corporate Identity Manual [december 2013] 1
corporate Identity Manual [december 2013]
Table of Contents 1. Corporate Identity 6 2. General Corporate Identity information 7 2.1 Specific use 8 2.2 Numbers 9 2.3 Logo 10 2.4 Typography 12 2.5 Color set 13 2.6 Visuals 14 3. Business Lease Stationery 20 3.1 Letters 20 3.2 Envelopes 22 3.3 Business Cards 24 3.4 Memos & Faxes 26 3.5 PowerPoint presentations 28 4. Below the line 31 4.1 Brochures 31 4.2 Leaflets 34 4.3 Promotion sheets 35 4.4 Magazines 36 4.5 Newsletter external 40 4.6 Newsletter internal 41 4.7 Sales materials 42 5. Above the line 45 5.1 Corporate campaign advertising 45 5.2 Product and sales promotion advertising 50 5.3 Recruitment advertising 53 5
1. Corporate identity The Brand Business Lease is a brand - a very valuable brand. It tells the world who we are and what we do. There are many things that make up a brand. One of the most visible assets of a brand is the logo. But there are many more. Your business card and stationery, the main entrance to your business premises, the way you communicate and present yourself in (online) advertising, in the press and on the phone are all examples. And since our payoff line promises same cars, better care we have to define everything about our brand in terms of better care. In other words, we have to make it clear that we do more than anyone else, that we provide a better service than anyone else, that we are in fact better than anyone else in our business. So start by reading the following instructions with better care and treat our brand with the best possible care. It will help you get better results. The positionering of our brand. With our positionering statement we want to catch in word how we want to be seen (perceived) by customers, employees, stakeholders and competitors. We want our positioning to be differentiating, reliable, transparent and consistent. Our positioning statement is For car drivers, Business Lease is the leasing company that thinks and acts like a true partner, where the employees are real experts. We differentiate ourselves by providing real care and attention rather than by our car offers. In other words: we are: The Care Company So please be CAREful in everything we communicate. Put care in every image, every word you use. Not literally, but in the spirit, Pay-off Same cars, better care 6
Communication Promise What is our promise to customers? We are a company that thinks and acts as an involved partner. We are interested in the real needs of our customers. We know that, we need to be involved and helpful. This is about doing your job the right way and with quality. Some core values to help you: We are trustworthy, personal and ambitious. We keep our promises, have an eye for quality and are proactive. We offer expertise and service with a smile. We are results-driven. Why Because it is not possible to provide you with recipes for all of the corporate identity elements created by Business Lease, where possible we give several definitions in this corporate identity manual together with concrete examples. Straightforward rules are provided for other cases. 2. General Corporate Identity information General language use Use in local correspondence your official language with and make use of spelling checkers in order to avoid mistakes as much as possible. For international correspondence English (V.S.) is used as default. In communications and correspondence we always use polite forms. Always refer to Business Lease as it. 7
2.1 Specific use Business Lease The initial letters of the name Business Lease are written in capitals. Letters of the legal entity (s.r.o) are written according to the official company name as shown in the commercial register. Abbreviations The use of abbreviations must be avoided as much as possible. Exceptions are made in the case of higher education degrees and in the case of abbreviations originating from Latin such as c.q. and c.s. Usage can be preferred in case of the extreme shortage of space, e.g.: in overfull business cards. Salutation It is always referred to the addressee in case of the external correspondence. Company Example Mr. Smith and/or Mrs. Smith Street Example 30 0000 City Country The salutation will be as follows: Dear Mr. Smith, and/or Dear Mrs. Smith, Addressing forms In International (EN) business correspondence, first names are normally used in full. This does not apply to local language where first names are normally used in full only if a reason for such use exists. The use of I -form is preferred to the use of We -form. It gives a much more personal approach as it is intended by Business Lease as per customer-intimacy communication. Spaces Spaces are used in the case of the succession of more titles and between higher education degrees and initials. If more than one initial is mentioned, no spaces are used. Example: Prof. Dr. John Smith. 8
2.2 Numbers Figures and numbers Figures under ten are written in full in words, the rest is written in numerals. Sums of money If the local language is used, we use the local money notation. If we communicate in English, we use the international money notation: 27,000.00 and/or in full Euro 27,000.00 Telephone numbers Put a space between the area code and the personal telephone number. When writing personal telephone numbers, group figures into threes, starting at the end. In order to clarify the international character of Business Lease, the whole number is prefixed by the country code. Example: +420 225 778 800 Bank numbers The bank account numbers must be displayed as officially stated by the banks. Licence plates No spaces, dashes and/or full stops are placed between the numbers and letters. Dates When putting dates in business correspondence, first write the day in figures, then the month in full, then the year in figures. For example: 7 December 2012 When corresponding in the local language, please use the local date notation. E-mail addresses When mentioning e-mail addresses in business correspondence, the addresses are written in the same way as they were taken or mentioned. In MS Word, the address is automatically underlined and linked to MS Outlook. The address is not underlined when written on business cards. Correspondence example: j.smith@businesslease.com Business card example: j.smith@businesslease.com 9
2.3 Logo One of the most valuable assets of a brand is the logo. It represents our business. Proper usage is necessary to make the logo stronger. It is also important to ensure that it represents Business Lease in the right way. Like everything else in this manual, the following instructions are obligatory. Please be meticulous in observing these instructions. Remember you are representing our company! Logo colour: black/white 2 PMS-colours: PMS 2718 and PMS Cool Gray 10 Use of the Business Lease logo: The Business Lease logo without slogan can only be used in correspondence (letters, emails, faxes, etc.) In all other situations the Business Lease logo should be used with the slogan. An exception can only be possible because of space issues. The Blue Care logo should always be used in connection with the Business Lease logo with slogan. Due to space it is possible to use the horizontal or vertical version. you can use the logo negative only if the background is Business Lease grey, blue or black (otherwise parts of the logo would disappear). Examples of the logo: Full colour: business / wave: Cyan 65%, Magenta 40% lease / pay-off: black 60% PMS: business / wave : PMS 2718 lease / pay-off : PMS Cool Gray 10 RGB: business / wave : R 102, G 132, B 189 lease / pay-off : R 134, G 134, B 137 Negative: business lease / wave / pay-off: white Black/white: business / wave : Black 100% lease / pay-off : Black 40% Logo without pay-off 10
Logo in combination with another (product) logo: Use a small vertical line the same height as the Business Lease logo and place the (product) logo on the right. The Blue Care logo should always be used in connection with the Business Lease logo with slogan. Due to space it is possible to use the horizontal or vertical version. The Blue Care Logo Less is more. Therefore we changed the light color blue in the Blue Care logo to the blue color of the Business Lease logo. In this way we have a more cost-efficient way of printing and handling the Blue Care logo on marketing materials. by The word blue : Cyan 80%, Magenta 60% The word Care : Cyan 65%, Magenta 40% (the same as the color blue of the Business Lease logo) 11
2.4 Typography Three font families are used in the local and international (English) language in the Business Lease corporate identity. If that a font is not available in the local language, you should investigate if there is a possibility of purchasing the font or otherwise select the closest font family. The font purchased or the alternative selected font must be sent to Business Development for approval. Akzidenz Grotesk BE Light Extended The headlines for all external communication such as brochures, Cars and Care magazine, driver set, headline covers, calculation book, etc. Avenir light For all the text in external communication (incl. ppt). Avenir Heavy Calculation book. Arial For all correspondence, outlook, reports, etc (excl. ppt). Usually used for everything else when the Avenir font is not available, in Office programs like Word and Outlook. Examples: Font families (Berthold) Akzidenz Grotesk BE Extended abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789(/,?;! &:@) Avenir light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ, 0123456789(/,?;! &:@) Avenir Heavy abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ, 0123456789(/,?;! &:@) Arial 10 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789(/,?;! &:@) 12
