Berea College Graphics Style Guide

Transcription

1 Berea College Graphics Style Guide

2 Need Help or Approval? Berea College Printing Services can assist in guiding the design of publications to assure compliance with the Graphics Style Guide. For other questions, or special approval for any exceptions to the policies of this Graphics Style Guide, Berea College Public Relations is your central contact point as well as for questions or comments related to Berea College s identity and story. Public Relations manages the College s official communication strategies by ensuring consistency and clarity throughout Berea College s print publications, online presence, and broadcast/informational videos. Any unresolved questions of these policies or their interpretation shall be directed to the Administrative Committee. Director of Public Relations: Tim Jordan Phone: Fax: [email protected] Office Location: 107 Jackson Street (Corner of Center and Short Street) Berea, KY Questions about file reproduction? Contact Berea College Printing Services General Questions? Contact Berea College Public Relations

3 Graphics Style Guide Table of Contents Introduction Graphics Style Guide Logo Color and Set Up Logo Do s and Do Not s Special Circumstances and Internal College Communication... 9 College Seal Obsolete Logos and Graphics Official College Letterhead and Business Collateral Informal Letter Format Formal Letter Format Logo Type Recommendations College Athletic Logo College Auxiliary Businesses Suggested Applications Merchandising and Wearables Recommendations Color Palette Recommendations Print Collateral Recommendations Signage and Large Format Graphics Presentation Recommendations Production Tips When To Use Which Logo Design Templates Provided Materials/Pre-press Checklist Appendix A Website Publishing Policy Glossary Spring 2008 Questions about file reproduction? Contact Berea College Printing Services General Questions? Contact Berea College Public Relations

4 Berea College s Founding Motto and Seal Inspires New Logo Graphic identity is an outward expression of the mission, values, and goals of our College. Distinguished by outstanding academic programs, its labor program, and a commitment to service that all are expressions of its inclusive Christian identity, Berea College s mission has wide and varied audiences - at local, regional, national, and international levels. Our logo and related graphics expresss not only the Great Commitments, but also the vision and dedication each of us who work and learn at the College contributes. This new logo and visual identity represent Berea College, its intrinsic values, and its brand image. This Graphics Style Guide will help you with the technical aspects of representing Berea College with the new logo in the materials and applications through which we communicate our complex and distinctive mission. 1 Questions about file reproduction? Contact Berea College Printing Services General Questions? Contact Berea College Public Relations

5 Berea College Mission The Great Commitments Berea College, founded by ardent abolitionists and radical reformers, continues today as an educational institution still firmly rooted in its historic purpose to promote the cause of Christ. Adherence to the College s scriptural foundation, God has made of one blood all peoples of the earth, shapes the College s culture and programs so that students and staff alike can work toward both personal goals and a vision of a world shaped by Christian values, such as the power of love over hate, human dignity and equality, and peace with justice. This environment frees persons to be active learners, workers, and servers as members of the academic community and as citizens of the world. The Berea experience nurtures intellectual, physical, aesthetic, emotional, and spiritual potentials and with those the power to make meaningful commitments and translate them into action. To achieve this purpose, Berea College commits itself: To provide an educational opportunity primarily for students from Appalachia, black and white, who have great promise and limited economic resources. To provide an education of high quality with a liberal arts foundation and outlook. To stimulate understanding of the Christian faith and its many expressions and to emphasize the Christian ethic and the motive of service to others. To provide for all students through the labor program experiences for learning and serving in the community, and to demonstrate that labor, mental and manual, has dignity as well as utility. To assert the kinship of all people and to provide interracial education with a particular emphasis on understanding and equality among blacks and whites. To create a democratic community dedicated to education and equality for women and men. To maintain a residential campus and to encourage in all members of the community a way of life characterized by plain living, pride in labor well done, zest for learning, high personal standards, and concern for the welfare of others. To serve the Appalachian region primarily through education but also by other appropriate services. Originally adopted by the Board of Trustess in 1969, this revised statement adopted by the Board of Trustees of Berea College, Berea, Kentucky, April 24, Questions about file reproduction? Contact Berea College Printing Services General Questions? Contact Berea College Public Relations

6 The Official Logo It is important that Berea College s logo appears consistent from application to another. Just as the College Great Commitments and the College motto remain consistent, so should the College s logo identity. Those who live and work in the Berea College community enjoy the benefits and values represented by the College s longstanding mission, Great Commitements, and motto. Consistent use of the new logo offers this same comfort and dependability to those who experience Berea College from a distance through print publications, promotional materials, merchandise, and online content. The Berea College founding motto, God has made of one blood all peoples of the Earth is as relevant today as it was 150 years ago. This motto has helped inspire and inform Berea College s Great Commitments, and now serves as a keystone element in the official Berea College logo and visual identity. The official logo should be included in all College print and online content that reaches an external audience. The official logo and its approved options (see page 4) replace all other logos (including departmental, program, organization, and club logos) that reach an audience beyond the Berea College campus. Any exception must be reviewed and approved by the Public Relations department and ultimately by the Administrative Committee. Campus activities that are not advertised to an off-campus audience may use another logo in addition to the official Berea College logo. In these circumstances, the official Berea College logo must take prominence over any other logo. (See page 9 for more details.) Berea College s official logo includes custom logotype (lettering) and the College motto. The core logotype is based on the Adobe Jenson font family with custom-formed letters. The College motto is also integral to the official logo and encircles the logotype. The official logo should appear in its entirety as shown below including both the logotype and the motto in an appropriate size as outlined on page 5. Since the logo uses custom-created fonts, it should always be placed as a graphic element and not attempted to be re-created with type. Digital files in a variety of file formats are available in the online Graphics Style Guide for download from Berea s website. 3 Questions about file reproduction? Contact Berea College Printing Services General Questions? Contact Berea College Public Relations

7 The Official Logo proudly wears Berea Blue. Since subtle differences in color can really impact the way an identity is perceived, it is important that the Berea College logo appears in Berea Blue whenever possible. The official logo can also be printed in Black or in White when reversed-out* of Berea Blue or Black. (see examples below) Reproduction (copying and/or printing) processes vary widely. Assuring consistent color across all applications requires using a different color formula based on the process. The three commonly used color processes, known as color indications, are: spot color, process color and hex-color. Graphics Style Guide Spot color is also referred to as a Pantone color (sometimes referred to as PMS for Pantone Matching System ) and is achieved through the use of an ink that is custom-blended to look identical each time it is applied. Berea Blue Spot Color = Pantone Process color is the mix of the four primary ink colors used in four-color (or full color) process. These colors, referred to by the acronym CMYK (Cyan, Magenta, Yellow, and Black), are used in combination to create a range of colors within the viewable spectrum. Berea Blue Process Color = C: M: 45.0 Y: 6.0 K: 27.0 Hex-color refers to a color in the web-safe palette. Regardless of the website, Hex-colors are web-specific colors that assure consistency regardless of computer or monitor used. Berea Blue Hex-Color = #005A8B Berea Blue Pantone 7462 Pantone Black Reversed-out in White * reversed-out logo Alternate logo for approved applications, athletics, and merchandise. Questions about file reproduction? Contact Berea College Printing Services General Questions? Contact Berea College Public Relations

