good examples of successful European Cities that have already introduced a local tax - as an examples of a good professional practice concerning this matter Find allies among members of the Sejm who would be able to press for proper changes re existing/future regulations to lobby for change the law via potentially simpler way - through additional appendix/interpretation. Organize a conference Poland Meetings Destination for all interested parties to discuss a proper solutions and actions to solve the problem.

PRESENTATION OF WOT 3. COP 19 Daily Warsaw Snippets and Pastry Project Alex Kloszewski, Vice President of WOT

production POSTERS Posters A3 (42 x 29 cm) 14 layouts x max 50 locations. Design & production. To be placed on hotel easels, next to pastries. POSTCARDS Postcards (standard size) 10 000 pcs, 100% recycled paper, 300 g thick. Design & production. To be distributed while check-in. PACKAGING: tbc based on the final locations no. LOGISTICS: couriers, meetings etc.

potential pastries day3 day 2 day 1 day 4

potential pastries day 8 day 5 day 7 day 6 day 9

PRESENTATION OF WOT potential pastries day 13 day 12 day 10 day 11 day 14

Dzień dobry [jen dob-rih], Welcome to Warsaw and have a bite of this city of dynamic change. Taste pączek [pon-chek] first of the typical Polish pastries that we will cater to you each day and enjoy little facts about Warsaw served along. Spirit of Chopin Warsaw is a place where you can always hear the music of Frédéric Chopin a composer who learnt his craftsmanship in this city. You can take a walk same routes he used to take, listen to his music in the parks or even cross the street across the crosswalk looking like the piano keys. Palace of Culture and Science You can love it or hate it but you can t miss it! As a gift of the Soviet Union for the Polish nation it was placed in the heart of the city and used to be a meeting spot for communists. Today it is a center of culture, education, congresses and conferences. Business Hub The Warsaw Stock Exchange is one of Europe's most dynamic IPO markets with 383 companies. It also operates a modern trading system UTP the same as in New York, Paris and Brussels which moves it to the top league of stock markets.

4. Grow memberships Monika Białkowska, Director of WOT PRESENTATION OF WOT

Being a member of Warsaw Tourism Organization is natural move for any firm or institution benefiting from business tourism traffic in the City of Warsaw Ambassadors of OneWarsaw concept

WARSAW MICE STATISTICS Warsaw becomes interesting destination. EIBTM meetings statistics 2010 28 meetings 2011 32 meetings 2012 45 meetings 50 % meetings in 2012 r. regarded general information about Warsaw and venues. Other meetings was about events planned for 2013 and 2014. Warsaw meeting industry report 2011, 2012 i 2013

WARSAW MICE STATISTICS Year Number of events during the year Number of participants of MICE events 2010 6 829 1 215 059 2011 9 582 1332 381 2012 12 896 1 065 255 statistics are incomplete Warsaw meeting industry report 2011, 2012 i 2013

WARSAW MICE STATISTICS Year Number of events during the year Number of participants of MICE events 2010 6 829 1 215 059 2011 9 582 1 332 381 2012 12 896 1 065 255 Year Number of research participants Hotels Fair and exhibition centres Conference centres other 2010 15 9 2 4-2011 17 12 3 2-2012 23 16 3 1 3 Warsaw meeting industry report 2011, 2012 i 2013

WARSAW MICE STATISTICS Estimated number of events attracted to Warsaw: Warsaw Tourist Office estimates the total number of events could have been up to 3 times as high and reach circa 30 thousand events and the number of participants could have exceeded 3 million. We can increase these numbers by working together. statistics are incomplete however we would report the authentic numbers if we have them gathered Warsaw meeting industry report 2011, 2012 i 2013

PRESENTATION OF WOT 5. Poland Meetings Destination March 2014, at the National Stadium, One day for WOT and WDA - Presentation of Poland- Meetings Destination draft agenda Monika Białkowska, Director of WOT

POLAND MEETINGS DESTINATION 17 21 of March 2014 initiated by The Warsaw Voice Meeting of all institutions, cities, regions and people who want to stimulate growth of business tourism and understand its influence on economy. Conference is merged with Meetings Week organized by MPI, SKKP, SBE, SOIT; 5 days 5 institutions Foreign experts, representatives of Parliament, Ministry of Sport and Tourism, Union of Cities Inspiration, Initiation, Consultation, Coalition

POLAND MEETINGS DESTINATION 17 of March 2014 Day for WOT and WDA Key points: Success stories of meeting industry foreign experts Occupancy tax not climate tax - panel How to build conference center and don t loose the health

CONCLUSIONS FROM PREVIOUS WORKSHOP Create one common calendar of events in Warsaw Co-ordinate and help in prompt communication and exchange of news between the members Organize joint promotions Help new companies to enter tourism industry in Warsaw Build bigger brand awareness for member companies and institutions Exchange best practices and experience Seek new markets and new customers Obtain and spend EU funds for promotion