2.5 Color set For all communication our corporate colors are the basic colors we use in all communication materials. They are the backbone of our Corporate Identity. The secondary corporate colors can be used for details in communication materials. Corporate colors PMS 2718 C 65%, M 40% Y 0% K 0% R 95, G 138, B 199 PMS Cool Gray 10 C 0%, M 0% Y 0% K 60% R 128, G 130, B 133 Secondary Corporate colors C 40%, M 18% Y 88% K 0% R 166, G 178, B 77 PMS 397 C 20%, M 29% Y 49% K 0% R 206, G 176, B 138 PMS 466 C 60%, M 42% Y 49% K 16% R 103, G 118, B 113 PMS 417 C 56%, M 45% Y 0% K 0% R 120, G 134, B 194 PMS 7446 C 35%, M 29% Y 0% K 0% R 142, G 148, B 186 PMS 270 C 62%, M 29% Y 95% K 10% R 107, G 137, B 64 PMS 7491 C 9%, M 62% Y 85% K 1% R 222, G 122, B 62 PMS 7413 Silver PMS 877 13
2.6 Visuals In addition to our communication principals we have updated our corporate identity for product and business communication and corporate (brand) communication. By adding a slight difference it is noticeable to see what kind of communication we use. Next to making a difference in visibility, we also added two new graphic visuals to our assortment. Our style is build up from 3 layers: - Wave - Graphical element - Photography For corporate/brand communication we combine: - A graphical element - Photography with car element - Wave in corporate or secondary color set For business/product communication we combine: - A graphical element - Photography with an element of the subject - Wave in corporate or secondary color set with blue above and also possibility for photo in wave Here we have can also have a photo in the wave. So the wave is the graphical element. Corporate visuals 14
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16 Business visuals
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Photography We can now use subject related photography in business communication. In this perspective we can tell a story with visuals in a Business Lease way. However in corporate communications a (part of) car should always be featured in photography. NOTE. All car photography should reflect the latest car models 18
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3. Business Lease Stationery Standard templates for letters, PowerPoint presentations, memos and faxes are provided on the local extranet (downloadable documents). Please install them as your default documents. All text must be aligned to the left. 3.1 Letter Closing: Kind/best regards, Business Lease Czech Republic s.r.o. Name Business Lease employee Job title Business Lease employee Footer Text aligned centred Business Lease Nederland B.V.: Arial, 8 pt, spacing 1.15 (Word) Rest of the text: Arial, 9 pt, line spacing 1.15 (Word) 20
Letter + drop paper [Company name] [Name of contact person] [Address] [Postal Code] [City] [Country] Date Reference Phone number Subject [month, day, year] [country_place_ref] [number] [subscription of subject] Dear [name], How to use this letter template Select text you would like to replace and type your letter. Always use Arial 10 pt to type your text. Headings should be in bold. Best regards, Business Lease [division] [name] [job title] Business Lease Nederland B.V. Sparrenheuvel 10 3708 JE Zeist Postbus 438 3700 AK Zeist T. +31 (0) 30 698 58 11 F. +31 (0) 30 693 93 91 E. info@businesslease.nl ABN AMRO 44.65.34.560 K.v.K. 30093244 BTW nr. NL46.36.351.B01 Vestigingen in Amstelland, Nieuwegein, Rijnmond en Waalwijk 21
3.2 Envelopes There are two standard formats: EA5/6 envelope: Use this for less detailed correspondence. An A-4 page is folded once. C4 envelope: A-4 mail and folders can be sent unfolded in this type of envelope. The logo on the envelopes is aligned left and in the default colors. Prefer window envelopes because they save time and reduce the margin of error. The return address is placed under the logo using the font-family Akzidenz Grotesk BE light Extended. In order to show our CSR involvement we should print the international FSC label on our envelopes with the statement that we are a 100% CO 2 neutral company. Postbus 438 3700 AK Zeist Business Lease werkt 100% CO 2 neutraal. 22
Postbus 438 3700 AK Zeist Frankeren niet nodig Business Lease B.V. Antwoordnummer 6049 3700 VB ZEIST 3700VB6049 23
3.3 Business Cards Format: 90 x 55 mm (wxh), duplex full color Type of paper: 300 grams Oxford white The logo is 49 mm wide and is situated in the left corner of the business card. The logo begins 4 mm from the left and is situated from top to bottom of the business card x (the logo on the 14.5 mm). Fonts Name: Font size: Function: Font size: Line spacing: Berthold Akzidenz Grotesk Extended 11 pt Berthold Akzidenz Grotesk Light Extended - Capital 6.5 pt 10 pt Family name and function align with the L of Lease (the logo) and with the rest of the adress. Spelling of a name First name without initials Example: John Smith Adress: Font size: Line spacing: Akzidenz Grotesk Light 7 pt 9 pt Visual rules on the back: This visual is an essential part of corporate communication and needs therefore to appear on the back of the business card. You are free to use any of the corporate identity visuals on the back of your business card, but be sure that you always use one of the visuals. In the case of business cards for a branch office: add an additional line under the official name of the legal entity (E.g. Business Lease Poland SP. zo. o.) Branch office Brno. 24
front back 25
3.4 Memos & Faxes Memo To Cc From Date Re [click here and type name] [click here and type name] [click here and type number] Day/Month/Year [click here and type name] How to use this fax template Select text you want to replace and type your fax. Always use Arial 10 pt to type your text. Heading should be bold. Business Lease Nederland B.V. Sparrenheuvel 10 3708 JE Zeist Postbus 438 3700 AK Zeist T. +31 (0) 30 698 58 11 F. +31 (0) 30 693 93 91 E. info@businesslease.nl ABN AMRO 44.65.34.560 K.v.K. 30093244 BTW nr. NL46.36.351.B01 Vestigingen in Amstelland, Nieuwegein, Rijnmond en Waalwijk 26
Fax To t.a.v Fax number From E-mail Pages (incl. front) [click here and type name] [click here and type name] [click here and type number] [click here and type name] [click here and type e-mail] [click here and type name] Date Reference Phone number Subject [month, day, year] [reference] [number] [subscription of subject] Dear [name], How to use this letter template Select text you would like to replace and type your letter. Always use Arial 10 pt to type your text. Headings should be in bold. Best regards, Business Lease [division] [name] [job title] Business Lease Nederland B.V. Sparrenheuvel 10 3708 JE Zeist Postbus 438 3700 AK Zeist T. +31 (0) 30 698 58 11 F. +31 (0) 30 693 93 91 E. info@businesslease.nl ABN AMRO 44.65.34.560 K.v.K. 30093244 BTW nr. NL46.36.351.B01 Vestigingen in Amstelland, Nieuwegein, Rijnmond en Waalwijk 27
3.5 PowerPoint presentations Powerpoint Title subtitle Powerpoint Title subtitle Date/department/author Date/department/author Powerpoint Title subtitle Start page Title: Akzidenz grotesk BE light extended Font size: 32 pt Spacing: 40 pt Align to the right. Date/department/author Subtitle: Akzidenz grotesk BE light extended Font size: 22 pt Spacing: 40 pt Align to the right. Use any illustration. Date, etc: Akzidenz grotesk BE light extended Font size: 22 pt Spacing: 40 pt Align to the left. Logo: Under to the right. 28
It s not the product, it s our people It s not the product, it s our people You can find nice leasecars everywhere, but if you are looking for good care for your car (fleet), your business and yourself, you will want to go to Business Lease. After all, every leasecompany delivers the same car. So it s not about the car, but about the attention you get and the quality of the service. Therefore Business Lease promises: same cars, better care. You can find nice leasecars everywhere, but if you are looking for good care for your car(fleet), your business and yourself, you will want to go to Business Lease. After all, every leasecompany delivers the same car. So it s not about the car, but about the attention you get and the quality of the service. Therefore Business Lease promises: same cars, better care. You can find nice leasecars everywhere, but if you are looking for good care for your car(fleet), your business and yourself, you will want to go to Business Lease. After all, every leasecompany delivers the same car. So it s not about the car, but about the attention you get and the quality of the service. Therefore Business Lease promises: same cars, better care. You can find nice leasecars everywhere, but if you are looking for good care for your car(fleet), your business and yourself, you will want to go to Business Lease. After all, every leasecompany delivers the same car. So it s not about the car, but about the attention you get and the quality of the service. Therefore Business Lease promises: same cars, better care. It s not the product, it s our people You can find nice leasecars everywhere, but if you are looking for good care for your car(fleet), your business and yourself, you will want to go to Business Lease. After all, every leasecompany delivers the same car. So it s not about the car, but about the attention you get and the quality of the service. Therefore Business Lease promises: same cars, better care. You can find nice leasecars everywhere, but if you are looking for good care for your car(fleet), your business and yourself, you will want to go to Business Lease. After all, every leasecompany delivers the same car. So it s not about the car, but about the attention you get and the quality of the service. Therefore Business Lease promises: same cars, better care. Next pages Title: Akzidenz grotesk BE light extended Font size: 32 pt Spacing: 40 pt Align to the left and right Bodycopy: Avenir 35 Light Font size: 18 pt Spacing: 19 pt Align to the left and right No more than 11 or 12 lines of text Above in page, the blue wave with an illustration of choice. Logo: Under to the right. Always use corporate and secundary corporate colors. 29