8 The Official Logo needs breathing room. It s important that the logo isn t crowded or boxed in by text or other elements, such as photographs. Allow breathing room around all four sides of the graphic so the identity is clear and legible. In design terms, this breathing room is referred to as clear space. Examples below provide guidelines for specific spacing and margins. Minimum Clear Area For standard applications: For standard applications, allow 1/8 of clear space per 1 of horizontal logo space. (1 8 = ) Graphics Style Guide So if you are printing a logo 2 1/2 wide, the required clear space would be = or 5/16 For special applications where graphic follows the curve of the logo: Minimum Size (Logo & Motto) 3/4 5 Questions about file reproduction? Contact Berea College Printing Services General Questions? Contact Berea College Public Relations

9 Logo Scale Recommendations Suggested logo size for most print and web publications: between 1 1/2 and 2 1/2 square Graphics Style Guide 1 1/2 2 1/2 Questions about file reproduction? Contact Berea College Printing Services General Questions? Contact Berea College Public Relations

10 Berea College Official Logo Do s and Examples Using the Berea College Official logo consistently will help perpetuate a sense of familiarity and respect for the Berea College identity. Please follow the guidelines below. DO s Use the Official logo in approved Berea Blue whenever possible. Graphics Style Guide For stationery and typical correspondence, print the logo on the preferred white stock (bright white, NOT ivory or natural backgrounds.) Any exceptions must be reviewed and approved by the Public Relations Department. Maintain clear space around the logo as shown on page 5. Include the logo in all off-campus communications for any department, program, center, or club. Consult this Graphics Style Guide when in question. If you cannot find the answer to your question in this Graphics Style Guide, contact Public Relations at Think about your reader or viewer when applying the official logo. For example, a blue logo on a black background will be difficult to read. Use the logo at a comfortable size (see page 6). Resist the temptation to fill an entire space with the logo. Exercise the option to use the approved alternate logo for small applications, athletics, and merchandise. 7 Questions about file reproduction? Contact Berea College Printing Services General Questions? Contact Berea College Public Relations

11 Do Not s Graphics Style Guide Do not alter the color of the logo Do not stretch or distort the proportions of the logo Do not add a drop shadow to the logo Do not use the motto by itself Do not alter the color of the motto Do not change the relationship of the word mark to the motto Do not recreate the logo digital files are available Do not rotate the logo Do not print the logo on patterned paper Do not apply any special graphic effects to the logo Do not outline the logo Do not recreate the motto Questions about file reproduction? Contact Berea College Printing Services General Questions? Contact Berea College Public Relations

12 Special Circumstances and Applications There are certain circumstances when it may be impossible to use the official logo in its preferred full format. In those cases, one of the alternate designs (as shown below) may be substituted if approved by the Public Relations Department. For example, a custom imprinted ink pen may not allow enough space for the entire logo. Since the official logo has a minimum size of 3/4, then one of the alternate logos shown below may be substituted. Approved Alternate Logos Graphics Style Guide Guidelines for Internal Campus Logos Creativity is encouraged throughout Berea College. However, where the College identity and messages are concerned, consistency is key. Use of a departmental or organizational logo or identifying mark is permissible if the communication tool within which it appears is solely meant for internal campus use. In this situation, the official Berea College logo must still be included and be more prominent than any departmental (secondary) logo. For example, if the Berea College Chess Club is posting flyers around campus to announce its next meeting, a Chess Club logo may be included (in a less prominent position) with the official Berea College logo. Any external communication must include only the official Berea College logo (or approved alternate) as outlined above. For example, if the Chess Club is sending a request to the Appalachian Region Chess Association to consider co-sponsoring a youth tournament, the Chess Club logo must be omitted and the official Berea College logo should be used exclusively. Any publication or item going to external audiences should be produced and reviewed by Printing Services and approved by Public Relations. 9 Questions about file reproduction? Contact Berea College Printing Services General Questions? Contact Berea College Public Relations

13 The College Seal The Berea College Seal will be reserved for official documents. Official documents include diplomas and graduation collateral (e.g. invitations, etc.), transcripts, legal documents, contracts, and official reports like the Berea College Strategic Plan. The official Berea College logo will replace the indiscriminate use of the Berea College Seal on external College communication with the exception of official documents. Some documents occasionally may use both the seal and the logo as appropriate. Graphics Style Guide Questions about file reproduction? Contact Berea College Printing Services General Questions? Contact Berea College Public Relations

14 Obsolete Logos and Graphics Berea College s official new identity will replace all former symbols or graphic marks that previously represented the College and its programs. Consistency and clarity are important in communicating Berea College s new identity. The following graphics should no longer be used to represent the College except for permanent applications, such as the bronze plaque outside Draper, sesquicentennial merchandise, etc.: Graphics Style Guide BEREA COLLEGE 11 Questions about file reproduction? Contact Berea College Printing Services General Questions? Contact Berea College Public Relations

15 The Official College Letterhead and Business Collateral All College departments and programs will use the following design for letterhead, envelopes, and business cards. College Printing Services will typeset addresses and other information unique to each department, program, or staff. All business collateral must adhere to the following design if College funds are paying for the paper and printing. Correct Style for Berea College Phone Numbers All Berea College phone numbers shall incorporate period marks rather than parentheses. See below for examples of correct usage. This rule applies to all Berea College publications, both print and electronic. Graphics Style Guide Office of Academic Services 110 Lincoln Hall CPO 2205, Berea, KY Phone: Fax: Student Accounts CPO 2126 Berea, KY Jon Saderholm, Ph.D. i Assistant Professor CPO 2195 Berea KY Education Studies Phone: Fax: [email protected] Investing in Lives of Great Promise Questions about file reproduction? Contact Berea College Printing Services General Questions? Contact Berea College Public Relations

