PROGRAMME SPECIFICATION(UNDERGRADUATE)

Status Approved 1. TARGET AWARD 2. Award 3. BSc (Hons) Marketing with Public Relations 4. DATE OF VALIDATION Date of most recent modification (Faculty/ADQU use only) Version Number (ADQU use only) 5. AWARDING INSTITUTION Edge Hill University 6. TEACHING INSTITUTION PROGRAMME SPECIFICATION(UNDERGRADUATE) 01-JUL-14 27-APR-16 6 7. ADMINISTRATIVE BASE Faculty of Arts & Sciences 8. PLANNING UNIT Business School 8b. SECONDARY PLANNING UNIT (JOINT AWARDS) 9. UNIT OF PERIODIC REVIEW Business School. UCAS NP52 11. EHU COURSE CODE BAS000268 12. ENTRY REQUIREMENTS As per the programme aims, this programme is designed to be attractive and appropriate for a broad range of potential students who have an interest in marketing per se and marketing as a central business function. A key strand through the degree is the role of public relations in the marketing communications process. Consequently there are a number of entry points. Normally students would be expected to possess qualifications that attain a total of 280 UCAS points. The programme is designed to allow students with little or no previous academic or professional experience. Students who have completed a recognised entry higher education award will be considered for the programme. Students may also join the programme at level 5 or level 6 with additional recognised qualifications and these will be assessed through the University RP(E)L processes. Students would be expected to have GCSE grade C or equivalent in English and Mathematics Edge Hill Business School may require students to undertake an interview prior to acceptance on the programme. See current online prospectus at http://info.edgehill.ac.uk/ehu_eprospectus/ Part-time Students Part-time study is possible within the full-time pattern of course delivery. The same entry requirements to those for full-time study normally apply. Usually candidates would be interviewed by the Admissions Tutor to ensure that proposed patterns of required attendance are feasible and that they are fully aware of the demands of the programme. International Students The Business School welcomes international applicants. For entry the requirement is a 6 IELTS score, with a minimum average of 5.5 in any area, in addition to the normal minimum entry requirements. 13a. ALTERNATIVE AWARD(S) Course Award BSc Diploma of Higher Education Certificate of Higher Education Marketing with Public Relations Marketing with Public Relations

13b SUPPLEMENTARY AWARD OPTIONS Supplementary Programme Programme Award Option SANDWICH YEAR BSD000046 Marketing with Public Relations (Sandwich) SANDWICH YEAR BSD000046 Marketing with Public Relations (Sandwich) SANDWICH YEAR BSD000046 Marketing with Public Relations (Sandwich) 14. AVAILABLE MODES OF STUDY Mode of Study Course Duration Delivery Full Time Part Time Full Time 15a. PRIMARY QAA SUBJECT BENCHMARK STATEMENT 15b. OTHER QAA SUBJECT BENCHMARK STATEMENT 15c. OTHER ACADEMIC & PROFESSIONAL BENCHMARKS 3 5 4 Award DipHE BSc (Hons) BSc Classroom Classroom On industrial placement for the year as a whole In developing the programme the following documents have been reviewed, discussed and integrated into the programme design. - QAA Benchmark statement for General Business and Management (07) - QAA of practice (12) - Institute of Leadership and Management (ILM) Syllabus - Chartered Institute of Marketing (CIM) syllabus - Chartered Management Institute (CMI) Syllabus - Edge Hill University Undergraduate Framework - QAA of Practice Section 3: Disabled students () - QAA of Practice Section 8: Career education, information, advice and guidance () - Advice on curriculum provided by the department's current and previous external examiners over the past four years - Staff engagement in external examining at other HE institutions - Staff membership in subject associations such as the CMI, CIM - Student feedback on programme content at both the module and programme level over the past four years - Staff consultation with employers of business graduates through for example, external consultancy work, site visits, at careers conventions, undergraduate careers talks. 16. Accreditation by Professional, Statutory or Regulatory Bodies (PSRB) Name of PSRB Name of Accreditation / Relationship 17. PRIMARY SUBJECT AREA / JACS N0-Business studies 18. SECONDARY SUBJECT AREA (if applicable) / JACS N0-Management studies 19. TERTIARY SUBJECT AREA / JACS -

