Samsung and Retail Transform the shopping experience with Samsung s innovative Retail Offerings
Samsung Electronics Australia Pty Ltd ABN 63 002 915 648 ( Samsung )
3 Industry trends and challenges Transform the in-store shopping experience with the latest digital technology Today s digitally empowered consumers are increasingly using smartphones, tablets and computers through their purchasing process. They re reading reviews, participating in discussion groups and forums and checking social media to research products and services. These information-driven consumers now consider online stores and storefront establishments as parts of one cohesive shopping process. The convenience of virtual shopping and the tactile practicality of physical stores, where consumers can touch products firsthand, give them the best of both worlds. However, today s consumers are more demanding than ever and retailers are seeking new ways to lure them into their shops, keep them interested and entice them to buy. Build brand loyalty with a seamless, interactive shopping experience Rapid advances in technology present challenges and opportunities for retailers to embrace technology and accommodate the way consumers are making their buying decisions. Retailers are adopting quick response (QR) codes, electronic coupons, participating in social media, developing loyalty programs and enhancing the in-store experience. The key is to blend online and in-store shopping strengths, giving the consumer an interactive shopping experience that can help to build brand relationships. The vast majority of consumers still prefer to make their purchases in physical stores. Therefore, retailers can create value for consumers through an enhanced in-store shopping experience, as well as a cross-channel strategy, which includes consumer-centric marketing and seamless operations pulling it all together. Samsung can help retailers navigate this changing environment with products and services that can help to: Capture consumer attention on a wide range of digital smart displays and signage, delivering bright, high contrast images Easily update messages and promotions with software that gives you the flexibility to quickly create, display and manage content Provide a secure, quick and convenient checkout system using mpos (Mobile Point of Sale) on Samsung tablets and smartphones Today s digitally empowered consumers are seeking a seamless shopping experience across the channels.
4 Invite shoppers into your store with interactive digital technology Samsung capabilities in retail Entice consumers with interactive tools that improve their shopping experience Samsung retail offerings provide retailers with an integrated and interactive shopping experience for today s demanding, information-driven consumers. Shoppers can gather product information, browse product selections and make their final purchases with great ease using various digital devices and solutions. Capture consumers with engaging content on Samsung SMART Signage. Samsung SMART Signage appeals to on-the-go shoppers by catching their attention and drawing them into the store. The sleek look of the displays also boosts brand and creates a luxurious in-store ambience. Samsung offers a wide range of digital signage that delivers bright, high-contrast images on screens that are designed for use indoors or out. With Samsung MagicInfo software solutions, businesses can easily create, display and manage content centrally. Elevate the retail shopping experience with Samsung mobile devices and solutions Samsung s suite of high performance mobile devices offers a range of smartphone and tablet form factors with user-friendly interfaces. These devices can become digital catalogues, enabling shoppers to flip through pages, zoom in on products, bookmark pages of interest and find detailed product information. Samsung Mobile Devices With Samsung tablets and smartphones, sales staff can quickly find product information, view inventory status, order stock and provide customers with special promotions information. At distribution centres, mobile devices can provide staff with virtually real-time access to inventory and delivery information and can improve operational efficiencies. Samsung Mobile Print High-performance printers, equipped with mobile print options, can simplify processes and improve productivity in-store, at headquarters and in the distribution centre. Samsung SMART Signage includes: Single displays: Provide company news, product, service and promotional information Video walls: Visually engaging, video walls project precise brand images that grab viewer attention Interactive kiosks: Designed for use in-store or outdoors, interactive kiosks facilitate greater customer interaction with touchscreens and readability, even in bright sunlight. Consumers can sign up for newsletters, order products and schedule services
5 Create a polished end-to-end solution to boost brand loyalty and increase sales Consumers enjoy browsing in a pleasant shopping environment that makes them feel special and where they can see and feel the merchandise they have researched online. Samsung Retail Offerings seamlessly merge the traditional benefits of stores with today s digital shopping experience to provide an end-to-end solution that engages your customers. Combining the latest digital signage and mobile devices, Samsung provides an interactive and efficient process for shoppers and staff. Consumers gain the information and find the products they desire and the staff efficiently process the sale. Robust infrastructures help ensure a seamless shopping experience every step of the way. The result may well be a loyal, satisfied consumer and an improved bottom line. Samsung can help today s retailers by deploying global expertise and end-to-end solutions that encompass the in-store experience, simplify management and offer a robust infrastructure.
