Motorola Mobile Loyalty Solution

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1 Motorola Mobile Loyalty Solution

2 Connect with your customers through a real-time loyalty program Retailers today understand the importance of customer loyalty and the value in retaining their best customers. Yet, while many retailers have implemented customer loyalty programs with coupons or membership cards, few have delivered targeted offers to returning customers. Other retailers may not have implemented a loyalty program yet because of scarce marketing and technology resources. At the same time, customers are demanding more from their favorite retailers. They want the best offers or discounts on the products and services that matter most to them. And they want this information in a convenient, accessible way. Enhance your existing loyalty program Motorola s Mobile Loyalty Solution is a perfect extension to your existing customer loyalty program, or even a viable solution for retailers who wish to create a new loyalty program. A comprehensive managed service that is part of Motorola s m-commerce platform, Motorola s Mobile Loyalty Solution allows you to digitize membership cards and send them directly to your customer s mobile phone. The customer opts into the loyalty program either online or in the store by text messaging a short code, and indicates they would like to receive offers on their mobile phone. The new loyalty customer then receives a mobile application with a barcode on their mobile phone that acts as the customer s unique identifier or, in essence, the mobile loyalty card. Now that the customer has opted into the program, there is no need for paper coupons or plastic loyalty cards, which saves printing costs, and reduces mailing time and expense. Send targeted messages, increase revenues As customers enjoy the convenience of using their mobile phone to access store offers, the frequency of store visits typically increases. With Motorola s Mobile Loyalty Solution, you can proactively send offers and incentives to your customer to attract them into the store, increasing return visits and basket size. And the customer is no longer carrying coupons or membership cards to redeem rewards, for faster service at checkout. With Motorola s Mobile Loyalty Solution, you can now focus on developing the most relevant marketing messages, targeting the appropriate customer lists. You select and develop the message and the frequency sent, while Motorola manages distribution to the program members. With Motorola, multiple wireless carriers and different systems are seamlessly managed for you. Offers are timely, and redemption rates are more accurately tracked. 1

3 Motorola Mobile Loyalty Customer Experience Motorola Mobile Loyalty Customer Experience The retailer is in the center of the Mobile Loyalty transaction process, controlling the customer database and offer creation. Figure 1: The retailer is in the center of the Mobile Loyalty transaction process, controlling the customer database and offer creation. 1 User opts-in to 2 Motorola Mobile 3b program and agrees Loyalty System to receive offers on (MLS) acknowledges their mobile phone new user signup Carrier Network Motorola Mobile Loyalty System Motorola MLS prepares to send application with optimized card to user s mobile phone 5 Motorola MLS delivers application and digitized loyalty card/coupons to user s mobile phone via the Carrier Network Consumer Packaged Goods Manufacturers Revenue Motorola sends membership info to Retailer database Retailer 3a 4 New Users Offers Retailer Database Retailer transmits offers to Motorola Mobile Loyalty System and associates the offers with retailer system Retailer receives revenue in the form of advertising funds from CPG companies to generate offers Carrier Network 9 Consumer behavior is stored in retailer database to optimize future marketing campaigns, operations and buying decisions 8 equipped with image scanner reads unique Mobile Loyalty barcode on the phone, accesses account and automatically applies offers to purchases 7 Customer returns to the store to redeem offers 6 Customer opens and reviews offers Here s how it works: Faster Offer Development Motorola s campaign management system simplifies and accelerates the creation and distribution of offers to mobile loyalty customers. Simply sign in to the campaign manager, define your offer and select your customer lists. You can then specify the timeframe and test your offer; the Motorola administrator manages the rest. Simple Offer Redemption At the point of sale () the cashier totals the purchase. The customer selects the mobile loyalty card from the phone and provides it to the cashier. The unique membership barcode that is on the phone s display is scanned at the. Any discounts or offers waiting in the customer s loyalty account are automatically applied, without having to search for paper coupons or plastic loyalty cards. Because the barcode is uniquely assigned to the customer, the retailer s back-end database can track the purchase and tie it to the particular customer. This closed-loop system enables the retailer to maintain a rich, accurate profile of the customer s purchase habits, lifestyle and preferences. This can then be used to develop future targeted messages and offers, allowing selective marketing to the customer based on their profile, sending them only the offers they 2wish to receive.

4 Entrust your mobile solution to a technology leader The world s largest retailers trust Motorola s barcode scanners, mobile computers and wireless products and solutions. For over thirty years Motorola has provided game-changing solutions that have revolutionized the way retailers do business from the point of sale to the distribution center and everywhere in between. Motorola understands both the enterprise and the consumer side of the business, and we have the enterprise mobility products and knowledge to support an end-to-end mobile loyalty solution. Motorola s Mobile Loyalty Solution allows you to focus on your customers and enrich your conversation with them. Our solution enables you to define the content of your messages facilitating the kind of personal conversations that will differentiate you from the competition and create a loyal customer today and in the future. Features & Benefits Digitized Membership Card Unique Customer Barcode for each loyalty member Motorola Managed Service distributes mobile loyalty card to the customer s mobile phone Retailer campaign manager portal Mobile Loyalty reports On-Line or In-Store Opt In Automatic Redemption Environmentally friendly, paper-free program Located in customer s mobile phone, the digitized loyalty card allows instant access to offers Reduced costs of printing and distributing coupons/membership cards Better data integrity with elimination of ghost cards Increased program participation, with customers more likely to carry mobile phones to redeem offers Allows retailers to focus on customer database and marketing message while Motorola optimizes the offer presentation across all major mobile operating systems and manages the relationship with the wireless carriers Online system allows retailers to quickly create targeted offers and campaigns to launch at specified time Reports provide information about consumers actions within the Mobile Loyalty application, allowing the retailer to optimize their promotions Convenient and easy membership initiation with multiple sign-up methods Decreased wait times at point of sale for faster offer redemption Lowers costs/reduces campaign times To learn more about Motorola s Mobile Loyalty Solution, access our global contact directory at or visit 3

5 Motorola s Mobile Loyalty Solution allows retailers to deliver electronic offers to mobile phones, providing customers with real value and convenience. Offers can be horizontal to your entire customer base or tailored, based on customer buying patterns. Redemption is simple the electronic coupon displayed on the cell phone screen can be scanned at the register, just like any other coupon. Now, customers can count on timely offers on the products they want to purchase, while retailers can eliminate the need and cost associated with printing paper coupons and plastic loyalty cards. The results are highly targeted marketing programs, accurate real-time redemption results, increased redemption rates and a stronger customer relationship that increases loyalty and sales.

6 motorola.com Part number BR-SVCSMOBLOY. Printed in USA 08/10. MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners Motorola, Inc. All rights reserved. For system, product or services availability and specific information within your country, please contact your local Motorola office or Business Partner. Specifications are subject to change without notice.