16 Informal Letter Format Setup guidelines shown in the sample informal letter (below) are for printing informal correspondence on Berea College letterhead. A digital informal letterhead template in Microsoft Word format is available in the online Graphics Style Guide. Graphics Style Guide Office of Academic Services 110 Lincoln Hall CPO 2205, Berea, KY Phone: Fax: /8 1/2 May 1, 2008 Robin Lawson 268 Hollister Court Westchester, NY Dear Robin, This is called greeked text. It is used to show placement and spacing of text. Ulput praesto consectem il dolent luptat nulla facil doloborper se cor sectet utpat. Duipit, conulla ad del ut niam, qui tet iureril exerat nissi blamcon sequat dolore dolore consed magna alisis erosto od miniat. Pit, quip exero do euisit nostrud mincil iriustrud tat. Ip ex enisim quat, commod tinim autat ut incilis at wis adignim in exerat ing ea faccumsan utpatuer alisit nonsequat. Lit am, conse magnisl ipsum ver sisi blaorper si. Amconse te conum augue vullut velit praessim ilis atiscil dolendi psummy nulputpat. Laore consed te dolobore feumsandre ero dipis am iniamet velisit at. Lestrud tio con volut praesse te dolorper sum quatetummy nos at. Henibh euipsumsan velessi. Tautat ut incilis at wis adignim in exerat ing ea faccumsan utpatuer alisit nonsequat. Lit am, sustrud magnim nonsed dolore modo eugiate do odiam, vendigna feuguer augiatu msandipit praessecte core vulla faccum inci etue eril do od tatismod tat ad min voluptatin volestin utatum voluptat landit non et iure digna auguer sectem nullaor sum iuscinibh ea feugait pratumm oloboreet accum dunt eriustrud dunt er sequam am inci tat vel ulput nosto odo elit adignisl in hendrero consed mod delent iurem doloborem ing esequi tatisit, conulla feu feugue et prat. Ulput augiamcon hent nostie molor iureet, consequis eu feum velit nulputat, con henim del dolobore con henibh eum dunt lum ea augiamc onsent am quam dolore feuis nos alit am quating er augiam eugait ute molent wis ad et, sit lore do et ip essed ea augue commod enit nonulla autpat. Onsequate do enim vel ut et utpatet, quis nos duipisl ero dolor sectet er accum adipisi smodio doloreet, vero do enis nos nonsed tie esecte faccum zzrillum doloreet nim dolutpat dolor iusci bla feu feugait veliquip euisit ad magna faci blam qui erci ero odolobor senim adip et lum Cordially, (signature) Larry D. Shinn President Investing in Lives of Great Promise 1/2 13 Questions about file reproduction? Contact Berea College Printing Services General Questions? Contact Berea College Public Relations

17 Formal Letter Format Setup guidelines shown in the sample formal letter (below) are for printing formal correspondence on Berea College letterhead. A digital formal letterhead template in Microsoft Word format is available on the Berea College website. Graphics Style Guide Office of Academic Services 110 Lincoln Hall CPO 2205, Berea, KY Phone: Fax: /2 May 1, 2007 Robin Lawson 268 Hollister Court Westchester, NY Dear Robin: This is called greeked text. It is used to show placement and spacing of text. Ulput praesto sectem il dolent luptat nulla facil doloborper se cor sectet utpat. Duipit, conulla ad del ut niam, qui tet iureril exerat nissi blamcon sequat dolore dolore consed magna alisis erosto od miniat. Pit, quip exero do euisit nostrud mincil iriustrud tat. Ip ex enisim quat, commod tinim autat ut incilis at wis adignim in exerat ing ea faccumsan utpatuer alisit nonsequat. Lit am, conse magnisl ipsum ver sisi blaorper si. Amconse te conum augue vullut velit praessim ilis atiscil dolendi psummy nulputpat. Laore consed te dolobore feumsandre ero dipis am iniamet velisit at. Lestrud tio con volut praesse te dolorper sum quatetummy nos at. Henibh euipsumsan velessi. Tautat ut incilis at wis adignim in exerat ing ea faccumsan utpatuer alisit nonsequat. Nonsed dolore modo eugiate do odiam, vendigna feuguer augiatu msandipit praessecte core vulla faccum inci etue eril do od tatismod tat ad min voluptatin volestin utatum voluptat landit non et iure digna auguer sectem nullaor sum iuscinibh ea feugait pratumm oloboreet accum dunt eriustrud dunt er sequam am inci tat vel ulput nosto odo elit adignisl in hendrero consed mod delent iurem doloborem ing esequi tatisit, conulla auguera esecte feu feugue et prat. Sincerely, (signature) Larry D. Shinn President cc: William Laramee 1 1/2 Investing in Lives of Great Promise Questions about file reproduction? Contact Berea College Printing Services General Questions? Contact Berea College Public Relations

18 Logo Type Recommendations In printed publications, the following typefaces are recommended for their legibility and integration with the College identity. The online Graphics Style Guide includes entire font families (different weights and characters) of these typefonts. These font families can be downloaded and installed on any College computer. Adobe Jenson Pro ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Suggested Point Sizes for Adobe Jenson Pro: 12 point for Body Copy and 16 point bold for Headlines Graphics Style Guide Frutiger ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Suggested Point SIzes for Frutiger: 11 point for Body Copy and 14 point bold for Headlines Verdana ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Suggested Point Sizes for Verdana: 11 point for Body Copy and 12 point bold for Headlines For general correspondence (e.g. text of letters), the Times New Roman typeface is an acceptable alternative. Times New Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Suggested Point Sizes for Verdana: 11 point for Body Copy and 12 point bold for Headlines 15 Questions about file reproduction? Contact Berea College Printing Services General Questions? Contact Berea College Public Relations

19 College Athletic Logo The official Berea College logo includes a variation of interlocking logotype for athletics and other merchandise. The official athletics logo as shown below will replace all previous versions of the interlocking BC. This Graphics Style Guide related to the use of the official logo does not address use of the Berea College mascot, which at the time of publication of this guide, was under review by the Administrative Committee. The online version of ths graphics guide will be updated once the policy regarding the mascot is finalized. Graphics Style Guide Questions about file reproduction? Contact Berea College Printing Services General Questions? Contact Berea College Public Relations

20 College Auxiliary Businesses College Auxiliary Businesses (including Boone Tavern, Berea College Crafts and the Berea College Bookstore) will incorporate the official logo into their external communications and marketing materials and, as outlined in this Graphics Style Guide, replace any previous versions of the College logo with the new official logo or approved alternate. Each Auxiliary Business may develop its own Style Sheet to address specific business concerns and ensure consistency. These Auxiliary Business Style Sheets will maintain consistency with regard to the official logo, and may include the use of pre-approved identity elements and color palettes specific to their unique outside audiences. Auxiliary Business Style Sheets will be submitted, reviewed, and approved by College Public Relations prior to implementation. 17 Questions about file reproduction? Contact Berea College Printing Services General Questions? Contact Berea College Public Relations

21 Merchandising and Wearables Recommendations Logo application, size, and color will vary depending on the specific merchandise or wearable. Examples on this page include the actual size of the logo used. Applications where a logo must be less than 3/4 tall should use the interlocking BC logo or the word mark for best legibility. logo size: 2 x 2 Keep in mind that all fabric materials have subtle patterns or textures that will interfere with logo clarity. Be sure to ask about considerations affecting reproduction (or ask to see a sample) before proceeding with a large production run. For more information about printing on fabric or embroidery, contact Public Relations. logo size: 1 1/2 x 1 1/2 Suggested Applications logo size: 4 x 4 logo size: 4 x 4 18 Questions about file reproduction? Contact Berea College Printing Services General Questions? Contact Berea College Public Relations