. PROGRAMME AIMS There is significant synergy between marketing and public relations with public relations forming a major strand of marketing communications. The aim of the programme is to afford students the opportunity to add a distinctive specialism via an inter-related area of marketing. The programme is designed to produce graduates with the knowledge, practical experience and skills to be able to operate effectively in marketing settings whilst allowing them to develop this related specialism. Graduates will have the ability to analyse and evaluate major principles, theories and concepts that inform and underpin current marketing and advertising practice. Specifically the programme is designed to enable students to achieve progression through the operational, tactical and strategic application of marketing and PR concepts and applications. Graduates will be prepared for the future graduate labour market and will be equipped with personal, academic and employment skills in readiness for a challenging, enjoyable and successful career. Subject specific aims: 1. prepare students for a career in marketing, PR, and corporate communications sector 2. encourage and enable students to become reflective and autonomous learners 3. develop an understanding of contemporary concepts and theories of marketing, PR and consumer behaviour 4. provide students with the opportunity to progressively develop knowledge and understanding of a number of key areas of marketing and the external and internal environment in which managers operate 5. produce graduates with the knowledge, practical experience and skills to be able to operate effectively in marketing and marketing communications settings 6. develop the ability of students to critically analyse and evaluate major principles, theories and concepts that inform and underpin current marketing and PR practice 7. enable students to achieve progression through the operational, tactical and strategic application of marketing and PR concepts and applications. 8. enable students to develop knowledge and a range of interpersonal, transferable and employability skills to enhance their capacity to find employment in a range of contexts. 9. prepare students for professional qualifications such as those of the Chartered Institute of Marketing provide students with a platform from which they may enter post-graduate study in related areas 21. PROGRAMME LEARNING OUTCOMES The programme learning outcomes shown here describe the knowledge, understanding and skills that students will have demonstrated on achievement of their intended qualification award. Students who do not complete their full programme of study may qualify for an alternative award and the validated exit awards for this programme are listed at the front of this programme specification. For an Honours degree, exit awards are available at level 4 (Certificate of Higher Education), level 5 (Diploma of Higher Education) and level 6 (Ordinary degree on achievement of 60 level 6 credits). The precise learning outcomes of an Ordinary degree are determined by the modules taken and passed at level 6 and can be identified from the table below. LEVEL 4 Intellectual Skills Ability to search for, access and interpret information presented in a variety of forms. Substantiate arguments with limited amounts of information Mapped to s BUS; BUS21; BUS22; BUS25; BUS; BUS21; BUS22; BUS25;

