For over ten years, Digital Deluxe s designers have been imagining all kinds of stories and inventing media forms to reach and engage targeted audiences. Digital Deluxe was founded in Arles (southern France) in 2002 by four creative associates coming from different fields - graphic arts, interactivity and exhibition design. Gambling on a move outside of Paris to pursue their professions, within five years they successfully reached their original goals. The company established strong product development methodologies, internal management and a network of technical partners and contractors to produce original, communicative user-interfaces and contents for its clients. Each project team is guided and supervised by artistic directors Elizabeth Guyon and Patrick Poisson. Digital Deluxe partners : David Barel, Layout Artist / Alban Barré, Video Director / Tamar Bigvava, Graphic Artist Thomas Chirouse, Architect / Serge Damon, Lighting Technician Julie Gazard, Graphic Artist / Olivier Gomel, Interactive Developer Magali Guyon, Web Architect / Julien Hô Kim, Sound Designer Olivier Lépine, Web Developer / Jens Lofberg, Interactive Developer Stefan Piat, Digital Artist / Corrine Sérapion, Actress Guillaume Stagnaro, Digital Interfaces Designer / Samuel Thomas, Video Director Theo Tillberg, Interactive Designer / Fabrice Troutier, Music Composer Vincent Vanwaelscappel, Web Developer
Digital Deluxe conceives, designs, produces and stages graphic-audiovisual-interactive «site-specific» works.
References Before Digital Deluxe At Digital Deluxe Biennale des cinémas arabes à Paris (International film festival, 2000-2006 ) Canal+ (TV channel, 1996) Centre Georges Pompidou (National Cultural Center in Paris, 2005) Clara Films (Film producer, 1997) CNRS-Université Paris-Sud (Research University, 2002) Crédit Lyonnais (Bank, 1996-2001) Donation Lartigue (Cultural institution, 1999-2008 ) École Nationale Supérieure d Architecture de Marseille (Architecture University, 2005-2007) Festival de l Écoute (Music & Sound festival, 2003-2005) Festival Off d Avignon (International theatre festival, 1997) Fluor Architecture (Architects, 2005) GMT Production/M6 (TV producer, 1999) Hôtel Splendor (Artistic production, 2004-2005) Institut du Monde Arabe (Cultural institution, 1997-2008 ) Jean Paul Gaultier (Haute-couture, 1998) K2 Bruxelles (Film producer, 1999) Les Films de Mai (Film producer, 1998) Lexmark (Product company, 2000) Marseille Provence 2013 (Non-profit Association, 2007-2008) Méditerranée Multimédia (Network of companies, 2003-2006) Mémorial de l Alsace- Moselle de Schirmeck (Museum, 2002) Mission Cézanne 2006 (Cultural event, 2006) Mission TIC du Conseil Régional PACA (Public institution, 2004) Musée de l Arles et de la Provence Antiques (Museum, 2005-2006) MyCity (International Cultural event, 2000) Pathé Télévision/TF1 (TV producer, 1999) Patrimoine photographique (Cultural institution, 1999-2003) Peclers Paris (Trend counselling, 2000) Les Rencontres d Arles (International photo festival, 2007) Salon du Livre Jeunesse de Montreuil (French Cultural event, 1995) Siarep (Construction company, 2006-2008 ) SONY Music/Inflammable records (Music company, 2000) Technikart (Magazine, 1999) Technovision (Product company, 1998) Théâtre d Arles (Cultural institution, 2004-2008 ) Théâtre Jacques Tati d Orsay (Cultural institution, 1997) Transradio (Cultural institution, 2003-2005) TV5 (TV channel, 2001) Scenography and public installations Graphic and visual communications Interactive design
Projects at a Glance Marseille Provence 2013 Non-profit Association for the European Culture Capital Candidature Image conception, interactive design, establishing the Content Management System (Joomla! and WordPress Mu), technical development of website and Blog 2.013, three multi-blog platforms, September-December 2007. www.marseille-provence2013.fr Interactive design
Projects at a Glance Le Voyage Immobile (The Still Journey) An interactive and travelling environment (Artistic direction - design of the travelling structure and the interactive artistic content). Project ordered by Mission Cézanne 2006, Aix-en-Provence. On display to the Public from June to December 2006. www.youtube.com/digitaldeluxe Scenography and public installations
Experimenting in new relationships with the public Elizabeth Guyon Art director, Exhibition and Interactive content Designer bab@ddeluxe.com My environments, or these contentmedium-interface systems, are deeply rooted in engaging audiences on new levels. I experiment in altering the perception, questioning the status and role of the visitor as both an individual and as a part of a collective. By focusing on both the active and passive aspects of the encounter, I create new relationships between the visitor and the environment which produce a clear direction in the experience. Although my objectives are educational, my work is often based on artistic - more than pedagogical - premises.
