REGENERATE HAIR WITH KERADINE-COMPLEX

REGENERATE HAIR WITH KERADINE-COMPLEX

HAIR REGAINS BODY AND FULLNESS. SUPER SHINY AND SOFT, the HAIR SLIPS THROUGH YOUR FINGERS LIKE DELICATE SILK KERATELISIR is enriched with: KERADINE-COMPLEX A truly valuable combination of KERATINS + KERADYN HHTM* KeratElisir is the latest treatment line that regenerates frizzy hair, as it reconstructs hair fiber and restores hair s original silkiness and shine. KERATINS: hair fiber reconstruction KERATELISIR is enriched with: KERADINE-COMPLEX A truly valuable combination of CHERATINE + KERADYN HHTM* > A hydrolyzed keratin of low molecular weight that, thanks to a balanced amino acids and peptides formulation, reconstructs and reinvigorates hair fibers from the inside, adding body and fullness. State-of-the-art, restructuring keratins synergically blend with the innovative Keradyn HH TM, an ingredient that can restore hair s natural dynamism, leaving it extremely soft and supple. KERATELISIR products revitalize hair fiber, providing a dedicated anti-frizz effect: > to those who want perfectly straight hair > to those who want to make the most of their natural curly hair by enhancing shine, body and movement. They also: > tame and control hair > provide thermal protection > guarantee long-lasting hairstyle regardless humidity *STATE-OF-THE-ART TECHNOLOGY Worldwide novelty! Keradyn HHTM is used by Helen Seward in its range of products for the first time ever on the market. Hair is repaired and looks fuller and younger thanks to the combined action of two keratins: > A soluble keratin of high molecular weight, a cystine-rich native protein that efficiently interacts with damaged hair fibers (damaged cystine bonds) to form a protective conditioning film. The action of that film renews hair fibers and leaves them shiny and extremely soft. KERADYN HHTM: natural dynamism Hair is more dynamic and flexible when friction-free. KERADYN HHTM is a by-product from a primary lipid 18-methyl eicosanoic (18-MEA). It is the most abundant lipid (fatty acid) naturally found in hair fiber and linked to the cuticle. Chemical treatments, mechanical or environmental stress can remove the natural protective lipidic film in hair either partially or completely. This film plays a key role in controlling friction between hair fibers. As a result, hair s natural dynamism is compromised and its characteristic freedom of movement is lost. KERADYN HH TM is the new, patented conditioning agent that has been conceived to positively act on the properties of the surface of damaged hair, minimizing friction between hair fibers and restoring that natural dynamic movement healthy hair enjoys. The effect of Keradyn HH TM is evident - hair looks superbly silky to the touch, extremely soft and bright.

TO COMPLEMENT KERATELISIR PRODUCTS effectiveness OUR PRODUCTS ENHANCED THERMAL PROTECTOR An advanced copolymer of wheat proteins and of a silicone derivative serves a twofold purpose- to prevent and to repair damage caused by exposure to strong heat and aggressive brushing. Thanks to its complex, temperature-responsive polymer structure, this product forms both a film that tightly wraps and protects hair fiber and cross-pattern bonds when drying. ANTI-FRIZZ PROTECTION A new complex, the result of the perfect combination of oligosaccharides (sugars) and wheat proteins, provides new capabilities to the anti-frizz protection of hair fibers. It penetrates the cuticle and all the areas of the cortex, perfectly balancing the correct and useful water percentage inside hair. In fact, in high humidity conditions, it keeps hair fiber hydration balanced; whereas in dry climate, it contributes to restoring the ideal hydration balance. It forms a protective film and improves flexibility of hair fibers. ANTI-FRIZZ, REGENERATING SHAMPOO 250 ml cod. 746 STYLING FLUID FOR CURLY AND WAVY HAIR 125 ml cod. 749 STRAIGHTENING SERUM FOR UNRULY HAIR 125 ml cod 748 ANTI-FRIZZ, REGENERATING MASK 250 ml cod. 747 WHITE WATER-LILY OIL Oily extract obtained from the controlled extraction of white water-lily flowers. Featuring excellent protective and antioxidant properties (protection against pollution), it strengthens hair to face external aggressions (pollutants, UV rays). IRIS EXTRACT Toning and astringent. Ideal to be used in formulations aimed at improving curl flexibility. Anti-frizz, regenerating shampoo with KERADINE-Complex and white Water-lily oil. > Velvety effect > Tames frizzy hair > Gives new shine and restores hair s natural dynamism and freedom of movement > Provides softness and incredible lightness > Rich texture Apply on wet hair and massage gently. Rinse thoroughly with lukewarm water. Repeat if necessary. Styling fluid for curly and wavy hair with KERADINE Complex and Iris extract. > To obtain toned and dynamic, yet no stiff, curls > Anti-frizz action > Moisturizes and defines in a natural way > Restores total gloss to curly and wavy hair On damp hair: Apply and distribute evenly along the lengths and ends. Allow hair to air dry or blow-dry using a diffuser to intensify the effect. On dry hair: Pour some quantity into the palm of your hand; distribute by striking lock by lock. Straightening serum for unruly hair with KERADINE-Complex and white Water-lily oil. > Conditions and protects > Straightens, reinvigorates and reconstructs hair fiber > Anti-frizz action on unruly hair > Protects against heat. Holds hairstyle longer even under high humidity conditions Dispense a small quantity of product on the palm of your hand. Then apply and distribute on your hair; massage along the lengths and ends. DO NOT RINSE. Anti-frizz, regenerating mask with KERADINE-Complex and white Water-lily oil. > Reconstructs and reinvigorates hair fiber > Disciplines hair ensuring it is tangle-free > Anti-frizz shield and heat protectant > Restores hair s natural dynamism > Enhances hair gloss Apply on towel-dried hair and massage. Straight hair: leave to act for 5-10 minutes. Curly hair: leave to act for some time. Rinse well with lukewarm water.

COMMUNICATION AT THE POINT OF SALE Clear and immediate communication is the key to attract customers attention and to encourage purchasing. P/746S P/747M PACKETS 10 ml LEAFLETS P/749 The practical 10 ml shampoo and mask packets are available. Excellent as product sample/ trial or as weekend packets. For final customers; include data on all KeratElisir products and highlight their main benefits. DISPLAY UNITS P/748 Made of cardboard, easy to set up. To best display all products highlighting them at the strategic points within the store.

P/746GB