REPOR T Halloween Pooch Parade Year-Round Farmers Market 919 20th Street Sacramento, CA 95811 916.442.1500 mbasac.com MBA Patrol Truck
To Our Valued Stakeholders: The purpose of this report is to share the activities of the Midtown Business Association (MBA), Midtown Property Business Improvement District (PBID) and Sutter Business Improvement District (SBIA) from January 1, 2012 to June 30, 2014. PBID: In 2012, the PBID successfully renewed for a second fi ve year term with 76% of the ballots returned in favor of the district. Priorities continue to be clean and safe streets with the launch of a power washing program, a homeless outreach program and an extensive partnership with the Sacramento Police Department. The PBID continues to offer advocacy on many public policy matters, a focus on transportation and collaborative marketing. Governed by a seven-member board of directors, the PBID oversees the MBA s service delivery to property owners. Public committee meetings are held quarterly. In 2014, the PBID authorized the annual 3% rate increase for PBID payers. MBA: The MBA continues to successfully deliver all PBID services in addition to growing membership outreach, launching the Midtown Farmers Market held every Saturday at 20th and J streets, offering enhanced maintenance services to the Handle District and hosting a successful Midtown Cocktail Week program. The MBA is governed by a twenty-member board of directors that oversees the delivery of PBID services, SBIA services and MBA services. SBIA: The SBIA continues to offer evening police patrol along with responsible hospitality efforts, special events including Sacratomato Week and collaborative marketing. Public board meetings are held quarterly. Moving forward, the MBA is working to create an innovative sense of place in Midtown through increased lighting, additional safety, increased homeless outreach, additional trash cans, the installation of murals and the creation of a guiding vision via a ULI panel. The MBA has also developed strong internal control management practices in accounting, human resources, information technology and tracking of staff outcomes of clean and safe work. The MBA continues to be a hub for business and property owners in need of advocacy for development and expansion. Thank you for your continued engagement with the Midtown Business Association, - Beth Hassett, MBA Board Chair and President, WEAVE - Emily Baime Michaels, Executive Director, Midtown Business Association
Statistics ECONOMIC IMPACT MIDT WN BUSINESSES ACCOUNTED FOR $ 436 MILLION IN ECONOMIC IMPACT CRIME IN MIDTOWN VIOLENT CRIMES IN account for less than 3% of all violent crime in Sacramento Pop Up Dog Park Historical Walking Tour Streetscape Maintenance Program Holiday Events INNOVATIVE PROJECTS Edible Tasting Garden Visitor Center/ New Office VIOLENT CRIMES IN SACRAMENTO FROM 2005 TO 2013 37,843 97.3% Evening Police Patrol Trash Cans & Community Clean-Ups 1,05 2.7% Lock/Take/Hide Program Tree and Alleyway Lighting Bait Bike/Car Drought-Sensitive Powerwashing Mural Installation Farmers Market After Hours Dispatch System Bike Safety Programs Sacratomato Week
MBA BOARD OF DIRECTORS Beth Hassett WEAVE, Inc. (President) Brian Holloway Holloway Land Company (Vice President) Lisa Mealoy Friends of Sutter s Fort (Treasurer) Larry Watson, Esq. Banks & Watson Attorneys (Secretary) Bill Blake B Street Theatre (Past President) Kimio Bazett The Golden Bear / Hook & Ladder Manufacturing Co. (Membership Chair) Todd Leon Capital Area Development Authority (Transportation Co-Chair) Alane Masui Sacramento Regional Transit (Transportation Co-Chair) Clay Nutting LowBrau/Block (Marketing Chair) Councilmember Steve Hansen City of Sacramento Michael Heller Heller Pacific John Hodgson The Hodgson Company Sig Lindley Thai Basil John Pappas Pappas Investments Janie Ricketts Brice Joseph Ehly Real Estate Brokerage County Supervisor Phil Serna County of Sacramento Terry Sidie Faces Nightclub / Head Hunters / Club 21 Mike Testa Sacramento Convention & Visitors Bureau Ken Turton Turton Commercial Real Estate Ken Uribe Department of General