ON24 WEBCASTING Marketing Performance Suite
The New Marketing Challenge Buyer behavior is changing Business decision makers are increasingly self-educating before they engage in a sales conversation. In this new dynamic, webinars have become one of the main sources of information that buyers turn to at key stages of the buying cycle. This means that webinars are now one of the most important tools for driving demand and generating new leads. SURVEY: ROLE OF WEBINARS IN THE SALES PROCESS DRIVING AWARENESS LEAD GENERATION CULTIVATING LEADS TO SALES QUALIFIED STATUS UPSELLING, CROSS SELLING, EXPANDING SALES OF PRODUCTS & SERVICES TOP LEVEL PERFORMER 50% Website 51% Webinars/Webcasts 59% Telesales/Telemarketing 55% Sales Enablement 45% Webinars/Webcasts 39% Telesales/Telemarketing 44% Sales Enablement 42% Webinars/Webcasts 44% Content Marketing 39% Sales Enablement 37% Webinars/Webcasts 38% Telesales/Telemarketing 44% Analyst Relations 38% Website 37% Content Marketing 35% Channel Enablement 43% Search Engine Optimization 37% Seminars and Other Events 36% Seminars and Other Events 31% Seminars and Other Events Others: Email Marketing, Social, Print (none in Top 5) Source: 2012 Tech Marketing Planning Guidance, Forrester, December 2011. Note: Based on 136 senior, North American-based tech marketers at global high-tech companies. Survey: Role of webinars in the sales process 2
The ON24 Marketing Performance Suite ON24 webcasting is optimized to support the entire webinar lifecycle from driving registration to content creation and delivery, lead analysis and follow-up. The Marketing Performance Suite highlights how webinars run on the ON24 platform increase the effectiveness and ROI of demand generation campaigns by integrating with the tools and processes that marketers rely on to be successful. Audience Generation One of the biggest challenges that marketers face is increasing webinar registration and attendance. ON24 webcasting enables marketers to create custom email promotions, reminder emails and event landing pages that allow social sharing and can feature embedded videos, custom branding and layout. By integrating directly with marketing automation platforms, companies can also leverage their existing email templates and tools. Campaign tracking capabilities provide detailed analysis on which promotional tools and messages are delivering the best results. With ON24, AUDIENCE GENERATION CONTENT CREATION CONTENT DELIVERY & AUDIENCE ENGAGEMENT LEAD QUALIFICATION & PERFORMANCE MEASUREMENT Increase the reach of marketing programs Make content creation and delivery easier Empower thought leaders Increase the level of engagement with customers and prospects More effectively measure lead value Increase marketing ROI Benchmark marketing performance Audience Generation 3
webinar promotions will stand out from the competition, ensuring that you capture the attention of your target audiences, increasing your total registration and attendance. ON24 empowers marketers by giving them a single tool to create engaging live webinars and on-demand online presentations. With just a few clicks, product managers, subject matter experts, content marketers and thought leaders can quickly and easily record presentations for immediate publication, saving time and money. Content Delivery It s no longer enough to deliver just a presentation. Today, successful marketers have to deliver webinars and online presentations that directly engage their audiences. ON24 webcasting changes the way webinars are delivered with a full suite of interactive tools that allows companies to have a real-time dialogue with attendees, resulting in increased content retention and higher-quality leads. OPTIMIZED FOR MOBILE VIEWING Optimized for Mobile Viewing ON24 enables companies to increase the reach of their webinars by removing the barriers to access that are often associated with standard meeting tools. Webinar attendees can view content anywhere, anytime, on any device, without any downloads or plug-ins required. ON24 webinars are optimized to be viewed on mobile devices, making it easy for audiences to attend webinars on their time, increasing on-demand viewing and attendance conversion. Fully customizable webinar consoles allow companies to feature their corporate branding, designs and messaging, delivering a more visually engaging webinar experience while reinforcing their brand. 4
Advanced Presenter Tools ON24 gives more power to webinar presenters with Presentation Manager XD. Experience new levels of presenter control in an easy-to-use graphical interface allowing presenters to focus on what they do best - presenting. The customizable workspace enables presenters to set up and alter the workspace over the course of the presentation to meet their unique needs. The interactive storyboard places more control in the hands of the presenters, giving them the ability to be agile and adapt their delivery to the audience s needs. Increasing the Life and Value of Your Webinars ON24 Presentation Manager XD ON24 makes it easy for companies to quickly archive live events and become publishers of their on-demand content. Marketers can now create custom webinar channels, providing a single location to select from, and view, all archived on-demand webinars. These webinar channels can be published on websites, partner sites, social media applications and forums, extending the reach and lifespan of webinar content. 5
Lead Qualification & Marketing Automation Integration To enhance the power of lead generation programs, ON24 provides marketers with access to the world s most powerful webcast reporting tools, featuring real-time graphical dashboards and drill-down tools to enable effective lead scoring and analysis. By integrating directly with most marketing automation platforms, demographic data can be immediately uploaded into CRM systems for fast and effective sales follow-up. events compares to those of industry peers with a customizable interface for searching by industry type or region. The ON24 Webinar Benchmark Index helps marketers to Performance Benchmarking constantly improve the effectiveness of their webinars and the ROI of their marketing investment. Lead Qualification & Marketing Automation Integration Performance Benchmarking The ON24 Webinar Benchmark Index allows marketers to measure webinar performance against the performance of their peers events. Leveraging performance data aggregated from thousands of live and ondemand webinars, ON24 provides marketers with critical data to learn how each of their Learn more about the ON24 Marketing Performance Suite ON24.com 6
About ON24, Inc. ON24, the virtual communications platform for the global enterprise, provides interactive, impactful cloud-based solutions that drive outstanding results. ON24 offers a broad and innovative product portfolio, including webcasting, virtual events and virtual environments, accessible from any device and supported by robust reporting and analytics. Applications for the ON24 platform include demand generation, partner enablement, virtual talent development, product launches, company town hall meetings and user conferences. More than 800 organizations, including IBM, CA Technologies, Merck, Unilever, JPMorgan Chase, Deloitte, Credit Suisse, Ernst & Young, Amazon and SAP, rely on ON24. ON24 is headquartered in San Francisco, with offices throughout the world. For more information, visit http://www.on24.com. ON24, Inc. 201 Third Street San Francisco, CA 94103 877.202.9599 www.on24.com 7
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