22 Color Palette The official Berea College colors are Berea blue (Pantone 7462) and white. Accordingly, College identity materials and College logo should appear in this color combination whenever possible (see pages 7 and 8 of this Graphics Style Guide for examples of approved do s and do not s). Materials printed in one color should be printed in Berea Blue or Black. Color palettes are especially important when communicating with the College s different audiences. When designing materials that include more than one color, it s especially important to select colors that work together harmoniously and that will communicate effectively with the intended audience (e.g. students, donors, trustees, etc.) The Berea College Universal/Primary Color Palette provides an easy-to-follow guideline that will work for any application. The size of the color block is proportionate to the suggested use. That is, Berea blue is suitable for type, headlines and large design elements. The secondary colors and accent colors of each palette work together to create an effective visual impact and allow other design elements, like photos, to take prominence. In addition to the Universal Color Palette, which is the College s primary color palette, secondary and tertiary palettes have been developed for specific uses. The Secondary Color Palette includes Orange Zest (Pantone 159 ) which adds vibrancy and appeals to a more active youthful audience (such as for Admissions Materials.) By contrast, the Tertiary Color Palette includes a reserved Mallard Green (Pantone 5473) to provide interest while lending additional contrast and a more traditional look befitting the core audience for Development/ College Relations. Suggested Applications Universal/Primary Color Palette Primary Color Berea Blue PMS 7462 Accent Color Sky Blue PMS 643 Secondary Color Pool Blue PMS 7459 Accent Color Mineral Grey PMS 430 Secondary/Admissions Color Palette Primary Color Berea Blue PMS 7462 Accent Color Orange Zest PMS 159 Secondary Color Sky Blue PMS 643 Accent Color Leaf Green PMS 377 Accent Color Leaf Green PMS 377 Tertiary/Development Color Palette Primary Color Berea Blue PMS 7462 Accent Color Sky Blue PMS 643 Secondary Color Mallard Green PMS 5473 Accent Color Mineral Grey PMS 430 PLEASE NOTE: In addition to the Primary, Secondary and Tertiary Palettes, other colors can be used, if approved, but should complement the official, predominant colors. * colors shown here are NOT representative of actual Pantone ink colors 19 Questions about file reproduction? Contact Berea College Printing Services General Questions? Contact Berea College Public Relations

23 Print Collateral Recommendations Always consider your audience when choosing size of type and color palettes. Remember that curved devices can accentuate the logo to make very strong visual impact. For most print applications, body text should not be larger than 12 point type. To assist in readability, try a smaller point size (10 or 11 point) and leading (the vertical space between lines of text) that is at least 2 point sizes larger than the type. Add contrast to headlines by using a different weight of the same body font, or by introducing a new, complementary type face. Refrain from using more than two font families. Too many fonts can make an otherwise well-designed piece appear amateurish and disintegrated. The Black Cultural Center Berea College s Black Cultural Center is affectionately referred to as the BCC. The Center is located in room 206 of the Alumni Building and is known as The Gathering Place. The Center s space is designed for conversation, lounging, studying, meeting, hosting programs, and can be reserved by calling ext In addition, to the meeting space, the center staff is available to assist in student success through advocacy, mentorship, academic & social development, and the facilitation of cultural understanding Campus Information Vice President of Labor & Student Life 102 Fairchild Building Phone: Jubilee! Ministry Campus Christian Center Draper, Room 12 Phone: African and African American Studies Woods Penn Phone: Black Music Ensemble Presser, Room 202 Phone: Black Cultural Center Suggested Applications History The Black Cultural Center (BCC) was established in 1983 and is based on the premise that true integration and equality cannot be achieved without a general awareness, understanding, and appreciation of black culture. Over two decades later, the philosophical foundation of the Black Cultural Center has not changed. The Black Cultural Center continues to support the historic commitments of Berea College. In particular, the Center assists in educational opportunities for African American students who have great promise and limited economic backgrounds. We assert the kinship of all people and provide multicultural education with a particular emphasis on understanding and awareness of the Black experience. Teaching & Learning Center 106 Draper Building Phone: Early Intervention Academic Program Lincoln Hall, Room 114 Phone: Contact us: Berea College Black Cultural Center CPO 2127, Berea, Kentucky Fax: The Black Cultural Center is a nice place to relax and makes you feel like you are at home. Josh Mallory, Cleveland, Ohio Technology and Industrial Art Reverend Dr. Martin Luther King, Jr. Committee: Mission Statement The mission of the Black Cultural Center is to provide services that facilitate a campus environment that is supportive of the needs of Black/African American people at Berea College. Through programming, co-curricular programs, leader development, intercultural/interracial understanding opportunities, academic excellence strategies and other experiences, the Center provides services that support the recruitment, retention, and graduation of black students, and facilitate interracial understanding. In addition, the Black Cultural Center seeks to serve as a leader in facilitating the college s mission of Interracial Understanding, in the spirit of God has made of One Blood all Peoples of the Earth. Clubs, Organizations & Resources Black Student Union: The BSU serves as a leadership body for African American students. The students of the BSU plan and coordinate events for the benefit of Berea College and has historically served as an advocacy organization. Diversity and Intercultural Awareness: The Black Cultural Center Director is trained to facilitate workshops and sessions that encourage the understanding of diverse experiences for living in a global society. Requests can be made for presentations to classes, meetings, and for organizations. The Committee plans and coordinates all the activities for the annual MLK commemorative program. It is open to all students, faculty, and staff. The committee convenes in the beginning of October. The Andrew Baskin Resource Area: The Resource Area named after the first BCC director and current BC professor and hosts over 200 holdings. These resources include an array of journals, magazines, books videos, music, and DVDs. The campus community is welcome to borrow materials, by checking out the resources. Titles are on topics related to Africans in the Diaspora (African, African American, Afro-Caribbean, Afro-Latin, Afro-Asian). The Center offers Book Shares, and Video Viewings of resource area materials. S.U.C.C.E.S.S Program Students United to Create Cultural and Educationally Successful Situations. The S.U.C.C.E.S.S Program, implemented through the Black Cultural Center, is designed to support incoming students. The program is run collaboratively by the Black Cultural Center Director and the Student Development Coordinator. Every incoming African and African-American student may enter the program by filling out an entrance form, which is available at anytime throughout the school year. These applications are used by the Student Development Coordinator to connect incoming students with their peer mentor. Students who choose to participate are identified as S.U.C.C.E.S.S Scholars. The program includes a monetary incentive program, study and skill building sessions, beginning year retreat, an assigned peer leader, and free admission to BCC events. Activities & Leadership Opportunities Orientation Community Mixer August Campus Week of Dialogue on Race/Ethnicity October Association for the Study of African American Life & History October Kwanzaa December Dr. Carroll R.S. Hardy Black Student Leadership Conference January Reverend Dr. Martin Luther King Jr. Commemoration Program January Black History Month February Unity Banquet February National Conference on Race and Ethnicity-May The Black Cultural Center provides a center for opportunity; I am glad that I have taken advantage of such activities as the leadership conferences, meeting the speakers, and networking Amanda Revolution Lucas Terry, Missouri African and African American Studies Sample brochure (above) implements several curve treatments to accentuate the official Berea College logo. Questions about file reproduction? Contact Berea College Printing Services General Questions? Contact Berea College Public Relations

