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Cloud Computing & Storage More than a File System in the Sky Erik Riedel, PhD Technology & Architecture Cloud Infrastructure Group EMC 1

Cloud Computing 5

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Supporting the Shift to Cloud Inside, Outside, and Across Organizations Cloud is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g. networks, servers, storage, applications) that can be rapidly provisioned and released with minimal management effort or service provider interaction Private Cloud Infrastructure deployed and operated exclusively for an organization or enterprise Hybrid Cloud Composition of two or more clouds, private and/or public Public Cloud Infrastructure made available to general public or many industry groups/customers Source: *National Institute of Standards and Technology, V15 October 2009 9

Who Is It Really For 11

vs. IT Managers Programmers Programmers buzz Ruby/Rails, MapReduce IT Managers buzz VM images, vapps, VLANs Marketing buzz Virtualization, IaaS, PaaS, SaaS

The previously separate roles of software developer and operations have [become] increasingly intermeshed and intertwined. Things are materially different Ray Ozzie, Chief Software Architect, Microsoft

+ IT Managers Programmers Programmers buzz Ruby/Rails, MapReduce IT Managers buzz VM images, vapps, VLANs Marketing buzz Virtualization, IaaS, PaaS, SaaS

Cloud is often an excuse for enterprises to move to New IT away from the old client/server model that has been used for the past ten years [toward Web 2.0 IT] Werner Vogels, CTO, Amazon

A Few Details 16

It s not possible to start over and re-write all applications using scale-out design patterns in the first few months of a cloud deployment, but it is possible to adapt many legacy applications with the help of virtualization, so cloud infrastructure can support and enable both development models, including mixing the two.

Developers Range Widely in Focus/Expertise IT managers/admins deploying applications encapsulated or pre-packaged into virtual machines Language configuration scripts, command lines Input catalog of vapp templates or pre-configured VMs Output VM images, VM configurations, system configurations Runs on vsphere/esx, virtual networks, legacy storage + scale-out storage Programmers using application frameworks such as Groovy/Grails Language Grails/Java, Python/MapReduce Input code (perhaps with help of an IDE) Output Rails + database configurations, job scripts Runs on Rails + MySQL, virtual networks, scale-out storage

Apps + Data Development new applications explicitly scale-out (e.g. MapReduce, Hadoop) built on higher-level frameworks (e.g. Ruby/Rails, Azure) Deployment legacy applications packaged into virtual machine containers easy to replicate and migrate across virtual infrastructure Data shared corporate data is the common ground (enterprise apps) consumer value centered around their personal data (consumer apps) 19

Example Deployment Marketing buzz IaaS Infrastructure as a Service 20

Example Development Marketing buzz PaaS Platform as a Service 21

More About Apps + Data From the perspective of development & deployment, the key new technology component is a combined data + app (storage + compute) platform where apps are created, deployed, monitored & managed with a common set of tools. Underlying enablers: Common object space apps, configs, user data Single identity store public, private, enterprise, consumer Federation (public + private) seamless across infrastructures Monitoring continuous measurement to optimize (and generate bills) 22

Key Technology Components Policy-driven Orchestration Application mgmt via virtualization Data mgmt ILM is finally required Continuous measurement & monitoring to meter/bill; to maintain high efficiency vpods (virtualization) Enables easy migration and replication of containerized applications Drives highly efficient resource utilization Eases rapid deployment of new applications & new services Pods (packaged racks) Rack-level deployment of infrastructure (compute + network + storage) Drives highly efficient acquisition and deployment vs. traditional full custom or semi-custom design-per-app MAN/WAN VPN vpod(s) Customer [virtual] Data Center 3 Pod(s) Service Provider Data Center 23

Under The Covers What About The Data? 24

Atmos Deployment Models Purpose-built hardware Standard components factory configured, racked, and cabled Flexible, cost-effective service model/user-serviceable Optional high availability and redundancy; 30 drives per 3U drawer Software on VMware Certified with EMC Unified Storage (NFS, FC, iscsi); VMware-supported servers and third-party storage WS2-120 WS2-240 WS2-360 Atmos Virtual Edition Small/Medium Compute Dense Compute Capacity Flexibility Intel Xeon 5500 Nehalem architecture 2 TB low-power SATA drives (lower power per BTU at two-times capacity) VMware vsphere NFS/FC/iSCSI Storage 1:15 servers-to-disks 60 TB cloud entry point 1:15 servers-to-disks Up to 480 TB per rack 1:60 servers-to-disks Up to 720 TB per rack Starts at 10 TB Up to 960 TB per site Up to 240 TB per rack 25