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4. Below the line 4.1 Brochures In brochures we make a distinction between strategic (corporate) material and marketing/ product material. An example of a strategic brochure is the company brochure. For the marketing/product brochures, the guidelines offer more flexibility. Brochures have always a minimum of 8 pages. Standard format is A4 Lay-out consists of different elements: - front cover - back cover - spread 31
Product brochures Size marketing/product brochures: own choice: A3 / A4 / A5 (In the example on the right page you see a folder with 3 pages) Cover Visual: Choose one of your own*. Not necessarily in a wave. *If you choose a free form, then use the wave. Heading: Font type: Berthold Akzidenz grotesk extended or light extended Color: see corporate colors Logo blue care by business lease: place at bottom, right. Back cover Color: see corporate colors (or white) Image on the bottom: OK-hand + address 10 mm from the left and 10 mm from the bottom. Address font: Berthold Akzidenz Grotesk Light Extended Logo blue care by business lease: place on the bottom, right. Spread Heading: Font type: Berthold Akzidenz grotesk light extended. Color: see corporate colors Visual: Choose one of your own*. Not neccesarily in a wave. *If you choose a free form, then use the wave. Bodytext: Font type: Avenir 55 roman or 35 light 1 or 2 columns If you use images between two text zones: Place images over 1 or 2 columns. Height of your choice. You are free to use any image you like. Note: the pages have to be 60% white 32
cover spread 33
4.2 Leaflets Leaflets always have 1 page, double-sided Standard format is A4 Lay-out consists of different elements Totally, truely Blue Care Dolenibh ercipit la aliquam doloborem do od elis doloborem acin vel ut nullut venisl Obor ipsuscing et amcore exerciduipit praestrud magna aci blam nos atue te consed eum delisi. Igna core vel utet, sit iliquam nos ad ming endreet alit wisseniat. Borem nullamc orperit verosto commy nulluptat ea consequ isiscidunt prat ut lore dolorper sum er ing essequat. Esequate dunt iustie tem zzril erate vel euis adit, quis dolore magna feummy nulla feugue con ut nostrud euismod olortincil dolorti smodiam consecte endigni amconsequat. Wave fixed Hand can be changed in another visual Im volore dolorperos dunt prat. Faccumsan velenit luptat. Ulput niamet ent vullum aut consequat. Ut doloreet, quipisci blandreet vel er ipsumsan ullan veliquis aliquatum et, sim dolorti onsequisim euis eu feuissenim iriureet dolorem zzrilluptat. Urerosto eui tetum vullam volortionsed estrud tin hent ilit ullaoreet ex essim illa feuguero od erciliqui tat. Duisciliquat ate vulla commodo loreet at prat luptat wisim del utpatue commodi r autat. Feu faccum augiam quat Na faccummy nummy nonum iriusci endre tat la coreetue magna facidui erit dunt volor iure tat. Te magnis dolobore conse magniam ipis niat. Modigna ad eugue ver sum nullan hent nit at, conummod magna feugiam iurem vulputpatie feu faciduis aut aci er ipississequi tat adignisi tat nibh eugiametum zzrit adignibh eugait pratem do dolore do et, consenit velit volese tet velent at. Et la coreet lute duipsuscin er at lorpera tinibh er si tatummo doloboreet inim quat non ex enis nullut Modigna ad eugue ver sum nullan hent nit at, conummod magna feugiam iurem vulputpatie feu faciduis aut aci er ipississequi tat adignisi tat nibh eugiametum zzrit adignibh eugait pratem do dolore do et, consenit velit volese tet velent at. Feu faccum augiam quat e tisl dolortio con ex ea commolobore feum dipit amet lorperil utetum dit, core feugiat in utat, corer sequisim autem ad dolortin ullaore tat wisi. Feu faccum augiam quat vulputatet ate magnis augait irit nos nos augue conum quis nulputpat aciliquip elenim ea adigna ad dolortio od tie feum vent wisim volore eraestis nulput dunt inisim delenim velit, volorper sum vullaore tet, quis alit ilit ametum elismolore dolobore consed dolore tat, conse Feu faccum augiam quat Iduis ex eugiat ad tatio eum volobor sit nulput veraese dolum zzriuscin ex essequi ea feuis et iriuscip ex ercillutatem at il in volore el ex ea cor alit alit num erit, quat amet niam, con ulla at pratet dionull aorero od mincil utpatem augue commy nullaor sim nim aliquam zzrillam verat, quisit iure by Igna faccum vullam, siscidunt nibh erostie tem zzriustrud molortie esequis modigna commolor secte feui Igna faccum vullam, siscidunt nibh erostie tem zzriustrud molortie esequis Front Product leaflet: Always use BL-blue bullet points. Copy colour: grey Back Product leaflet: 2-columns bodycopy, total width: 180 mm. column width: 5 mm. Bodycopy: Avenir 45 book, 11 pt, spacing 15 pt. Copy colour: black. Pictures: free 34
4.3 Promotion sheets Promotion sheets are always 1 page, double-sided Standard format is A4 Lay-out consists of different elements 25 mm. Logo fixed Totally, truely Business Lease 160 mm. Im volore dolorperos dunt prat. Faccumsan velenit luptat. Ulput niamet ent vullum aut consequat. Ut doloreet, quipisci blandreet vel er ipsumsan ullan veliquis aliquatum et, sim dolorti onsequisim euis eu feuissenim iriureet dolorem zzrilluptat. Urerosto eui tetum vullam volortionsed estrud tin hent ilit ullaoreet ex essim illa feuguero od erciliqui tat. Duisciliquat ate vulla commodo loreet at prat luptat wisim del utpatue commodi r autat. NU 20% korting! Dolenibh ercipit la aliquam doloborem do od elis doloborem acin vel ut nullut venisl Obor ipsuscing et amcore exerciduipit praestrud magna aci blam nos atue te consed eum delisi. Igna core vel utet, sit iliquam nos ad ming endreet alit wisseniat. Borem nullamc orperit verosto commy nulluptat ea consequ isiscidunt prat ut lore dolorper sum er ing essequat. Feu faccum augiam quat Na faccummy nummy nonum iriusci endre tat la coreetue magna facidui erit dunt volor iure tat. Te magnis dolobore conse magniam ipis niat. Modigna ad eugue ver sum nullan hent nit at, conummod magna feugiam iurem vulputpatie feu faciduis aut aci er ipississequi tat adignisi tat nibh eugiametum zzrit adignibh eugait pratem do dolore do et, consenit velit volese tet velent at. Et la coreet lute duipsuscin er at lorpera tinibh er si tatummo doloboreet inim quat non ex enis nullut Modigna ad eugue ver sum nullan hent nit at, conummod magna feugiam iurem vulputpatie feu faciduis aut aci er ipississequi tat adignisi tat nibh eugiametum zzrit adignibh eugait pratem do dolore do et, consenit velit volese tet velent at. Esequate dunt iustie tem zzril erate vel euis adit, quis dolore magna feummy nulla feugue con ut nostrud euismod olortincil dolorti smodiam consecte endigni amconsequat. Feu faccum augiam quat e tisl dolortio con ex ea commolobore feum dipit amet lorperil utetum dit, core feugiat in utat, corer sequisim autem ad dolortin ullaore tat wisi. Feu faccum augiam quat vulputatet ate magnis augait irit nos nos augue conum quis nulputpat aciliquip elenim ea adigna ad dolortio od tie feum vent wisim volore eraestis nulput dunt inisim delenim velit, volorper sum vullaore tet, quis alit ilit ametum elismolore dolobore consed dolore tat, conse Feu faccum augiam quat Iduis ex eugiat ad tatio eum volobor sit nulput veraese dolum zzriuscin ex essequi ea feuis et iriuscip ex ercillutatem at il in volore el ex ea cor alit alit num erit, quat amet niam, con ulla at pratet dionull aorero od mincil utpatem augue commy nullaor sim nim aliquam zzrillam verat, quisit iure Igna faccum vullam, siscidunt nibh erostie tem zzriustrud molortie esequis modigna commolor secte feui Wave fixed Eye can be changed in another visual Front Product leaflet: with (red) discount. Always use BL-blue bullet points. Copy colour: gray Back Product leaflet: 2-columns bodycopy, total width: 180 mm. column width: 5 mm. Bodycopy: Avenir 45 book, 11 pt, spacing 15 pt. Copy colour: black. Pictures: free 35
4.4 Magazines If in any Business Lease country we publish a magazine, the title should be Cars&Care. The layout of the cover consists of different elements. Fixed elements Only change the data. } cars & care Uitgave van Business Lease Nederland 01 oktober 2011 Lenisl ut euiscil tatum inci Denisl Uteuisc tatum hgjhjjk Lenisl ujhjt euiatyscil tatum inci cars & care Uitgave van Business Lease Nederland 01 oktober 2011 Headings: Avenir 35 light, as big or small as needed. Color heading: BL blue Bodycopy: Avenir 45 book, 11 pt, spacing 15 pt 2 or 3-columns Colour bodycopy: black 36
