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explore. experience. expand. cvr_leadin Business, Management & Legal cvr_title Marketing Certificate cvr_subhead Build your future with the latest marketing theory and practice.

subhead_clr02_0aft Certificate Curriculum bodytext_white Courses are 4 units unless otherwise specified. bodytext_subhead_clr02_5bfr bodytext_subhead_black_3bfr Core Courses X 160 Marketing Principles and Practices bodytext_subhead_black_5bfr X 460 Ethics in Marketing and Advertising (2 units) X 460.41 The Power of Brand: Brand Management X 460.52 Integrated Marketing Communications X 461A Writing for Marketing and Advertising (2 units) X 466 Consumer Market Research X 460.35 Strategic Marketing Electives (12 units required) X 163 Advertising Principles and Practices X 460.16 Principles of Professional Selling X 460.3 Consumer Behavior X 460.394 New Media Marketing+ X 460.398A Social Media Marketing+ Extreme Marketing X 460.483 Global Marketing and Strategy X 460.484 Internship in Marketing and Advertising X 460.494 New Business Development and Pitching the Perfect Presentation X 460.43 head_clr01 subhead_clr01 Electives (cont d) X 460.86 X 463.01 X 463.13 X 463.4 X 470.10 X 476.99 X 480.5 X 414.5 X 478.5 X 490.8 Customer Relationship Management Advertising in the Digital Age+ Media Sales in a Cross-Platform World Media Planning and Analysis Web Analytics+ Marketing Entertainment: Strategies for the Global Marketplace+ Green Marketing Strategies Entertainment Public Relations (2 units) Crisis Management and Communications (2 units)+ Cross-Cultural Communication and Management in a Global Workforce + Elective course in Social Media and Web Analytics Concentration. For more information visit uclaextension.edu/marketing. bodytext_black bodytext_bullets_black bodytext_subhead_black_5bfr Sample Certificate Schedule bodytext_subhead_black_3bfr Marketing Certificate (no concentration) 1st Quarter 2nd Quarter 3rd Quarter Marketing Principles and Practices Writing for Marketing and Advertising Ethics for Marketing and Advertising The Power of Brand: Brand Management Consumer Market Research Integrated Marketing Communications Social Media Marketing Strategic Marketing Global Marketing and Strategy Consumer Behavior 12 Units 12 Units 12 Units Courses and schedules change quarterly. For the latest information, check the current UCLA Extension catalog or visit uclaextension.edu/marketing. Program Cost Students pay the individual fee for each course as they progress through the certificate. The total course and textbook fees will vary according to which courses and program format are chosen. Following is the range of costs. Course Fees: 4,160-5,630 Certificate Candidacy Fee: 150 (nonrefundable) Textbooks: 900-1,100 Plus international student fees*, living expenses, transportation, and parking costs. *International students must submit an application to the International Student Office at UCLA Extension. For more information about international student requirements visit uclaextension.edu/iso.

explore. experience. expand. Business, Management & Legal General Business Studies Certificate A professional program for today s evolving business world.

head_clr02 Customize your business education intro_white subhead_clr02 bodytext_white bodytext_bullets_white_5bfr bodytext_bullets_white_3bfr bodytext_subhead_black_5bfr bodytext_subhead_black_3bfr The General Business Studies Certificate is a 36-unit program that helps you achieve professional and personal goals through a series of courses in various management fields. This flexible program lets you design a course of study that meets your unique interests and needs. Program Benefits Design an individualized course of study with or without a concentration. Accelerated, daytime format option. Experienced instructors who are real-world professionals. Advisory services to help certificate students select courses based on their needs and schedules. Choice of live, classroom courses or instructor-led online classes. Career development through internship program, networking events, and professional association affiliations. Certificate Overview You must complete 36 course units within the academic disciplines of Management or Communications (courses are numbered X 1-199 or X 400-499), plus one ethics course at any time during the program. To receive credit, certificate students must complete courses with a letter grade of C or better. Candidates who complete this certificate are awarded the Gold Seal Certificate of the University of California signed by the Dean of UCLA Extension. Concentrations You have the option of selecting a General Business Studies Certificate that focuses on a specific subject area by taking at least 12 units in your chosen concentration. Accounting Advertising Entrepreneurship Finance Human Resources Management International Trade & Commerce Marketing Personal Financial Planning Real Estate Taxation Sample Certificate Schedule General Business Studies Certificate with Marketing Concentration 1st Quarter 2nd Quarter 3rd Quarter Introduction to International Business Management Theory, Policy, and Process Marketing Principles and Practices Dynamics of Interpersonal Communication The Power of Brand: Brand Management Global Marketing and Strategy Social Media Marketing Developing a Business Plan Doing Business in the U.S. Business Ethics (1 day) 12 Units 12 Units 12 Units Courses and schedules change quarterly. For the latest information, check the current UCLA Extension catalog or visit uclaextension.edu/bmlp.