Projects at a Glance École Nationale Supérieure d Architecture de Marseille Global branding campaign, May-September 2005. Communication support - conferences, open-houses, seasonal mailings for new year - 2005-2007. JEAN-CLAUDE GROUSSARD Directeur jean-claude.groussard@marseille.archi.fr t. +33 (0)4 91 82 71 01 f. +33 (0)4 91 82 71 80 184 avenue de Luminy Case 924 13288 Marseille Cedex 9 n SIRET 19130236300012 Graphic and visual communications
Why didn t I go with the valueadded routine? Patrick Poisson Art Director, Graphic and Interactive Designer pat@ddeluxe.com In articulating and launching each communication strategy into today s media market, I look for the most pertinent relationship between a content, a brand, a product and its public. With each new project, as a typically over-stressed and demanding Art Director, I (and surely my clients) constantly ask the same question : Where is my value-added? and my answer is invariably the same : My approach to design!. Design is an art in finding the right balance between intentions and constraints. This principle can be applied to every aspect of creativity : the analysis, conception, structure, information, image, graphic, ergonomics, interactivity With this orchestration in mind, I produce tailor-made strategies with creativity and high quality. Each technological and design choice favours simplicity.
Projects at a Glance Les Rencontres d Arles 2007 Image conception, interactive design, technical development and launch of the websites Rencontres d Arles and Photography Workshops at the Rencontres d Arles, April-July 2007. Interactive design
Projects at a Glance Medmultimed Branding and communication campaign for Medmultimed association - a Mediterranean network of multimedia companies both on-line and traditional media, 2003-2005. Graphic design for the Medmultimed 1 et Medmultimed 2 events. Interactive design + Visual communication
About Medmultimed Medmultimed is a mediterranean network of multimedia organisations based in the PACA (Provence-Alpes- Côte d Azur) region, whose primary activities are to create and distribute digital arts products and services for cultural, educational, tourism, and professional purposes through all types of media (e.g. web, telephony, cd-rom, dvd, etc.) Digital Deluxe has been a member of Medmultimed since the inception of this non-profit in 2003. At the behest of the founders, Bertrand Bigay and Yann Le Fichant, Elizabeth Guyon has spear-headed a strategic planning and communication mission a) to define the action plan and functions of Medmultimed, b) to identify and bring together a network of partners c) to establish a communication strategy, and d) to develop the membership. In January 2006, following the annual General Assembly, the members of Medmultimed elected new officers : Vincent Deruelle (President), Eric Mazoyer, Jean-Marc Subra, Philip Belhassen and Patrick Poisson (Vice President PACA west) with a mandate of promoting Medmultimed and building its network of partners in the region around Arles. Pôle Média de la Belle de Mai 37, rue Guibal Hall Nord - 2 e étage 13356 Marseille cedex 03 FRANCE Coordinator : Anne-Ingrid de Miras aidm@medmultimed.org
Experiment at a Glance Hôtel Splendor Interactive show installation (Artistic direction - Set, lightning and sound design, staging of the show) Artistic residence and public opening in Marseille, July 2005. www.youtube.com/digitaldeluxe Design, construction and production