Knowledge and Understanding Ability to analyse industries and organisations within the marketing environment Apply aspects of theory to practical marketing and PR situations Develop and apply a broad knowledge base and understanding of key concepts, principles and methodologies in the fields of marketing and PR Develop and apply knowledge of current digital media developments to marketing and PR Skills Communicate effectively via a range of media Work effectively on his/her own and as part of a team Identify and interpret elements of the marketing and PR environment Transferable Skills Communicate effectively, both orally and in writing Undertake self-evaluation and plan for advancement Search various resources for business information Develop basic leadership skills Develop basic language communications Participate effectively in group work and role play. Demonstrate a knowledge and understanding of key concepts, principles and methodologies in the fields of the business environment. LEVEL 5 Intellectual Skills Identify issues and formulate appropriate methods of investigation and evaluation Apply theoretical concepts and practical techniques to the solution of marketing and PR problems Compare and contrast theoretical perspectives Knowledge and Understanding Utilise marketing and PR research to improve customer communications and analyse and interpret written, visual or graphical data Critically appraise marketing and PR information Evaluate and apply marketing and PR concepts, frameworks and models Mapped to s BUS; BUS21; BUS22; BUS25; MED1414 BUS; BUS21; BUS22; BUS25; BUS; BUS21; BUS22; BUS25; BUS; BUS21; BUS22; BUS25; Mapped to s BUS; BUS21; BUS22; BUS25; BUS; BUS21; BUS22; BUS25; BUS; BUS21; BUS22; BUS25; Mapped to s BUS; BUS21; BUS22; BUS25; BUS; BUS21; BUS22; BUS25; BUS; BUS21; BUS22; BUS25; BUS21; BUS25; BUS; BUS21; BUS22; BUS25; ; TLC00; TLC01; TLC02 BUS; BUS21; BUS22; BUS25 Mapped to s Mapped to s BUS19; BUS; BUS31; BUS32; BUS33; BUS34; BUS35; BUS38; MED1414; MED56; MED69; MED71; MED80; MED2259 BUS31; BUS32; BUS33; BUS34; BUS35; BUS38; MED56; MED69; MED71; MED80; MED2259 BUS17; BUS19; BUS; BUS31; BUS32; BUS33; BUS34; BUS35; BUS38; MED56; MED69; MED71; MED80; MED2259 Mapped to s BUS31; BUS32; BUS33; BUS34; BUS35; BUS38; MED56; MED69; MED71; MED80; MED2259 BUS31; BUS32; BUS33; BUS34; BUS35; BUS38; MED56; MED69; MED71; MED80; MED2259 BUS31; BUS32; BUS33; BUS34; BUS35; BUS38; MED56; MED69; MED71; MED80; MED2259

Skills Analyse and apply marketing and marketing communications techniques to the contemporary business and marketing environment Analyse and evaluate ethical and sustainability issues in the market and PR environment Use research resources to advance knowledge and understanding of marketing and PR concepts and the market environment Transferable Skills Develop self-awareness and judge capabilities Analyse and develop leadership and team working skills Identify self-motivation and commitment levels and plan for enhancement LEVEL 6 Intellectual Skills Demonstrate the advanced skills necessary to define problems and identify approaches to dealing with them using theories, empirical evidence and other sources and to address them through appropriate assessment modes. Critically reflect on contemporary marketing and PR issues Develop a critical approach to the evaluation of an argument Analyse, synthesise and summarise complex marketing and PR theory and practice Knowledge and Understanding Demonstrate an holistic approach to the analysis of marketing and PR problems Analyse complex situations and develop conclusions based on market intelligence and marketing and PR concepts and frameworks Apply concepts of marketing and marketing communications management and strategy in complex situations Skills Effective marketing management skills including marketing communications and strategy Effective management skills with respect to leadership, team management, negotiation and delegation Self-awareness and the professional approach to be adaptable and flexible Analyse, synthesise and summarise data using appropriate methods and develop appropriate conclusions Mapped to s BUS19; BUS; BUS31; BUS32; BUS33; BUS34; BUS35; BUS38; MED56; MED69; MED71; MED80; MED2259 BUS17; BUS19; BUS; BUS31; BUS32; BUS33; MED56; MED69; MED71; MED80; MED2259 BUS31; BUS32; BUS33; BUS34; BUS35; BUS38; MED56; MED69; MED71; MED80; MED2259 Mapped to s BUS19; BUS; BUS31; BUS32; BUS33; BUS34; BUS35; BUS38; BUS17; BUS3039; BUS30; MED56; MED69; MED71; MED80; MED2259 BUS31; BUS32; MED56; MED69; MED71; MED80; MED2259; BUS BUS17; BUS19; BUS; BUS31; BUS32; BUS33; BUS34; BUS35; BUS38; MED56; MED69; MED71; MED80; MED2259 Mapped to s BUS30; BUS3042; MED3057; MED3058; BUS3039; BUS30; BUS3042; MED3057; MED3058; MED3059 BUS30; BUS3042; MED3057; MED3058; BUS3022; BUS3023; BUS3039; BUS30; BUS3042; MED3057; MED3058; MED3059; BUS3044 Mapped to s BUS30; BUS3042; MED3057; MED3058; BUS3022; BUS3023; BUS3026; BUS3030; BUS3039; BUS30; BUS3042 BUS3022; BUS3023; BUS3039; BUS30; BUS3042; MED3057; MED3058; MED3059; BUS3044 Mapped to s BUS3030; BUS3039; BUS30; BUS3042; MED3057; MED3058; MED3059 BUS3030; BUS3042; MED3057; MED3058; MED3059; BUS30; BUS3044 BUS30; BUS3042; MED3057; MED3058; BUS30; BUS3042; MED3057; MED3058;