Services, State of California PBID BOARD OF DIRECTORS Mike Wiley Sacramento Regional Transit (President) Randy Paragary Paragary Restaurant Group (Treasurer) Larry Watson, Esq. Banks & Watson Attorneys (Secretary) Keri Thomas Sutter Hospital (Past President) Dana Jones California State Parks Liisa Stark Union Pacific Aaron Zeff Priority Parking BarWest Biba Blue Cue Cafe Bernardo Centro Cocina Mexicana Harlow s Emily Baime Michaels Executive Director Kelly Hoskins Office Manager Lauren Machi Communications Coordinator MBA Executive Committee MBA Clean & Safe Committee MBA Marketing Committee SBIA VENUES MBA STAFF OPEN COMMITTEES INK Momo Lounge Monkey Bar Paragary s Bar & Oven The Red Rabbit Kitchen & Bar Ian Levin Streetscape Supervisor + 5 part time staff MBA also contracts for Public Relations, Data Analysis, H.R., Accounting, I.T., and Event Management MBA Transportation Committee SBIA Committee
58% OF 2014 BUDGET SAFETY, MAINTENANCE & STREETSCAPE 3,328 Hours per year of Ambassador/ Homeless Navigator Patrol 260 Hours per year of power washing 3,900 Hours per year of maintenance 123 Streetlights installed with SMUD 86 Acorn lights installed on I & J St 12 Notices of trespasses issued (to remove illegal loitering) 50+ Arrests from bait bike program 2 Evening lighting walks held 2,560 Hours of volunteer time earned at community clean ups 29 Trash cans Installed 100 Lock Dumpster stickers deployed 2,832 Graffiti/stickers removed 3,632 Trash cans emptied 900 Off duty police officer hours 20 Bike racks installed 52 Streetlight outages reported Stats from January 1, 2012 - June 30, 2014 Midtown PBID The Midtown Property Based Improvement District (PBID) was created in 2008 as a partnership between the public and private sector for the improvement of a specific commercial area. The PBID services are structured by the PBID Management Plan. Food Service Regulation Nighttime Safety Second Saturdays Streetcar Financing WE ARE YOUR ADVOCATES 34% OF 2014 BUDGET ADVOCACY, ADMINISTRATION, TRANSPORTATION & MARKETING TRANSPORTATION: Parklets; Bike Safety, Corrals, Racks and Locking; Streetcar Planning; Parking MARKETING: 9,738 Facebook Fans 7,672 Twitter Followers 975 Newsletter Subscribers Trash Management Homelessness Initiatives Neighborhood Relations Permit Issues 50 Articles earned per year 24 Newsletters per year 75 Special events per year 8% OF 2014 BUDGET MANDATED RESERVE
Midtown Business Association Created in 1985 as a grassroots, business-membership driven organization to present a strong voice for the business community, the Midtown Business Association (MBA), the MBA is contracted to deliver the PBID services in addition to membership services in and out of the PBID. In 2014, MBA created Membership Committee to enhance benefits to include Clean & Safe services and discount programs: QUARTERLY S A C R A M E N T O SATURDAYS 8-1PM YEAR-ROUND SECOND SATURDAYS Over 40,000 Visitors Over 6,000 Visitors Sutter Business Improvement Area Sutter Business Improvement Area (SBIA), known as The Sutter District, is an eclectic group of dining and nightlife businesses located in East Midtown, bordered by historic Sutter s Fort and Marshall Park. It is a Business Improvement Area within the Midtown PBID. 2014 BUDGET SAFETY, STREETSCAPE, & MAINTENANCE 800 Hours per year of evening Police Patrol 5 Bike Racks artfully crafted and installed in July 2012 6 Lit up trees on the 2700 block of J Street 21% OF 2014 BUDGET ADVOCACY, ADMINISTRATION, MARKETING $ 24,600 Total money saved per year by bringing SBIA s Social Media Marketing under MBA 3,500 Patrons brought into the district by sponsoring Midtown Halloween & Pooch Parade 1 Organization of the first annual Sacratomato Week 58% OF 21% OF 2014 BUDGET RESERVES FOR 2015 SACRAMENTO EVENT
B Street BUDGET 2014 BUDGET: $ 867,220 J Street SBIA 11% 15 th Street K Street Capitol Ave VIOLENT CRIMES IN SACRAMENTO FROM 2005 TO 2013 37,843 97.3% 1,057 2.7% MBA 16% PBID 73% KEY PBID: 745 PARCELS/ 70 BLOCKS MBA: 1.7 SQ MI/ 1,093 ACRES SBIA: 11 VENUES HANDLE DISTRICT *Partner of MBA, not managed by
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