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Disclaimers / Legal Information All rights reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by any means, without the prior written permission of the author/publisher, except in the case of brief quotations for the purpose of writing critical articles or reviews. Notice of Liability The author and publisher have made every effort to ensure the accuracy of the information herein. However, the information contained in this book is presented without warranty, either express or implied. Trademark Notice Rather than indicating every occurrence of a trademarked name as such, this book uses the names only in an editorial fashion and to the benefit of the trademark owner with no intention of infringement of the trademark. Copyright Information 2014 Global Mobile Marketing Systems, Inc www.globalmms.mobi Page 2 of 10
Introduction As a small business, many of the traditional modes of advertising you use rely on the law of large numbers to succeed. These modes require you to blast your marketing message to as wide an audience as possible, hoping that your business stand a better chance of reaching prospective customers. This type of advertising requires you to spend money on marketing messages that many consumers will quickly forget or simply ignore. Mobile marketing, on the other hand, allows your target audience to receive messages about deals and promotions. Consumers who receive your messages are already heavily invested in your brand or product; you won t waste time or money bothering customers who aren t interested. A remarkable fact about mobile marketing use is that it is taking off much faster than internet use did and getting your business in alignment now will not only help you gain an edge over your competitors, but will also help you increase your profit margins as those who prefer to make purchasing decisions or shop through their smartphones, tablets and other mobile devices will gravitate towards your company because it is available and convenient for them. THE NUMBERS JUST DON T LIE! Today, texting is everywhere and everything to consumers According to the CTIA, 2.27 trillion text messages are sent every year, in the US alone, which is 6.3 billion per day or about 20 text messages per person every day. Page 3 of 10
It s been forecasted that there will be 9.8 billion mobile subscribers worldwide by 2015, ballooning from the current 5.8 billion mobile subscribers. As an owner you will be able to receive invaluable feedback from your audience about your business which allows you to make changes and importantly, improvements. But despite these huge numbers, when it comes to business s reaching their consumers, email marketing is still the more commonly used tactic. Even though text message marketing which includes coupons, special offers, and participation in loyalty programs is redeemed 8 or more times frequently than email. When put into comparison to other forms of marketing and advertising, mobile marketing is estimated to be 10 times more effective than newspaper ads and 5 times more effective than direct mail. HOW MOBILE MARKETING WORKS FOR YOUR BUSINESS 1. It's cheap Small business owners in particular can benefit from SMS marketing because it is affordable. SMS messages are much cheaper than placing a full ad in front of a potential consumer. Prices vary, Global Mobile Marketing Systems, platforms allow your business to send each message for just a few cents. Meanwhile, bulk packages allow you to send hundreds or thousands of messages each month for a relatively low, flat rate. Considering Page 4 of 10
the power of SMS marketing to directly target engaged consumers, it delivers an excellent return on investment proposition for small business owners on a budget. 2. It's quick Much of the appeal of SMS marketing is in its brevity, both for the advertiser and the consumer. Unlike lengthy email promotions, SMS messages are generally just one or two sentences in length, sometimes including a link to a website with more details about the promotion. Consumers are very likely to read entire messages, simply because they are so short. SMS messages can also be read at the consumer's convenience, so they aren't as intrusive as Web pop-ups or telephone calls. The brevity of SMS messages also benefits the small business owner who is short on time. Planning and deploying a promotion via SMS is quick and easy, and requires much less up-front planning than traditional advertising. 3. It Reach s a highly engaged audience SMS marketing, on the other hand, relies on consumers to opt in. That means consumers opt in to mobile programs and make a careful decision on which text campaigns they choose. This differs from email campaigns, where consumers subscribe more generally for brands they may only be temporarily interested in. Page 5 of 10