Transferable Skills Communicate effectively in a wide variety of contexts including written, visual, verbal and ICT Demonstrate the ability to be able to develop, articulate and sustain complex arguments and ideas in oral and written communication. Critically reflect on work undertaken, make use of feedback, and take a significant responsibility for own learning through independent study Demonstrate advanced skill in information retrieval and interpretation. Demonstrate the ability to be an effective and efficient autonomous learner. 22. PROGRAMME STRUCTURE LEVEL 4 BUS BUS21 BUS22 BUS25 MED55 MED1414 TLC00 TLC01 TLC02 LEVEL 5 BUS17 BUS19 BUS BUS31 BUS32 BUS33 BUS34 BUS35 BUS38 MED56 MED69 MED71 MED80 MED2259 LEVEL 6 BUS3022 BUS3023 BUS3030 BUS3039 BUS30 BUS3042 BUS3044 MED3057 MED3058 MED3059 PRINCIPLES OF MARKETING UNDERSTANDING CONSUMER MARKETS FUNDAMENTALS OF MARKETING COMMUNICATIONS DESIGNING FOR AN ONLINE PRESENCE MEDIA RELATIONS HOLD THE FRONT PAGE LANGUAGE 1 FRENCH LANGUAGE 1 SPANISH LANGUAGE 1 MANDARIN RESEARCH METHODS FOR BUSINESS EMPLOYABILITY GRADUATE ENTERPRISE RETAIL MARKETING PLANNING BRANDING: INTEGRATED DIGITAL CAMPAIGNS SOCIAL MEDIA MONITORING AND ANALYTICS SERVICES AND EXPERIENTIAL MARKETING CONSUMER BEHAVIOUR LOYALTY GENERATION AND CRM WRITING FOR THE MEDIA P.R. CAMPAIGNS CRISIS MANAGEMENT PSYCHOLOGY OF PERSUASION MEDIA & PR IN THE DIGITAL AGE DISSERTATION EXTENDED BUSINESS PROJECT BUSINESS STRATEGY AND DIGITAL GOODS GLOBAL MARKETING MANAGEMENT MARKETING AND SOCIETY MARKETING SIMULATION ENTREPRENEURSHIP AND INNOVATION EVENT MANAGEMENT MEDIA POLICY & POLITICAL COMMUNICATION P.R. FOR CHARITIES & NGOS 23ai. STUDENT 'LEARNING JOURNEY' Mapped to s BUS30; BUS3042; MED3057; MED3058; BUS30; BUS3042; MED3057; MED3058; BUS30; BUS3042; MED3057; MED3058; BUS30; BUS3042; MED3057; MED3058; s s s Pathway (if applicable) Pathway (if applicable) Pathway (if applicable) 24. TEACHING AND LEARNING AND ASSESSMENT STRATEGIES

