The Ultimate Lead Generation System HEALTH NEWS Table of Contents Introduction Facts Tell and Stories Sell... Page 1 What You Need to Know to Get Started... Page 2 Lead Generation Lead Generation with HEALTH NEWS... Page 3 Third Party Marketing... Page 3 Personal Branding... Page 4 Training... Page 4 The HEALTH NEWS Lead Generation System... Page 5 Preparing Your HEALTH NEWS Newspapers The Front Page Box... Page 6 The Back Page Box... Page 7 Earning FREE HEALTH NEWS Newspapers with Referral Rewards... Page 8 A Truly Duplicatable Solution: The HEALTH NEWS 500 Club... Page 9 Word of Mouth (Warm Market) Marketing Reconnect with Family and Friends...Page 10 Your New Business Card...Page 10 Script...Page 10 Saving Money on Taxes Pays for Your Sales Tools... Page 11 Contact Tracking Chart...Page 12 Local Market (Cold Market) Marketing Your Own Paper Route...Page 13 Ideas for Paper Route Locations...Page 14 Meetings and Fairs...Page 14 Door Hanging...Page 14 Paper Route Tracking Chart...Page 15 Online Marketing The Key to Online Marketing...Page 16 The HEALTH NEWS ebook Lead Capture System... Page 17 Mass Marketing HEALTH NEWS and Weekly Subscription Newspapers...Page 18 Ordering Information Pricing...Page 20 The New Customer Special...Page 20 The Business Builder Pack...Page 21 The Aggressive Business Builder Pack...Page 22 Printing Your Information on HEALTH NEWS Newspapers...Page 22
The Ultimate Lead Generation System HEALTH NEWS How To Guide Part 1: Introduction Facts Tell and Stories Sell What makes someone want to buy something? Is it the detailed information about the product, all the ways it can help you, or all the ways you can use it? No. What sells a product is simply how someone likes the way the product looks, smells, or even how it has helped others. In other words, how the product is presented to the buyer, particularly the product s story, determines the value and desirability of a product. The ipod from Apple is a great example. One of the first commercials about an ipod was a person, shown in shadow form, with a colored background, dancing, holding an ipod in their hand with the ipod and headphones in white. The music was very loud and the dancer was giving it their all. Did Apple tell about the new ipod with all its features and benefits, or did they simply show a person having a lot of fun with a personal music player? In fact, you are probably remembering the entire commercial right now. The most powerful way to connect with someone about your product is through compelling storytelling. Do you remember Bo knows... from Nike? What about people helping each other and paying it forward by Liberty Mutual Insurance Company? We could go on and on. So the question becomes, how can you tell your story and the others who have experience with your product? If you have a story about a natural health product, the answer is quite simple, you can t. That is how the government regulates the natural supplement industry, by not allowing stories of experiences with dietary supplements to be told. But, we have a solution. Since 1994, we have been telling stories about people s experiences with natural health supplements. We tell the stories from a third-party perspective, never mentioning product or company names. The Challenge Finding people who want what you have to offer. You know you can help people find better health, better wealth, and a better life. But how do you find the people who want it? The Solution HEALTH NEWS newspapers are one of the best sales tools ever created. They help people decide for themselves if they are interested in your product. People become prospects because they want to. The System Over 100,000 people have found success using HEALTH NEWS newspapers. It s successful and duplicatable! We have been privileged to have interviewed over 1,500 people about their stories of how natural supplements have helped them. These stories have helped literally millions of people discover a natural solution for their problems. A result of these stories, we have helped over 100,000 people who have used HEALTH NEWS newspapers to build a business. Because we tell stories the right way, you now have a way to share stories legally and effectively. HEALTH NEWS is the most powerful tool you can use because facts tell and stories sell. Page 1 store.hnione.com (800) 597-2585 (801) 855-5657 Part 1: Introduction hnione
