DR. P. RAVI., B.E., MBA., PhD Assistant Professor Department of Management Studies Manonmaniam Sundaranar University Abishekapatti Tirunelveli 627 012 Phone/Fax: 97865 46660 E-mail: ravi@msuniv.ac.in Work experience with this university Since 25, August 2004, Assistant Professor - Department of Management Studies, Manonmaniam Sundaranar University, Tirunelveli Qualifications Doctor of Philosophy on the title Retailers Beliefs, Efforts and Problems on Green Marketing Practices in India - A Study with special reference to Tirunelveli District, Tamilnadu, Bharathiar University, Coimbatore, on 09.02.2011 Qualified UGC NET for Lectureship in Management, Dec 2000 Master of Business Administration with Marketing as specialization from The Department of Management Studies, Madurai Kamaraj University (Full-Time Residential), 1997-99. Bachelor of Engineering from University of Madras through Adhiyamaan College of Engineering, Hosur, 1993-97 Training Provided -Trained TamilNadu Industrial Investment Corporation (TIIC) employees on Modern Management. -Trained Assistant Directors of ESIC from all over India on Customer Satisfaction Management. - Consultations provided to SBI, Indian Bank, Few Shipping companies in TTK Districts. Other Affiliations Member American Marketing Association (AMA) Member Environment Panel CII Tuticorin, Southern Region Madurai 2010-11 Member - Logistics Panel CII Southern Region Madurai 2008-2009
Peer Review Panel Member for the International Journal NAMEX International Journal of Management Research with ISSN: 2250-2076 Events organized Organized First International Conference in Marketing on Sustainable Marketing Strategies Issues and Challenges ICOSMS2012 at Department of Management Studies, Manonmaniam Sundaranar University, Tirunelveli, TN India during August 24-25, 2012. Organized a National Seminar in CRM - Strategies and Issues at Department of Management Studies, Manonmaniam Sundaranar University, Tirunelveli, TN India during February 17, 2006 Awards Best paper award in the International Conference on Management in the New World Order held on August 13-14, 2012 at Indian Institute of Management, Ranchi Papers Presented / Published Published an article titled The impact of perceived risk on the online shopping attitude of cosmetic products in Tirunelveli city in International Journal of Scientific Research, vol 4, Issue 1, January 2015, ISSN: 2277-8179 Published an article titled Role of Marketing Intelligence System in marketing decisions for health drink distributors in Tirunelveli in ACME International Journal of Multidisciplinary Research, vol II, Issue XII, December 2014, ISSN2320-236X Published an article titled Marketing intelligence system among supermarkets in Tirunelveli city An empirical study in International Journal of Current Research, vol 6, 05, pp 6668-6670, May 2014 ISSN: 0975-833X Published an article titled A study on consumer behaviour Green Packaging in a waste minimization perspective in International Journal of Current Research, vol 6, 05, pp 6681-6682, May 2014 ISSN: 0975-833X Published an article titled A study on the effect of brand characteristics on brand loyalty of cosmetic products among the female consumers in Tirunelveli city in International Journal of Current Research, vol 6, 05, pp 6663-6667, May 2014 ISSN: 0975-833X Published an article titled Preference of Nutrition Products in Tirunelveli City in Indo Global Journal of Applied Management Science with ISSN 2320-7892, an International Journal Presented a paper titled Customer Relationship Management in the AICTE sponsored National Seminar on Innovative Management Practices for Sustainable Development held on April 20, 2013 at INFO institute of engineering, Coimbatore.
Edited chapter titled Uncertainty as a Predictor of Consumer Buying Performance in the context of FMCG in a book titled Marketing Dynamics with ISBN 978-93-81790-93-9 Edited chapter titled Consumer Product Preferences Survey with Reference to E-Marketing in a book titled Marketing Dynamics with ISBN 978-93-81790-93-9 Published a paper titled Solar Energy as an Alternative Energy Source An Empirical Study among SME s in Tirunelveli district in Journal of Management and Science with ISSN 2250-1819, International level Journal Presented a paper titled Solar energy as an alternative energy among SME s in Tirunelveli district in UGC sponsored International Conference on Business Strategies for Sustainable growth A Global Perspective held on January 9-10, 2013 at Bharathiar School of Management and Entrepreneur Development, Bharathiar University, Coimbatore. Presented a paper titled Managing the Retail Ecosystem : An Empirical Study about Departmental Stores in the 1 st International Conference on Management in the New World Order held on August 13-14, 2012 at Indian Institute of Management, Ranchi Presented a paper titled Business Clustering: The Nadar Way: The case of Sivakasi in the 1 st International Conference on Management in the New World Order held on August 13-14, 2012 at Indian Institute of Management, Ranchi Edited chapter titled Green Practice A Retailer s Strategic Tool for Environmentally Sustainable Development in a book titled Competitive Advantage through Globalisation with ISBN 978-935-059-090-4 MACMILLAN PUBLISHERS INDIA LTD Presented a paper titled Application of Marketing Intelligence system in FMCG sectors in the National conference on Contemporary Developments in Operations management and Management Information systems held on May 12, 2012 at Department of Management Studies, Periyar Maniammai University, Thanjavur Presented a paper titled A conceptual study on awareness of environmentally friendly products of Fast moving consumer goods (FMCG) in Tirunelveli city in the National conference on Management practices at cross roads: challenges and opportunities held during April 4, 2012 at Department of Management Studies, Kongu Engineering College, Perundurai, Erode Presented a paper titled Public Service Advertisements: Creating shift in the mindsets of the people in the National conference on Management practices at cross roads: challenges and opportunities held during April 4, 2012 at Department of Management Studies, Kongu Engineering college, Perundurai, Erode. Presented a paper titled A conceptual study on effectiveness of promotional tools in car industry in Tirunelveli District in the National conference on Management practices at cross roads: challenges and opportunities held during April 4, 2012 at Department of Management Studies,
