French Riviera Tourism & Economy

French Riviera Tourism & Economy

French Riviera Between sea and mountain

«Un jour la beauté qui se voulait éternelle, cherchait un lieu qui ne la bouderait jamais. Elle découvrit la Côte d Azur. Elle s y installa et s y trouva bien. Depuis, elle y demeure.» Louis NUCERA

French Riviera Key Figures

A central location in the heart of Europe

Nice Côte d Azur Airport 1st international French airport after Paris (2 terminals) 9 844 122 passengers in 2009 103 destinations in 34 pays countries (58 % of the traffic is international) 1st regular airline route in France Paris/Nice 1st regular helicopter route in Europe Nice/Monaco 2 nd international airport for business and private jets (Cannes-Mandelieu airport): 64 100 passengers in 2009

French Riviera & World Tourism 1% OF WORLD INTERNATIONAL TOURISTS 6 % OF ALL FOREIGN OVERNIGHT STAYS IN FRENCH HOTELS 8 % OF THE TOTAL INCOME GENERATED BY FOREIGN TOURISME IN FRANCE 4 % OF ALL FRENCH OVERNIGHT STAYS IN FRENCH HOTELS

LEADING FRENCH TOURISM DESTINATION AFTER PARIS WITH 10.4 MILLION VISITORS These figures do not include same-day visitors (not staying overnight), cruises stopovers and stays made by the residents

64 Million overnight stays AVERAGE LENGTH OF STAY : 6,5 nuits

50 % of Foreign visitors % of foreign visitors

Top tourist markets Thousand stays % 1 Italy 2 British Isles 3 Germany 4 United States 5 Scandinavia inc. Denmark 6 Spain 7 Est Europe 8 Belgium 9 Switzerland 10 Netherlands 11 Russia 12 Asia 13 Japan 14 Canada Others 1010 998 442 303 269 243 233 221 212 187 149 83 69 62 359 20,8 20.6 9.1 6.3 5.6 5.0 4.8 4.6 4.4 3.9 3.1 1.7 1.4 1.3 7.4 TOTAL 4840

4 BILLION EUROS IN TOURIST EXPENDITURES Tourist expenditures 2008 for all stays, excluding transport to the region, to which must be added the casinos games product : 510 million euros in 2008/09 (51 % for Monaco). 67 EUROS AIR VISITOR PERSONAL DAILY SPENDING JOBS IN TOURISM INDUSTRY The tourism industry represents 18 % of jobs (75 000 jobs) + 150 000 working people whose jobs depends from tourism

40% of stays in hotels Autres Résidences secondaires Hôtels Parents et amis Résidence de tourisme Location % of stays

LESS THAN 1 OUT OF 2 STAYS DURING THE SUMMER % of stays

1 out of 3 stays in Nice

Access Transportation Transport d'accès jusqu'à la Côte d'azur, hors visiteurs à la journée. L'avion est utilisé par 14 % des Français, mais 39 % des Etrangers. Le mode "Route" inclut les groupes autocars ainsi que les véhicules de location.

Discover the French Riviera

French Riviera A wide range of accommodation

Accomodation offer : the Art of hospitality Campings Capacité non classée 152 000 BEDS IN COMMERCIAL ESTABLISHMENTS Meublés classés Résidences de tourisme 7% 15% 15% 16% 39% 8% Autres classés 84 % OF BEDS ARE CLASSIFIED ONE THIRD OF ROOMS RATED 4* OR 5* 1 DELUXE ROOM IN 5 in France Hôtellerie 16 HOTELS 5*

160 000 Second homes 5 % of all second homes in France and 34 % of PACA Region.

Acccomodation offer Geographical distribution 20% 18% 16% 14% 12% 10% 8% 6% 4% 2% 0% 18,6% 16,2% 13,3% 12,2% 9,1% 8,3% 7,3% Cannes Nice Antibes Montagne Littoral Est Vence Littoral Ouest 6,3% 5,5% 3,3% Mandelieu Grasse Monaco

French Riviera A Culture destination

102 museums, monuments and sites opened to the public 3,2 million admissions in museums and sites

Sites with over 100 000 / year Sites Visitors 2008 The Russian Church Nice 255 635 The Modern Museum Nice 157 670 The Chagall Museum Nice 156 553 The Maeght Foundation Saint-Paul 153 150 The Exotic Gardens Monaco 148 805 The Rothschild Foundation 138 720 The Cap Ferrat Zoo 135 000 The Exotic Gardens Eze 131 064 The Matisse Museum Nice 125 483 French Riviera Racecourse 112 616 The Picasso Museum Antibes 99 653

100 parks and gardens opened to the public

French Riviera, The reign of mother nature Diversity and contrasts

One National Park : The Mercantour National Park 80 % of the territory is mountainous 600 km of marked paths

Azur Alps v

French Riviera, Snow and sun

15 ski resorts 700 km of slopes

LEADING CRUISE AND YACHTING DESTINATION IN EUROPE 36 pleasure ports and 18 300 boat sites 2009 : 980 813 Passengers

1 st golf destination in France 21 golfs

A well-being destination 14 Spas

1 st casino destination in France 17 casinos - 5 in Monaco

French Riviera a gastronomy destination 4990 restaurants

French Riviera A gastronomy destination 36 Michelin 2010 Restaurants

French Riviera A world-class events destination

More than 400 national and international events per year

French Riviera, Business destination

1 out of 5 for Business Business visitors stay 5 nights on average, Leisure visitors stay 7 nights. 200 000 convention visitors by plane : expenses per day 253 euros

Business Tourism Convention Centers Meeting Areas Auditorium Capacity Area (m²) CONVENTION CENTER ANTIBES CANNES PALAIS DES FESTIVALS CONVENTION CENTER GRASSE CONVENTION CENTER MANDELIEU MENTON PALAIS DE L'EUROPE MONACO GRIMALDI FORUM CONVENTION CENTER NICE ACROPOLIS VILLEFRANCHE CITADELLE 12 26 7 12 7 25 22 5 500 2 250-1 000-1 850 2 500 185 2 000 23 000 560 3 800 1 700 10 000 24 000 600 Leading business tourism centre in France after Paris : 500 000 delegates a year Leading convention center offer in France after Paris : 8 convention and exhibition centres among the most prestigious in Europe.

on line

Official Leisure Tourism Portal for the Riviera

French Riviera Mountain Website

Official Business Tourism portal for the French Riviera

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See you soon Conception : CRT Riviera Côte d Azur Pôle Stratégie & Communication Mars 2010 Copyright : CRT Riviera Côte d Azur Pierre Behar Georges Veran Anaïs Brochiero DTC Monaco Semec Cannes