Resicert Property Inspections Licensee Overview January 2012
Hi Paul Antonelli here, Co-founder of Resicert Property Inspections. Just wanted to thank you for showing interest in our Licensee opportunity. The purpose behind this document is to provide you with an initial high level overview of the opportunity and the key aspects. We will be in contact with you to see if you require further information. If you would like to explore this opportunity further a detailed and comprehensive document will be provided to you. This will enable you to fully assess the licensee opportunity and the benefits it can deliver to you. Please do not hesitate to contact us so that we may be of assistance to you. Thank you once again and look forward to sharing more information with you. Regards, Paul Antonelli General Manager
Table of Contents Introduction 4 About Resicert 4 Key points relating to this opportunity 5 Pre-requisites for becoming a Resicert Licensee 5 Resicert will provide the following 6 Licensee will carry out the following 6 Resicert will generate leads and orders for property inspections 6 Potential Licensee Income 7 Key Benefits as a Resicert Licensee 7 Jason Paizes s Story 8 3
Introduction Resicert is offering an opportunity to become a Resicert Licensee to provide Resicert Property Inspections. This is an opportunity to build a business that can provide excellent income, delivers a valuable service, is in a growth market, whilst giving you great control over your time and supports a balanced lifestyle. To learn more about the property inspection services that we offer please visit our main client website: www.resicert.com. From here you can view the websites for WA and Victoria, where we are now carrying out inspections with other States to follow. On our website you see what a potential customer sees and the information which they use to book an inspection with Resicert. One of our key points of difference is the high level of customer service which we provide. This is evident in the client testimonials which can be seen on our website. The aim of this overview is to provide you with initial preliminary information so that you can determine as to whether you would like to pursue this opportunity further. Thanks for your inspection. I was thrilled with the speed of the report and most importantly the report itself. We have had many pre-purchase reports done. However this was by far the easiest to read and highlighted the issues to be rectified in a great way. Once again, thanks for your service we will definitely use Resicert again. - Sam About Resicert Resicert was founded in May 2009 by Paul and Robyn Antonelli. Paul and Robyn both strongly believe in sustainability in all facets of life, and so they invested considerable time and resources into creating a business model that is sustainable and would offer a flexible lifestyle, as well as strong profits. Paul's background as a Chartered Professional Engineer, with considerable experience and expertise in business and systems provided him with the perfect foundation to start a property inspection business. It also means he is able to offer professional support and advice to other inspectors which help maintain the high standards of service and expertise customers have come to expect from Resicert. The Resicert inspection reporting system is one of the most sophisticated and efficient in the industry enabling the business to consistently deliver on its promise of "Brilliant inspections, best reports, fast!". Paul s business model and systems enable inspectors to concentrate on the delivering quality inspections rather than being hindered by cumbersome reporting methods typically used by other inspection businesses. 4
Key points relating to this opportunity A Resicert license enables a licensee to carry out a range of property inspections on behalf of Resicert Property Inspections. The type of inspections will depend on the inspections which the Licensee has undergone training for. After all initial training the licensee will be issued with a provisional license to undertake inspections for a maximum period of 6 months. At the successful conclusion of this period and the undertaking of a minimum of 120 property inspections the Licensee will become a certified Licensee. There is a licensee fee. This is for the training and provision of systems and processes to carry out property inspections. The licensee fee is $68,500 plus GST. Please note that this does not include for equipment required, insurances or vehicle costs. Resicert will provide comprehensive training. This will include an intensive 3 Day training workshop, provision of materials, online support system and a minimum of 15 on-site training sessions in actual property inspections. I was very pleased with the service Paul Antonelli provided: a clearly presented, comprehensive report and immediate feedback. When I called Paul for advice, he was most helpful. I would definitely recommended Resicert. - Karuppusamy Narayanasamy Pre-requisites necessary to become a Resicert Licensee Some previous background and/or knowledge relating to residential building/construction would be an advantage whilst not essential. We provide detailed training in all aspects of the inspection process and reporting. Good computer skills - as all our inspections and processes are done on a laptop computer and web based interfaces using the latest software and systems. Excellent communication skills. Strong customer service focus. High level of attention to detail. Independent and self-driven with the desire to create your own business 5