The business school philosophy for learning is to provide students with a challenging and supportive learning environment. Students will experience a variety of learning environments with a breadth of different teaching styles. There will be a mix of lectures, seminars and tutorials to give students the best opportunity to develop their personal skills, and academic skills in addition to their technical competence. Specific details of the strategies used in each module are provided in the individual module specifications. Knowledge and understanding will be acquired through lectures, seminars, small group teaching, case studies and practical classes and directed independent study. Students will be introduced to resources at a very early stage in the degree and it is expected that all students will develop their knowledge and understanding through additional reading. All students will be expected to investigate current news issues, either through newspapers the internet or TV news. Intellectual skills will be promoted through lectures, seminars, practical classes, and small-group discussions, tutorials and group work. The development and application of these skills will be particularly apparent in the compulsory modules. Subject-specific skills will be developed through practical work including accountancy, economic analysis and company analysis. The acquisition and development of a range of specialist subject-specific skills is also an outcome of the various option modules at Level 5 and Level 6. The detailed guidance provided in the skills module at Level 4 and the employability and graduate enterprise modulesand ensures the students have a firm grounding in the relevant skills The dissertation or extended business project at Level 6 will provide the student with an opportunity to demonstrate their overall progress in skills development and knowledge and understanding with a certain degree of independence. However, students on the module will meet regularly with a supervisor to discuss the progress and development of the project. The supervisor will also fulfill a pastoral role. Key skills will be promoted and developed in some form in all the modules at all levels. A number of modules place a specific emphasis on key skills development. - Effective Learning and study skills acquisition and development including themes such as effective reading, effective note-taking, essay writing, revision skills, time management and managing own learning is central to personal tutorial meetings. - Students will acquire and develop a range of communication and presentation skills throughout the course. Written communication skills are developed and enhanced in all modules. - Students are encouraged to work independently in modules at all levels. The development of interactive and group skills is particularly important in business education and will also be fostered alongside individual working. Personal Professional Development (PPD) Progress in the acquisition and development of subject-based knowledge, understanding and skills will be recorded in the students' Personal and professional development (PPD) record. The PPD will encourage students to: - Engage in reflective practice to improve their learning - Take responsibility for their own learning - Plan their learning - Discuss their learning - Record their learning The PPD will be used in every module and supported through the personal tutor system. All students will be given a Personal Professional; development record during the first teaching week of Level 4. It will consist of a file with supporting documentation, including a matrix indicating which skills are developed and assessed in each module, and a number of record sheets. The PPD will not be directly awarded a grade, it is completed on a purely formative basis with recognition on students transcript for those who submit an appropriate portfolio. However, students will be required to use the evidence recorded in the PPD to support reflective associated with a number of modules Students' engagement and progress with the PPD at Levels 5 and 6 will be monitored and supported through personal tutor meetings and the employability / graduate enterprise modules. The PPD process will begin with a guided self-assessment of key and subject-specific skills. The audit will be used to

help students to identify 'areas for improvement', in addition to strengths, and to plan their programme of skills development with a definite plan of action emerging. Personal tutors will provide advice and guidance on how skills' deficiencies may be addressed. A module record sheet will be completed for each module a student undertakes. The record sheet requires students to reflect on their progress in modules including action planning, and to record evidence of their achievements and skills development. Time will be provided in all modules for students to complete their module record sheets with a level of guidance from the module leader. Students will also complete a record sheet of PPD meetings with their personal tutor. The personal tutorial record sheet will be part completed by the student in advance of the meeting, and the remainder of the sheet will be used to keep a record of the discussion arising from the meeting. Personal tutors will keep copies of the personal tutorial record sheets as evidence towards the production of references. Three PPD specific personal tutorial meetings will be held at Level 4, and three meetings in each of Level 5 and Level 6. Record sheets will also be provided for prior learning; to record life experiences work experience; and other learning experiences. It is hoped that on graduation students will be able to apply the principles of the PPD process in the world of work and more generally within lifelong learning. The sessions are compulsory attendance although the submission of a portfolio is optional. However it will provide motivated students with the opportunity to enhance their transcript whilst those who are less motivated will not gain the advantage but will not be stopped from progressing onto level five. The students who do not achieve the PPD recognition will not automatically be allowed to go out on placement at level five without further formatively assessed work being completed. Level five personal tutors will be required to have additional meetings with students who do not achieve the PPD recognition. Due to the nature of the process it is a awarded / not-awarded and is not reassessable. Any students not attending the compulsory sessions will automatically be required to attend a student attendance meeting with their personal tutor. Personal Tutorial Programme All students will be allocated a personal tutor at the beginning of Level 4, with another being allocated at level 5 and the supervisor will take this role at level 6. The personal tutor provides advice, guidance and support throughout the students' three years of study. During the first year, personal tutor group meetings are held on the weeks when PPD is delivered (Week 1,2,, 22 and 26) to discuss progress, first impressions, monitor progress, support and guidance for the PPD process, and to work through a structured programme of learning skills development, which essentially acts as an extended induction to learning in higher education. At least three formal tutorial meetings will be held on an individual basis with Level 5 and Level 6 students during the academic year. The aim of these meetings will be for personal tutors to review the progress and welfare of tutees, and to provide support and guidance for the personal development planning process. Technology-enhanced Learning Due to the practical nature of the programme no single module will be delivered solely by technology-enhanced learning. Learning Edge will be used to support the delivery of all modules and independent learning through, for example, providing module handbooks, assessment details, active learning (e.g. quizzes, forums), lecture/practical class outlines and presentations, web-based and computer-based learning resources, and to share programme-level information. In addition, electronic coursework submission, marking and the provision of feedback through Learning Edge will be provided for the majority of modules. Subject specific technology will be utilised where appropriate within specific modules. Independent Learning Independent learning strategies will be used in all three levels of the course to supplement tutor delivered and other specific learning. These will take various forms including directed reading of module texts or journal articles, government papers, video materials, provision of support materials such as company records, and access to reference materials. Students will be provided with access to industry standard databases to use with sessions and to support independent study and analysis, and follow-up of workshops. Independent learning at each level may be structured as follows:

Level 4 At Level 4 independent learning generally takes place within a tutor directed framework. Activities may include directed reading from key module texts, directed investigations, learning and study skills, computer-based learning, completion of directed practical class exercises, poster construction, and company and business environmental analysis. Level 5 At Level 5 directed reading has an increased emphasis requiring students to consult a wider range of module texts and journal articles. Other may include computer-based learning, completion of directed practical class, individual and group work associated with independent research projects and work related learning or graduate enterprise. Level 6 At Level 6 independent learning will require a significant degree of student autonomy with respect to reading, project work, dissertation research (including planning, execution and completion) and report production. Directed elements may include reading, computer-based learning, and the completion of directed seminar exercises. 25. FORMATIVE ASSESSMENT Formative assessment will be employed on all modules, the approach taken varying according to the demands of the module and its mode of assessment. Strategies may include: - Class tests and quizzes to assess a students' development of knowledge and understanding - Business environment analysis looking at the impact of political, legal, environmental, social economic and technology - Weekly sessions will allow students to investigate the challenges to businesses in applying the conceptual understanding to the business environment. - Mini-project will be presented in many modules, in some cases they will be stand-alone projects and in some cases they will be linked to the summative assessments. - Exemplar examination questions are answered and reviewed during module sessions so that students can gain an insight into the question types and examination paper styles, and the expected depth of answer Most module assessments will be introduced within sessions and provide opportunities for students to discuss the issues and indication as to their application to the task. 26. SUMMATIVE ASSESSMENT

b) LEVEL 4 BUS BUS21 BUS22 BUS25 MED55 MED1414 TLC00 TLC01 TLC02 PRINCIPLES OF MARKETING UNDERSTANDING CONSUMER MARKETS FUNDAMENTALS OF MARKETING COMMUNICATIONS DESIGNING FOR AN ONLINE PRESENCE MEDIA RELATIONS HOLD THE FRONT PAGE LANGUAGE 1 FRENCH LANGUAGE 1 SPANISH LANGUAGE 1 MANDARIN Written Examination Written (inc Written (inc Written (inc Written (inc Written (inc Class Test EX1 2 hours minutes 8 articles 20 00 minutes 1,0 Three hours 0 60 1 written analysis 1 60 practical 60 0 0 0

b) LEVEL 5 BUS17 BUS19 BUS BUS31 BUS32 BUS33 BUS34 BUS35 BUS38 MED56 MED69 MED71 RESEARCH METHODS FOR BUSINESS EMPLOYABILITY GRADUATE ENTERPRISE RETAIL MARKETING PLANNING BRANDING: INTEGRATED DIGITAL CAMPAIGNS SOCIAL MEDIA MONITORING AND ANALYTICS SERVICES AND EXPERIENTIAL MARKETING CONSUMER BEHAVIOUR LOYALTY GENERATION AND CRM WRITING FOR THE MEDIA P.R. CAMPAIGNS CRISIS MANAGEMENT Written (inc Written (inc Written (inc Written Examination Written (inc Written (inc Written Examination Project Work Written (inc Written (inc Written (inc EX1 EX1 00 00 00 mins 00 2 hours 00 2 hours 00 2,000 Maximu m 3,000. 00 1,0 1,0 60 30 60 0