How To Guide Part 1: Introduction What You Need to Know to Get Started In network marketing, the key to success is duplication, or having a system that anyone can follow to become successful. HEALTH NEWS newspapers are without question the most duplicatable lead generation tool ever created. Anyone can hand a newspaper to someone or place a stack in a beauty salon. Even better, anyone can pick up a HEALTH NEWS newspaper and read it. That is why so much success has been created for so many different people. We have helped distributors from hundreds of different network marketing companies create tremendously successful organizations. HEALTH NEWS newspapers have been the catalyst in creating exponential growth in many different companies. Inside, you will learn from the experiences of thousands of our customers. We have condensed their experiences into simple ideas you can use to create your own success. The end result of using HEALTH NEWS newspapers is very simple: You can successfully create new customers in a way that can be duplicated by anyone! HEALTH NEWS How To Guide Part 2: Lead Generation Part 3: Preparing Your HEALTH NEWS Part 4: Word of Mouth (Warm Market) Marketing Part 5: Local Market (Cold Market) Marketing Part 6: Online Marketing Part 7: Mass Marketing We are always looking for more stories. Please call us and we will interview you over the phone. Our way of thanking you for sharing your story is to give you free newspapers on your next order. Page 2 store.hnione.com (800) 597-2585 (801) 855-5657 Part 1: Introduction hnione
The Ultimate Lead Generation System HEALTH NEWS How To Guide Part 2: Lead Generation Lead Generation with HEALTH NEWS HEALTH NEWS began in 1994 when we realized the need for professional third-party literature. We have created hundreds of HEALTH NEWS newspapers with well over 1,500 articles by interviewing people with experiences about natural health and/or business experience. We believe in education marketing. We help people become informed about a product, service, or opportunity through stories. Then they can make a decision for themselves if they want to learn more or buy now. When a person reads and learns about something on their own, they feel empowered, not intimidated, and they feel good about making an educated decision for themselves. This soft-sell technique is the most effective way to share a product with someone, and helps you filter through all of your potential prospects to find the ones who want what you have to offer. Education marketing through compelling storytelling works. Let HEALTH NEWS do the work for you. Third Party Marketing with HEALTH NEWS HEALTH NEWS International is an independent company that produces literature that shares information through compelling storytelling about natural health ingredients and topics. We are often asked questions about how to use HEALTH NEWS to share information about natural health with others and comply with the Dietary Supplement and Health Education Act of 1994 (commonly referred to as the DSHEA Act). Third-party literature may be defined as follows: any literature (CD, DVD, HEALTH NEWS newspaper, ebook, book, magazine, etc.) that does NOT mention the name of a product or the name of the product s manufacturer. If the product or the product manufacturer is mentioned, the literature is considered first-party to that particular product or to the product manufacturer. When you do find professional third-party information that you would like to share with someone, you must follow certain guidelines to make sure it remains third-party. 1. Any information placed on the third-party literature must NOT include any statement to be directly associated with the product or the product manufacturer. 2. Never place a website on the third-party information that points to information about a product or the product manufacturer. For example, never place a website such as: www.productname.com on your third-party information. 3. Never use the name of a product or product manufacturer as part of an email address. For example, an email address that could cause concern would be [productname]@example.com. The entire purpose of using third-party literature is to generate interest about the natural ingredient that is mentioned and create a phone call or email to you. HEALTH NEWS is professional third-party literature that s ready to use. After you get your prospect s contact information, then you may share information about the product or product manufacturer with them, including websites, company presentations, or any other method. By following these simple guidelines, you are prospecting smart and safe. In other words, HEALTH NEWS sells the sizzle and you sell the steak. Page 3 store.hnione.com (800) 597-2585 (801) 855-5657 Part 2: Lead Generation hnione
