4TH YEAR- INTERNATIONAL ENTREPRENEURSHIP Entrepreneurial Marketing 18 3 Corporate Finance 18 3 Fundamentals of Accounting and Finance 18 3 Strategic Management 36 5 SEMESTER 7 Creativity Seminar 12 2 Entrepreneurial Processes and Lean startup 36 5 Cross Cultural Management 18 3 Business Intelligence 18 3 International Business Law I 18 3 International Trade I 18 3 International Politics and Economics 18 3 Business English 18 3 Total Semester 7 282 44 Comptabilité, Finance Forecasting, Budgeting and Controlling 18 3 Business Plan : Financial Aspects 18 3 Blue Ocean 18 3 Innovation Management 18 3 Digital Entrepreneurship I 18 3 SEMESTER 8 Social Entrepreneurship 18 3 Corporate Entrepreneurship 18 3 Business Game 18 3 Human Ressource Management 18 3 Design Thinking 18 3 International Negotiation 18 3 International Trade II 18 3 Legal challenges for entrepreuneurs 18 3 Sustainable development 18 3 French as a foreign language 36 3 Total Semester 8 306 48 Professional Project Business Assignment 5 WKS 5 588 97
1ST YEAR OPENING SEMINAR Corporate Tools Introducing Management 15 3 Ethique et entrepreneuriat 3 0 Méthodologie et jeux rédactionnels 6 1 Communication interpersonnelle 3 0 Introduction to Marketing 30 5 Sales negotiation techniques-preparation to the sales exercise 16 3 Accounting 15 0 SEMESTER 1 Corporate tools Introduction to law 30 5 Economic history 15 3 Prise de parole en public 5 0 IT I 15 3 English Skills 15 3 Total Semester 1 204 31 Market studies 18 3 Formation logiciel Sphinx 6 0 Secrets d'histoires entrepreneuriales 6 1 Accounting 18 5 Quantitative analysis 18 3 SEMESTER 2 European Union law 18 3 Economics of the firm 18 3 Labour law 18 3 CSR 12 2 Corporate tools Ecrits Professionnels (6h S1 + 6h S2) 12 2 English Skills 18 3 Professional Project Devising one's professional project 3 - Total semester 2 201 33 Business assignment : Commercial Prospecting 1 WK 3 Professional Project Business assignment : Sales exercise 2 WKS 0 Business assignment : Market Survey 5 WKS 5 Internship 4 WKS 402 72
2ND YEAR Marketing 36 5 SEMESTER 3 Financial statement analysis 36 5 Quantitative analysis II 18 3 Séminaire d'introduction à l'entrepreneuriat 12 2 Macroeconomic Policy 30 5 International Trade 15 3 Business law 15 3 Droit des médias et grands enjeux de l'information 15 3 English Skills 15 3 Foreign Language 2 30 5 Total Semester 3 222 37 Sales Negotiation 18 3 Cost Analysis 36 5 Business Plan (I+II) 36 5 Introduction to project management 18 3 Organizational Behaviour 18 5 SEMESTER 4 Les enjeux du digital (conférences) 6 1 Taxation law 18 3 Eloquence et Plaidoiries 18 3 Geopolitics 18 3 Corporate tools IT II 18 3 English Skills 18 3 Foreign Language 2 36 5 Professional Project Devising one's professional project 3 - Total Semester 4 261 42 Business assignment : Financial Diagnosis 1 WK 3 Professional Project Les Négociales: sales contest 1 WK 3 Business assignment : Business Creation 5 WKS 5 483 90
3RD YEAR Strategic Marketing : Markstrat Simulation level 1 18 3 Digital Economy 18 3 Financial Mathematics 18 3 Financial Economics and Markets 36 5 SEMESTER 5 Entrepreneurship, Management, Strategic Analysis 18 3 Social Entrepreneurship 18 3 Doing Business in the EU : legal aspects 18 3 European economy 18 3 Corporate tools Intercultural Communication + MIT Challenge 18 3 Public Speaking 18 3 French as a foreign language 18 5 Total semester 5 219 37 Consumer Behaviour and Brand Management 36 5 Corporate Finance 36 5 HRM 36 5 SEMESTER 6 Entrepreneurship, Management, Strategic Analysis 18 3 Project Management 18 3 Economic Geography in Europe 18 3 Geopolitics in Europe 18 3 Doing Business in Europe : legal aspects 18 3 Total semester 6 234 35 219 72
4th YEAR- MARKETING MANAGEMENT Creativity seminar 18 3 Marketing Studies (quali/quanti) 36 5 Quantitative data Analysis 18 3 CRM and IT Marketing tools / Loyalty Marketing 18 3 Summary Report / Marketing Plan 18 3 Retail 18 3 SEMESTER 7 Consumer Behaviour 18 3 Panel 18 3 Corporate Finance 18 3 Marketing Law 18 3 Entrepreneurship, Management, Business Intelligence 18 3 Project Management 18 3 Total Semester 7 288 46 Product Packaging 18 3 Strategic Marketing : Markstrat Simulation level 2 18 3 Brand Management 36 5 Communication 36 5 Street Marketing 18 3 SEMESTER 8 Financial Planning 36 5 Entrepreneurship, Management, Business Game 18 3 Human Resource Management 18 3 Strategic Management 36 5 Sustainable Development 18 3 French as a foreign language 35 5 Total Semester 8 305 46 Professional Project Business Assignment : Mix marketing application 4 WKS 5 558 97