6 Partner with a global retail solutions provider to grow your business Samsung has successfully transformed the store environment for a myriad of retailers across the globe. The following are examples of the scope of Samsung s expertise. Apparel stores A Taiwan clothing store chain wanted to grab the undivided attention of shoppers and entice them into its stores. The company selected Samsung video walls, which provide the tools to create an immersive viewing experience. The video walls produce stunning, high-definition images. To further capture shopper attention, the displays are arranged in various formats to create a more dynamic layout. Samsung also provides simplified display management solutions to deliver the content with ease. Shopping malls In the centre of Budapest, a historic landmark was converted into a luxury state-of-the-art shopping centre. Samsung delivered a tailored, modular air conditioning solution that rapidly cools and heats, often at the same time, for the needs of each unique space. Quick-service restaurants Three internationally recognised quick-service chains wanted to display more appetising images of their food and improve menu readability to enhance the customer experience. They chose Samsung SMART Signage for their menu boards. Gas stations A worldwide oil company wanted to enhance its brand awareness in Brazil and use its signage platform as a new revenue source for advertising. Using Samsung video walls, the company can conveniently update gas prices and display content on all of its signage, managing the content and scheduling centrally. Automotive dealerships One of the largest automotive dealerships in Germany was buried in paperwork. Now, thanks to Samsung state-of-the-art multifunction printers, every time a document is scanned, it is automatically indexed and stored in a centralised database. The documents can be retrieved from the database from virtually any location, easily and quickly.
7 Samsung Retail Offerings Portfolio Devices Samsung SMART Signage Attract consumers into store with crisp, high-definition images and engaging interactive features. Video Wall Innovative visual display with slim bezel that delivers an immersive viewing experience through brilliant picture quality. Interactive Kiosk A visual solution built to meet the demands of harsh outdoor environments with a highbrightness touchscreen for interacting with shoppers in-store and outdoors. Multifunction Printers High-performance A4 and A3 printers equipped with mobile printing functionality and security features can bring productivity to in-store operations, inventory management and headquarter operations. Tablets and Smartphones Enable shoppers to browse digital catalogues; assist staff to check product information and inventory; and speed up the payment process. Solutions MagicInfo Easy-to-use display solution that enables effortless content creation, display and management for seamlessly delivering timely and targeted messages. MagicInfo VideoWall The display solution for video walls that enables easy, seamless operation of all displays for a dynamic video wall display that can impress the audience. Mobile POS A packaged payment solution including a POS device, accessories and the mobile POS application to make the payment operation process fast and smooth. Mobile Print BLI-evaluated solution that can enable inventory managers and in-store staff to scan and print using tablets or smartphones featuring a simple user interface. *BLI: Buyers Laboratory Inc. Infrastructure System Air Conditioner Create a pleasant shopping environment with Samsung air conditioning systems. LED Lighting Samsung LED Lighting brings you the expertise of a manufacturer that has invested years into LED technology, as seen in our smartphones, tablets and displays. Whether decorative or functional, LED lighting makes modern retailers shine.
What s your new business experience? A place where people are free To be where they need to be And technology is a joy to use Enhancing lives and enabling business Where people connect seamlessly And collaboration and creativity abounds Where customers enjoy rich and relevant experiences And your business is transformed To a future you ve only imagined Full of new possibilities It s the new business experience samsung.com.au/business