Tuition fees at LU/Richard Stenelo 2015 EDUCATION, RESEARCH AND COLLABORATION SINCE 1666

Tuition fees at LU/Richard Stenelo 2015 EDUCATION, RESEARCH AND COLLABORATION SINCE 1666

An international University Exchange students Outgoing 1 180 Incoming 2 120 Other international students: 3 300 (Biggest countries UK, Germany, USA, China, Brazil) 40% International PhD students 1300 of 3200 Sweden's most popular university for masters studies

Education 600 partner universities in over 70 countries Students from over 130 countries Over 100 masters programmes in English 9 joint programmes 5 Bachelor programmes in English Over 600 courses in English Coordinator of 13 EM2 project and partner in 51 projects

Rankingplaceringar QS THE* Shanghai** 2014 60 119 101-150 2013 67 123 101-150 2012 71 82 101-150 2011 86 80 101-150 2010 72 89 101-150 * THE= Times Higher Education ** Shanghairankingen = Academic Ranking of World Universities (ARWU)

International masters programmes Over 100 programmes Quality not quantity Diversity in recrutiment 1/3 Nordic, 1/3 EU, 1/3 Non-EU Global classroom Need of indiustry Marketing of PhD students Marketing of Sweden Goal 20% international students at LU Ranking In line with University strategy Understand, Explain and Improve the world and the human conditions

Introduction of tuition fees Bill presented to the parliament in February 2010 all non EU/EES students has to pay fees as of July 1 2011. When fully implemented in 2013 decrease of LU funding of 41,5 MSEK from the government Strong engagement from university management from the beginning as well as involvement of all faculties and programmes from the start. International expertise and benchmark Initial investment of 19,5 MSEK the first 3 years 10 MSEK in 2010, 6 MSEK in 2011 and 3,5 MSEK in 2012. Price model that encourage recruitment and services Creation of a marketing team Before fees LU had 7% of non EU/EES students in Sweden, now 18%

Marketing & Recruitment Handled centrally within the Division for External Relations (International Office) Team of 6 people Not a stand alone activity recruitment is integrated with other international activities Regional coordinators at IO involved develop programmes with partners, joint programmes, study abroad etc Dialogue with the programmes and faculties what kind of students are they looking for? Advice of International experts Intelligence work external actors, scholarships etc Different approaches in different markets

Marketing & Recruitment More than just recruitment and marketing the LU offer The international website; www.lunduniversity.lu.se Social media Printed materials Scholarships Fairs part of the intelligence Student competition Agents Communication with potential students, calling all admitted students Pre-departure events alumni events Study portals External scholarship organizations International Media/Video (1 person at Communications dept) International Alumni relations (1 person outside team)

Marketing & Recruitment

Price model Example: Social Science Programme fee 100 000 SEK Marketing/agents/credit card fees 15% (15 000 SEK) Student experience and service 10 000 SEK per student» whereof 2500 to the faculty Scholarship fund per faculty 7500 SEK per student Accommodation/admissions etc 7500 SEK per student To the faculty: 60 000» Minskar direktavsättningen från grundutbildningsanslaget med 3 750 per student för bostadshanteringen» + 2500 for services» + 7 500 per student to faculty scholarshipfund» + 3 750 per student for accommodation handling» Total 73 750

Fee paying students per year since 2011 2010 2011 2012 2013 2014 2015 (550) 195 230 330 490? Before fees (+18%) (+43%) (+48%) 920 admitted

New fee-paying students per country fall 2014 (Master, Bachelor, SwB and Study Abroad) VIETNAM; 5 MEXICO; 5 EGYPTEN; 5 GEORGIEN; 6 COLOMBIA; 6 KAMBODJA; 6 AUSTRALIEN; 7 THAILAND; 9 RYSSLAND; 9 KENYA; 9 KANADA; 10 ETIOPIEN; 10 ZAMBIA; 11 UKRAINA; 14 ÖVRIGA; 72 KINA; 80 U.S.A.; 73 BRASILIEN; 36 TURKIET; 16 INDONESIEN; 22 UGANDA; 18 JAPAN; 22 INDIEN; 20 BANGLADESH; 21

Case Korea Cooperation of 5 Swedish universities; Lund, Uppsala, Linköping, Chalmers, Umeå and Swedish Institute and Swedish embassy in Seoul, Korea Financed by the universities, SI and Vinnova (student competition) Market Sweden as a study destination and recruit fee-paying students Why Korea? Third biggest feeder of international students worldwide Almost no Korean students in Sweden easy to measure effect Test joint recruitment between the participating universities and test innovative recruitment channels Started October 2014 1 Staff member employed at Swedish embassy