How To Guide Part 2: Lead Generation Personal Branding with HEALTH NEWS When you have a home-based business, you work for yourself. You have the ability to generate leads and sell products to anyone and everyone. In network marketing, you have the opportunity to have all the products created for you, saving you a lot of time and money. The challenge is that you are essentially in competition with every other distributor from your company to find new customers and associates. How do you distinguish yourself? What can you do to make yourself stand out? The first step is realizing that you are in business for yourself. You need to market your own business and your own name, not the name of the company with which you are associated. How do you brand yourself? Always place your own information on any material that could end up in a prospect s hand. NEVER place the name of the company or a product name of the company with which you are associated. When you stay an independent company, a prospect must come back to you for more information. This eliminates a prospect going to a search engine on the internet and finding the top distributor in your company and going around you to sign up with someone else. Building your personal brand will bring you tremendous success from your marketing efforts. Training with HEALTH NEWS Since 1994, we have helped tens of thousands of people build a home-based business. To help people learn about HEALTH NEWS newspapers and how they can help people create new customers and associates, we provide training over the phone, at your meetings, and even at major conventions. The HEALTH NEWS How To Guide is where we share how our customers have used HEALTH NEWS newspapers to find new customers and associates to build their business. We provide ideas and examples of how to prepare and use HEALTH NEWS newspapers. Many distributors also use the HEALTH NEWS How To Guide to train their organization on how to duplicate their efforts. We also offer training on conference calls, at live events, at small and large meetings, or really wherever we are needed. We are excited to help you and your organization grow. If you have a training meeting where 100 or more people will be present, we may even travel to your meeting, present HEALTH NEWS as a valuable prospecting system by holding a training session, and bring samples with us. If your event has fewer than 100 people, we may be able to send samples of HEALTH NEWS to your event and have you do the training for us. If you are our primary contact and arrange the meeting, have everyone at the meeting use your information when they order. You will then receive the Referral Rewards for each person that orders. If you want us to help you with your training live or on a conference call, contact us and we can make it happen for you. Download this training guide at store.hnione.com/training Page 4 store.hnione.com (800) 597-2585 (801) 855-5657 Part 2: Lead Generation hnione
How To Guide Part 2: Lead Generation The HEALTH NEWS Lead Generation System HEALTH NEWS works for everyone Part-time, Full-time, and Aggressive business owners What is your marketing budget? What have you committed to growing your business and are you committed to making it happen? What is your time budget? What time have you committed to growing your business and are you committed to making it happen? 1. Making the most of your marketing and time budgets: Business Builders will use around 500 HEALTH NEWS newspapers every month: 100 in Word of Mouth (Warm Market) marketing (Part 4) 400 in Local Market (Cold Market) marketing (Part 5) Use the ebook Lead Capture System in Online Marketing (Part 6) Aggressive Business Builders will use around 1,000 HEALTH NEWS newspapers every month: 100 in Word of Mouth (Warm Market) marketing (Part 4) 900 in Local Market (Cold Market) marketing (Part 5) Use the ebook Lead Capture System in Online Marketing (Part 6) 2. Don t have the time, but have the resources? You may want to make the most of Mass Marketing techniques. (Part 7) 3. If you are committed to your efforts on a monthly basis, consider saving significant money by utilizing the HEALTH NEWS AutoShip program. Call us at (800) 597-2585 or (801) 855-5657. We provide coaching calls to help you figure out what you need to do to be successful. Page 5 store.hnione.com (800) 597-2585 (801) 855-5657 Part 2: Lead Generation hnione
The Ultimate Lead Generation System HEALTH NEWS How To Guide Part 3: Preparing HEALTH NEWS Preparing Your HEALTH NEWS Newspapers HEALTH NEWS is a sales tool that helps you find people who are interested in your product. To properly prepare your newspapers, you need to apply the labels we sent you in your order to your newspapers. With every newspaper you buy, we give you a FREE peel and stick contact label where you can print your name, up to two phone numbers, and your email address. If you have an ebook Lead Capture System with us, you can also include your link. If you also ordered the Premium Labels, place one on the front page in the Mailing Information box. This label includes a strong call to action that helps your potential prospects be motivated to pick up the phone and call you. By placing the labels on the newspapers, you are now ready to make things happen. Remember this is third-party marketing (see Page 2), so do not place your company name or product name anywhere on the newspaper. Front Page Box Premium Label / Mailing Information Box ;; Place a Premium Label with a strong call to action that stands out and motivates your prospects to action. ;; You can choose from four (4) different messages available: 1. CALL NOW for More Information about... 