subhead_clr02_0aft Earn a Certificate in 6 Months bodytext_white The Business, Management & Legal Department offers an accelerated, daytime format for this certificate where courses meet 9am-5pm for 4-6 weeks. Each course meets at least twice a week for at least 3 hours per class. bodytext_subhead_clr02_5bfr bodytext_subhead_black_3bfr By blending accelerated, daytime courses with selections from our wide variety of evening courses, students can complete the General Business Studies Certificate in just 2 quarters (6 months). bodytext_subhead_black_5bfr Sample Accelerated Daytime Certificate Schedule 2 quarters Students must also take 1 ethics course (not shown in schedule) 1ST QUARTE R Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12 Marketing Principles and Practices (M, W) Introduction to International Business (Tu, Th) Fundamentals of Business Administration and Management (Tu, Th) head_clr01 Management Theory, Policy, and Process (M, W) Social Media Marketing (Tu, Th) subhead_clr01 2ND QUARTER Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12 bodytext_black Entrepreneurship and New Venture Formation (M, W) bodytext_bullets_black bodytext_subhead_black_5bfr Business Economics (Tu, Th) bodytext_subhead_black_3bfr Fundamentals of International Trade (M, W) Global Marketing and Strategy (Tu, Th) Program Cost Students pay the individual course fee as they progress through the certificate. The total course and textbook fees will vary according to which specific courses and program format are chosen. Following is the range of costs. Course Fees: 4,000-8,500 Certificate Candidacy Fee: 150 (nonrefundable) Textbooks: 900-1,050 Plus international student fees*, living expenses, transportation, and parking costs. *International students must submit an application to the International Student Office at UCLA Extension. For more information about international student requirements visit uclaextension.edu/iso.

explore. experience. expand. International Trade & Commerce Certificate Real-world learning for a world economy.

Certificate Curriculum Core Courses Electives (4 Required) X 460.902 Introduction to International Business X 460.903 Fundamentals of International Trade X 460.961 Global Business Skills: Planning and Negotiating Strategies X 460.99 International Business Management X 460.95 International Business Policies and Strategies Ethics Requirement 891.02 Business Ethics X 130A X 163 X 190 X 423.4 X 427.121 X 430.135 X 450.65 X 460.483 X 460.91 X 460.912 X 460.913 X 460.923 X 460.94 X 460.951 X 460.952 X 460.983 X 460.987 X 460.989 X 460.988 X 460.998 X 497.80 Basic Managerial Finance Advertising Principles and Practices Management Theory, Policy, and Process International Accounting International Taxation Money and Banking International Human Resources Management Global Marketing and Strategy Export Documentation, Traffic, and Banking Global Supply Chain Management Import Operations and Techniques International Finance Law in International Business Internship in International Trade and Commerce Doing Business in the U.S. International Investing Doing Business in Latin America Doing Business in China Global Currency Management Doing Business in India Creating a Successful Business Sample Certificate Schedule International Trade and Commerce Certificate with Import/Export Operations Concentration 1st Quarter 2nd Quarter 3rd Quarter Introduction to International Business Fundamentals of International Trade Import Operations and Techniques Global Business Planning Skills International Business Management Global Supply Chain Management 1-Day Business Ethics Seminar International Business Policies and Strategies Export Documentation, Traffic, and Banking Doing Business in the U.S. Courses and schedules change quarterly. For the latest information, check the current UCLA Extension catalog or visit uclaextension.edu/internationaltrade. Program Cost Students pay the individual fee for each course as they progress through the certificate. The total course and textbook fees will vary according to which courses and program format are chosen. Following is the range of costs. Course Fees: 4,000-5,630 Certificate Candidacy Fee: 150 (nonrefundable) Textbooks: 900-1,050 Plus international student fees*, living expenses, transportation, and parking costs. * International students must submit an application to the International Student Office at UCLA Extension. For more information about international student requirements visit uclaextension.edu/iso.

explore. experience. expand. Business, Management, and Legal Programs Human Resources Management Certificate A 9-Course Professional Program

The Human Resources Management Certificate offers a current, comprehensive, and practical grounding in the major areas required of a human resources professional. The courses for this 36-unit program are conveniently scheduled and offer direct skills practice along with expert guidance from instructors who are practitioners or consultants in the field. Candidates completing this program are awarded the Gold Seal Certificate of the University of California signed by the Dean of UCLA Extension. Program Overview Program Features and Benefits human resources professionals and current practitioners in the field help students plan their course of study based on their needs and schedules through live, classroom sessions or instructor-led online classes through an internship program and professional association affiliations Program Requirements Students must: with a nonrefundable application fee and two elective courses for a total of 36 units of the required courses for Human Resources Professionals, at any time during the program five years Transfer of Courses A maximum of two courses may be transferred into the Human Resources Management Certificate. Courses must have been completed within the last five years from an accredited institution Program Advisor will work with you to answer your specific questions. Program Curriculum Group A: Seven Core Course X 450 Elements of Human Resources Management X 450.03 Financial Aspects of Human Resources Management X 450.2 Talent Acquisition X 450.31 Compensation Programs: Administration and Design X 450.32 Benefits Programs: Administration and Design X 450.34 Employee Relations and Legal Aspects of Human Resources Management X 482.201 Human Resources Development Group B: Electives (Two Required) X 450.35 Strategic Human Resources Management X 450.36 Human Capital Management X 450.50 Internship in Human Resources Management X 450.65 International Human Resources Management X 482.203 Advanced Human Resources Management Ethics Requirement 859.50 Ethics for Human Resources Professionals