Introduction to Casio Computer Co., Ltd. Company Name: Casio Computer Co., Ltd. Established: June 1, 1957 Paid-in Capital: 48,592 million Yen Net Sales: 341,678 million Yen No. of Employees: 11,522 (as of March 31, 2011)
Founders - The Kashio Brothers Tadao Kashio (1917-1993) Toshio Kashio (1925-) Kazuo Kashio (1929-) Yukio Kashio (1930-) - Started his own factory - His brothers joined him, leading to the founding of Casio in 1957 - Led the company until 1988 honorary chairman President & CEO Executive Vice President - Responsible for many Casio inventions - An inventor rather than a manager ; always made things from scratch - Long experience in sales and marketing; CEO since 1988 - Continues to lead many key product developments - Focuses on the future of Casio - Responsible for production and manufacturing - Places priority on skill, technology, and the environment - Continues to command all technical areas - 1 -
Philosophy Creativity and Contribution Casio's corporate creed is "creativity and contribution." It expresses the company's commitment to contributing to society by offering the kind of original, useful products that only Casio can. - 2 -
Digitalize Everything Casio s Milestone Products 1957 Casio 14-A: World s first fully electric calculator 1965 Casio 001: Moved into transistors; first to include memory functions 1972 Casio Mini: First personal calculator; compact and affordable 1974 Casiotron digital watch: Featuring world s first fully automatic calendar 1980 Casiotone: Easy to play electronic musical instruments 1981 TR-2000: First compact electronic dictionary 1983 G-SHOCK watch: Shock and water-resistant watch created a new market 1995 QV-10 digital camera: Opened up the digital camera market to consumers 2000 C-303CA: Casio s first cell phone; water and shock-resistant 2002 EXILIM EX-S1: World s thinnest digital camera when released 2008 EXILIM EX-F1: Ultra-high speed burst shooting and high speed movie recording digital camera 2010 EXILIM EX-ZR10: A digital camera that takes artistic photographs using HDR technology - 3 -
Sales by Product Category FY2011 Cash Registers Printers Others 12.6% 43.0 billion yen Timepieces G-SHOCK OCEANUS EDIFICE PRO TREK Baby-G SHEEN and others Data Projectors Handy Terminals System equipment 13.6% 46.5 billion yen Consumer 73.8% 252.0 billion yen Electronic Dictionaries EX-word Digital Cameras EXILIM Mobile Phones - Ineligible for consolidated results from June 2010 Label printer Calculators Photo and Postcard printer Digital Pianos Privia - 4 -
Casio s Core Technologies 1) Digital Technology - Make the impossible possible - 2) Energy Efficiency - Go smart, go low-power - 3) Miniaturization - Small, thin and light - Casio s Five Core Technologies 4) Superior Usability - Easy for anyone to use - 5) Durable and Tough - Use it with confidence, anywhere - - 5 -
Casio s Brands - 6 -
Casio Group Worldwide (Principal Subsidiaries) Europe Asia America Overseas Sales 52.5% (FY 2011) Europe Casio Electronics Co., Ltd. (UK) Casio Europe GmbH (Germany) Casio France S.A. (France) Casio Benelux B.V. (Netherlands) Casio Scandinavia AS (Norway) Casio Espana S. L. (Spain) Limited Liability Company CASIO (Russia) Casio Italia Srl. (Italy) Asia Casio (Shanghai) Co., Ltd. Casio (Guangzhou) Co., Ltd. Casio Electronic Technology (Zhongshan) Co., Ltd. Casio Electronics (Shenzhen) Co., Ltd. Casio Computer (Hong Kong) Ltd. Casio Taiwan Co., Ltd. Casio (Thailand) Co., Ltd. Casio Singapore Pte., Ltd. Casio India Co., Pvt. Ltd. - 7 - Japan Casio Computer Co., Ltd. (TSE: 6952) - Headquarters - Hamura R&D Center - Hachioji R&D Center Yamagata Casio Co., Ltd. Kofu Casio Co., Ltd. Casio Micronics Co., Ltd. America Casio Canada Ltd. Casio America, Inc. Casio Latin America, Inc. (USA) Casio Mexico Marketing, S.de R.L.de C.V Casio Brasil Comercio De Produtos Eletronicos Ltda. Blue: Sales subsidiary Green: Production site
Casio s Efforts to Protect Environment Small, Light, Thin and Low-Power Product Development Casio certifies its eco-friendliest products as Casio Green Star Products. They are expected to set new trends toward building a sustainable society. - 8 -
END - 9 -