24 Signage and Large Format Graphics The official Berea College logo should be used in a scalable format (vector) for oversize applications like posters, signage, or vehicle graphics. For more information about printing banners, signage, or vehicle graphics, contact Public Relations. Appalachian Heritage Summer 2007 issue celebration! Suggested Applications Silas House will read Friday, September 28th In the Commons, Woods-Penniman Berea College Campus Refreshments at 7:30; Reading begins at 8:00 p.m. For more information, please call Silas House, the featured author for the Spring 2004 issue of Appalachian Heritage, will read in celebration of the Summer 2007 issue, which featured the late Al Stewart, founder of the magazine and of the Appalachian Writers Conference in Hindman, Kentucky. Kathy May, of Charlottesville, Virginia, will be present with a display of paintings for sale by her father, the late Russell May, of Prestonsburg, Kentucky. He was the featured artist for the Summer issue of Appalachian Heritage. Silas House is the author of Clay s Quilt, A Parchment of Leaves, and The Coal Tattoo. He is a life-long resident of Lily, Kentucky. Sponsored by the Appalachian Center and the Department of English, Theatre, and Speech Communication Photo of Silas House by Neela Vaswani. Appalachian Center Tradition. Diversity. Change. 21 Questions about file reproduction? Contact Berea College Printing Services General Questions? Contact Berea College Public Relations

25 Presentation Recommendations When designing presentations, remember that your content is key. Condense ideas down to short and easy-to-remember points. Resist the temptation to add too much text to each slide. Use accompanying graphics, color schemes, and fancy bullets sparingly. Option A Your Header Goes Here Point Number One Point Number Two Point Number Three Point Number Four Point Number Five Suggested Applications Option B Your Header Goes Here Point Number One Point Number Two Point Number Three Point Number Four Point Number Five Questions about file reproduction? Contact Berea College Printing Services General Questions? Contact Berea College Public Relations

26 When to use which logo format It s important when you re planning a project to know which logo files should be used to get clear output. Below are a few guidelines to help you decide. Digital or Web Use These guidelines apply to any project viewed primarily on a computer monitor (like a website) or digital document that is not intended to be printed (like a.pdf file). Choose logos that are in the Low Resolution Files folder in the online Graphics Style Guide. Appropriate file types include: JPEG, GIF, and PNG. These files are provided with the appropriate screen color space (RGB) as well as screen resolution (72 DPI). (See Web policies in Appendix A ) Inkjet or Laser Printer Use These guidelines apply to any project that will be printed on an inkjet printer or a laser printer. Choose logos that are in the Medium Resolution Files folder in the online Graphics Style Guide. Appropriate file types include JPEG and TIFF. These files are provided with the appropriate color space (RGB) and printer resolution ( DPI). Professional Offset Printing These guidelines apply to any project that will be printed on a large format offset press by College Printing Services or another professional print house. Offset printing is most efficient when you are printing at least 200 copies of the same piece or when accurate color is desired. Choose logos in the High Resolution Files folder in the online Graphics Style Guide. Appropriate file types are TIFF, EPS and high resolution press-ready PDF. These files are provided with the appropriate offset printing color space (CMYK) and high resolution (300 DPI). Logos for Signage, Vinyl Graphics, or Screen Printing For logos that need to be > 5, choose logos that are in the Vector Scalable Files folder in the online Graphics Style Guide. These guidelines apply to any project that will be produced by a sign company, silkscreen printer, or application requiring a large format logo. Appropriate file types are EPS and AI. These files are provided in one color (Pantone 7462, Pantone Black or White) and can be scaled up indefinitely to the required size. Example of logo printed at the incorrect resolution: Production Tips 23 Questions about file reproduction? Contact Berea College Printing Services General Questions? Contact Berea College Public Relations

27 Design Templates Provided Power Point Presentation Your Header Goes Here Your Header Goes Here Point Number One Point Number Two Point Number Three Point Number Four Point Number Five Point Number One Point Number Two Point Number Three Point Number Four Point Number Five Departmental Brochure Black Cultural Center The Black Cultural Center is a nice place to relax and makes you feel like you are at home. Josh Mallory, Cleveland, Ohio Technology and Industrial Art Campus Information Reverend Dr. Martin Luther King, Jr. Committee: The Black Cultural Center Berea College s Black Cultural Center is affectionately referred to as the BCC. The Center is located in room 206 of the Alumni Building and is known as The Gathering Place. The Center s space is designed for conversation, lounging, studying, meeting, hosting programs, and can be reserved by calling ext In addition, to the meeting space, the center staff is available to assist in student success through advocacy, mentorship, academic & social development, and the facilitation of cultural understanding History The Black Cultural Center (BCC) was established in 1983 and is based on the premise that true integration and equality cannot be achieved without a general awareness, understanding, and appreciation of black culture. Over two decades later, the philosophical foundation of the Black Cultural Center has not changed. The Black Cultural Center continues to support the historic commitments of Berea College. In particular, the Center assists in educational opportunities for African American students who have great promise and limited economic backgrounds. We assert the kinship of all people and provide multicultural education with a particular emphasis on understanding and awareness of the Black experience. Vice President of Labor & Student Life 102 Fairchild Building Phone: Jubilee! Ministry Campus Christian Center Draper, Room 12 Phone: African and African American Studies Woods Penn Phone: Black Music Ensemble Presser, Room 202 Phone: Teaching & Learning Center 106 Draper Building Phone: Early Intervention Academic Program Lincoln Hall, Room 114 Phone: Contact us: Berea College Black Cultural Center CPO 2127, Berea, Kentucky Fax: Mission Statement The mission of the Black Cultural Center is to provide services that facilitate a campus environment that is supportive of the needs of Black/African American people at Berea College. Through programming, co-curricular programs, leader development, intercultural/interracial understanding opportunities, academic excellence strategies and other experiences, the Center provides services that support the recruitment, retention, and graduation of black students, and facilitate interracial understanding. In addition, the Black Cultural Center seeks to serve as a leader in facilitating the college s mission of Interracial Understanding, in the spirit of God has made of One Blood all Peoples of the Earth. Clubs, Organizations & Resources Black Student Union: The BSU serves as a leadership body for African American students. The students of the BSU plan and coordinate events for the benefit of Berea College and has historically served as an advocacy organization. Diversity and Intercultural Awareness: The Black Cultural Center Director is trained to facilitate workshops and sessions that encourage the understanding of diverse experiences for living in a global society. Requests can be made for presentations to classes, meetings, and for organizations. The Committee plans and coordinates all the activities for the annual MLK commemorative program. It is open to all students, faculty, and staff. The committee convenes in the beginning of October. The Andrew Baskin Resource Area: The Resource Area named after the first BCC director and current BC professor and hosts over 200 holdings. These resources include an array of journals, magazines, books videos, music, and DVDs. The campus community is welcome to borrow materials, by checking out the resources. Titles are on topics related to Africans in the Diaspora (African, African American, Afro-Caribbean, Afro-Latin, Afro-Asian). The Center offers Book Shares, and Video Viewings of resource area materials. S.U.C.C.E.S.S Program Students United to Create Cultural and Educationally Successful Situations. The S.U.C.C.E.S.S Program, implemented through the Black Cultural Center, is designed to support incoming students. The program is run collaboratively by the Black Cultural Center Director and the Student Development Coordinator. Every incoming African and African-American student may enter the program by filling out an entrance form, which is available at anytime throughout the school year. These applications are used by the Student Development Coordinator to connect incoming students with their peer mentor. Students who choose to participate are identified as S.U.C.C.E.S.S Scholars. The program includes a monetary incentive program, study and skill building sessions, beginning year retreat, an assigned peer leader, and free admission to BCC events. Activities & Leadership Opportunities Orientation Community Mixer August Campus Week of Dialogue on Race/Ethnicity October Association for the Study of African American Life & History October Kwanzaa December Dr. Carroll R.S. Hardy Black Student Leadership Conference January Reverend Dr. Martin Luther King Jr. Commemoration Program January Black History Month February Unity Banquet February National Conference on Race and Ethnicity-May The Black Cultural Center provides a center for opportunity; I am glad that I have taken advantage of such activities as the leadership conferences, meeting the speakers, and networking Amanda Revolution Lucas Terry, Missouri African and African American Studies Production Tips Questions about file reproduction? Contact Berea College Printing Services General Questions? Contact Berea College Public Relations