Resicert will provide the following: 1. Complete and comprehensive training and on-going support for Licensees 2. Full details with regards to setting up for and executing inspections. 3. Review and sign off on all Resicert inspections undertaken during initial period. 4. Professional indemnity insurance coverage. 5. Sophisticated template inspection report writing software and systems. 6. Booking and inspection tracking systems. 7. Training and knowledge as to how to start and market your business and generate own leads and referral base. 8. Invoicing, payment collection and job tracking systems. 9. Obtain payment from the clients. Licensee will carry out the following: 1. Book inspections and organise required access to the property. 2. Carry out the inspections in accordance with Resicert procedures. 3. Debrief the client by phone immediately after the inspection. 4. Finalise the inspection report using the specified report writing software. 5. Answer any questions which the client may have in relation to the report. 6. Local area marketing activity to build strong and ongoing referral sources. Resicert will generate leads and orders for property inspections Resicert has developed sophisticated lead generation systems. Leads for inspections are generated from website searches, targeted directories, real estate agents, mortgage brokers, direct mail and settlement agents. The range of inspections marketed includes pre-purchase inspections, builder warranty inspections, owner building warranty inspections, handover defects inspections, and pre-listing inspections. Resicert has in place sophisticated lead capture and follow up software, which includes ongoing marketing to clients. There is also the opportunity to up sell inspections in order to generate higher level of revenue. Paul did a great job. The service was prompt and professional. - Rick Purslowe 6
Potential Licensee Income 1. Based on the systems and processes it is possible to undertake at least 3 property inspections per day. The average inspection takes approximately 1.5 hours. 2. Number inspections possible in a calendar month depend on the number of days which you choose to allocate to inspections. 3. Licensees will be contracted by Resicert to undertake Resicert property inspections. All licensees will require an ABN and be registered for GST. 4. Details of the licensor fees/royalties applicable are provided in the Licensee disclosure information. 5. Ability to expand beyond these levels and offer wider range of inspection services. Great, friendly service at a great price. Resicert responded promptly to emails and phone calls both before and after the inspection and were very happy to answer questions. A professional, clearly written report and the photos were helpful. We really appreciated being able to ask you about sustainability issues as well as structural issues. Would definitely recommend you to others. - Heather Sheldon Jason did a fantastic job on the report. It was very thorough and included plenty of photos to back up the report. This would be by far the best building report I have seen and I would highly recommend the company. I was so impressed that we will be getting Jason to carry out the pre-settlement inspection! Thanks for a great job! - Calum Mcmaster Key Benefits as a Resicert Licensee 1. Professional and experienced support in setting up your business - includes business systems and processes. 2. Ability to grow your own business based on a solid foundation and systems. 3. Provision of orders for inspections from Resicert. There is no guarantee as to the level of orders provided. The Resicert business strategy is based on each licensee undertaking a minimum of 30 inspections per month and this will be the target that the marketing strategy and systems is aiming for. 4. Ability to market and work within your local area thereby reducing travel time and increasing the number of inspections possible. 5. Excellent revenue opportunity which can support a balanced lifestyle. You can choose the number and which days that you carry out inspections. 6. Number of licensees will be capped within each city. 7
Jason Paizes s Story Licensee Testimonial I initially started investigating franchise opportunities around 18 months ago, having recently arrived from the UK with a Civil Engineering background as well as software development work experience. Wanting to break free from programming, and with a young family, I was looking for a sustainable business that would allow me the flexibility to manage my own time. I also wanted to make use of my existing skill set and to interact with people, whilst retaining the level of income that I was used to in the IT industry. My criterion for selection was fairly strict and included that the opportunity be: in a growth industry, multi-faceted, flexible, rewarding, and, above all, fun. I also wanted the opportunity to learn more about business and marketing. After investigating over 20 different franchise opportunities I came across Resicert on the web. I immediately noticed that Resicert was well represented across multiple keywords through several well designed websites. This indicated to me that the marketing machine behind the company was well thought out. After having personal experience with businesses struggling due to lack of marketing exposure, this struck a chord with me. Digging a bit further I realised that the building inspection industry was on the brink of massive expansion, particularly if the business targeted a range of different areas such as building inspections, sustainability assessments, mandatory disclosure, retrospective approvals, etc... This appeared to fulfill my requirement for the business to be multi-faceted and in a growth industry. I called Paul Antonelli and we had a series of meetings, during which I realised that Paul had a lot to teach in business and marketing. With a product that stands head and shoulders above the competition and website automation that reduces bad debt to zero, Paul had quite clearly set Resicert up to be a premier building inspection company and was completely committed to marketing the business effectively and efficiently. From there, I did some fairly extensive due diligence, including putting together a series of financial models to ascertain the viability of the business, return on investment numbers and cash flow forecasts. One of the key aspects of the business that attracted me was the fact that the company has complete transparency in its marketing efforts; the licensees are trained in marketing principles and are free to market on their own, however, they still enjoy the benefits of a fully streamlined marketing machine which continuously feeds business their way. After several more meetings with Paul, I made the decision to join the company and became the first Resicert licensee. Paul guided me through setting up my own company structure and starting my business. After the initial training period was complete I started actively working as a licensed property inspector and have completed over 450 inspections in my first year. The experience has been all that I had hoped it would be. I have learnt about business and marketing and, contrary to a traditional business startup, have still had time to enjoy my family. With new products being added to the list of inspections that we carry out, I look forward to many more lucrative years as a Resicert Property Inspector. - Jason Paizes, July 2011 8