INTRODUCTION Who Is Euromonitor International? 2 Our Services Syndicated Market Research Custom Research and Consulting TEXTILES: SOCIOECONOMIC ISSUES IMPACTING GROWTH 7RD PLENARY MEETING OF THE INTERNATIONAL COTTON ADVISORY COMITTEE M. CRUZ DEL BARRIO HEAD OF HOME AND GARDEN 4 TH NOVEMBER 214 Expansive Network On the ground researchers in 8 countries Complete view of the global marketplace Cross-comparable data across every market Our Expertise Consumer Trends & Lifestyles Offices & Brands Product Categories & Distribution channels Production & Supply Chains Economics & Forecasting Comparable data across markets INTRODUCTION Euromonitor International s Network and Coverage US$ 1,2bn GLOBAL RETAIL SALES APPAREL, AND HOME TEXTILES (21) 1.% GLOBAL GROWTH (21) US$ Billion Everybody Gets Dressed in the Morning Global Value Textiles Sales (28-21) 1 12 8 4 9% OF TOTAL SALES COME FROM APPAREL (21) 28 29 21 211 212 21 Home Textiles Apparel 1
Similar Performance Across All Years Market Value Growth 28-21 2. 1.% Apparel 7 Where do Textiles Stand? 8 2. % year-on-year growth 1. 1... -. 1.1% Home Textiles -1. -1. 28-9 29-1 21-11 211-12 212-1 Apparel Home Textiles Apparel Beauty and Personal Care Consumer Appliances Home Care Home Textiles Global Apparel Unit Sales 9 The US and China are Well Ahead 1 1999 21 2,848,7, CAGR 4.% 1999-21 98,77,282, US$ Billion (21) 2 1 1 Textiles, Top 1 Countries (21) US China Japan Germany UK Russia Italy France India Brazil Canada Spain South Korea Turkey Australia China Leads in Volume Sales 11 Regional Differences With Conflicting Results 12 % Apparel Volume Sales 4 4 2 1 1 Global Apparel Volume Sales % per Country (1999-214) 1999 2 21 22 2 24 2 27 28 29 21 211 212 21 214 China India Latin America North America Western Europe Developed Regions Sales stagnating Urbanisation Rising disposable income Improving distribution Increase in households Rise in middle class consumers Price competiveness Market saturation Low economic confidence Weak housing market Restricted consumer lending Emerging Markets Sales growing 2
We Are Growing Faster Than Ever 14 9 8 Population billions 7 4 198 1982 1984 198 1988 199 2 22 24 2 28 21 212 214 21 218 22 222 224 22 228 2 Population Billions We Are Moving to the Cities 1 Urban households in China Population billions 4 2 1 1999 4% 29 +% 219 9% 229 8% 198 1982 1984 198 1988 199 2 22 24 2 28 21 212 214 21 218 22 222 224 22 228 2 Urban Population Rural Population PROCTER & GAMBLE GLOBAL TRENDS PRESENTATION And More of Us Are Moving into Apartments 17 What A Great Combination! 18 1 % of Total Dwellings 7 199 2 22 24 2 28 21 212 214 21 218 22 222 224 22 228 2 Apartment House Other
The Importance of Having a Shower 2 WHERE IS HAPPENING IN THE WORLD? The Humble But Mighty Washing Machine 21 A Problem 22 Dirty Cloths Clean Cloths Two Ways of Sorting Out the Problem 2 Too Many Households Without a Washing Machine 24 Number of Households (Millions) 2, 1,8 1, 1,4 1,2 1, 8 4 2 - Washing Machine Penetration (1999-2) 199 2 22 24 2 Machine 28 21 212 No Machine 214 21 218 22 222 224 22 228 2 4
Too Many Households Without a Washing Machine Female Employment - Still Very Low in Many Countries 2 Washing Machine Penetration (1999-2) 1 % Household Without Washing Machine 7 199 2 22 24 2 28 21 212 % Without Machine 214 21 218 22 222 224 22 228 2 The Future is Positive 28 Forecast % CAGR (21-218) 2.% 2.% 2.4% 2.9%.% Apparel Home Textiles Packaged Food Beauty and Personal Care Consumer Electronics Better Living Conditions Help to Boost Demand 29 Women Are Key to Increase Expenditure Electricity Water Supply Sanitation Programs Low Female Workforce Lower Disposable Incomes Poor Household Conditions Lower Expenditure in Durable Goods Lower Expenditure in Textiles
1 THANK YOU FOR LISTENING M. Cruz del Barrio cruz.delbarrio@euromonitor.com Euromonitor International -1 Britton Street London EC1M UX