Inspired by nature and driven by fashion

Inspired by nature and driven by fashion Jingles History Twenty years ago at Christmas time, budding entrepreneurs Simon and Jason Brandler - blood brothers and Sassoon soul mates-were walking through London s Piccadilly Circus when the song Jingle Bells began wafting through the air. Somehow, the song struck a chord and the brothers christened their newly formulated, pro-only hair brand Jingles. Today, thirteen years after Robanda purchased jingles and added a low-ammonia hair color line, the brand has been completely revamped and relaunched as ProRituals by jingles. HAIR THE WAY NATURE INTENDED ProRituals by Jingles is an eco-friendly stylistically advanced hair care and color line that features paraben and sulfate-free formulas that deliver superior results. Inspired by nature and driven by fashion, ProRituals boasts a full wet styling and color line that covers grey like no other. Service Because our commitment is to the Professional Beauty Industry, we strive to make sure our products are always performing to the utmost level of superior excellence. We stand behind our products with an intense quality control system, which is ongoing daily. Trend Trend Forecasting is a large part of our daily research, we forecast fashion to continue to provide the salon industry with products designed to support new trends as well as the everyday salon client. Innovation We at ProRituals are always looking for greener, more environmentally conscious ingredients. Our commitment is not only to create new technology in the Professional Hair Industry, but create products that offer amazing styling and color options while maintaining our commitment to the earth. Education We guarantee that our education is among the top in the industry. From seasonal collections to a team of the most talented artists in our industry; we will bring you something for every stylist in your salon. For information on our La Jolla, California Academy and other education opportunities go to. www.prorituals.com

ProRituals Hair Color Cream

FEATURES & BENEFITS 3.38 fl. oz./100ml color cream shades. Single Line Concept Semi, Demi, and Permanent Hair Color options in one tube Five foundation base color choices for true red, copper and natural grey coverage results. Two Neutral series options True Neutral N Series. Maximum amount of dye load at every level for added depth &100% grey coverage. Natural rich brown coverage, true natural tones. Fundamental series (Brown Natural Gold). For softer natural grey coverage and tonal blend. Simplified low-light and tint back formulation. Grey coverage with natural warm results. Low Ammonia with coverage and tonal series 1.0 % - 1.8% (High Lift and Super Lift have slightly Higher Alkali) Low to zero odor EXTREMELY SOFT TEXTURE. Color calibrated and tested on 70% (white hair) Salt and Pepper. Blended Tones and pure tone options. 10 Volume to 20 Volume Grey coverage options All tones provide unsurpassed grey coverage with excellent resistance to fading. Rich luminous long lasting colors. Mixing ratio is 1 : 1 ( 20-45 min.) High-Lift & Super Lift ratio is 2 : 1 ( 20-45+ min.) International level system ProRituals Hair Color Cream contains a double pigment system. This will give the colorist the maximum amount of available dye at every level in every tone without loosing calibration.

ProRituals goal is to provide rich coverage options and intense tonal results. The technical aspects of Chromaprism Technology provide balanced nourishment to the hair, restoring its main components of water, proteins and fatty acids. The three main principles of this new technology are as follows: 1) INTENSE REPAIR Maximum protection to promote improved hair and scalp condition. 2) DEEP AND LASTING MOISTURE The deep penetration through the hair s cuticle into the cortex, combined with the ability of these molecules to bind to water, provides deep long lasting moisture. This Technology protects the hair against humidity, which makes it easier to style. The result, strong, shiny hair that is easy to comb. 3) BALANCED FORMULA Long lasting color and 100% white coverage. The interaction between moisturizing oligopeptides and high quality pigments results in brilliant and rich colors with an optimum degree of coverage (100% of white hair). The precise balancing of the formulation ensures stabilized color, prevents fading and keeps the color vibrant for longer. The Keratin, Wheat and Soy base is enriched with a revolutionary raw material that absorbs and destroys the ammonia smell.

CHROMAPRISM TECHNOLOGY The color pigments are so small they easily penetrate deeply into the hair fiber. Once the color pigment has penetrated they develop into large color pigments, which hold into the hair assuring optimum white coverage and long lasting color. ProRituals Hair Color Cream is uniquely manufactured in a vacuum system resulting in a fine microemulsion cream that has not been exposed to the air and remains stable. High quality pigments Comply with EU Directive

True to swatch results N series (Naturals) Longer color retention Improved grey coverage and tonal depth Excellent for multi-culture hair and darker tones wanting minimal warmth Less ammonia odor Controlled on tone fadage Deep natural tonal results

The Base of ProRituals Professional Hair Color Cream is Keratin, Wheat and Soy proteins, with added aloe vera juice and 5 Mediterranean herbs to soothe scalp and promote healthy hair color results.