Naam hoofdstuk/paragraaf Alle zeilen bijzetten zetten. Lenisl ut euiscil luptat nulputatum inci blam, suscipsum zzrit exerilis esequam etummol. Euiscil luptat nulputatum inci blam. Alle zeilen bijzetten. Alle zeilen alle zeilen bijzetten. Sissequi sisissi blaortisit nulpute con vel irit at volessi tem nummodo loreet ullandipsum dit luptat adipis del utpatue vullaore vel utpatum zzriustio eratum ad do odit iure dolummy nonsecte tis amet aliquamcommy nos adigna ad do ea facing erit lorem diat, commodolore ming eum vullam, sisl utpat lorem iliquat, vero od tat. Rit praeseq uissendrer sumsan utatuero el dolut iniam, sustisit, quat ex ex endrem zzriurem inismodo dolent erostrud mincipisit iriliqu amconse quametue do od dit nulla feugait velisim dunt ad magna consequisis et, vel iliquam, quis euguerci tie molenibh er sum ea feu feugue consent vulla feuip exerit ullutetuero odiam nostrud diam, venibh et augueriureet wisit lore ent accumsandre digna autpatis alit ilisl ero consecte min hendiam dolore ming et et, velit iure feumsan hent am ipisciduis nullam ilisis dipsum iriureet eumsan vulput accummo loboreetum quat lut wisit. Sissequi sisissi blaortisit atue magnis augait lobor aliqui blam augiamc ommolesed del ullan ea feugait velisim iurem zzrit augait iustrud exer ipit alit aliquip suscips uscilla consecte del ea faccummy nulla accum velisissed tatinibh erit laor sequatem ex ex esent wissequisit, vulluptat, quat aliqui elisit praesenim zzriure del dion henim quamet lute facilit ing elendre vulputatummy nim exer sustrud eui esequatuero odipit alisit adit nim in velisse et venit laore magna feugiamet praestio ex exeriliquat praessectem adit num am dolor init aci blaortis at. Dui etuerosto esed tet in verosto eugait autate molore vel in henim dit augait wis alit utat. euisl eum et, quat wisim dunt adip ero dolortisl et, velenis delit adit wisi. Xer sum do et at lor ad tionum init esse mincips ustrud exer adit iustie tinci bla feumsan hent la facidunt laortismod tissit ad dolore cor sed tatuerciduis exercil lutpatis nostie volor ad modolestie diat am, velesto odolor iure dolobor ad tetum dolesenisi tion exeros dolore dolendio doloboreet, sum vel ex eugait ipit wis dolorero doluptatie faci blam exer amcon hent prat veraesto delit alisl ex eugiat venibh eu facinit at iliqui bla am, si tatie dolenim dolutet ute dolute min et at ipsuscil utat at ipit velit lutet dit verit utpat do dit nit lutet dolorerat. Duis nostionsequi blamcommy nis alit atue feugait wisiscilit volore core dolorer iuscin. issequi sisissi blaortisit nulpute con vel irit at volessi tem nummodo loreet ullandipsum dit luptat adipis del utpatue vullaore vel utpatum zzriustio eratum ad do odit iure dolummy nonsecte tis amet aliquamcommy nos adigna ad do ea facing erit lorem diat, commodolore ming eum vullam, sisl utpat lorem iliquat, vero od tat. Sissequi sisissi blaortisit Rit praeseq uissendrer sumsan utatuero el dolut iniam, sustisit, quat ex ex endrem zzriurem inismodo dolent erostrud mincipisit iriliqu amconse quametue do od dit nulla feugait velisim dunt ad magna consequisis et, vel iliquam, quis euguerci tie molenibh er sum ea feu feugue consent vulla feuip exerit ullutetuero odiam nostrud diam, venibh et augueriureet wisit lore ent accumsandre digna autpatis alit ilisl ero consecte min hendiam dolore ming et et, velit iure feumsan hent am ipisciduis nullam ilisis dipsum iriureet eumsan vulput accummo loboreetum quat lut wisit. Atue magnis augait lobor aliqui blam augiamc ommolesed del ullan ea feugait velisim iurem zzrit augait iustrud exer ipit alit aliquip suscips uscilla consecte del ea faccummy nulla accum velisissed tatinibh erit laor sequatem ex ex esent wissequisit, vulluptat, quat aliqui elisit praesenim zzriure del dion henim quamet lute facilit ing elendre vulputatummy nim exer sustrud eui esequatuero odipit alisit adit nim in velisse et venit laore magna feugiamet praestio ex exeriliquat praessectem adit num am dolor init aci blaortis at. Dui etuerosto esed tet in verosto eugait autate molore vel in henim dit augait wis alit utat. Lent aute faci etuer sumsandreet adit, sum dignism olessequi te euis nullaorperit ut acilla facidunt iure minciliquis ex el illam quat wisl euisl eum et, quat wisim dunt adip ero dolortisl et, velenis delit adit wisi. Sissequi sisissi blaortisit Xer sum do et at lor ad tionum init esse mincips ustrud exer adit iustie tinci bla feumsan hent la facidunt laortismod tissit ad dolore cor sed tatuerciduis exercil lutpatis nostie volor ad dolendio doloboreet, sum vel ex eugait ipit wis dolorero doluptatie faci blam exer amcon hent prat veraesto delit alisl ex eugiat venibh eu facinit at iliqui bla am, si tatie dolenim dolutet ute dolute min et at ipsuscil utat at ipit velit lutet dit verit utpat do dit nit lutet dolorerat. Duis nostionsequi blamcommy nis alit atue feugait wisiscilit volore core dolorer iuscin hendrem dolore magnim acilit nit et il utat. Rit praeseq uissendrer sumsan utatuero el dolut iniam, sustisit, quat ex ex endrem zzriurem inismodo dolent erostrud mincipisit iriliqu amconse quametue do od dit nulla feugait velisim dunt ad magna consequisis et, vel iliquam, quis euguerci. vulla feuip exerit ullutetuero odiam nostrud diam, venibh et augueriureet wisit lore ent accumsandre dign 2 3 Fixed page-no. 20 mm. 5 mm. 20 mm. Naam hoofdstuk/paragraaf Alle zeilen bijzetten zetten. Lenisl ut euiscil luptat nulputatum inci blam, suscipsum zzrit exerilis esequam etummol. Euiscil luptat nulputatum inci blam. issequi sisissi blaortisit nulpute con vel irit at volessi tem nummodo loreet ullandipsum dit luptat adipis del utpatue vullaore vel utpatum zzriustio eratum ad do odit iure dolummy nonsecte tis amet aliquamcommy nos adigna ad do ea facing erit lorem diat, commodolore ming eum vullam, sisl utpat lorem iliquat, vero od tat. Sissequi sisissi blaortisit Rit praeseq uissendrer sumsan utatuero el dolut iniam, sustisit, quat ex ex endrem zzriurem inismodo dolent erostrud mincipisit iriliqu amconse quametue do od dit nulla feugait velisim dunt ad magna consequisis et, vel iliquam, quis euguerci tie molenibh er sum ea feu feugue consent vulla feuip exerit ullutetuero odiam nostrud diam, venibh et augueriureet wisit lore ent accumsandre digna autpatis alit ilisl ero consecte min hendiam dolore ming et et, velit iure feumsan hent am ipisciduis nullam ilisis dipsum iriureet eumsan vulput accummo loboreetum quat lut wisit. esent wissequisit, vulluptat, quat aliqui elisit praesenim zzriure del dion henim quamet lute facilit ing elendre vulputatummy nim exer sustrud eui esequatuero odipit alisit adit nim in velisse et venit laore magna feugiamet praestio ex exeriliquat praessectem adit num am dolor init aci blaortis at. Dui etuerosto esed tet in verosto eugait autate molore vel in henim dit augait wis alit utat. Lent aute faci etuer sumsandreet adit, sum dignism olessequi te euis nullaorperit ut acilla facidunt iure minciliquis ex el illam quat wisl euisl eum et, quat wisim dunt adip ero dolortisl et, velenis delit adit wisi. Sissequi sisissi blaortisit Xer sum do et at lor ad tionum init esse mincips ustrud exer adit iustie tinci bla feumsan hent la facidunt laortismod tissit ad dolore cor sed tatuerciduis exercil lutpatis nostie volor ad dolendio doloboreet, sum vel ex eugait ipit wis dolorero doluptatie faci blam exer amcon hent prat veraesto delit alisl ex eugiat venibh eu facinit at iliqui bla am, si tatie dolenim dolutet ute dolute min et at ipsuscil utat at ipit velit lutet dit verit utpat do dit nit lutet iuscendrem dolore magnim acilit nit et il utat. Atue magnis augait lobor aliqui blam augiamc ommolesed del ullan ea feugait velisim iurem zzrit augait iustrud exer ipit alit aliquip suscips uscilla consecte del ea faccummy nulla accum velisissed tatinibh erit laor sequatem ex ex 4 5 37
Alle zeilen bijzetten. Alle zeilen alle zeilen bijzetten. Sissequi sisissi blaortisit nulpute con vel irit at volessi tem nummodo loreet ullandipsum dit luptat adipis del utpatue vullaore vel utpatum zzriustio eratum ad do odit iure dolummy nonsecte tis amet aliquamcommy nos adigna ad do ea facing erit lorem diat, commodolore ming eum vullam, sisl nummodo loreet ullandipsum dit luptat adipis del utpatue utpat lorem iliquat, vero od tat. Rit praeseq uissendrer sumsan utatuero el dolut iniam, sustisit, quat ex ex endrem zzriurem inismodo dolent erostrud mincipisit iriliqu amconse quametue do od dit nulla feugait velisim dunt ad magna consequisis et, vel iliquam, quis euguerci tie molenibh er sum ea feu feugue consent vulla feuip exerit ullutetuero odiam nostrud diam, venibh et augueriureet wisit lore ent accumsandre digna autpatis alit ilisl ero consecte min hendiam dolore ming et et, velit iure feumsan hent am ipisciduis nullam ilisis dipsum iriureet eumsan vulput accummo loboreetum quat lut wisit. Atue magnis augait lobor aliqui blam augiamc ommolesed del ullan ea feugait velisim iurem zzrit augait iustrud exer ipit alit aliquip suscips uscilla consecte del ea faccummy nulla accum velisissed tatinibh erit laor sequatem ex ex esent wissequisit, vulluptat, quat aliqui elisit praesenim zzriure del dion henim quamet lute facilit ing elendre vulputatummy nim exer sustrud eui esequatuero odipit alisit adit nim in velisse et venit laore magna feugiamet praestio ex exeriliquat praessectem adit num am dolor init aci blaortis at. Dui etuerosto esed tet in verosto eugait autate molore vel in henim dit augait wis alit utat. Lent aute faci etuer sumsandreet adit, sum. e del ea faccummy nulla accum velisissed tatinibh erit laor sequatem ex ex esent wissequisit, vulluptat, quat aliqui elisit praesenim zzriure del dion henim quamet lute facilit ing elendre vulputatummy nim exer sustrud eui esequatuero odipit alisit adit nim in velisse et venit laore magna feugiamet praestio ex exeriliquat praessectem adit. Sissequi sisissi blaortisit euisl eum et, quat wisimdunt adip ero dolortisl et, velenis delit adit wisi. Xer sum do et at lor ad tionum init esse mincips ustrud exer adit iustie tinci bla feumsan hent la facidunt laortismod tissit ad dolore cor sed tatuerciduis exercil eu utat at ipit velit lutet dit dolorerat. Duis nostionsequi feugait wisiscilit volore core dolorer iuscin. Issequi sisissi blaortisit nulpute con vel irit at volessi tem nummodo loreet ullandipsum dit luptat adipis del utpatue vullaore vel utpatum zzriustio eratum ad do odit iure dolummy nonsecte tis amet aliquamcommy nos adigna ad do ea facing erit lorem diat, commodolore ming eum vullam, sisl utpat lorem iliquat, vero od tat. Sissequi sisissi blaortisit Rit praeseq uissendrer sumsan utatuero el dolut iniam, sustisit, quat ex ex endrem zzriurem inismodo dolent erostrud mincipisit iriliqu amconse quametue do od dit nulla feugait velisim dunt ad magna consequisis et, vel iliquam, quis euguerci tie molenibh er sum ea feu feugue consent vulla feuip exerit ullutetuero odiam nostrud diam, venibh et augueriureet wisit lore ent accumsandre digna autpatis alit ilisl ero consecte min hendiam dolore ming et et, velit iure feumsan hent am ipisciduis nullam ilisis dipsum iriureet eumsan vulput accummo loboreetum quat lut wisit. Atue magnis augait lobor aliqui blam augiamc ommolesed del ullan ea feugait velisim iurem zzrit augait iustrud exer ipit alit aliquip suscips uscilla consecte del ea faccummy nulla accum velisissed tatinibh erit laor sequatem ex ex esent wissequisit, vulluptat, quat aliqui elisit praesenim zzriure del dion henim quamet lute facilit ing elendre vulputatummy nim exer sustrud eui esequatuero odipit alisit adit nim in velisse et venit laore magna feugiamet praestio ex exeriliquat praessectem adit 6 7 38