WORKSHOP - group discussion 1. MICE as a priority for WOT! - Warszawa the new Meeting and Events City in the CEE How do we work together within WOT and how to communicate on a daily basis?: Quaterly meetings Monthly reports on acctions/newsletters Stretched targets Plan with clear goals, targeted acctions Unify the existing structures Innitiatives per segment throughout year Synergy, not competition Acountability Support Tourism Tax issue To build topics groups ROI estination Technology cluster

WORKSHOP - group discussion How do we work together within WOT and how to communicate on a daily basis?: To build new website with clear info Frequent Focused on main aims and goals Transparent budget and expenses Complimantary roadshows, venue rentals Social media presence Broader representation Transparent communication in english Influence in the way funds are spent in the Marketing and Promotion of our city To unite all efforts for a well-coordinated promotion and marketing of the city

WORKSHOP - group discussion 2. Restructure the Warsaw Convention and Destination Bureau Alex Kloszewski, Vice President of WOT How woud You see The New Warsaw Convention and Destination Bureau: Through Active Salex Team within WOT structure With proper MICE sellers Working to achieve best in class: Barcelona, Madrid Consisted with 5 to 6 eperienced, professionals divided into geo areas More and better International Cooperation Synergies, not compete

WORKSHOP - group discussion How woud You see The New Warsaw Convention and Destination Bureau, cd: Focused on event s budget difference Create different range of MICE products for Warsaw Work on low seasons MICE occupancy Built long-term event calendar Direct the hoteliers to support our joint cause to attract more MICE event Team trips for global/ regional/ MICE managers to venues/ hotels below 4 * Technology cluster = next generation congresses ICCA data research

WORKSHOP - group discussion 3. Set up a Marketing and Promotion Committee - Influence in the way funds are spent in the Marketing and Promotion of our city Suggested members: 1. Marcin Szymfel InterContinental Hotel 2. Andrzej Hulewicz Mazurkas Travel 3. Erwin Verhoog - Hilton Warsaw Hotel and Convention Centre 4. Seweryn Jakubiec ICP Group 5. Rafał Rosiejak National Stadium 6. David Henry - ACCOR

Butterfly effect The phenomenon whereby a small change at one place in a complex system can have large effects elsewhere, e.g., a butterfly flapping its wings in Rio de Janeiro might change the weather in Chicago. Join the WOT flapping, be THE WARSAW BRAND!

industry workshop PARTICIPANTS Rafał Rosiejak PL2012+ Guy Simmons Doubletree By Hilton Marcin Szymfel intercontinental Andrzej Hulewicz Mazurkas Travel Liliana Krasnodębska Muzeum Historii Żydów Polskich Heddo Siebs Hyatt Regency Warsaw Dorota Dąbrowski AmCham Sławomir Wróblewski SKKP Agnieszka Kruszka SYRENA Hotels Jacek Jasioski Polonia Palace Arkadiusz Pawlak Urząd Miasta Paweł Pytlakowski Courtyard by Marriott Joanna Płauszewska-Deka Satoria Group Rafał Burski Satoria Group Mateusz Czerwioski Warsaw Convention Bureau Katarzyna Cioch Grupa Trip Patrycja Szczerba-Musial Grupa Trip Joe Smoczyoski WDA/Baker Tilly Gonzalo Duarte Sheraton Ireneusz Węglowski - Orbis SA Kamil Kurak Travel Expert Iwona Kubisz Sound Garden Hotel Miłosz Stanisławski Sound Garden Hotel Marta Durko China Town Travel Joanna Pooska Golden Tulip Warsaw Centre Aleksandra Bębacz Louvre Hotels Group Seweryn Jakubiec ICP Group Marcin Gielnik Air France KLM Sebastien Denier Louvre Hotels Group Erwin Verhoog - Hilton Warsaw Hotel & Convention Centre Ligia Brasoveamu - Hilton Warsaw Hotel & Convention Centre Peter Mikkelsen Radisson BLU Sobieski Monika Simmons Hotel Bristol Warsaw Katarzyna Maokowska - Hilton Warsaw Hotel & Convention Centre Aneta Książek Poland Convention Bureau Katarzyna Kalisiewicz Doubletree By Hilton Magdalena Rybicka - Doubletree By Hilton Katarzyna Ratajczyk WOT Monika Białkowska - WOT Alex Kloszewski WOT, WDA Gabriela Lenar WOT, WDA Hilton Warsaw Hotel & Convention Centre, October 16th, 2013, 8:30 11:30

industry workshop THANK YOU FOR YOUR ATTENDANCE Looking forward to our common future! Hilton Warsaw Hotel & Convention Centre, October 16th, 2013, 8:30 11:30