MED80 MED2259 PSYCHOLOGY OF PERSUASION MEDIA & PR IN THE DIGITAL AGE Project Work Written (inc 1 60 portfolio 1 Soapbox Minimum 4 weeks (3 weekly entries minimum ) 2,000 60

c) LEVEL 6 BUS3022 BUS3023 BUS3030 BUS3039 BUS30 BUS3042 BUS3044 MED3057 MED3058 MED3059 DISSERTATION EXTENDED BUSINESS PROJECT BUSINESS STRATEGY AND DIGITAL GOODS GLOBAL MARKETING MANAGEMENT MARKETING AND SOCIETY MARKETING SIMULATION ENTREPRENEURSHIP AND INNOVATION EVENT MANAGEMENT MEDIA POLICY & POLITICAL COMMUNICATION P.R. FOR CHARITIES & NGOS Dissertation Project Work Written (inc Written (inc Written (inc Written Examination EX1 Written (inc Written (inc Written (inc Written (inc Written (inc,000 00 8000 00 00 00 00 2 hours 3000 Words 25 Minutes Weekly post x minutes 00 3000 15 minutes 2,000 2,000 1 group viva 90 90 3000 70 1 formal 30 debate 00 27. NON-MODULAR TEACHING AND LEARNING ACTIVITIES LEVEL 4 Category Hours Description Rationale Lecture 4 Guest Speakers from PR and Students are invited to attend Media sector lectures by guest speakers (PPD) 60 70 30 80 0

LEVEL 5 Category External Visits Lecture Classes Classes Classes Classes Tutorial Seminar Total Hours of Non-Modular Teaching & Learning Activities Classes Classes Tutorial Lecture Seminar 4 6 25 3 2 4 Hours 6 12 4 4 PR study trips and industry visits Personal Professional Development (PPD) Visits by employers Level four induction into the programme. Information retrieval sessions Session delivered by year two and year three students Personal tutor meetings Journal club Description Visits by employers Level five induction Personal tutor meetings PR and Media Guest speakers Journal club Total Hours of Non-Modular Teaching & Learning Activities To introduce students to industry settings (PPD) Lectures to support professional development process at point of need To support the notion of graduate employment (PPD) This will develop learning skills required at level four. (PPD) Sessions led by learning services at point at need (PPD) Cross-year mentoring at the beginning and end of the year (PPD) To introduce students to their personal tutor and develop HE learning rationale (PPD) Optional discussion group to encourage wider reading and to raise awareness of current research themes in business and management as an element of enrichment of the learning experience 68 Rationale these sessions will assist in supporting students in their work related learning and graduate enterprise modules This will develop skills required for study at level five To aid transition into level five of the programme Students are invited to attend lectures given by guest speakers Optional discussion group to encourage wider reading and to raise awareness of current research themes in business and management as an element of enrichment of the learning experience 36 LEVEL 6 Category Seminar Classes Hours 6 Description Journal club Visit by employers Rationale Optional discussion group to encourage wider reading and to raise awareness of current research themes in business and management as an element of enrichment of the learning experience Assist students in applying for

Lecture Tutorial Classes 4 4 12 PR and Media guest lectures Personal tutor meetings Level six induction Total Hours of Non-Modular Teaching & Learning Activities graduate level employment Students are invited to attend lectures given by guest speakers This meetings will aid transition into level six learning and support students in developing higher level employability skills This will develop skills required to study at level six 36 28. INTENDED MARKET