2. CALL NOW for a FREE Sample of... 3. CALL NOW for the next Health and Wellness Workshop in your area and more information about... 4. CALL NOW for the next Health and Wellness Workshop in your area and your FREE Sample of... ;; Use our online template to print your information: name, up to two (2) phone numbers, email, and your ebook Lead Capture System address. ;; You can also hand write or use a printed address label for mailing. ;; The example below is actual size (2 x 4 ). CALL NOW For More Information about [Topic] John Doe (123) 456-7890 or (987) 654-3210 YourEmailHere@example.com For a FREE EBOOK go to my website: downloadmyebook.com/sample Mailing Information Page 6 store.hnione.com (800) 597-2585 (801) 855-5657 Part 3: Preparing HEALTH NEWS hnione
How To Guide Part 3: Preparing HEALTH NEWS Back Page Box For More Information Box ;; With every newspaper you buy, we provide a FREE Peel and Stick label to personalize your newspaper to you. ;; With each label, you can use our online template to print your info: 1. Your Name 2. Up to two (2) phone numbers 3. Your email address 4. Your ebook Lead Capture System address. ;; The example below is John Doe (123) 456-7890 or (987) 654-3210 actual size (1 x 2.625 ). YourEmailHere@example.com For a FREE EBOOK go to my website: downloadmyebook.com/sample For More Information COMPLIMENTARY and FREE COPY Stamps To help people know they can pick up a HEALTH NEWS newspaper and take it with them, we have self-inking stamps available with COMPLIMENTARY or FREE COPY in large red letters. The best place our customers have found to stamp HEALTH NEWS newspapers is on the top of the paper above the middle box. COMPLIMENTARY FREE COPY Page 7 store.hnione.com (800) 597-2585 (801) 855-5657 Part 3: Preparing HEALTH NEWS hnione
How To Guide Part 3: Preparing HEALTH NEWS Earn FREE HEALTH NEWS with Referral Rewards We want to help you create activity and success in your organization. When you help us by referring people to get their sales tools from us, we want to say thank you with FREE HEALTH NEWS newspapers. You get several significant benefits. First, members of your team are buying one of the best sales tools available anywhere. Second, you are going to get FREE HEALTH NEWS newspapers for your efforts. Third, people will duplicate your efforts and your organization will begin to grow exponentially. Earning FREE Newspapers Referral Rewards For each personally sponsored associate you refer to HEALTH NEWS who places an order of at least 100 newspapers, you will earn 100 FREE newspapers on your next order. Referral Rewards PRO Professionals think on a larger scale. With each of your personally sponsored associates gets started building a strong business by ordering at least 500 HEALTH NEWS newspapers, you will earn 200 FREE newspapers on your next order. The Details When we receive an order, we ask each person who their personal sponsor is in their network marketing company. When one of your personally sponsored associates places an order with us, we will credit you with FREE newspapers for your next order. If they order least 100 newspapers, you will get 100 FREE. If they order least 500 newspapers, you will get 200 FREE. There is no limit to how many free newspapers you can earn, but you can only earn Referral Rewards for each of your personally sponsored associates first order with us. Page 8 store.hnione.com (800) 597-2585 (801) 855-5657 Part 3: Preparing HEALTH NEWS hnione
How To Guide Part 3: Preparing HEALTH NEWS A Truly Duplicatable Solution: The HEALTH NEWS 500 Club The following story is how one of our customers created the HEALTH NEWS 500 Club, which has proven itself as one of the most successful and duplicatable ways to find qualified prospects who are ready to buy. You can also create your own HEALTH NEWS 500 Club and make success happen for you and your organization! When I started using HEALTH NEWS newspapers, I was on a fixed income. I wanted success. so I decided I would use all my marketing money on 500 copies of HEALTH NEWS newspapers every month to grow my business. I had great results and I wanted to find a way to duplicate my efforts throughout my organization, even though it was still very small. I called it my HEALTH NEWS 500 Club, and anyone in my organization who wanted to use 500 copies of the HEALTH NEWS newspapers every month could join me in creating success. At first I only had myself and a few other people in my HEALTH NEWS 500 Club. As we each used 500 copies a month, the success really started to build. Soon we had about 10 people join our 500 Club. Their success showed that anyone can be successful if they worked. As time went on, we duplicated our efforts, and whenever someone would join my team, we would have them commit to also joining our 500 club. Eventually we had tens of thousands of HEALTH NEWS newspapers being used every month and I went from a fixed social security income in a small town in the middle of nowhere, to having me and many members of my organization having significant five figure incomes. We were so successful that I shared my story with HEALTH NEWS and that is where they came up with the HEALTH NEWS 500 Club. If you create your own HEALTH NEWS 500 Club and duplicate your efforts, you can have the same kind of success I have had. ~ Bonnie J. Page 9 store.hnione.com (800) 597-2585 (801) 855-5657 Part 3: Preparing HEALTH NEWS hnione