5TH YEAR-MARKETING MANAGEMENT ELECTIVES Entrepreneurship, Management, Blue Ocean 18 3 Marketing services 18 3 Trade marketing 18 3 Category Management / Merchandising 36 5 Economy of Information and Communication Technologies (ICT) Approach by the ICT value chain * 36 5 Marketing Performances 9 1 Mobile marketing 18 3 SEMESTER 9 All electives exc. Creative Management Crisis marketing Process 18 3 E-Commerce Law 18 3 Big Data Management 12 2 Photoshop / Illustrator 36 5 Corporate tools Qualitative and Quantitative Analysis Tools 18 3 Elective 1 Luxury Management 54 7 Elective 2 E-business 54 7 Elective 3 Purchases, Logistics & Supply Chain 54 7 Elective 4 Conseil en stratégie; Conseils pour les PME-PMI 54 7 Elective 5 Key Account Manager 54 7 Elective 6 Franchise 54 7 Outils d'analyze quantitative 18 3 Elective Creative Management Marketing Performances 9 1 Economy of Information and Communication Technologies (ICT) Approach by the ICT value chain * Creative Management -in partnership with the Milan Politecnico. Program based in Milan Total Semester 9 exc. elective Creative Management 36 5 216 23 309 90 Total Semester 9 elective Creative Management 279 32 SEMESTER 10 Professional Project End of study thesis 30 End of study internship 24 WKS - Total all electives exc. Creative Management Total elective Creative Management 309 76 279 62
4TH YEAR - INTERNATIONAL BUSINESS International Purchasing 18 0 Digital Marketing 18 3 Corporate Finance 18 3 SEMESTER 7 Strategic Management 36 5 Strategic Intelligence 18 3 European institutions: stakes and outcomes from Brussels 18 3 International institutions: Simul'ONU session 12 2 Import/Export Techniques 18 3 International Economics 18 3 Sustainable Development 18 3 Geopolitics 18 3 International Business Law 18 3 English 18 3 Total semester 7 282 42 International Finance & Risks 18 3 Financial Planning 18 3 International Purchasing 18 5 Human Resource Management 18 3 Project Management 18 3 SEMESTER 8 Strategies of Internationalization 18 3 Cross-cultural Management 18 3 Leadership 18 3 Organizational Behaviour 18 3 Business Game 18 3 International Logistics 30 5 Exercice de crise 12 2 Total semester 8 276 47 Professional Project Business assignment : Diagnosis and Internationalisation 5 WKS 5 522 94 87
5TH YEAR- INTERNATIONAL BUSINESS International Investments 18 3 Negotiation in International Contexts 18 3 Invitation to tender 18 3 Corporate tools Qualitative and Quantitative Analysis Tools 18 3 Cross-border Innovation 18 3 Business Development 18 3 Entrepreneurship, Management, Decision Making 18 3 International Firms, Cultures & Human Resources 18 3 SEMESTER 9 Corporate Environment Lean Management & Quality Management 18 3 Design Thinking 18 3 European and International Labour Law 18 3 International Law of Brands 18 3 Big Data Management 12 2 Elective 1 Purchases, Logistics & Supply Chain 54 7 Elective 2 Wine Industry & Hospitality Services 54 7 Elective 3 Luxury Management 54 7 Elective 4 Key Account Manager 54 7 Elective 5 Conseil en stratégie-organisation pour les PME-PMI 54 7 Elective 6 E-Business 54 7 Elective 7 Franchise 54 7 Total Semester 9 282 45 SEMESTER 10 Professional Project End of study thesis 30 End of study internship 24 WKS - 282 75
4TH YEAR- FINANCE, CONTROL, AUDIT Corporate Finance 36 5 Econometrics 18 3 Financial Markets 36 5 Managerial Accounting 36 5 SEMESTER 7 Gestion de patrimoine 36 5 Advanced Financial Mathematics 18 3 Advanced Mathematics Strategic Management 36 5 Human Resource Management 18 3 Total semester 7 270 43 Corporate governance and Value creation 18 3 M&A and Corporate Valuation 18 3 Comptabilité approfondie 36 5 Consolidated financial statement analysis 18 3 IT tools for Finance (VBA) 18 3 Audit comptable et financier 18 3 SEMESTER 8 Internal and External Growth 18 3 Portfolio Management 18 3 International Taxation 18 3 Sustainable development & CSR 3 - Business Intelligence 18 3 Business Game 18 3 Elective Comptabilité renforcée 18 - Total semester 8 255 43 Professional Project Business assignment : Financial Analysis 4 WKS 5 525 86
4TH YEAR-CREATIVE INDUSTRIES MANAGEMENT Advertising 18 2 Introduction to Marketing 6 1 Corporate tools Team Building Seminar 24 2 Accounting basics 9 1 Creative industries market : actors, visits 18 2 Cultural Economy 36 3 Introduction to Law 9 1 SEMESTER 7 English (TOEIC) 18 2 French as a Foreign Language 36 5 Introduction to image, sound & editing 31,5 3 Advertising spot 17,5 2 Understanding professional workflows 20 2 3iS Artistic culture : basics and visits 28 3 Cinematic analysis 14 2 Artistic techniques : introduction to drawing 14 2 Artistic techniques : computer graphics 14 2 Techniques art : intro to typeface and init to 3D (modelling) Total semester 7 14 2 327 37 Web communication 18 2 Press relationship and communication crisis 18 2 Events and sponsorship 18 2 Budget Management 18 2 Business Plan and Crowdfunding 9 1 Business Game 18 2 SEMESTER 7 Project Management 18 2 Human Resources Management 9 1 Intellectual property law and copyright 18 2 Media law 12 1 French as a Foreign Language 36 5 Events production 28 3 Creative industries : transaction analysis 28 3 3iS Media-training 14 2 Press : written production 14 2 Radio program : production 14 2 Project : live performance 21 2 Total semester 8 329 39 656 76