Kongu Engineering College, Perundurai, Erode. Presented a paper titled Retailers Beliefs and Efforts on Green marketing practices in India in the International conference held during January 12-14, 2012 at Indian Institute of Management Lucknow Noida Campus, Noida. Presented a paper titled Corporate Social Investment (CSI): The tool for successful implementation for Business for Social responsibility (BSR) in the National conference held during December 12-13, 2011 at Faculty of Management Studies, University of Delhi, Delhi. Presented paper titled Entrepreneurship sustainability The Sivakasi way in the National conference held during December 12-13, 2011 at Faculty of Management Studies, University of Delhi, Delhi. Published a paper titled Drivers of Health Care Sector in India in the Journal Management Dynamics volume 1 No 1 Jan Jun 2011 Published an empirical article titled The Role of retailers for successful implementation of green marketing practices - An Empirical Investigation in the Journal Marketology Volume 5 No. 3 July-September 2010 by IMM New Delhi with ISSN 0973-7901 Published a paper titled Internet based Marketing Strategy IBMS in the Journal Management Dynamics volume 1 No 1 Jan Jun 2010 Presented a paper titled The role of the retailers for successful implementation of green marketing practices An empirical investigation in National Doctoral Research conference conducted by Nirma Institute of Management, Ahmedabad during 02 and 03 April 2010 Attended an International Marketing conference - NASMEI, Organised by Great Lakes Institute of Management, Chennai, during December 18-19, 2009 Presented a paper on Green practice A strategic tool for the environmentally sustainable development at the National conference conducted by Indian Institute of Management, Kozhikode, 23, 24 and 25 May 2009 Presented a paper on Green marketing based on Lewin s force field analysis model at the International conference on Global Economic Ascendance Realm conducted by School of Management, Alagappa University, Karaikudi, 31/03/2009 to 02/04/2009. Presented a paper on Customer expectations-a reason for retailing trends at the National Seminar on Retailing conducted by Jamal Institute of Management, Tiruchirapalli, 23,24, March 2007. Presented a paper on Greening of Practices A Corporate Responsibility at the National Seminar on Greening conducted by GRG College, Coimbatore, 16, Dec 2006
Presented a paper on Customer expectations-a reason for retailing trends Retail Sector-Key Drivers at the National Seminar on Retailing conducted by Department of Management Studies, Alagappa University, Karaikudi, Published an article titled Higher Education: An Interrogative Pragmatic Approach, in the book Higher Education: Its social relevance, released in commemoration of the visit of the Honourable President of India Dr APJ Abdul Kalam to M S University on 22 Sep, 2006. Presented a paper on Retail Sector-Emerging Patterns at the National Seminar on Emerging Management Paradigms conducted by Department of Management Studies, University of Madras, Chennai, 23, 24, February 2006 Presented a paper on Internet Based Marketing Strategies IBMS at the International conference Marketing in the age of convergence conducted by Indian Institute of Management, Kozhikode, 7, 8, January 2006. Books Published (2) Published a book on Life Skill which is a text book for community college students, published by Publications Division, Manonmaniam Sundaranar University during 2011 Published a book titled Essentials of Executive Communication during 2011 which is published by Publications Division, Manonmaniam Sundaranar University ISBN 978-93-81402-11-5 Invited Lectures 33 lectures given in the business skills and marketing related disciplines in various institutions Areas of Interest Marketing practices, Green marketing practices, International marketing, Rural marketing, Retailing, Business communication Participation in Society My contribution to society is to create a sustainable grown INDIA. My area of doctoral research is green marketing which primarily focuses on the retailers marketing practice. In an attempt of my research, my way of supplying the materials related to sustainable practices really got a welcome in my research. In the capacity of CII member, many activities are carried out to create and practice the sustainable practices.
In my work area, I have formed a club called GREEN FORCE, where the students are members and they actively participate to save green. Upon discussions and meetings with District Collector, the producers of plastic carry bags were instructed and suggested to follow the environmental standards. Energy saving concept has really made wonders in the world. To get that drive, my aim of paint the night by white is slowly getting its recognition in the area of my domicile. My point of providing free CFL to the homes, I believe we can save energy. Also attempts are made to use the solar energy.