The Ultimate Lead Generation System HEALTH NEWS How To Guide Part 4: Word of Mouth Marketing Word of Mouth (Warm Market) Marketing The experiences of thousands of people have proven the most effective techniques for finding new contacts, also called prospecting. Your warm market is all of the people within your circle of influence that you already know: your family, friends, coworkers, neighbors, and relatives, among others. Remember that the successful salesperson actually spends 80% to 90% of their time finding new contacts with whom to share their opportunity. Your success depends on your efforts to keep as many people as possible active in your Prospecting Pipeline. The goal is to keep as many people as you can progressing through the various stages. You can use the Tracking Chart (below) to keep track of exactly where your contacts are and what they need to make it through to the end of the Prospecting Pipeline as a success and a member of your team. You can use HEALTH NEWS to build your warm market. Reconnect with Family and Friends Many people want to share information with their family and friends, but are either hesitant or have possibly already burned a bridge. Now you can let a professional publication with credibility introduce your product to your family and friends instead of you. Your New Business Card A typical business card has your logo, your personal information, and maybe a short message. When you use a HEALTH NEWS newspaper as your business card, you are still sharing your personal information which is on the label on the back page. You are also sharing all of the information about your product. You are giving your contact enough information to make an informed decision right away. Word of Mouth Script: (Warm Market) 1. Ask: I have a copy of HEALTH NEWS that features. When could you read it by (Wednesday)? 2. Confirm: So if I called you on (Thursday), you will have reviewed it for sure? 3. Clarify: What time should I call you on (Thursday)? Prepare an Info Pack You can combine a HEALTH NEWS newspaper with other marketing tools you use and place them in one of our clear plastic Door Hanging Bags. Because you are handing the Info Pack out to someone you know, you can include more than just the newspaper. Just remember to not staple, paper clip, or affix the other items to the newspaper in any way. Some other items you may include: A sample of your product, a brochure, a CD or DVD, or even a magazine. My Recruiting Plan for my Warm Market I need (100) HEALTH NEWS newspapers every month to make contact with at least (3) people a day in my warm market to help people choose for themselves through education marketing if they are interested in my product. Page 10 store.hnione.com (800) 597-2585 (801) 855-5657 Part 4: Word of Mouth Marketing hnione
How To Guide Part 4: Word of Mouth Marketing Saving Money on Taxes Pays for Your Sales Tools Although the IRS will not allow you write off 100 percent of your mileage, you want to be able to claim as much as possible. You can turn most any errand into a business trip if you make business the primary purpose of the trip. Make prospecting for your business the primary purpose of the errand, rather than the grocery store or dry cleaners by always having some HEALTH NEWS newspapers ready to be handed out wherever you go. So if you need to take your daughter to piano lessons and you give a HEALTH NEWS newspaper with your name and phone number on it to one of the other parents who are picking up or dropping off their kids, then your trip is considered primarily business and you can write off the miles you traveled. It s just that easy. Remember that your first trip from your home and your last trip back are not tax deductible. The solution is to stop at a convenience store close to your home on your way out and on your way back, and write it down. While at the convenience store, hand out a HEALTH Example Mileage Log Date Destination Business Purpose Start End Total 1/31/13 Salt Lake City, Utah Prospecting 45,245 45,345 100 2/1/13 Pleasant Grove, Utah Prospecting 45,350 45,424 74 2/2/13 Lindon, Utah Prospecting 45,435 45,470 35 (Tax deductions for just these three days is $118.09) Total 209 NEWS newspaper to someone, or even just place it on the counter. You are now actively involved in prospecting and everywhere you drive is tax deductible mileage. Keep track of where you place one or more HEALTH NEWS newspapers and you can legally, morally, and ethically deduct your mileage expenses. Here s where it gets good. The 2013 rate for mileage deductions in the United States is $0.565 per mile. So for every 1,000 miles you drive that are tax deductible, you will receive $565 in tax deductions. If you drive 12,000 miles in a year that are tax deductible, that is an extra $6,780 in tax deductions. Depending on your tax rate, you can save literally thousands of dollars on your taxes by using HEALTH NEWS newspapers as a prospecting tool. Page 11 store.hnione.com (800) 597-2585 (801) 855-5657 Part 4: Word of Mouth Marketing hnione