28 Materials/Prepress Checklist: Design meets policies of the Graphics Style Guide or have been approved by Public Relations All linked artwork, photos, and fonts are included with file Photos are the correct resolution (150 DPI for inkjet or laser printing and 300 DPI for offset printing) All files and linked files are the correct color space (RGB for inkjet or laser printing, CMYK for offset printing, or Pantone swatch for signs or screen printing) If artwork is being uploaded, files are zipped or compressed to protect them from corruption Artwork is named by job number or job title Include a printed proof of what the final piece should look like CMYK (Offset) and HEX Color Conversions of Pantone Color Palettes Pantone 7462 Pantone 7459 Pantone 430 Pantone 643 Pantone 377 C: M: 45.0 Y: 6.0 K: 27.0 HEX 005A8B Pantone 7462 C: 76.0 M: 6.0 Y: 8.0 K: 15.0 HEX 3095B4 Pantone 159 C: 33.0 M: 18.0 Y: 13.0 K: 37.0 HEX 818A8F Pantone 643 C: 21.0 M: 3.0 Y: 1.0 K: 2.0 HEX 93B1CC Pantone 377 C: 51.0 M: 5.0 Y: 98.0 K: 23.0 HEX Production Tips C: M: 45.0 Y: 6.0 K: 27.0 C: 1.0 M: 74.0 Y: K: 7.0 C: 21.0 M: 3.0 Y: 1.0 K: 2.0 C: 51.0 M: 5.0 Y: 98.0 K: 23.0 HEX 005A8B HEX C75B12 HEX 93B1CC HEX Pantone 7462 Pantone 5473 Pantone 643 Pantone 430 C: M: 45.0 Y: 6.0 K: 27.0 C: 83.0 M: 14.0 Y: 23.0 K: 50.0 C: 21.0 M: 3.0 Y: 1.0 K: 2.0 C: 33.0 M: 18.0 Y: 13.0 K: 37.0 HEX 005A8B HEX HEX 93B1CC HEX 818A8F * colors shown here are NOT representative of actual pantone ink colors. NOTE: Colors will vary slightly when printing on coated paper stock. 25 Questions about file reproduction? Contact Berea College Printing Services General Questions? Contact Berea College Public Relations

29 Web Development Guidelines The following is the publishing policy for Berea College web design and development. All content and graphics that appear on the official Berea College website (including all files related and linked through will be approved and posted by the Berea College web development team. Questions related to the following policy should be referred to the Berea College webteam or Web Publishing Policy PURPOSE The purpose of the Berea College website is to provide a centralized electronic resource containing information and services that are critical to promoting and supporting the Great Commitments, Common Learning Goals, Strategic Initiatives, and institutionally essential information about the college and its units (divisions, departments, centers, offices, and services.) The quality of information published by Berea College is vital to upholding the reputation and image of the college. This policy sets the standards and procedures that help to ensure that all information published electronically is visually appealing, accurate, properly located, and meets the needs and expectations of our website visitors. WEBSITE STRUCTURE The Berea College website contains the following five domains: 1. The pages contained in this domain are designed and maintained by the Berea College Web Team. These pages include the college home page, portal pages, and department pages. Designated web liaisons work with the Web Team to provide content for these pages. All of the pages housed on this domain are considered official college pages, and they must contain the official Berea College wordmark and/or logo, a link to the official Berea College home page, the date of last revision, and initials of the person responsible for revisions. Department pages must be linked to each other, and back to the home page, so that all the pages remain navigable. All web pages appearing at other than official college pages are considered to be Independent pages. 2. faculty.berea.edu The pages contained in this domain are solely designed and maintained by faculty of Berea College who are responsible for their content. These pages are classified as personal pages. 3. staff.berea.edu The pages contained in this domain are solely designed and maintained by staff of Berea College who are responsible for their content. These pages are classified as personal pages. Appendix A 4. students.berea.edu The pages contained in this domain are solely designed and maintained by students of Berea College who are responsible for their content. These pages are classified as personal pages. 5. community.berea.edu The pages contained in this domain are designed and Questions about file reproduction? Contact Berea College Printing Services General Questions? Contact Berea College Public Relations

30 Web Publishing Policy (continued) maintained by various individuals within the Berea College community (faculty, staff or students). This domain contains independent department pages, publication pages (e.g., newsletters, magazines, and faculty projects), and official student club and organization pages. The authors or contributors are responsible for the content contributed to such pages. Berea College recognizes the value of publishing on the internet, and encourages faculty, staff, and students to publish content that is related to and enhances the learning experience. Independent pages are permitted and encouraged, but must not appear to be official Berea College pages. Independent pages may not contain any official wordmarks, logos, images, or other intellectual property that would purport to identify an Independent page as being an official Berea College page. Views and opinions expressed in Independent pages are strictly those of the page authors. Those who create Independent web pages assume responsibility to maintain and update them. POLICY All Berea College web pages (all domains): 1. Must follow all applicable federal and state laws, college policies and standards, including but not limited to those regarding nondiscrimination, libel, copyright, and offensive material. Please refer to the Terms of Use for details. Authors of Independent web pages are legally responsible for the content of their publications. Publishing within the berea.edu domain is a privilege afforded by the college and is not a right. Accordingly, the College acting through the Web Team reserves the right to edit and/or remove content that resides within the berea.edu domain. This includes content on independent as well as official pages that may be deemed offensive, profane, vulgar, abusive, slanderous, libelous, or otherwise illegal as determined by the Web Review Committee or the Administrative Committee. 2. Must contain a name and link to the person(s) responsible for maintaining the information on the page. 3. Must not contain any of the following: a. Any material intended for personal financial gain. b. Commercial advertising of any kind, including banner ads in exchange for free services. c. Any information that violates Berea College policies, Terms of Use, software licensing agreements, contractual agreements, copyright, or any local, state or federal law. d. Any executable scripts posing a security threat to the server or individual user s computers. e. Information that could be used to compromise the security or availability of Berea College resources. f. Material that provides information about how to commit any criminal or illegal act. g. Links to an obscene website can be a violation of the law. There are laws against distributing obscene material (not just creating it). h. Any misleading labeling of material or links. Appendix A 27 Questions about file reproduction? Contact Berea College Printing Services General Questions? Contact Berea College Public Relations