Changing View Cloud storage Goal: low(est) cost, tolerate high(er) touch Mask lower hardware reliability with clever software + wetware More limited range of performance/availability (aim for good enough for a majority of apps, with some variance) Focus on OpEx (operating costs, human costs) Enterprise storage Goal is low(er) touch, tolerate high(er) cost Expect high hardware reliability Wide range of performance/ availability trade-offs (optimize for e.g. OLTP all the way to long-term archive) Focus on CapEx (purchase costs, human costs) Move from higher cost, low touch => lowest cost, higher touch Reasonable cost investments: - serviceable components where sensible (e.g. disks/power supplies) - leverage HA components where sensible (e.g. rack power, connecdvity) 26

Under The Covers What Is Different? 27

Today s IT Structure and Tomorrow s Traditional Storage Tiering NFS/CIFS/iSCSI RAID BURA Replication Today Tomorrow Workload Transactional Content Application interaction Data management Data protection / Disaster protection Storage scaling and management Mount point Admin-driven/ manual Additional best of breed products File system limits / pre-planning Infrastructure model Single tenant / storage isolation API App-driven / policy automated Built-in data services Unlimited namespace / dynamic Native multitenancy throughout the stack Active Object Storage App-oriented Policy-based Management and Data Services 28

Builds on 10+ Years of Storage Research APIs vs. mount points no slashes required blocks vs. files vs. objects vs. APIs App-driven and policy-automated self-configuring, self-organizing, self-tuning, self-* Built in data services self-healing Unlimited namespace, dynamic billions and billions of objects, large and small Native multi-tenancy RAID GUI security/auth, monitoring, resource isolation / 29

Summary 30

Pain Killers, Not Vitamins Solve Real Problems vs. Nice To Haves Enterprise IT challenges/pain points Adapting to the business model changes of cloud Answer: private + public clouds with federation Adapting to development model changes of cloud Answer: leverage new tools, frameworks to develop Web 2.0 and scale-out apps Migrating legacy applications to cloud Answer: virtualization to encapsulate legacy OS + apps Managing data across apps & users governance Answer: a combined + app platform to manage the data flow among apps and virtual machines 31

Questions? 32

References Geoff Moore Partly Cloudy: Business and Innovation in the Internet Era September 2010 www.snia.org/cloud/cloudburst/ Moore_SNIA_Keynote.pdf Peter Mell & Tim Grance "The NIST Definition of Cloud Computing October 2009 csrc.nist.gov/groups/sns/cloud-computing/cloud-def-v15.doc Any business or computing magazine published at any point in 2009 or 2010 33

Why The Cloud Is Here To Stay Enterprise vs. Consumer Technology 34

Another angle cloud computing is really about bringing enterprise computing technology and applications up to the norms and expectations of consumer computing technology.

The way we run our lives has forever changed. The employees we are hiring right out of school are appalled by the technology we use to run our companies. They are more productive at home than they are in the office. Marc Benioff, CEO, Salesforce.com

The barrier is becoming less and less between enterprises and consumers in application terms [expectations and functionality often are very much the same] Eric Schmidt, CEO, Google

From September 2010, SNIA CloudBurst keynote by Geoffrey Moore

Why should employees accept a 50% reduction in their productivity when they come to the office on Monday morning? On the weekend, Google can answer any question I have, on Monday, I can t get the answer to who are my five biggest customers? On the weekend, someone from my high school can find me and try to be my friend, on Monday, I can t find my VP of Finance. Geoff Moore, Author, Crossing the Chasm

Consumer Attention Diagram from Maya Gap Courtesy Mick McManus, MAYA Design

Atmos Product Details 41

What is EMC Atmos? EMC Atmos Custom or Packaged Applications REST, SOAP, or file services access Single GUI No limits on namespace or location Multi-tenancy securely isolates data Automated location, protection, and efficiency services Available on purpose-built appliances or virtualized software Self-Service Experience SITE #1 Los Angeles SITE #2 New York SITE #3 London 42

Case Studies Customer-Facing Web Application Atmos Web Service Interfaces + Metadata Atmos Policy ispaid N Atmos Policy ispaid Y Petabyte-scale Geographic distribution Policy-driven storage Canada U.S. EMEA Case Study Content-rich Web App Content-Rich Web App on Atmos Global distribution, content mix Multi-tenancy, scale to multiple sites Policy supports business models CareCore gets in the cloud with Atmos Wrote to Atmos REST API in one week Bought Atmos and deployed in three weeks Adding over 2 million objects a day to Atmos Started with one app, spreading to many more 43

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Under The Covers Deployment Choices 45

Scenario #1 Public Cloud Public Cloud vpod(s) Customer [virtual] Data Center Internet DMZ Pod(s) Service Provider Data Center 46

Scenario #2 Private Cloud Private Cloud VPN vpod(s) Pod(s) Customer [virtual] Data Center 3 Customer Data Center 1 VPN MAN/WAN VPN Pod(s) Customer Data Center 2 Pod(s) Service Provider Data Center 47

Scenario #3 Service Provider Private Cloud Public Cloud vpod(s) Customer [virtual] Data Center vpod(s) Customer [virtual] Data Center MAN/WAN VPN DMZ Internet Pod(s) Service Provider Data Center 48