Date Added HEALTH NEWS Newspaper HEALTH NEWS Personalized ebook Interest Level (1-10) Prospect Quality (1-10) DVD / Audio / Brochure or Other Sales Tool Company Presentation Three-way Call Webinar Live Meeting Visited Website Scientific Documents Prospect Started Home-based Business Achieved 1 st Rank Advancement (Goal: 30 Days) Download at http://store.hnione.com/download/trackingchart.pdf HEALTH NEWS International, LLC. (800) 597-2585 store.hnione.com Example of a Contact Tracking Chart Page 1. John Doe H - (123) 456-7890 C - (123) 987-6543 johndoe@johndoe.com 2. 3. 4. 5. 6. 7. HEALTH NEWS Facts Tell and Stories Sell Contact Presentation Sign Up Notes 5/10 5/12 5/18 7 8 5/14 DVD 5/16 Audio 5/17 5/14 5/14 5/20 5/16 5/18 5/28 6/24 This is an example contact Page 12 store.hnione.com (800) 597-2585 (801) 855-5657 Part 4: Word of Mouth Marketing hnione
The Ultimate Lead Generation System HEALTH NEWS How To Guide Part 5: Local Market Marketing Local Market (Cold Market) Marketing When you need to find additional people in your local area to continue to build your business, you need strategies that work. Remember as you read that Cold Market marketing is not an exact science and you may need to try different methods and locations to find success. What results can you expect to receive? Typically a one percent return in considered successful. Plan you budget accordingly. Your Own Paper Route Develop a Paper Route where you place stacks of HEALTH NEWS newspapers in local businesses. Go to businesses that have places for people to pick up something to read. Simply ask for permission to place a stack of about 10 copies of HEALTH NEWS newspapers in areas like those listed below. This also opens the door to approach the business owner. See a sample script to the right. Also, we have a self-inking stamp available with COMPLIMENTARY or FREE COPY in large red letters. On the top of every HEALTH NEWS newspaper, use your stamp to indicate to people that they can take the newspaper home with them for free. Below are a few ideas on types of locations you can work with. You can also fold the newspapers one more time and insert them inside a magazine, maybe on an airplane or on a reading table, for the next person to read. The ideas are as endless as your imagination. Step by Step You should go back to each location twice a week. Each time you return, you are building a relationship with the business manager or owner. During the third or fourth visit, offer a sample of your product. If they seem interested, continue with the visits. My Recruiting Plan for my Cold Market For my Local Market, I need (300) HEALTH NEWS newspapers every month to have five (5) locations on my HEALTH NEWS Paper Route and placing 10 HEALTH NEWS newspapers in each location twice a week. I will place (100) HEALTH NEWS newspapers in Door Hanging Bags and hang them on doors in my area. I will use HEALTH NEWS newspapers at meetings and fairs. I will use my ebook Lead Capture System to market online. Paper Route Script (Permission Marketing) I have your Complimentary issues of HEALTH NEWS. Is it okay if I set them on your reading table for your customers? If not, stop going to the location. If you work this system, you can realistically sign up multiple owners every month. The biggest objection most any business owner has is they don t have enough time. You can offer to use their name and your phone number on the labels and help build their business for them. Remember to track and trend your results. We have prepared a Paper Route Tracking Chart for you on the next page. Page 13 store.hnione.com (800) 597-2585 (801) 855-5657 Part 5: Local Market Marketing hnione