Alternative magazine covers cars & care Uitgave van Business Lease Nederland November 2011 01 }Fixed elements Only change the data. Can be used also in other colours; colours as in colour palet. Colours have to match the visual. Lenisl ut euiscil tatum inci Denisl Uteuisc tatum hgjhjjk Lenisl ujhjt euiatyscil tatum inci cars & care Uitgave van Business Lease Nederland 01 oktober 2011 Denisl Uteuisc tatum hgjhjjk Lenisl ut euiscil tatum inci Denisl Uteuisc Lesl ut euiscil tatum inci Lenisl ujhjt euiatyscil tatum inci tatum hgjhjjk Lenisl ut euiscil Lenisl ujhjt euiatyscil tatum inci tatum inci 39
4.5 Newsletter external If any Business Lease country publishes an external newsletter, the title should be Cars & care. cars & care 01 09 11 Date cars & care 01 Uitgave van Business Lease Nederland NEWSLETTER 09 11 Uitgave van Business Lease Nederland NEWSLETTER Alle zeilen Alle zeilen bijzetten. Alle zeilen alle alle zeilen bijzetten. zeilen bijzetten. Sissequi sisissi blaortisit nulpute con vel irit at volessi tem nummodo loreet ullandipsum dit luptat adipis del utpatue vullaore vel utpatum zzriustio eratum ad do odit iure dolummy nonsecte tis amet aliquamcommy nos adigna ad do ea facing erit. Sissequi sisissi blaortisit Published by nulpute con vel irit at volessi...name tem nummodo loreet ullandipsum dit luptat adipis del...country utpatue vullaore vel utpatum zzriustio eratum ad do odit iure dolummy nonsecte tis amet aliquamcommy nos adigna ad do ea facing erit. Rit praeseq uissendrer sumsan utatuero el dolut iniam, sustisit, quat ex ex endrem zzriurem inismodo dolent erostrud mincipisit iriliqu amconse quametue do od dit nulla feugait velisim dunt ad magna consequisis et, vel iliquam, quis euguerci tie molenibh er sum ea feu feugue consent vulla feuip exerit ullutetuero odiam augueriureet wisit lore ent accumsandre digna. Rit praeseq uissendrer sumsan utatuero el dolut iniam, sustisit, quat ex ex endrem zzriurem inismodo dolent erostrud mincipisit iriliqu amconse quametue do od dit nulla feugait velisim dunt ad magna consequisis et, vel iliquam, quis euguerci tie molenibh er sum ea feu feugue consent vulla feuip exerit ullutetuero odiam augueriureet wisit lore ent accumsandre digna. autpatis alit ilisl ero consecte min hendiam dolore ming et et, velit iure feumsan hent am ipisciduis nullam ilisis dipsum iriureet eumsan vulput accummo loboreetum quat lut wisit. Atue magnis augait lobor aliqui blam augiamc ommolese. del ullan ea feugait velisim iurem zzrit augait iustrud exer ipit alit aliquip suscips uscilla consecte del ea faccummy nulla accum velisissed tatinibh erit laor sequatem ex ex esent wissequisit, vulluptat, quat aliqui elisit praesenim zzriure del del ullan ea feugait velisim iurem zzrit augait iustrud exer ipit alit aliquip suscips uscilla consecte del ea faccummy nulla accum velisissed tatinibh erit laor sequatem ex ex esent wissequisit, vulluptat, quat aliqui elisit praesenim zzriure del iure dolummy nonsecte tis dion henim quamet lute facilit ing elendre vulputatummy nim exer sustrud eui esequatuero odipit alisit adit nim in velisse et venit laore magna feugiamet praestio ex exeriliquat praessectem adit num am dolor init aci blaortis at. Dui etuerosto esed tet in verosto eugait autate molore vel in henim dit augait wis alit utat. Lent aute faci etuer sumsan henim dit augait wis alit utat. Lent aute faci etuer sumsan dreet adit, sum. e del ea faccummy nulla accum velisissed Sissequi sisissi blaortisit tatinibh erit laor sequatem ex ex esent wissequisit, vulluptat, quat aliqui elisit praesenim zzriure del dion henim quamet lute facilit ing elendre vulputatummy nim exer sustrud eui esequatuero odipit alisit adit nim in velisse et venit laore magna feugiamet praes dreet adit, sum. e del ea faccummy nulla accum velisissed Sissequi sisissi blaortisit tatinibh erit laor sequatem ex ex esent wissequisit, vulluptat, quat aliqui elisit praesenim zzriure del dion henim quamet lute facilit ing elendre vulputatummy nim exer sustrud eui esequatuero odipit alisit adit nim in velisse et venit laore magna feugiamet praes iure dolummy nonsecte tis dion henim quamet lute facilit ing elendre vulputatummy nim 20 autpatis mm. alit ilisl ero consecte exer sustrud eui esequatuero min hendiam dolore ming et odipit alisit adit nim in velisse et, velit iure feumsan hent am et venit laore magna feugiamet praestio ex exeriliquat 5 mm. 5 mm. ipisciduis nullam ilisis dipsum iriureet eumsan vulput Heading: accum-avenimo loboreetum quat Bodycopy: lut wisit. Avenir dolor 45 init book, aci blaortis 11 pt, at. spacing Dui 15 pt praessectem 35 light, as adit big num or small am as needed. Color heading: BL blue Atue magnis augait lobor aliqui blam augiamc The ommolese. rest free. eugait autate molore vel 2 or etuerosto 3-columns esed tet in verosto in }Fixed elements Only change the data. 20 mm. 40
4.6 Newsletter internal e Core Business c CC p woensdag 11 november heeft Toon utgers op uitnodiging van oco2 en de limat neutral Group een presentatie egeven over blue Care op het nationale ustainability Congres in Den Haag. et jaarlijks grootste duurzaamheidseenement heeft vele kanten van duuraamheid belicht. In twee succesvolle n uitverkochte edities kwamen tal van care for business Uitgave van Business Lease Nederland november 2011 (ICT) newsletter 11 edition: 2 van de gemaakte fouten. maar vooral ook verandering om de kansen op te pakken voor duurzaamheid. Headings: BL blue usiness Lease over Blue Care op National Sustainability Congres 2009 Bodycopy: praktijkcases en actuele Arial duurzaamheidsthema s aan bod. nu de economische Klimaatneutraal budgetpositief regular, 11 blue pt, Care was spacing onderdeel van 15 het thema pt crisis zich in volle 2, omvang 3 ontwikkelt, or 4-columns is waarvan de Climat neutral Group gast- het duidelijk dat er verandering -change- Colour noodzakelijk bodycopy: is. verandering om black te leren heer was. een aantal bedrijven waaronder PricewaterhouseCoopers en Sita en business Lease nederland lieten aan de hand van praktijkcases zien Hoe je als organisatie Co2 uitstoot kunt reduceren en tegelijkertijd kosten kan besparen.. de c care for business Uitgave van Business Lease Nederland november 2011 (ICT) newsletter 11 edition: 2 Core Business Business Lease over Blue Care op National Sustainability Congres 2009 op woensdag 11 november heeft Toon praktijkcases en actuele duurzaamheidsthema s aan bod. nu de economische Klimaatneutraal budgetpositief blue Care was onderdeel van het thema rutgers op uitnodiging van oco2 en de Climat neutral Group een presentatie crisis zich in volle omvang ontwikkelt, is waarvan de Climat neutral Group gastheer was. een aantal bedrijven waaron- gegeven over blue Care op het nationale het duidelijk dat er verandering -change- Sustainability Congres in Den Haag. noodzakelijk is. verandering om te leren der PricewaterhouseCoopers en Sita en van de gemaakte fouten. maar vooral ook business Lease nederland lieten aan de Het jaarlijks grootste duurzaamheidsevenement heeft vele kanten van duur- voor duurzaamheid. organisatie Co2 uitstoot kunt reduceren en verandering om de kansen op te pakken hand van praktijkcases zien Hoe je als zaamheid belicht. In twee succesvolle tegelijkertijd kosten kan besparen.. en uitverkochte edities kwamen tal van c Company news Business Lease op Circuit Park Zandvoort business Lease nederland neemt deel aan een rallyteam van Caterhams. Toon rutgers is in dit team coureur. op zondag 7 november was er een open dag in Zandvoort en om nu eens te ervaren hoe het er daaraan toegaat, waren een aantal business Lease medewerkers uitgenodigd om zo n dag op het circuit aanwezig te zijn en nog belangrijker een paar rondjes op het circuit mee te rijden. Woorden als geweldig, wat een kick waren de terugkoppeling, in andere woorden iedereen heeft een leuke dag gehad. mocht je het voor deze keer gemist hebben in 2010 organiseren we wederom zo n dag. }Fixed elements Only change the data. Company news The various articles (like Company news, etc.), usiness Lease op Circuit always Park a the fixed heading andvoort usiness Lease nederland neemt deel aan een rallyteam van aterhams. Toon rutgers is in dit team coureur. op zondag 7 The rest free. ovember was er een open dag in Zandvoort en om nu eens ervaren hoe het er daaraan toegaat, waren een aantal usiness Lease