N-CAP Users Guide Everything You Need to Know About Using the Internet! How Electronic Payment Works

N-CAP Users Guide Everything You Need to Know About Using the Internet! How Electronic Payment Works

How Electronic Payment Works By Jennifer Hord When it comes to payment options, nothing is more convenient than electronic payment. You don't have to write a check, swipe & credit card or handle any paper money; all you have to do is enter some information into your Web browser and click your mouse. It's no wonder that more and more people are turning to electronic payment - or e-payment ~ as an alternative to sending checks through the mail. In this article, we'll look at the types of electronic payment, discuss its benefits and limitations and explain how to add e-payment capability to your Web site. Methods and Types of Electronic Payment An electronic payment is any kind of non-cash payment that doesn't involve a paper check. Methods of electronic payments include credit cards, debit cards and the ACH (Automated Clearing House) network. The ACH system comprises direct deposit, direct debit and electronic checks (e-checks). For all these methods of electronic payment, there are three main types of transactions;

1. A one-time customer-to-vendor payment is commonly used when you shop online at an e-commerce site; such as Amazon. You click on the shopping cart icon, type in your credit card information and click on the checkout button. The site processes your credit card information and sends you an e-mail notifying you that your payment was received. On some Web sites, you can use an e-check instead of a credit card. To pay by e- check, you type in your account number and your bank's routing number. The vendor authorizes payment through the customer's bank, which then either initiates an electronic funds transfer (EFT) or prints a check and mails it to the vendor. 2. You make a recurring customer-to-vendor payment when you pay a bill through a regularly scheduled direct debit from your checking account or an automatic charge to your credit card. This type of payment plan is commonly offered by car insurance companies, phone companies and loan management companies. Some long -term contracts (like those at gyms or fitness centers) require this type of automated payment schedule. 3. To use automatic bank-to-vendor payment, your bank must offer a service called online bill pay. You log on to your bank's Web site, enter the vendor's information and authorize your bank to electronically transfer money from your account to pay your bill. In most cases, you can choose whether to do this manually for each billing cycle or have your bills automatically paid on the same day each month.

Benefits of Electronic Payment Electronic payment is very convenient for the consumer. In most cases, you only need to enter your account information - such as your credit card number and shipping address once. The information is then stored in a database on the retailer's Web server. When you come back to the Web site, you just log in with your username and password. Completing a transaction is as simple as clicking your mouse: All you have to do is confirm your purchase and you're done. Electronic payment lowers costs for businesses. The more payments they can process electronically, the less they spend on paper and postage. Offering electronic payment can also help businesses improve customer retention. A customer is more likely to return to the same e-commerce site where his or her information has already been entered and stored. With all the benefits of electronic payment, it's no wonder that its use is on the rise. More than 12 billion ACH payments were made in 2004, a 20 percent increase from 2003 [ref]. The 2004 Federal Reserve Payments Study noted that from 2000 to 2003, electronic payments grew as payment by check declined, which Suggests that electronic payments are replacing checks. In order to better serve their customers, banks are swiftly moving to offer online bill pay services. Grant Thornton's 2005 survey of bank executives found that 65 percent of community banks and 94 percent of large banks offer 24/7 online bill payment [ref]. Most of these services are free to members and coordinate easily with personal software programs such Quicken or MS Money. Alternatively, consumers can subscribe

to online bill pay services such as Paytrust or Yahoo! Bill Pay. These services charge a monthly fee in exchange for the convenience of paperless bill paying. In the next section we'll discuss the concerns that some people have about using electronic payment.

Concerns About Electronic Payment The main drawbacks to electronic payments are concerns over privacy and the possibility of identity theft. Fortunately; there are many safeguards available to protect your sensitive personal information from falling into the wrong hands. You can defend yourself against identity theft by using virus protection software and a firewall on your computer. You should also make sure that you send your credit card information over a secure server. Your Internet browser will notify you when a server is secure by showing a lock or key icon. In addition, the URL on a secure site is usually designated by the prefix "https" instead of "http." Retailers do their part by using data encryption, which codes your information in such a way that only the key holder can decode it.

Privacy concerns aside, some people simply dislike making electronic payments. They find the setup too time-consuming and don't want more logons and passwords to remember. Others simply prefer the familiarity of writing checks and dropping envelopes in the mail. Regardless of these concerns, electronic payment will likely continue to rise in popularity. How to Set Up E-Payment for Your Business Let's say you have a small business and you want to set up online payments via your Web site. Your first decision is whether to outsource your payment solution or handle it in-house. For those who want an all-in-one solution, services like PayPal and ProPay make it easy for you to accept credit cards and other forms of electronic payment from your site. When a customer enters his or her information on your site, your payment service authorizes the transaction and transfers funds to your account. These services charge a processing fee per transaction. If you prefer to process payments in-house, the first thing you need to do Is set up a secure server. This is a computer that uses encryption to make it difficult for intruders to intercept confidential information. Secure Socket Layer (SSL) technology is used to encrypt the data. You can apply for an SSL certificate online.

Once you have an SSL certificate, you need to register your site with a digital authentication service. A digital certificate validates that the site receiving your customers' information is the correct one. It assures customers that your site is legitimate and that their information is encrypted. Now that you have a secure server, you'll need to build or buy shopping software that allows a customer to choose products from your site and add them to a virtual shopping cart. When customers are ready to complete their orders, they click on a "checkout" link that takes them to your secure server, where they enter their credit card information.

Finally, you need a system to process credit card payments and an Internet merchant account with a bank. Credit card payment processing services are available through online companies such as Verisign. They provide you with software that validates your customer's credit card information over your secure server, some businesses also choose to accept electronic checks from customers.