How To Guide Part 5: Local Market Marketing Ideas for Paper Route Locations Airport Lobbies Airplanes Auto Shops Bakeries Banks Beauty Salons Bookstores Chamber of Commerce Organizations Chiropractors Offices Coffee Shops County Fairs Delis Dentists Offices Doctors Offices Dry Cleaners Gas Stations Gift Shops Government Buildings Grocery Stores Gyms Health Clinics Health Fairs Health Food Stores HMOs Home Shows Hospital Waiting Rooms Hotel Lobbies Job Fairs Juice Shops Libraries Naturopathic Offices Optometrists Offices Pediatricians Offices Pharmacies Restaurants Retirement Villas Senior Citizen Centers Small Businesses Souvenir Shops Spas Tanning Salons Thrift Stores Truck Stops VA Hospitals Video Stores Waiting Rooms YMCAs You can even leave a newspaper folded inside a magazine. Meetings and Fairs When you are a vendor at a fair or an expo, you are competing with many other vendors for people s attention. When you use HEALTH NEWS newspapers, they stand out from everything else. They re something different for your contacts to look at when they get home from their meeting. Door Hanging You can market in your local area by inserting a HEALTH NEWS newspaper into a door hanging bag and hanging it on doors. It can be very successful. In fact, one customer started his business hanging HEALTH NEWS newspapers on 100 to 200 doors a week. He now makes over a million dollars a year with his company. Page 14 store.hnione.com (800) 597-2585 (801) 855-5657 Part 5: Local Market Marketing hnione
How To Guide Part 5: Local Market Marketing Paper Route Tracking Chart Location Number Date Location Business Contact Name Business Contact Phone Page 15 store.hnione.com (800) 597-2585 (801) 855-5657 Part 5: Local Market Marketing hnione
The Ultimate Lead Generation System HEALTH NEWS How To Guide Part 6: Online Marketing The internet is one of the most powerful tools that has ever been created. People can connect with anyone around the world in seconds. The internet is a fantastic tool to find qualified prospects. A qualified prospect is someone who has expressed an interest in receiving your specific product, service, or opportunity. The Question How can I effectively use the internet to create new qualified prospects for my business that can be duplicated throughout my organization? The answer is the HEALTH NEWS ebook Lead Capture System, a third-party lead capture system where a prospect must provide their contact information to read an ebook. When someone willingly gives you their personal information, they have indicated that they are willing to have you To find leads on the internet, people spend a lot of time and money using Facebook, Twitter, pay per click ads, blogs, and basically any other method they can think of to drive people to a website. The only problem is they don t have a website properly setup to capture the prospect s information before they let them learn about their product, service, or opportunity. The consequences for not capturing the proper information can be very expensive in time, money, and effectiveness because you really don t know who visited your website. After all, if you don t have someone s contact information: How do you follow up? How do you know if someone is interested in your product? How do you know if someone visits your website? Online Marketing The HEALTH NEWS ebook Lead Capture System The effective way to use the internet to create qualified prospects for your business that can be easily duplicated throughout your organization. follow up with them to provide them further information about your product. The Key to Online Marketing How do you know anything? How can you be effective at all? Without a prospect s contact information (which should include their name, phone number, and email address), you have nothing. To solve this problem, we created the HEALTH NEWS ebook Lead Capture System. We provide a lead capture page with a form to capture the prospect s information, and an ebook for the prospect to read as a reward for providing their contact information. When someone willingly gives you their information, they have told you that they have qualified themselves as someone who is interested. It is just like someone reading a HEALTH NEWS newspaper and then calling you. Page 16 store.hnione.com (800) 597-2585 (801) 855-5657 Part 6: Online Marketing hnione
How To Guide Part 6: Online Marketing Making the HEALTH NEWS ebook Lead Capture System Work for You The key to making the HEALTH NEWS ebook Lead Capture System work is how you drive traffic to the website. Many people understand how advertising works with a traditional business, so let s compare your website to a typical brick and mortar or local business, like a grocery store, to your website. The grocery store advertises in newspapers, on television, on radio, and many other ways to get people to enter their store. When you are driving traffic to your website, you are focusing your efforts on getting people to visit your business, which on the internet is your landing page on your website. Once at your landing page, you want them to come through the door or fill out the information form on your landing page. Now that you know the target activity you want your prospect to do, you just need to find people to come to your website. You are responsible for marketing and promoting your ebook System address: www.downloadmyebook.com/ [yourname] to encourage someone to go to your website. You can use any one of the following methods, or most any other method you can think of, to drive traffic to your website: In your email signature On your Facebook page In messages on Twitter In your LinkedIn profile On your business card Fliers that you create Online banner advertising On your labels you receive Pay-per-click advertising Pay-per-action advertising Email marketing (no spam!) In classified ads by offering a free ebook Online ezine articles How it Works The HEALTH NEWS ebook Lead Capture System has several components. 