The following wild herbs from the Mediterranean Bushland are used in ProRituals hair color cream essence: Helichrysum Italicum Extract Soothing properties Anti-inflammatory Rosemary Leaf Oil Nourishes the scalp Normalizes natural oils Urtica Dioica (Nettle) Extract Hair Conditioning Astringent Eucalyptus Globulus Leaf Extract Cleansing & Conditioning Antibacterial properties Artemisia Absinthium (Wormwood) Extract Anti-inflammatory Antipyretic cooling affect

ProRituals Color Swatch Chart

63 3.38 fl. oz./100ml color cream Tubes Single Line Concept Semi, Demi, and Permanent Hair Color options in one tube

How to use ProRituals Hair Color Cream

5 Grey Coverage Base Options

DEVELOPERS 32 FL OZ / 946 ML

ProRituals Professional BlueLight Lightening Powder Is an effective on and off scalp DUST FREE, BLUE BASE lightener with a pleasant apple scent which provides a clean even lift up to SEVEN levels. When mixed with ProRituals Professional cream developer provides a double conditioning base leaving the hair soft and manageable with extreme shine. The thick creamy consistency will help ensure better grip with foils and moist balayage application. ADD MOISTURE TO ALL YOUR COLOR SERVICES With Hair & Scalp Therapy Replaces Fatty acids

Add-On Services ProRituals Hair and Scalp Therapy Oil Containing 100 percent natural botanical oils and silicone free, Hair and Scalp Therapy Oil is a safe way to moisturize hair and promote shine. And did you know you can use it as a profit-boosting item on your menu? Check out these three ways you can use ProRituals Hair and Scalp Therapy Oil - just add them to your service menu and watch the add-ons add up Use: Chemical Services: Adding an extra level of moisture to your hair, which takes a toll during any chemical service. Recipe: Add 5 grams /1 teaspoon to any color or bleach mixture. Outcome: Adding Hair and Scalp Therapy Oil to your color or bleach replaces the fatty acids that are depleted from hair during the chemical service, leaving hair moisturized and shinier than you ever thought possible after a color or bleach service And don t worry, adding oil won t slow down processing time. Hair and Scalp Therapy Oil can be used as a barrier to protect hairline from staining. It can be added to your color formula if the client has a sensitivity to hair color. Use: Hot Oil Treatment A great way to tame your textured hair and treat yourself in the process. Recipe: Mix equal parts Hair and Scalp Therapy Oil and PRORITUALS Hydrate Intense Moisture Treatment Process: Microwave the mixture for approximately 5 seconds or heat in a plastic bag in a hot pool of water. Then apply to clean,damp hair. Work it through the hair with your fingers or a wide tooth comb, and leave on for 5 to 15 minutes. Rinse with a little shampoo to remove the botanical oils. Use: Humidity Shield Recipe: Mix hair and Scalp Therapy Oil with PRORITUALS Dream Cream Leave-in Styling Conditioner. Apply To Dry or damp Hair.

ODORLESS NT 1 Thio Free For Normal & Previously Permed Hair NT 2 Thio Free For Color Treated Hair Traditional perms vs. "thio-free" perms Traditionally, the most commonly-used ingredient in perming is thioglycolic acid (often referred to as thio). Thio is actually a salt and is the reducing agent responsible for breaking the disulfide bonds in your hair. Thio works great but one of the main issues is that it has a very unpleasant odor (If you ever had a perm I'm sure you remember the bad smell). Also, because of the very nature of perms, thio is damaging. On the other hand, "thio-free" perms use an ingredient (amino acid) called cysteamine. Cysteamine also breaks down the disulfide bonds in your hair. This chemical doesn't have the strong odor often associated with thio but it isn't as effective in producing permanent waves as thio perms (which also means less damaging). Does "thio-free" mean damage free?unfortunately, that is not the case. While cysteamine-based perms are less smelly and less damaging, that certainly doesn't mean no smell or no damage. This ingredient is still chemically changing your hair.

The ph Story THE COLOR RITUAL A. Clarify Hair prior to color application (ProRituals Clarifying Shampoo ph 5.25-6.25) this will help remove environmental build up and supply additional Wheat and Soy proteins to hair. The addition of Daily or Color Therapy Conditioner can be applied to detangle if needed. B. Spray hair with (ProRituals Spray Treat ph 4.3-4.8). This will even out porosity and add even more Proteins to the hair resulting in better color penetration during application. C. Add 5 grams of (ProRituals Hair and Scalp Therapy) to your mixed color before application. This will replace the fatty acids that can be reduced during the coloring processes. Adding Hair and Scalp therapy oil to you color formula allows you to process with heat if you so choose. Result: Prevents damage while adding additional moisture to hair. D. After processing. RINSE COLOR with cool water until water runs clear, DO NOT SHAMPOO. Condition with (ProRituals Color Therapy conditioner ph 3.75-4.25) to close the cuticle and restore hairs natural ph balance. Shampooing can be done if needed after conditioning. (recommended for lighteners) Repeat conditioner. E. (ProRituals ColorFuel ph 4.5-5.5) can then be sprayed into the hair adding more natural botanicals that shield hair from harmful sun exposure, insuring longer lasting vibrant color. (ColorFuel locks in color by closing hairs cuticle) Having your final ph result for your hair between 4.5-5.5 will give longer lasting color results and produce a cuticle that lays smooth as it reflects your beautiful rich ProRituals Color.

To learn more about ProRituals support products go to www.prorituals.com or contact your local ProRituals Distributor

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