31 Web Publishing Policy (continued) i. The portrayal of any material as officially representing or sanctioned by Berea College without proper authorization. j. Personal data concerning faculty, staff, or students to which you have access without explicit authorization to publish. k. Any material intended for hosting an unaffiliated organization, whether that organization is for profit or not-for-profit. l. Any direct links to sites which would otherwise violate this policy. In addition, Independent web pages (faculty.berea.edu, staff.berea.edu, students.berea.edu, community.berea.edu): 1. Must contain a link to the Berea College Website Terms of Use. 2. Must not contain the college s official wordmark, logo, slogan, or other similar intellectual property (photos, graphics, documents) that belong to the college. DISCLAIMER Berea College will not attempt to censor or actively police the content of web pages but will deal with problem situations as they arise or are reported. The Web Team may review web pages if there is reasonable cause to believe that a user has engaged in misuse or violation of this policy. The Web Team can suspend, discontinue, or deny web page service without notice to anyone it determines is abusing this policy. Infractions shall be reported to the Chief Information Officer and in the case of students. to Student Life. In addition, if web pages violate local, state, national, or international law, then legal action may be taken. Berea College recognizes that electronic publication technology is evolving rapidly. This policy will be reviewed as needed by the Web Team and the Administrative Committee. All Berea College web pages created after the adoption of this policy must conform to the policy immediately. Any pages created prior to the adoption of this policy must be in compliance with the policy by January 1, Web Publishing Policy, Revised on Oct. 3, 2007 Appendix A Questions about file reproduction? Contact Berea College Printing Services General Questions? Contact Berea College Public Relations

32 Glossary AI (Adobe Illustrator): A vector graphics file created in Adobe Illustrator that can be can be scaled up indefinitely. Glossary Ascender: in typography, the parts of lowercase letters that rise above the x-height of the font, e.g. b, d, f, h, k, I, and t. Bleed: an element that extends to the edge of the page. To print a bleed, the publication is printed on oversized paper then trimmed to the correct size. Block quote: a long quotation, four or more lines, within body text, that is set apart in order to clearly distinguish the author s words from the words that the author is quoting. Body type (roman aka normal, plain, or book): type used for long passages of text, such a stories in a newsletter, magazine, or chapters in a book. Generally sized from 9 point to 14 point. Baseline: in typography, the imaginary horizontal line upon which the main body of the type sits. Rounded letters actually dip slightly below the baseline to give optical balance. Bevel: Adding a beveled effect to a graphic image gives the image a raised appearance by applying highlight colors and shadow colors to the inside and outside edges. Callout: an explanatory label for an illustration, often drawn with a leader line pointing to a part of the illustration. Camera-ready copy: final publication material that is ready to be made into a negative for a printing plate. May be a computer file or actual print and images on a board. Caption: an identification (title) for an illustration, usually a brief phrase. The caption should also support the other content. Character: any letter, figure, punctuation, symbol, or space Clip art: ready-made artwork sold or distributed for clipping and pasting into publications. Available in hard-copy books, and in electronic form, such as files on disk. Condensed font: a font in which the set-widths of the characters are narrower than in the standard typeface. (Note: not the inter-character space that is accomplished through tracking). Continuous-tone: artwork that contains gradations of gray, as opposed to black-and-white line art. Photographs and some drawings, like charcoal or watercolor, require treatment as continuous-tone art. Copy: generally refers to text typewritten pages, word-processing files, typeset galleys, or pages although sometimes refers to all source materials (text and graphics) used in a publication. Copyfitting: the fitting of a variable amount of copy within a specific and fixed amount of space. Crop marks: horizontal and vertical lines that indicate the edge of the printed piece. Cropping: for artwork and photographs, cutting out the extraneous parts of an image. Descender: in typography, the part of the letter form that dips below the baseline; usually refers to lowercase letters and some punctuation, but some typefaces have uppercase letters with descenders. 29 Questions about file reproduction? Contact Berea College Printing Services General Questions? Contact Berea College Public Relations

33 Dingbat or Wingding typeface: a typeface made up of non alphabetic marker characters, such as arrows, asterisks, and encircled numbers. Display type: large and/or decorative type used for headlines and as graphic elements in display pieces. Common sizes are 14, 18, 24, 30, 36, 48, 60, and 72 point. Glossary DPI (dots per inch): unit of measurement used to describe the resolution of printed output. The more dots per inch, the more detailed an image will be. The most common inkjet printers output a 150 dpi. Professional printers output at dpi. Image setters output at dpi. Drop shadow: those shadows dropping below text or images giving the illusion of shadows from lighting and a 3D effect to the object. Duotone: a halftone image printed with two colors, one dark and the other light. The same photograph is halftoned twice, using the same screen at two different angles. Combining the two improves the detail and contrast. EPS (Encapsulated PostScript): self-contained, predictable PostScript documents that describe an image or drawing, that can be placed within another PostScript document. EPS files are often known as vector and can be scaled up indefinitely. Em space: a space as wide as the point size of the type. This measurement is relative; in 12-point type an em space is 12 points wide, but in 24-point type an em space is 24 points wide. Emboss: embossing a graphic image adds dimension to it by making the image appear as if it were carved as a projection from a flat background. En space: a space half as wide as the type is high (half an em space) Export: exporting allows the user to save the file in a different format to be opened in other programs. Font: a set of characters in a specific typeface, at a specific point size, and in a specific style. 12-point Times Bold is a font: the typeface Times, at 12-point size, in the bold style. Hence 12-point Times Italic and 10-point Times Bold are different fonts. Four-color process: printing process that reproduces colors by combining, cyan, magenta, yellow and black. If you look through a magnifying glass, you ll see that the printed image consists of dots in these four colors. These dots are printed on top of each other, next to each other or close to each other, depending on the color and tonal values wanted. GIF (Graphic Interchange format): GIF images display up to 256 colors. GIF images generally have very small file sizes and are the most widely used graphic format on the web. The low quality resulting from compression makes them unsuitable for professional printing. Gradient: a function in graphic software that allows the user to fill an object/image with a smooth transition of colors, for example: a dark blue, gradually becoming lighter or red, gradually becoming orange, then yellow. Gray-scale image: a deep bitmap that records with each dot its gray-scale level. The impression of graininess is a function of the size of the dot; a group of large dots looks dark and a group of small dots looks light. Halftone: in traditional publishing, a continuous-tone image photographed through a screen in order to create small dots of varying sizes that can be reproduced on a printing press. Digital halftones are produced by sampling a continuous-tone image and assigning different numbers of dots, which simulate different sized dots, for the same effect. Questions about file reproduction? Contact Berea College Printing Services General Questions? Contact Berea College Public Relations