1. First we provide our customer with a website at www.downloadmyebook.com/<name>. The <name> is usually the customer s first initial and last name combined. 2. The first page of the website is designed to create interest from the prospect, and includes a form the prospect must fill out if they want access to the free ebook that contains the rest of the article they read on the first page as well as many other articles about the same topic. 3. When they fill out the form and click the Get the ebook button, they are immediately directed to the ebook and can read all about your product. While the prospect is reading the ebook, you are immediately sent an email that includes the prospect s contact information, including their name, phone number, and email address. You are then able to immediately follow up with the prospect. On your blog In other social networks Even in print advertising International Marketing Another great feature of the ebook Lead Capture System is the ability to build an international business over the internet. For example, with Facebook, you can place ads and have them target specific geographic areas. So if you company is building a business in Australia and you want to build a business there (after all, who doesn t want to travel to Australia) simply market to people on Facebook in Australia. It really is that easy. Page 17 store.hnione.com (800) 597-2585 (801) 855-5657 Part 6: Online Marketing hnione
How To Guide Part 7: Mass Marketing Insert HEALTH NEWS into Weekly Subscription Newspapers Another method of promoting events or marketing on a massive scale is inserting HEALTH NEWS newspapers that have been custom printed with your information in the boxes on the front and back page, into an existing subscription based newspaper. People who subscribe to local newspapers usually read it because they pay for it. By selecting specific areas, you are able to target people by economic and geographic criteria. The Details Their is a vast difference in the return you receive by selecting the proper type of newspaper to use. Only work with newspapers that are offered on a subscription basis (weekly or longer). The people that subscribe want the newspaper and they are much more likely to read it. The newspaper will stay around a long time and your prospect will have more time to read the HEALTH NEWS inside. Daily newspapers do not get read every day and your results will suffer. Also, select areas with care. Often newspapers will have different segments that you may include. Make sure you choose the proper economic areas to reach the best potential prospects. The Results What is your potential return? Our customer s average response has been between.75% and 1.0%. Hundreds of thousands of newspapers have been used with this method, so these numbers accurately reflect real results. On customer had 10,000 copies inserted into a local, subscription based, weekly newspaper. Over 100 people attended the event and over the next few months a tremendous return of hundreds of thousands of dollars of products were sold. See the details on the next page. Page 18 store.hnione.com (800) 597-2585 (801) 855-5657 Part 7: Mass Marketing hnione
How To Guide Part 7: Mass Marketing Newspaper Inserts 1. With a minimum of 2,000 copies, we can print customized information in the front and back boxes on HEALTH NEWS. 2. Select only weekly, every other week, or monthly subscription newspapers to have HEALTH NEWS inserted into. Also select the areas (usually ZIP codes) for desired economic status. Note: If you choose to insert inside a daily newspaper, your results may be lower. Daily newspapers do not get read every day. 3. Your cost breakdown is as follows: $0.159 (2,500 minimum) or $0.127 (5,500 minimum) per newspaper. If you live in Utah, we will add appropriate sales tax. S&H is added to deliver to your local newspaper. Typical minimum order for most newspapers is 5,000 copies Insertion fees usually run between $0.05 to $0.07 per piece. Estimated total per piece: $0.209 to $0.229-2,500 pieces $0.177-$0.197-5,500+ pieces (pus S&H) 4. It takes about 30 days to make a campaign happen. You choose what you want custom printed in the front and back boxes on the HEALTH NEWS newspapers, on the filers, and what local newspaper you want to work with. You determine when your local newspaper needs the HEALTH NEWS delivered. We take care of the rest! 5. It is best to have the HEALTH NEWS be delivered about seven (7) days before your event, so please plan accordingly. Page 19 store.hnione.com (800) 597-2585 (801) 855-5657 Part 7: Mass Marketing hnione