medewerkers uitgenodigd om zo n dag op het ircuit aanwezig te zijn en nog belangrijker een paar rondjes p het circuit mee te rijden. Woorden ls geweldig, wat een kick waren de rugkoppeling, in andere woorden iedereen eeft een leuke dag gehad. mocht je het oor deze keer gemist hebben in 2010 rganiseren we wederom zo n dag. Fixed element } c Collega Even voorstellen: Johan Bosma Ik ben Johan bosma, geboren en getogen in nijmegen maar woon inmiddels bijna 20 jaar in breda. Woon hier samen met mijn vriendin Tanja en onze kinderen matthis en Hasse. We hebben ook een kat Hoepie. c op zaterdagochtend loop ik hard, bij een atletiekgroep en loop regelmatig een wedstrijd van 10, 15 km, de 10 engelse mijl en de halve marathon. Daarnaast vliegvis ik en golf ik in mindere mate. In de tijd dat we nog geen kinderen hadden, hebben we veel gereisd. vaak naar Azië maar ook landen in Zuid-Amerika en het midden oosten bezocht. Ik ben vanaf 1 november werkzaam bij business Lease als hoofd administratie. Waarom business lease? na mijn studie bedrijfseconomie in Tilburg en afgestudeerd in ondernemingsfinanciering Company news Nieuwe restwaarde setting live per 1 december. op dinsdag 1 december zal de nieuwe restwaarde setting live gaan. een setting die bepaald wordt op basis van een nieuwe methodiek van restwaarde meting, waarin anders dan voorheen op bijna wiskundige wijze de restwaardes wordt berekend. een nieuwe restwaarde setting per eind 2009 is nodig vanwege een aantal oorzaken: afbouw BPM veranderende maatschappelijke perceptie van specifieke auto s (denk aan SUv s) veranderen fiscale behandeling auto s, gerelateerd aan Co 2 -uitstoot. de restwaarde setting dient ook inzichtelijk, transparant en begrijpelijk te zijn voor onze externe partners (banken). restwaardes worden steeds complexer om in te schatten omdat het aantal invloedsfactoren toeneemt. een commissie wijze mannen die gebruik maakt van met name historische data is niet meer voldoende. om deze reden is er een zeer fijnmazig systeem door Operations ontwikkeld. Hierin worden de volgende kenmerken/parameters meegenomen om tot de juiste restwaarde te komen: merk, model, carrosserie variant, brandstofsoort, aantal deuren, type transmissie, levenscyclusfase, motorvermogen, aandrijving (2wd/4wd) en Co 2 -emissie. In de toekomst zal dit nog worden aangevuld met de euro-emissienorm. natuurlijk zullen we het model en de parameters regelmatig aan de praktijk blijven toetsen. Actuele ontwikkelingen volgen we nauwgezet en indien nodig zullen de methodiek en berekeningen hierop worden aangepast. De restwaarde setting is eind 2008 al generiek aangepast, toen waren we de eerste in de markt, inmiddels is de markt gevolgd en zijn we weer marktconform. De nieuwe restwaarde setting, zal niet zo n grote impact hebben als in 2008. over de lijn genomen blijven de restwaardes gelijk (soms vallen ze wat hoger uit, soms wat lager). De overige effecten zijn: per model ontstaat een grotere spreiding van courantheidsindeling vieze auto s/dikke uitvoeringen gaan naar beneden setting wordt per model genuanceerder een courantkrant als in het verleden bestaat niet meer als zodanig (er zal heb ik gewerkt als hoofd administratie, bij een aantal grote assurantie tussenpersonen. In deze periode heb ik mijn Assurantie A en b behaald. Daarna heb ik in belgië als Financial manager de verkooporganisatie van Yokohama belgium mede opgezet. voordat ik per 1 november bij business Lease begon heb ik bij een logistieke dienstverlener in vervoer gewerkt waar ik verbetering in de kostenbeheersing, de salarisadministratie en de afhandeling van de Casco schades heb gerealiseerd. met deze bagage wil ik meewerken aan verdere verbetering van business Lease in deze aantrekkelijk gekeken worden naar een alternatief). onze adviesrol als echte expert kan met dit systeem beter worden ingevuld. met dit systeem zijn wij nog beter in staat om aan onze klanten het juiste advies te geven en alle varianten inzichtelijk te maken. Kosten voor een auto kunnen op basis van een restwaarde in een bepaald segment aanzienlijk variëren, soms zelfs binnen hetzelfde merk en model. Hierin proactief advies geven, is echt better care! c Collega s In deze rubriek belichten we een collega, die gekozen wordt door de collega van de vorige editie. Altijd al meer willen weten over die ene persoon? Dan is dit je kans.wanneer jij de pen krijgt mag jezelf kiezen aan wie je hem doorgeeft, mits deze collega op een andere afdeling zit. De pen gaat kriskras door het bedrijf, van binnendienst naar business Financial Services naar directie en weer terug. Het is aan jullie! Geef de pen door Vandaag: Rein 1. Hoelang werk je al bij business Lease? vanaf 1 mei 2003. business Lease nam op deze datum Spirit Lease over. 2. Wat wilde je worden toen je klein was? Steward. 3. Wie is je stripheld / Wie is je favoriete sprookjesfiguur? Jeroen uit Jan Jans en de kinderen en Klein Duimpje. 4. Wat is je grootste blunder ooit? een afspraak gemaakt met een klant inzake een betalingsregeling.ik was echt overtuigd dat betreffende klant deze na zou komen. Dat gebeurde dus niet en de auto is ook verdwenen. 5. Wat eet je vanavond en met wie? Soto met mijn vrouw 6. Wat zit er in je cd speler? verschillend. Heb geen favoriete artiest. 7. Aan wie heb je een hekel? mensen die niet eerlijk/duidelijk zijn. 8. Wat zou jij doen als je de staatsloterij wint? een donatie geven aan de weeshuizen voor HIv kinderen in Zuid-Afrika 9. Waar kunnen we je s nachts voor wakker maken? vette hap, marsepein of borstplaat. 10. Wat is je favoriete koekje/snoepje/dropje? maakt niet uit als het maar zoet is. 11. noem een irritante gewoonte van één van je collega s en één van jezelf? niet duidelijk zijn. van mijzelf: te snel uit mijn slof schieten. 12. Wat zou je als eerste doen als je directeur van business Lease was? Kwartaallunches organiseren met diverse collega s van verschillende/willekeurige afdelingen. 13. Aan wie geef jij de pen door en waarom? ria. omdat ria een bepaalde werkmentaliteit heeft die me aanspreekt (niet ellenlang vergaderen, maar gewoon doen). c Curious Wist je dat..?: - Hassan Aygdogdu een persoonlijke brief heeft gekregen van de Schiphol Group waarin vermeld staat dat ze uiterst tevreden over hem zijn. over leuke complimenten gesproken. - business Lease haar expertrol deze week uitdraagt in de Autovisie? c c Company News Ondertekening intentieverklaring Project op Kop op vrijdag 27 november heeft robbert van muyden namens business Lease nederland, in de jaarbeurs Utrecht, de intentieverklaring getekend voor Project op Kop van Provincie Utrecht. Hiermee gaat business Lease nederland onderdeel uitmaken van een exclusief netwerk aan bedrijven, instellingen en overheden die vooruitstrevend zijn op het gebied van klimaatneutrale bedrijfsvoering (de koplopers). Het netwerk geeft ons de gelegenheid onze kennis op het gebied van duurzaam ondernemen te vergroten, komen we in contact met gelijkgestemden en geeft ons de gelegenheid ons product blue Care bij deze selecte groep onder de aandacht te brengen. Company News Winnaar Prijsvraag nieuwe naam voor equotes: op 29 oktober is aan jullie via extranet de vraag gesteld, een nieuwe internationale naam te bedenken voor equotes. voor de jury (Toon rutgers en Philip Aarsman) was het een lastige opgave om uit de vele goede inzendingen een keuze te maken. maar er is een winnaar! De nieuwe naam is geworden: de Careselector door Dennis van der Weiden. Dennis van harte gefeliciteerd! Het juryrapport en onderbouwing van de nieuwe naam: Careselector: - voor de berijder is het doel van de tool een zo optimale auto te selecteren. Het gaat hierbij niet alleen om de prijzen, maar ook om de mogelijkheden die geboden worden. - voor de wagenparkbeheerder is het voordeel dat zijn autoregeling de basis vormt van de tool. Hij geeft aan waaruit de berijder kan selecteren. Welke klasse, welk energielabel, wat wordt uitgesloten, etc. De e: - De e staat voor het feit dat de tool een online applicatie is. Care: - Staat voor de gehele applicatie, de applicatie is ontwikkeld om de wagenparkbeheerder behulpzaam te zijn, zorg uit handen te nemen, zijn wagenpark nog efficiënter en eenvoudiger te laten beheren en naar de berijder toe om het zoeken naar een auto eenvoudig en overzichtelijk te maken. Kortom een goede naam, met conceptuele kracht die uitstekend past in onze better Care gedachte! 10 mm. 5 mm. 10 mm. 41
SCS-COC-00652-DI SCS-COC-00652-DI SCS-COC-00652-DI 4.7 Sales materials: Sales organizer/binder This sales organizer can be used to put sales sheets in. Presentation folder A presentation folder can be folded into A4 map to put A4 documents in. It also has room to put your business card in. 42