Because users limit themselves to business s they truly care about when opting into SMS promotions, business s are able to market more directly to a captive, and loyal, target audience. The opt-in model also means you won t waste time or money bothering customers who aren t interested. Global Mobile Marketing Systems, platforms tools make it fairly easy for users to opt out. 4. It sells more products Mobile marketing campaigns are specifically designed to bring consumers in-store. Once in your business, the consumer is more likely to buy other attractive products, and a consumer s buying power is on average three times larger than other advertising methods. To sum things up mobile marketing gets your consumer in the store and opens their eyes to additional offerings they might not otherwise have been interested in. HOW MOBILE MARKETING WILL IT BENEFIT YOUR BUSINESS? One of the best benefits of Mobile Marketing is that you are actively and specifically targeting your demographic and desired audience. The campaign you are sending out to them is hitting them directly. Today you customer are always connected to our mobile phones, contacting them on mobile devices is the perfect way to reach out to your customers and get their attention. Campaigns can be sent in minutes with 90% of SMS being read within 15 minutes much higher response rates to traditional marketing. Page 6 of 10
Therefore you are implementing a much more effective campaign, purely on its medium with 32% of consumers responding to mobile promotions. Another benefit for your business is how diverse the service itself is. Mobile marketing can be used as a multifaceted campaign medium to send out a number of messages not restricted to a certain theme. This allows for mobile marketing to be used in a vast number of industries for different reasons. These can be things such as sending out reminders, renewals, order confirmations, job alerts and appointment reminders. Also mobile marketing does not need to be limited to marketing purposes; this service may also be used internally for staff interactions and updates. Proximity Marketing Let me explain how Wi-Fi Proximity Marketing can work for your Fitness Center. Let's use a Rope class for this example. You know that you provide a fine rope class and the Fitness Center has a good facility and staff. One of the problems with this type of business is the fact that you are not always busy. You are more likely to have one, two or even three days that are very slow. And, you would like to change that, but how? The way to do this is by using a Wi-Fi proximity device. Page 7 of 10
Let's go a step further, a Wi-Fi Proximity Marketing device sends out messages 24/7, 365 days a year about your rope class and reaches every mobile device at a radius of over 4 football fields. Plus it contacts 200 mobile devices at once. That's like having 200 people on the street talking about the rope class you're having and enticing them to come to your Fitness Center. How much money would you be spending if you had to hire 28 people to walk around outside and talk to people about the rope class that you're having? Wi-Fi Proximity Marketing will work for you 24/7. The options are unlimited. THE CLOSE Small Business owners know that in order to stay relevant, they have to be where their consumers are. And consumers are mobile! Since we know texting is one of the most popular mobile activities today, brands are missing out on a major opportunity by not leveraging mobile based marketing. Mobile Marketing is not just an efficient way to reach today s consumer but also the most relevant way to engage with them, build brand trust, and even track the effectiveness of advertising. If you re not already engaging with customers via SMS based campaigns, it s time to go mobile. Page 8 of 10
Taking your business mobile is a great way to stay relevant in today s market, but it must be done right. Hire us, Global Mobile Marketing Systems, to help you build an effective mobile marketing campaign. We can be reached by phone, at (480) 263-9820, by email: ajohns@globalmms.mobi or Scan with your smart Phone OR Use any cell phone and send a text to: Phone Number: 14807254778 Message: grow Page 9 of 10
About The Author Rosval A. Patterson is the Chief Operations Officers for GMMS which specializes in helping local businesses Connect with their customers where they are on their mobile devices. Below you will find Rosval s Summary No single person can be the master of all things. Developing a cost effective system that can increase revenues, develop new clients and maintain relationships with existing clients can be challenging. I provide business owners with cost effective access to systems that increase revenues using mobile websites, SMS text, QR codes and proximity equipment marketing that reach people with smart, meaningful and relevant buying opportunities. The short and simple of it is; I help increase business revenues by connecting you with people on their mobile devices, with offers that increase spending in your business. I like increasing my relationships with business owners, if you need help contact me at rpatterson@globalmms.mobi and let s discuss growing your revenues, business or karaoke skills. Specialties: Being a good man, meeting people with a smile, creating positive environments; operations, creative direction, relationship building, communications, team-building, collaborations, training and employee development. Page 10 of 10