1 A I R P O R T M E D I A P A C K
2 contents About Leeds Bradford Airport 3 Key Facts 4 Our Passengers 5 LBA Passenger Profile 6 Destinations 7 Airlines and Tour Operators 8 Opportunities 11 96 sheet posters 12 48 sheet posters 13 Bespoke terminal front headline adverts 17 Targeted advertisements on key passenger walkways 19 Digital screens at key locations 21 Bespoke light boxes at prime passenger points 24 Why Airport Advertising? 9 Why Airport Advertising at LBA? 10 6 sheet posters in internal and external positions 27 Wall wraps on main passenger walkways 28 Wall take-overs 32 Let s Talk 33
3 About Leeds Bradford Airport A record 3.3 million passengers flew via Leeds Bradford Airport in 2013, the busiest year in the airport s history
4 Key Facts Winner of Best UK Airport Travel Weekly Globe Awards 2014 LBA has been the fastest growing regional airport in the UK over the last 5 years 3.3 million passengers flew via Leeds Bradford Airport in 2013 LBA saw passenger numbers grow by 11% in financial year 2013/14 Following on from the 11 million passenger terminal development in 2012, a further 1.2 million has been invested in 2014 in parking, transport and security facilities LBA has direct flights to over 70 destinations, including hubs with onward worldwide connections (Heathrow, Schiphol, Dublin and Copenhagen) Over 2,700 staff work at the airport across 50 businesses
5 Our Passengers LBA serves the Yorkshire region, which has a population of 5.3 million, and beyond LBA has the highest proportion of ABC1 leisure passengers of any UK airport outside of London LBA is located in the affluent Golden Triangle linking York, Harrogate and Leeds LBA s business and leisure passengers are the wealthiest outside London LBA serves two of the UK s fastest growing cities LBA is only 30 miles from York, England s largest inbound tourist city outside London
6 LBA Passenger Profile Age breakdown of LBA passengers Socio-economic groups Gender split 2% 9% under 15 16-24 12% D/E male 55% female 45% 11% 15% 25-34 35-44 17% C2 Business / leisure 21% 45-54 71% ABC1 17% 83% 26% 55-64 16% over 65 Social grade Social status Occupation A upper middle class higher managerial, administrative or professional B middle class intermediate managerial, administrative or professional C1 lower middle class supervisory or clerical, junior managerial, administrative or professional C2 skilled working class skilled manual workers D working class semi and unskilled manual workers E lowest level of subsistence state pensioners or widows (sole earner), casual or low grade workers
7 Destinations Austria Innsbruck, Salzburg Czech Republic Prague Holland Amsterdam Spain Alicante, Barcelona, Girona, Balearic Islands Ibiza, Majorca, Menorca Bulgaria Bourgas Canary islands Fuerteventura, Gran Canaria, Lanzarote, Tenerife Denmark Copenhagen Finland Lapland France Bergerac, Dinard, La Rochelle, Limoges, Montpellier, Nice, Paris, Hungary Budapest Italy Pisa, Milan, Rome, Sardinia, Venice, Verona Malta Malta Malaga, Murcia, Reus Switzerland Geneva Tunisia Tunisia Turkey Antalya, Bodrum, Dalaman Croatia Dubrovnik, Pula, Split Cyprus Lanarca, Paphos Toulouse, Chambery, Grenoble Germany Dusseldorf Greek islands Corfu, Crete, Kos, Rhodes, Zante, Kefallinia Poland Gdansk, Krakow Portugal Faro, Madeira Uk & Ireland Aberdeen, Glasgow, Jersey, London Heathrow, Southampton, Belfast, Dublin USA New York
8 Airlines and Tour Operators and many more
9 Why Airport Advertising? The average dwell time in airports is 2 1 2 hours which is greater than any other public transport hub. Additionally the positive mindset of passengers means they are receptive to advertising
10 Why Airport Advertising at LBA? Our cost effective local advertising, coupled with audience quality, make this a perfect platform for promoting your brand Increasing passenger numbers at LBA mean a growing reach for your advertisements LBA has a valuable and diverse audience for advertisers with a high number of ABC1s Captive audiences in certain holding areas such as baggage reclaim and security mean your adverts can have greater impact An excellent opportunity to target both business and leisure passengers We provide the option to select advertising locations based on passenger journey Airport advertising can increase your brand s international status - international travel provides 88% of our total passenger mix
11 Opportunities We are able to offer a number of exciting and creative advertising and sponsorship opportunities across the airport, from traditional poster sites and online adverts to the latest digital interactive advertising platforms - with their unique possibilities for tactical, day part and day of week advertising
12 96 sheet poster on terminal exit Find out the benefits of airport advertising
13 48 sheet poster at car park exit Book an advertising package at Leeds Bradford Airport
14 48 sheet poster on terminal exit Check out our competitive advertising rates
15 48 sheet poster on terminal exit Call us for a quotation now
16 48 sheet poster on terminal exit Find out the benefits of airport advertising
17 Bespoke terminal front headline advert Book an advertising package at Leeds Bradford Airport
18 Bespoke terminal front headline advert Check out our competitive advertising rates
19 Targeted advertisement on key passenger walkway Call us for a quotation now
20 Targeted advertisement on key passenger walkway Find out the benefits of airport advertising
21 Digital screens at key locations around the terminal Book an advertising package at Leeds Bradford Airport
22 Digital screens at key locations around the terminal Check out our competitive advertising rates
23 Digital screens at key locations around the terminal Call us for a quotation now
24 Bespoke light box at prime passenger point Find out the benefits of airport advertising
25 Bespoke light box at prime passenger point Book an advertising package at Leeds Bradford Airport
26 Bespoke light box at prime passenger point Check out our competitive advertising rates
27 6 sheet poster Call us for a quotation now
28 Wall wrap on main passenger walkway Find out the benefits of airport advertising
29 Wall wrap on main passenger walkway Book an advertising package at Leeds Bradford Airport
30 Wall wrap on main passenger walkway Check out our competitive advertising rates
31 Wall wrap on main passenger walkway Call us for a quotation now
32 Wall take-over Find out the benefits of airport advertising
33 Let s Talk If you would like to reach our 3.3 million passengers then talk to us now about how we can work with your organisation Martin Hopkins Advertising Manager Leeds Bradford International Airport Whitehouse Lane, Leeds LS19 7TU www.leedsbradfordairport.co.uk