Sales sheets for sales organizer/binder Wave fixed Alle zeilen bijzetten zetten bijzetten zetten. Kissequi sisissi blaortisit nulpute con vel irit at volessi tem nummodo loreet ullandipsum dit luptat adipis del utpatue vullaore vel utpatum zzriustio eratum ad do odit iure dolummy nonsecte tis amet aliquamcommy nos adigna ad do ea facing erit lorem diat, commodolore ming eum vullam, sisl utpat lorem iliquat, vero od tat. Rit praeseq uissendrer sumsan utatuero el dolut iniam, sustisit, quat ex ex endrem zzriurem inismodo dolent erostrud mincipisit iriliqu amconse quametue do od dit nulla feugait velisim dunt ad magna consequisis et, vel iliquam, quis euguerci tie molenibh er sum ea feu feugue consent vulla feuip exerit ullutetuero odiam nostrud diam, venibh et augueriureet wisit lore ent accumsandre digna autpatis alit ilisl ero consecte min hendiam dolore ming et et, velit iure feumsan hent am ipisciduis nullam ilisis dipsum iriureet eumsan vulput accummo loboreetum quat lut wisit. Lent aute faci etuer sumsandreet adit, sum dignism olessequi te euis nullaorperit ut acilla facidunt iure minciliquis ex el illam quat wisl euisl eum et, quat wisim dunt adip ero dolortisl et, velenis delit adit wisi. Xer sum do et at lor ad tionum init esse mincips ustrud exer adit iustie tinci bla feumsan hent la facidunt laortismod tissit ad dolore cor sed tatuerciduis exercil lutpatis nostie volor ad dolendio doloboreet, sum vel ex eugait ipit wis dolorero doluptatie faci blam exer amcon hent prat veraesto delit alisl ex eugiat venibh eu facinit at iliqui bla am, si tatie dolenim dolutet ute dolute min et at ipsuscil utat at ipit velit lutet dit verit utpat do dit nit lutet dolorerat. Duis nostionsequi blamcommy nis alit atue feugait wisiscilit volore core dolorer iuscin hendrem dolore magnim acilit nit et il utat. Adksa djsalfafh Rit praeseq uissendrer sumsan utatuero el dolut iniam, sustisit, quat ex ex endrem zzriurem inismodo dolent erostrud mincipisit iriliqu amconse quametue do od dit nulla feugait velisim dunt ad magna consequisis et, vel iliquam, quis euguerci. Tie molenibh er sum ea feu feugue consent vulla feuip exerit ullutetuero odiam nostrud diam, venibh et augueriureet wisit lore ent accumsandre dign Alle zeilen bijzetten zetten bijzetten zetten. Kissequi sisissi blaortisit nulpute con vel irit at volessi tem nummodo loreet ullandipsum dit luptat adipis del utpatue vullaore vel utpatum zzriustio eratum ad do odit iure dolummy nonsecte tis amet aliquamcommy nos adigna ad do ea facing erit lorem diat, commodolore ming eum vullam, sisl utpat lorem iliquat, vero od tat. Rit praeseq uissendrer sumsan utatuero el dolut iniam, sustisit, quat ex ex endrem zzriurem inismodo dolent erostrud mincipisit iriliqu amconse quametue do od dit nulla feugait velisim dunt ad magna consequisis et, vel iliquam, quis euguerci tie molenibh er sum ea feu feugue consent vulla feuip exerit ullutetuero odiam nostrud diam, venibh et augueriureet wisit lore ent accumsandre digna autpatis alit ilisl ero consecte min hendiam dolore ming et et, velit iure feumsan hent am ipisciduis nullam ilisis dipsum iriureet eumsan vulput accummo loboreetum quat lut wisit. Lent aute faci etuer sumsandreet adit, sum dignism olessequi te euis nullaorperit ut acilla facidunt iure minciliquis ex el illam quat wisl euisl eum et, quat wisim dunt adip ero dolortisl et, velenis delit adit wisi. Xer sum do et at lor ad tionum init esse mincips ustrud exer adit iustie tinci bla feumsan hent la facidunt laortismod tissit ad dolore cor sed tatuerciduis exercil lutpatis nostie volor ad dolendio doloboreet, sum vel ex eugait ipit wis dolorero doluptatie faci blam exer amcon hent prat veraesto delit alisl ex eugiat venibh eu facinit at iliqui bla am, si tatie dolenim dolutet ute dolute min et at ipsuscil utat at ipit velit lutet dit verit utpat do dit nit lutet dolorerat. Duis nostionsequi blamcommy nis alit atue feugait wisiscilit volore core dolorer iuscin hendrem dolore magnim acilit nit et il utat. Adksa djsalfafh Rit praeseq uissendrer sumsan utatuero el dolut iniam, sustisit, quat ex ex endrem zzriurem inismodo dolent erostrud mincipisit iriliqu amconse quametue do od dit nulla feugait velisim dunt ad magna consequisis et, vel iliquam, quis euguerci. Tie molenibh er sum ea feu feugue consent vulla feuip exerit ullutetuero odiam nostrud diam, venibh et augueriureet wisit lore ent accumsandre dign Eye can be replaced with another visual Alle zeilen bijzetten zetten bijzetten zetten. Adksa djsalfafh Kissequi sisissi blaortisit nulpute con vel irit at volessi tem nummodo loreet ullandipsum dit luptat adipis del utpatue vullaore vel utpatum zzriustio eratum ad do odit iure dolummy nonsecte tis amet aliquamcommy nos adigna ad do ea facing erit lorem diat, commodolore ming eum vullam, sisl utpat lorem iliquat, vero od tat. Rit praeseq uissendrer sumsan utatuero el dolut iniam, sustisit, quat ex ex endrem zzriurem inismodo dolent erostrud mincipisit iriliqu amconse quametue do od dit nulla feugait velisim dunt ad magna consequisis et, vel iliquam, quis euguerci tie molenibh er sum ea feu feugue consent vulla feuip exerit ullutetuero odiam nostrud diam, venibh et augueriureet wisit lore ent accumsandre digna autpatis alit ilisl ero consecte min hendiam dolore ming et et, velit iure feumsan hent am ipisciduis nullam ilisis dipsum iriureet eumsan vulput accummo loboreetum quat lut wisit. Lent aute faci etuer sumsandreet adit, sum dignism olessequi te euis nullaorperit ut acilla facidunt iure minciliquis ex el illam quat wisl euisl eum et, quat wisim dunt adip ero dolortisl et, velenis delit adit wisi. Xer sum do et at lor ad tionum init esse mincips ustrud exer adit iustie tinci bla feumsan hent la facidunt laortismod tissit ad dolore cor sed tatuerciduis exercil lutpatis nostie volor ad dolendio doloboreet, sum vel ex eugait ipit wis dolorero doluptatie faci blam exer amcon hent prat veraesto delit alisl ex eugiat venibh eu facinit at iliqui bla am, si tatie dolenim dolutet ute dolute min et at ipsuscil utat at ipit velit lutet dit verit utpat do dit nit lutet dolorerat. Duis nostionsequi blamcommy nis alit atue feugait wisiscilit volore core dolorer iuscin hendrem dolore magnim acilit nit et il utat. Adksa djsalfafh Rit praeseq uissendrer sumsan utatuero el dolut iniam, sustisit, quat ex ex endrem zzriurem inismodo dolent erostrud mincipisit iriliqu amconse quametue do od dit nulla feugait velisim dunt ad magna consequisis et, vel iliquam, quis euguerci. Tie molenibh er sum ea feu feugue consent vulla feuip exerit ullutetuero odiam nos- Alle zeilen bijzetten zetten bijzetten zetten. Kissequi sisissi blaortisit nulpute con vel irit at volessi tem nummodo loreet ullandipsum dit luptat adipis del utpatue vullaore vel utpatum zzriustio eratum ad do odit iure dolummy nonsecte tis amet aliquamcommy nos adigna ad do ea facing erit lorem diat, commodolore ming eum vullam, sisl utpat lorem iliquat, vero od tat. Adksa djsalfafh Rit praeseq uissendrer sumsan utatuero el dolut iniam, sustisit, quat ex ex endrem zzriurem inismodo dolent erostrud mincipisit iriliqu amconse quametue do od dit nulla feugait velisim dunt ad magna consequisis et, vel iliquam, quis euguerci tie molenibh er sum ea feu feugue consent vulla feuip exerit ullutetuero odiam nostrud diam, venibh et augueriureet wisit lore ent accumsandre digna autpatis alit ilisl ero consecte min hendiam dolore ming et et, velit iure feumsan hent am ipisciduis nullam ilisis dipsum iriureet eumsan vulput accummo loboreetum quat lut wisit. Lent aute faci etuer sumsandreet adit, sum dignism olessequi te euis nullaorperit ut acilla facidunt iure minciliquis ex el illam quat wisl euisl eum et, quat wisim dunt adip ero dolortisl et, velenis delit adit wisi. Xer sum do et at lor ad tionum init esse mincips ustrud exer adit iustie tinci bla feumsan hent la facidunt laortismod tissit ad dolore cor sed tatuerciduis exercil lutpatis nostie volor ad dolendio doloboreet, sum vel ex eugait ipit wis dolorero doluptatie faci blam exer amcon hent prat veraesto delit alisl ex eugiat venibh eu facinit at iliqui bla am, si tatie dolenim dolutet ute dolute min et at ipsuscil utat at ipit velit lutet dit verit utpat do dit nit lutet dolorerat. Duis nostionsequi blamcommy nis alit atue feugait wisiscilit volore core dolorer iuscin hendrem dolore magnim acilit nit et il utat. Adksa djsalfafh Rit praeseq uissendrer sumsan utatuero el dolut iniam, sustisit, quat ex ex endrem zzriurem inismodo dolent erostrud mincipisit iriliqu amconse quametue do od dit nulla feugait velisim dunt ad magna consequisis et, vel iliquam, quis euguerci. Tie molenibh er sum ea feu feugue consent vulla feuip exerit ullutetuero odiam nostrud diam, venibh et augueriureet wisit lore ent accumsandre dign Sheet: 1-columns bodycopy, total width: 150 mm. Heading: Avenir 35 light, as big or small as needed. Bodycopy: Avenir 45 book, 11 pt, spacing 15 pt. Copy colour: black. 43
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5. Above the line 5.1 Corporate campaign advertising Corporate advertising supports our Corporate Identity and puts across our corporate values. You will never see a special offer in a corporate ad, but you will see photographs and/or illustrations that depict our company s proposition: same cars, better care. Our corporate ads do not provide detailed information about cars and leasing contracts, but they do explain what Business Lease considers to be the most important aspects of its core business. The six corporate ads that we have created are displayed on the next pages. They tell your customers, prospects, influential stakeholders and any other interested parties what we as a company are able to offer them: same cars, better care. 45
Corporate ads landscape it s not the car it s our care You can find nice leasecars everywhere, but if you are looking for good care for your car(fleet), your business and yourself, you will want to go to Business Lease. After all, every leasecompany delivers the same car. So it s not about the car, but about the attention you get and the quality of the service. Therefore Business Lease promises: same cars, better care. www.businesslease.com it s not the question it s our answer You can find nice leasecars everywhere, but if you are looking for good care for your car(fleet), your business and yourself, you will want to go to Business Lease. After all, every leasecompany delivers the same car. So it s not about the car, but about the attention you get and the quality of the service. Therefore Business Lease promises: same cars, better care. www.businesslease.com 46
