The Advancement of the BID Movement
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- Martin Weaver
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1 The Advancement of the BID Movement BIDs in the United States Context (Historic, Political, Economic) The Emergence of the BID in Philadelphia Center City District State Enabling Legislation Other BIDs in Philadelphia Empirical Work on BIDs Closing Remarks
2 BIDs in the United States Business Improvement Districts and Innovative Service Delivery, 1999 Identifies 404 BIDs in the United States 42 states have enabling statutes, several are crafting legislation California, New York, and Wisconsin have the highest number of BIDs BIDs cluster in large cities, but also exist in small towns and suburbs State # of BIDs California 73 New York 63 Wisconsin 54 New Jersey 35 North Carolina 32 Florida 12 Pennsylvania 11 Illinois 11 Georgia 10 Texas 10 Iowa 10 Virginia 10 City # of BIDs New York 41 Los Angeles 17 San Deigo (21 under consideration) (Correspondence from Mitchell, May 24, 2000)
3 Context (Historic, Political, and Economic) By 1920, more than half of all Americans lived in urban areas Economic engines, social hubs, political influence Philadelphia was no exception, but trend shifts in 1950s By 1990, the nation was in the midst of an economic recession, anda The City was virtually insolvent Population (In Millions), Philadelphia Inside Outside United States Census Bureau
4 The Emergence of the BID in Philadelphia Which actors were instrumental in the policy transfer process? Central Philadelphia Development Corporation (CPDC), 1956 In 1985, Richard Fleming, President of the Downtown Partnership Greater Philadelphia Chamber of Commerce, Chestnut Street Association, Foundation for Architecture Peter Wiley, studied legislation, networked with NYC Dept of Public Property/City Planning Commission promote BID idea Mayor Wilson Goode and Police Commissioner Kevin Tucker Stockton Strawbridge of Strawbridge and Clothier (since 1875) Ronald Rubin agrees to simplified agenda, Clean and Safe Paul Levy, CPDC in 1990
5 The Emergence of the BID in Philadelphia Nineteen ninety was one of the low points within the city s administration. The city was close to bankrupsy,, and the credibility of government was low. So, we had two huge negatives that, frankly, worked to our advantage. One, the place was filthy. Two, T there was a total lack of confidence in city government. We needed an alternative to get this done. [1] [1]Paul Levy. Interview by Lorlene Hoyt, 2000.
6 Center City District (CCD) Philadelphia s first and largest BID (approximately 100 city blocks) Budget 2002 = $12 Million (1995 = $7; 1996 = $7.6; 1997 = $8; 1998 = $8.3; 1999 = $8.7) Collects mandatory assessments (5-6% of the real estate property tax) Number of properties = 2,752 Percent of assessments collected (88% to 96%) Number of Liens Filed (4% to 6% of properties) Authorized until 2015 Voluntary donations (Academy of Music, Thomas Jefferson University, University of the Arts, the Archdiocese of Philadelphia, etc.) BID Survey 2000; Lorlene Hoyt
7 Center City District Sanitation in 1999 = $3,764, staff, 365 days a year Most BIDs provide sanitation services Deploy street sweeping/graffiti removal staff Supplement public sanitation services set high standards (every sidewalk 3 times/day) Administer their own sanitation program, or Fee-for for-service arrangement "Security will also enhanced by the constant presence of the district's uniformed maintenance workers and supervisors performing their sidewalk-cleaning duties. Merely by placing these individuals on the streets for several hours each day, we expect to significantly deter graffiti, car break-ins, and other crimes." [1] [1] OCD Public Transcripts of the Old City Special Services District. t. May 27, 1998.
8 Center City District Security in 1999 = $1,943,000 Supplemental security services 44 ambassador patrols (CSRs( and SAs) Uniformed and unarmed civilian foot patrols Modeled after the National Park Rangers Hospitality and security Trained in public relations and speaking, etc. CSRs serve as the "eyes and ears" of the police No power to arrest, no powers to investigate Can call the police department's 911 system CCDs dispatcher to deploy from the substation Visible and mobile
9 Center City District Williams testified on behalf of the CCD, asserting, It s almost like the broken window theory. If you don t attend to the first window, another one gets broken then trashed et cetera. It s the same philosophy that we try to do in our neighborhoods through ouro Town Watch. Stand on the corners, turn your lights on, leave your doors open with the lights on in the summer. Let someone who comes to that block think they re being observed and they ll either change their mind or, hopefully a very small percent, they ll go somewhere else. [1] [1]Public Transcripts Approving the Plan of the Special Services District of Central Philadelphia (Bill No. 1069). October 10, 1990, p. 47.
10 Center City District Formal partnerships with the Police Department Provide office space/equipment to support police sub-and mini-stations Every morning CSRs attend the normal roll call briefings Police officers and CSRs exchange crime trend information The CCD started with 52 officers, and at one time had as many as 72 CCD has foot beats, bike officers; SSHD has mounted patrol CCD implemented the first computerized crime mapping system in Other BIDs (GSSD and MSSD) have informal arrangements with District Captains
11 Center City District Marketing in 1999 = $334,000 Promote the image of "clean and safe" through a formal marketing campaign Board members decide on an image A name for the BID, a logo, a color palette (uniforms, vehicles, signage, etc.) Most BIDs distribute newsletters, host websites, hang banners, use slogans Unite business owners and reinforce a shared identity Make it Center City In 1999, Philadelphia's BIDs spent close to $800 thousand on advertising
12 Center City District Many BIDs manage streetscape improvement programs Lighting, benches, trash receptacles, bicycle racks, sidewalks, curbing, street trees, bus shelters, entryways, signage, banners and murals
13 Center City District A final note on BID programs: "We did not put the district together because Philadelphia needed d a janitorial company or a security company, what was really driving people was s the issue - if you push beneath the surface - of market share and the need to be competitive." - Levy "A lot of districts across the country got started around clean and safe, primarily because these were the chief obstacles to being competitive." - Levy
14 Other BIDs in Philadelphia More than $15 Million More than 700 city blocks Name Start Budget Size P/FTE BM Properties CCD 1991 $8,700, / ,752 SSHD 1993 $ 380, / GSSD 1996 $ 110, / FSSD 1997 $ 226, / MSSD 1997 $ 89, / UCD 1997 $3,800, /0 24 N/A OCD 1998 $ 447, /0 19 1,182 CASSD 1999 $ 825, / MHWPSSD 1999 $ 511, /0 13 N/A BID Survey 2000; Lorlene Hoyt
15 Other BIDs in Philadelphia Marketing is the most common activity BID organizations are flexible; can respond to local need Name CCD SSHD GSSD FSSD MSSD UCD OCD CASSD MHWPSSD Services Marketing, Sanitation, Security, Streetscape, Police Marketing, Sanitation, Police Marketing, Sanitation Marketing, Sanitation, Security, Streetscape Marketing, Streetscape Marketing, Sanitation, Security, Streetscape, Police, Transportation Marketing, Sanitation Marketing, Security, Streetscape, Transportation Marketing, Sanitation BID Survey 2000; Lorlene Hoyt
16 The Advancement of the BID Movement BIDs in the United States Context (Historic, Political, Economic) The Emergence of the BID in Philadelphia Center City District Other BIDs in Philadelphia State Enabling Legislation Empirical Work on BIDs Closing Remarks
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