Case - Indonesia Initiated in 2012 Not just about recruitment a bigger offer from LU Vice-Chancellor visit in January 2014 Agreement with LPDP 17 full scholarships fall 14 Commissioned education RISTEK (Research and Education ministry) about a national innovation system New agreements with UI and ITP Bandung Student exchange STINT (SACF) project On-going discussion about Indonesian financing of joint research projects and PhD students

Result Indonesia

Income tuition fees 41, 5 MSEK less in government funding 2013 - Income 2013: 49 MSEK - Income 2014: 63 MSEK - Prognosis 2015: 67 MSEK

Income and costs tuition fees Figur 7.1 Intäkter och kostnader studieavgifter (tkr) Intäkter 2011 2012 2 013 2014 Studieavgifter 1 12 234 32 999 48 764 60049 Anmälningsavgifter 114 266 285 507 Studenter Brasilien 2770 Kostnader Institutionens utbildningskostnader -7 962-19 407-30 523-39757 inkl kvalitetshöjande åtgärder 2 63326 Kostnader specifikt för avgiftsstudenter Personalkostnader -4 851-4 983-6 261-6991 Marknadsföring, agenter, mottagande och service -5 005-4 286-5 192-6131 Avsättning stipendier -873-2 138-3 294-4885 Bostadshantering -754-2 139-1 958-2454 Årets kapitalförändring -7 097 312 1 821 3 108 1 Varav via stipendier som betalas direkt till universitetet 28 633 tkr 2 Institutionernas utbildningskostnader antas motsvara universitetets intäkt för helårsstudenter och helårsprestationer

Scholarships About half the students has some kind of Swedish scholarship Swedish Institute Scholarships Lund University Global Scholarship Government funding (8 MSEK 2015) Fundraising (Total 25 MSEK since 2010) From tuition fees (4,9 MSEK in 2014) External (non Swedish) Scholarship organisations Indonesia, Chile etc.

Possibilities Cooperation with Swedish embassies Foundation programme start in 2016 Scholarships - LUSS LU 350 foundation. Use scholarships more in marketing efforts External scholarship organisations (Indonesia, Chile, Brasil etc) Study Abroad New masters programmes/change offerings/names/bachelor programmes Marketing/communication incl programme specific marketing, Case faculty of engineering Admissions separate groups/uploading of documents/early admissions etc Migration rules (possibility to stay 6 months after degree etc) Ranking Alumni incl. better data KIC (KTH) Pathway programs ( 3-1-1, 4+2 etc) Currency fluctuations (20%+ discount year 2015)

Risks Scholarships (SI, fundraising etc) Admissions system Not enough courses for Study Abroad Ranking Accommodation cost/access Bad quality/lack of lecture hours Security/External factors (i.e Australia and Indian students) Debate about abolishing fees Application fee (900 SEK) Migration rules Lack of engagement from management/faculties Bad/lack of communication with students Currency fluctuations

Other Swedish Universities University Income fees Funding cut Diff Uppsala universitet 22,3-28,9-6,6 Lunds universitet 49-41,5 7,5 Göteborgs universitet 11,5-25 -13,5 Stockholms universitet 14,6-22,5-7,9 Umeå universitet 13,6-18,5-4,9 Linköpings universitet 8-37,6-29,6 Karolinska institutet 9,3-3,9 5,4 Kungl. Tekniska hög. 46,2-104,7-58,5 Chalmers tekniska hög. 37-61,4-24,4 Luleå tekniska universitet 0,8-7,2-6,4 Sveriges lantbruksuni 1,6-4,5-2,9 Karlstads universitet 0,5-1,6-1,1 Linnéuniversitetet 9,5-10,1-0,6 Örebro universitet 1,6-6,8-5,2 Mittuniversitetet 2,3-4,5-2,2 227,8-378,7-150,9

Other Swedish Universities University College Income fees Funding cut Diff Blekinge tekniska högskola 9,8-25,9-16,1 Försvarshögskolan 0 0 0 Gymnastik- och idrottshögskolan 0 0 0 Högskolan i Borås 3,9-19,3-15,4 Högskolan Dalarna 3,1-16,4-13,3 Högskolan på Gotland 0,2-0,9-0,7 Högskolan i Gävle 7,4-15,7-8,3 Högskolan i Halmstad 10,3-11,7-1,4 Högskolan i Jönköping 13,2-17 -3,8 Högskolan Kristianstad 2,1-9,7-7,6 Högskolan i Skövde 2,9-11,7-8,8 Högskolan Väst 2,4-2,6-0,2 Malmö högskola 5,1-8,2-3,1 Mälardalens högskola 3-19,6-16,6 Södertörns högskola 0,3-1,6-1,3 Summa 63,7-160,3-96,6