it s not the motor it s our motivation You can find nice leasecars everywhere, but if you are looking for good care for your car(fleet), your business and yourself, you will want to go to Business Lease. After all, every leasecompany delivers the same car. So it s not about the car, but about the attention you get and the quality of the service. Therefore Business Lease promises: same cars, better care. www.businesslease.com it s not the product it s our people You can find nice leasecars everywhere, but if you are looking for good care for your car(fleet), your business and yourself, you will want to go to Business Lease. After all, every leasecompany delivers the same car. So it s not about the car, but about the attention you get and the quality of the service. Therefore Business Lease promises: same cars, better care. www.businesslease.com 47
Corporate ads portrait it s not the power it s our partnership You can find nice leasecars everywhere, but if you are looking for good care for your car(fleet), your business and yourself, you will want to go to Business Lease. After all, every leasecompany delivers the same car. So it s not about the car, but about the attention you get and the quality of the service. Therefore Business Lease promises: same cars, better care. www.businesslease.com 48
it s not the looks it s our view You can find nice leasecars everywhere, but if you are looking for good care for your car(fleet), your business and yourself, you will want to go to Business Lease. After all, every leasecompany delivers the same car. So it s not about the car, but about the attention you get and the quality of the service. Therefore Business Lease promises: same cars, better care. www.businesslease.com 49
5.2 Product and sales promotion advertising On the next pages you can see several examples of how we use product (and actions) advertisements. The precise layout instructions specify the compulsory minimum percentage of white space, the location of the payoff line, the size of the visuals, heading, body copy (not too long - these days people don t have time to read a lot of text), and so on. The heading (which is always split into two parts) makes two promises. The first promise relates to better care in a soft / pleasant way. This part is really about better care. We promise a nice gift, make a flattering personal gesture, say something nice about the prospect, etc. The second promise relates to the product or service itself. If you are developing product ads please look at all of the examples and work accordingly. Of course you are free to choose any key-visual that suits your offer. Product ads bespaar minimaal 10% op uw wagenpark Blue Care kostenbesparend en duurzaam autoleasen Business Lease Waalwijk Cartografenweg 28a 5140 AE Waalwijk Tel. 0416 563 400 info@businessleasewaalwijk.nl www.businesslease.nl by 50
Product ads With our Honda Civic Hybrid you safe nature, money and your administration. Now for 489 a month. Putet lore facip ea faccum vel esecte dolorem quisciliquis euis accum exer iure ver se magna con henit velit wiscipis nulluptat. Guerostie tie commy nibh euis eugiamc ommolut atumsan hendrem volendre consequ amconsed eugiate con utatue te et laorper cincin et, consequis aut iliquis. Augue modolore core min venim at luptatummy nummodigna feuguerat adiat. Olessi tet, sum veriure vendiam, cor sit adionse dunt delent coreet ut ad ea am, si te volorpe raesent aut niat nosting exeriur erosto eu facipsum amet aut nosto odoloborero ex et, quipit aliquat, venim niam ate te min hent aliquat. Ut landre ex et at. Vullan hent eugait, sit nim dolum ipsum ver senit wissequ ismolute consecte. Delesent do odolor summy nim dolesenis nim et, vulluptat. Ut do el dolore vel dolendre dolenibh ent augait nis dolum iniscil landio odiat am ipit lumsandio dunt accum dunt wisi. Equis nulputat etum ilit nonse commy nim vel utem zzriliquat euissit mmy nullamet lutpate feumsan ex ea feugait in eros amcorem quisi. Business Lease Nederland B.V. Sparrenheuvel 10 3708 JE Zeist T. 030 698 58 11 info@businesslease.nl www.businesslease.nl 51
Sales promotion ad Your Hyundai is your castle. Including audio-system, fantastic chairs and airco. FREE visit to Euro Disney And if you care for a princess, visit EuroDisney. For free! Putet lore facip ea faccum vel esecte dolorem quisciliquis euis accum exer iure ver se magna con henit velit wiscipis nulluptat. Guerostie tie commy nibh euis eugiamc ommolut atumsan hendrem volendre consequ amconsed eugiate con utatue te et laorper cincin et, consequis aut iliquis. Augue modolore core min venim at luptatummy nummodigna feuguerat adiat. Olessi tet, sum veriure vendiam, cor sit adionse dunt delent coreet ut ad ea am, si te volorpe raesent aut niat nosting exeriur erosto eu facipsum amet aut nosto odoloborero ex et, quipit aliquat, venim niam ate te min hent aliquat. Ut landre ex Business Lease Nederland B.V. Sparrenheuvel 10 3708 JE Zeist T. 030 698 58 11 info@businesslease.nl www.businesslease.nl 52
5.3 Recruitment advertising We updated the recruitment advertising in line with our corporate advertising. it s not the product, it s our people SALES SPECIALIST (1,0 Fte) Job-description: The goal of the job is to provide optimum support to the field sales team in order to achieve greater customer satisfaction, more lease contracts and increased profitability. Main tasks are: - To approach customers according to the scheduled contact times from the account plan - To advise customers on fleet management at operational level - To prepare quotes and to track issued quotes and their expiry dates - To highlight opportunities and threats, to record them in the system and to take action for the field and office sales teams - To schedule appointments for account managers with leads and customers and check they are kept and to support the account managers in their preparations for visits - To maintain contacts with Field Sales on the portfolio - To maintain and input the CRM system and to process customer and order data in the computer system Requirements: We are looking for a candidate with a higher educational level, 1-3 years of relevant working experience and with knowledge of: - leasing/automotive, - computer systems: MS Word, Outlook, Excel, PowerPoint and CRM packages You are customer- and service- oriented and an expert in your work. You are a team player with an eye for quality. You are able to build relations withgood commercial orientation. Besides you are self-confident, you take initiative, you are persuasive and able to achieve goals. Business Lease, established in the Netherlands in 1989, is a leading international organization in the field of Operational Serviceleasing (passenger- and light commercial- vehicles) and other financial services. Within our market areas we want to be leaders in service to our customers, company car drivers and as captive for dealers, utilizing qualitative long-term partnerships with our suppliers. Apart from the headquarters in the Netherlands, Business Lease Group B.V. has built up an international network and became one of the key players in Operational Leasing in Central Europe. Our most important USP s are our employees and efficient quality procedures and systems. With product and service innovation and expansion to new- and sub markets there is a permanent focus on Business development and increasing distribution channels. Business Lease Group is part of AutoBinck Holding N.V. Interested in working for Business Lease? Are you the professional who knows what Better Care is and who is able to express this in his daily job? Are you interested in new challenge and would you like to become a member of our team? If so, do not hesitate and take the initiative to contact us. Please send your CV with a cover letter to Business Lease. (name of entitiy) -.(name who is handling the vacancy) or send an email to. (emailaddress of who is handling the vacancy) T. (telephonenumber) F. (faxnumber) General emailaddress address website 1 2 Heading: (Berthold) Akzidenz Grotesk BE Extended, 20 pt, spacing 25 pt. Copy colour: black, 60% tint. Jobtitle: (Berthold) Akzidenz Grotesk BE Light Extended, 20 pt. All capitals except Fte. Bodycopy: Avenir 45 light, 9 pt, spacing 13 pt. Copy colour: black. Descriptions in bodycopy: Avenir 65 medium, 9 pt, spacing 13 pt. Copy colour: blue. 1) job-description 2) company information 53
Promotional material - Corporate banners It s not the product it s our people It s not the power it s our partnership www.businesslease.com www.businesslease.com 54
Business banners Golf event Car fleet management solutions Blue care by Business Lease www.businesslease.com www.businesslease.com www.businesslease.com 55
56 Banners outdoor corporate
Banners outdoor product In corporate materials the background is always white, where in product communication materials it is blue. 57
Types of paper Business Lease uses two types of paper for all business correspondence: Letterhead paper (pre-printed paper) Business cards Brochure Driver s folder Declaration application form Newsletter Envelopes Reply envelope Cover folder : 90 grams Motif Premium : 300 grams Oxford white : 200 grams Motif Premium : 300 grams Oxford white : 60 grams Motif Premium : 200 grams Motif Premium : 90 grams Motif Premium : 90 grams Motif Premium : 250 grams Motif Premium Different types of paper may be chosen for financial or technical reasons. Paper whiteness should match the default types of paper as closely as possible. A documentation package with items printed on paper in slightly mismatched colours and of varying weights would not look professional. 58