IntroducJon to Splunk Cloud & Case Study: MindTouch. Praveen Rangnath Splunk César López- Natarén MindTouch Aaron Fulkerson MindTouch

Disclaimer During the course of this presentajon, we may make forward- looking statements regarding future events or the expected performance of the company. We caujon you that such statements reflect our current expectajons and esjmates based on factors currently known to us and that actual events or results could differ materially. For important factors that may cause actual results to differ from those contained in our forward- looking statements, please review our filings with the SEC. The forward- looking statements made in the this presentajon are being made as of the Jme and date of its live presentajon. If reviewed azer its live presentajon, this presentajon may not contain current or accurate informajon. We do not assume any obligajon to update any forward- looking statements we may make. In addijon, any informajon about our roadmap outlines our general product direcjon and is subject to change at any Jme without nojce. It is for informajonal purposes only, and shall not be incorporated into any contract or other commitment. Splunk undertakes no obligajon either to develop the features or funcjonality described or to include any such feature or funcjonality in a future release. 2

Agenda IntroducJon to Splunk Cloud Case Study: MindTouch MindTouch CEO Discussion Q&A 3

Cloud The Way You Want It SoZware- as- a- Service Self- managed sozware Apps for Cloud IntegraJons Box ServiceNow AWS CloudTrail Amazon Machine Images Hunk- EMR- S3 Integra:on 4

Splunk Cloud Strategy Deliver a full- featured SaaS PlaEorm Deliver an enterprise- ready cloud service Deliver easy customer experience Become the Standard for Opera:onal Intelligence in the Cloud 5

Full- Featured SaaS Plaborm Full power of Splunk Enterprise Access to 600+ Apps Hybrid Deployment Architecture Industry- leading SaaS Plaborm for OperaJonal Intelligence 6

Hybrid Deployment Architecture Single Pane of Glass Visibility Datacenter Private Cloud Public Cloud Search Head(s) Indexer(s) Datacenter Hybrid Search Private Cloud Public Cloud Search Head(s) Indexer(s) 7

Enterprise- Ready Architected for up:me & performance 100% Up:me SLA Mul:ple AWS AZs / HA Industry- leading scalability & flexibility 5GB/day - 5TB/day plans Robust enterprise security Dedicated environments Security cer:fica:ons Splunk Cloud service monitored using Splunk Enterprise 8

Easy Customer Experience Starts at $675 per month* / 33% price reduc:on Splunk Online Sandbox Immediate Deployment ACCELERATED TIME TO VALUE and FASTER ROI * Billed Annually 9

Splunk Cloud Customers Include 10

THANK YOU

Combining SaaS and Customer Success to Achieve Cloud Enlightenment" César López-Natarén" Software Engineer, MindTouch" Aaron Fulkerson" CEO, MindTouch" Cloud Software for Accelerating Customer Success!

Disclaimer" During the course of this presentajon, we may make forward looking statements regarding future events or the expected performance of the company. We caujon you that such statements reflect our current expectajons and esjmates based on factors currently known to us and that actual events or results could differ materially. For important factors that may cause actual results to differ from those contained in our forward- looking statements, please review our filings with the SEC. The forward- looking statements made in the this presentajon are being made as of the Jme and date of its live presentajon. If reviewed azer its live presentajon, this presentajon may not contain current or accurate informajon. We do not assume any obligajon to update any forward looking statements we may make. In addijon, any informajon about our roadmap outlines our general product direcjon and is subject to change at any Jme without nojce. It is for informajonal purposes only and shall not, be incorporated into any contract or other commitment. Splunk undertakes no obligajon either to develop the features or funcjonality described or to include any such feature or funcjonality in a future release.

Agenda" Introduction to MindTouch" MindTouch Approach to Customer Success" MindTouch Cloud Architecture" Business and Technology Challenges" Splunk Cloud Use Cases/Results" Business Analytics" Real-Time Monitoring" DevOps" 14

Introducing Aaron Fulkerson" CEO & Co-Founder at MindTouch " " Member of Microsoft Advanced Strategies and Policies Division" " Contributing writer at CNN, Fortune, GigaOM, Forbes " 15

Introducing César López-Natarén" Software Engineer at MindTouch" " Designing and developing web services" " Engineering values include software speed, correctness and reliability " " 16

Introducing MindTouch" MindTouch is software for accelerating customer success. We empower businesses to:" " Author, capture, and serve knowledge to their customers in new ways " Make more informed decisions by capturing and sharing insight on customer behavior" " Businesses that use MindTouch:!! Enjoy shorter sales cycles! Increase organic site traffic! Accelerate user adoption and product expertise! 17

Business and Project Planning! MindTouch Drives Customer Success and Loyalty with Self-service for Leading Brands in Technology, Manufacturing, and Service"

CODE42 s Support Site"

Avalara s Help Center"

Driving Customer Success" Customer Success Center! Contextual Help System! Support Channels Ticket DeflecJon Sales and Marke:ng 21 elearning / Training! Real- :me Chat and Phone

Continuous Optimization" 22 Synchronize In real- Jme, customer channels update Knowledge Request ProacJve or ReacJve Op:mize HelpRank TM and CollaboraJon Transact Self- Service or Agent Optimization! " Agent and Customer Feedback! Score articles" Request edits or topics" " Capture and Reuse! Flexible publishing workflows " " HelpRank TM! Machine learning optimization of search and organization" Knowledge Analytics! Identify gaps in content or quality" "

F1 Contextual Help" Include MindTouch F1 Javascript Click help Description! " Embed contextually relevant content into any site or within your product" Navigate & search within your help center and change articles without leaving " Customizable triggers (click, hover, timer, etc.)" User permissions are applicable " Supports custom branding" " 23

MindTouch Cloud Architecture" 24

Technical and Business Challenges" Technical! Real-time monitoring" Alerting based on thresholds" Rapid graph and report creation" Ways to perform data analysis" Business! Small team" Budget limits" Multi-tenant service" Fastest time to value for our customers" MSA: At least 99.5% up time for the Services" 25

Enter Splunk Cloud" 26

MindTouch Requirements" Requirements! 1. Managed" 2. Fast, reliable and real-time" 3. At least a month of data retention" 4. Alerts" 5. Parameterized graphs and grids" 6. Data analysis tools" Splunk Cloud! 1. Yes" 2. Yes" 3. Yes" 4. Yes" 5. Yes" 6. Yes" 27

Business Analytics from Splunk Cloud" 28

Delivering Real-Time Analytics to Our Customers" 29

Customer Value From Real-Time Analytics" Usage visibility" Pricing and value transparency" Help identifying:" customers who need help" customers who are succeeding" " Result for MindTouch à Increased customer retention! 30

Real-Time Monitoring With Splunk Cloud" Cloud Infrastructure Dashboards 31

Supporting DevOps With Splunk Cloud" Real-time monitoring across our whole cloud infrastructure" Helps us maintain our > 99.5% up time" 100% managed service" Triple our customer base without increasing our DevOps team" 32

Thank You!" For more information, you can reach us at:" www.mindtouch.com @MindTouch"