34 Halftone screen: in traditional publishing, the screen through which a continuous-tone image is photographed, measured in lines per inch. Although digital halftones are not actually photographed through a screen, the term is still used to describe the size of the dots; the larger the dots (fewer lines per inch), the more grainy the image. Special screens can be used for special effects. Glossary Hex color: refers to a color in the web-safe palette. Regardless of the website, Hex-colors are web-specific colors that assure consistency regardless of computer or monitor used. Image area: the area on a page within which copy is positioned; determined by the printing margins. Italic: any slanted or leaning letter designed to complement or be compatible with a companion roman typeface. JPEG (Joint Photographic Electronic Group): a common compression method that shrinks a file s storage size by discarding non-important picture detail. Excessive jpeg compression can cause poor image quality. Leading: (pronounced led-ding ) the space between lines of type, traditionally measured baseline-to-baseline, in points. Text type is generally set with one or two points of leading; for example, 10-point type with 2 points of leading. This is described as 10/12, read ten on twelve. Ligature: in typography, characters that are bound to each other, such as oe and ae. In professional typefaces, the lowercase f is also often set as a ligature in combination with other characters such as fi and fl. Light (font): a font that is lighter than the roman (normal, plain, or book) version of the typeface. Line art: black-and-white artwork with no gray areas. Pen-and-ink drawings are line art, and most graphic images produced with desktop publishing graphics programs can be treated as line art. For printing purposes, positive halftones can be handled as line art. Logotype: a symbol, mark, or identifying name. Low-resolution image: a low-resolution image is a low-detail scan made from, for example a printed photograph. Moiré patterns: (pronounced mo-ray ) irregular plaid-like patterns that occur when a bit-mapped image is reduced, enlarged, displayed, or printed at a resolution different from the resolution of the original. Negative space: in design, the space where the figure isn t; in artwork, usually the background; and in a publication, the parts of the page not occupied by type or graphics. Pantone Matching System: the Pantone Matching System is used for specifying and blending match colors. PMS (Pantone Matching System): a standard color-matching system used by printers and graphic designers for inks, papers, and other materials. A PMS color is a standard color defined by percentage mixtures of different primary inks. Pica: a measurement used in typography for column widths and other space specifications in a page layout. There are 12 points in a pica, and approximately 6 picas to an inch. Pixel (picture element): the smallest unit that a device can address. Most often referring to display monitors, a pixel being the smallest spot of phosphor that can be lit up on the screen. PNG Portable Network Graphics format: PNG (usually pronounced ping ), is used for lossless compression. The PNG format displays images without jagged edges while keeping file sizes relatively small, making them popular on the web. However, PNG files are generally larger than GIF files. 31 Questions about file reproduction? Contact Berea College Printing Services General Questions? Contact Berea College Public Relations

35 Point: a measurement used in typography for type size, leading, and other space specifications in a page layout. There are 12 points in a pica, and approximately 70 points to an inch. Process color separation: in commercial printing, used for reproduction of color photographs. The various hues are created by superimposition of halftone dots of the process colors: cyan (a greenish blue), magenta (a purplish red), yellow, and black. Glossary Ragged right alignment: type set so that the extra white space in a line is set at the right, giving the text a ragged margin. Usually set with flush left. Rastorized: a term used in design to describe an image that has been converted from a vector image to a pixilated image. Pixilated image files take up less space than vector images. However, they cannot be resized to larger dimensions without loss of resolution. Resolution: the crispness of detail or fineness of grain in an image. Screen resolution is measured in dots by lines (for example, 640 x 350); printer resolution is measured in dpi (dots per inch). Reversed-out: white or light-colored type of images on a dark background. Right-justified alignment: type set so that the text runs flush on the right margin as well as on the left margin; the extra white space is distributed between words and sometimes between characters on the line. Roman type: book weight, regular, or in desktop publishing systems, called plain or normal type used for the body type in a text-intensive publication. Rule (ruling line): a geometric line used as a graphic enhancement in page assembly. The term is used to distinguish ruling lines from a line of type. Sans serif typeface: a typeface that has no serifs, such as Helvetica or Swiss. The stroke weight is usually uniform and the stress oblique, though there are exceptions. Scaling: reduction or enlargement of artwork, which can be proportional (most frequently) or disproportional. In desktop publishing, optimal scaling of bitmaps is reduction or enlargement that will avoid or reduce moiré patterns. Screen (tint): in graphic arts, a uniform dotted fill pattern, described in percentage (for example, 50 percent screen). Script: connected, flowing letters resembling handwriting. Typically appears slanted. Serif: in a typeface, a counterstroke on letter forms, projecting from the ends of the main strokes. For example, Times or Dutch are serifed typefaces. Some typefaces have no serifs; these typefaces are called sans serif. Spot color: for offset printing, separation of solid premixed ink colors (for example, green, brown, light blue, etc.); used when the areas to be colored are not adjacent. Spot colors are generally referred to by their Pantone Matching System corresponding number, EG: Berea Blue: PMS 7462 Style sheet: in desktop publishing program, style sheets contain the typographic specifications to be associated with tagged text. They can be used to set up titles, headings, and the attributes of blocks of text, such as lists, tables, and text associated with illustrations. The use of style sheets is a fast and efficient way to ensure that all comparable elements are consistent. Subscript: a character slightly smaller than the rest of the font, set below the baseline; used in chemical equations and as base denotation in math, and sometimes as the denominator of fractions. Questions about file reproduction? Contact Berea College Printing Services General Questions? Contact Berea College Public Relations

36 Superscript: a character slightly smaller than the rest of the font, set above the baseline, used for footnote markers and sometimes as the numerator of fractions. Template: in page design, a file with an associated style sheet with all standing and serial elements in place on a master or base page, used for publication following the same design. Glossary TIFF (Tagged Image File Format): for digital halftones, a device-independent graphics file format. TIFF files can be used on IBM compatible or Macintosh computers, and may be output to PostScript printers. Type alignment: the distribution of white space in a line of type where the characters at their normal set width do not fill the entire line length exactly. Type may be aligned left, right, centered, or right-justified. Typeface: the set of characters created by a type designer, including uppercase and lowercase alphabetical characters, numbers, punctuation, and special characters. A single typeface contains many fonts, at different sizes and styles. Type families: a group of typefaces of the same basic design but with different weights and proportions. Vector graphic: Vector graphics are drawn in paths. This allows the designer to resize images freely without getting pixelated edges as is the case with bitmapped images. The vector format is generally used in printing while the bitmap format is used for onscreen display. A vector image can be resized to larger proportions without the loss of resolution. White space: in designing publication, the areas where there is no text or graphics essentially, the negative space of the page design. x-height: the height of the lowercase s. Sometimes referred to as body height. More generally, the height of the lowercase letters. 33 Questions about file reproduction? Contact Berea College Printing Services General Questions? Contact Berea College Public Relations