COURTNEY SZOCS University of South Florida BSN 3519, Department of Marketing, 4202 E. Fowler Avenue, Tampa, FL 33620 Cell Phone: 440-781-9491; Email: cszocs@usf.edu EDUCATION Ph.D. (ABD as of May 2013) University of South Florida, Tampa Major: Marketing Advisor: Dipayan Biswas Dissertation Title: Muscling Consumers to Greater Option Differentiation: The Influence of Incidental Muscular Sensations on Perceived Option Differentiation M.B.A. Cleveland State University, Cleveland (2010) Major: Marketing B.S. The Ohio State University, Columbus (2006) Major: Apparel Merchandising; Minor: Business Administration Magna Cum Laude PUBLICATION Biswas, Dipayan, Courtney Szocs, Aradhna Krishna and Donald Lehmann (2014), Something to Chew On: The Effects of Oral Haptics on Mastication, Orosensory Perception and Calorie Estimation, Journal of Consumer Research, August (41), 261-273. (Featured in US News & World Report, Men s Health Magazine, Women s Health Magazine, WebMD, CNN, Fast Company Magazine, Daily Mail, Huffington Post, Shape Magazine, Glamour Magazine & Science Daily, Among Others) PAPERS UNDER ADVANCED REVIEW Biswas, Dipayan, Courtney Szocs and Brian Wansink, Effects of Ambient Light on Product Choices Status: Being revised for resubmission to second round of review at Journal of Marketing Research. Szocs, Courtney and Dipayan Biswas, Judgment Updating and Product Evaluations Status: Being revised for resubmission to second round of review at Journal of Behavioral Decision Making. SELECT GRANTS AND AWARDS Winner, Academy of Marketing Science Mary-Kay Dissertation Award, May 2014. Co-Investigator, Grant of $11,318 funded by the USDA and administered by the Cornell Center for Behavioral Economics in Child Nutrition Programs, for research on using olfactory cues to nudge schoolchildren towards more healthful food choices, May 2014. 1
Co-Investigator, Grant of $10,731 funded by the USDA and administered by the Cornell Center for Behavioral Economics in Child Nutrition Programs, for research on sensory factors influencing healthy food choices for schoolchildren, May Grant of $800 from Association of Consumer Research (ACR), for research on Transformative Consumer Research, August Runner up, Society for Marketing Advances Dissertation Proposal Award (and $500 grant), October Project Mentor and Co-Investigator, University of South Florida Office of Undergraduate Research Interdisciplinary Research Award (and $750 grant), October SELECT RESEARCH IN PROGRESS Szocs, Courtney and Dipayan Biswas, Can Mode of Consumption Influence Product Evaluations? Status: Almost complete. Ready for submission to Journal of Marketing Research. Szocs, Courtney and Dipayan Biswas, The Influence of Food Dimensionality on Consumer Perceptions Status: Almost complete. Ready for submission to Journal of Consumer Research. Szocs, Courtney and Sarah Lefebvre, The Effects of Food Presentation on Consumer Perceptions Status: Data collected for three studies. Szocs, Courtney, The Effects of Haptics on Product Choice Status: Data collected for two studies. Biswas, Dipayan and Courtney Szocs, The Effects of Ambient Factors on Schoolchildren s Food Choices, Status: Data collected for two studies. BOOK CHAPTERS Szocs, Courtney and Dipayan Biswas (2014), Aesthetics, in Wiley Encyclopedia of Management, 3 rd Edition. (Forthcoming.) Chichester, UK. Wiley. Dipayan Biswas and Szocs, Courtney (2014), Sensory Marketing, in Wiley Encyclopedia of Management, 3 rd Edition. (Forthcoming.) Chichester, UK. Wiley. SELECT HONORS Recipient, USF College of Business Administration Doctoral Student Research Award (and $750 grant), April 2014. AMA Sheth Foundation Doctoral Consortium Fellow, University of Michigan, Ann Arbor, June 2
Recipient, 9 th Annual Yale University Whitebox Advisors Graduate Student Conference Travel Scholarship, May Recipient, UC San Diego Rady School of Management Doctoral Student Travel Grant to attend the Applying Field Experimentation to Behavioral Research Conference, May Recipient, Yale Center for Customer Insights Conference Travel Grant, May Recipient, Academy of Marketing Science Annual Conference Doctoral Student Travel Grant, May Recipient, USF Graduate Research Fellowship, 2010. Recognized as the Outstanding M.B.A. Student in the Cleveland State University Nance College of Business Dialogue Newsletter, 2009. Recipient, Iola Brown Scholarship, 2005. Recognized by the Golden Key International Honor Society as ranking in the top 10% of all juniors and seniors at The Ohio State University, 2005. Recipient of the NEOFCA Scholarship, 2002-2006. SELECT INVITED WORKSHOP PARTICIPATION Behavioral Science Summer Workshop at the Center for Public Leadership at Harvard Kennedy School, August UC San Diego Rady School of Management Applying Field Experimentation to Behavioral Research Conference, May USF College of Business Executive Advisory Committee Meeting, September 2012. RESEARCH INTERESTS Sensory Marketing, Retail Atmospherics, Behavioral Economics, Consumer Decision Making, Food Marketing TEACHING INTERESTS Marketing Research, Marketing Management, Principles of Marketing, Promotion Management, Consumer Behavior, Sensory Marketing CONFERENCE PROCEEDINGS AND PRESENTATIONS Don t Drink and Drive: Can Sensory and Experiential Factors Influence Effectiveness of Alcohol Warning Messages? Academy of Marketing Science, Indianapolis, 2014. 3
Making Choices for A Sequence of Healthy and Unhealthy Options, Academy of Marketing Science, Indianapolis, 2014. Tasting in 2D: The Influence of Food Shape/Dimensionality on Nutritional Perceptions and Consumption Decisions, American Marketing Association Conference, Orlando, 2014. The Effects of Ambient Light on Choices between Virtues and Vices, Association for Consumer Research Conference, Chicago, The Effects of Color on Food Temperature Perceptions, Association for Consumer Research Conference, Chicago, Shining Some Light on Consumer Choice: The Effects of Ambient Light on Choices between Virtues and Vices, 9 th Annual Whitebox Advisors Graduate Student Conference, New Haven, The Effects of Ambient Light on Choices, Yale School of Management Customer Insights Conference, New Haven, Chomping to the Beat: The Effects of Music Tempo on Consumers Calorie Estimates, Academy of Marketing Science Conference, Monterey Bay, Feeling Blue: The Effects of Visual Cues on Temperature Perceptions, Academy of Marketing Science Conference, Monterey Bay, The Effects of Ambient Light on Consumer Product Choices, Academy of Marketing Science Conference, Monterey Bay, Sensory Marketing: How Sensory Cues Influence Judgments, Decisions and Choices, American Marketing Association Conference, Las Vegas, Seeing and Feeling the Heat: The Influence of Color Cues on Temperature Perceptions, American Marketing Association Conference, Las Vegas, A Change of Heart (Mind): Preference Reversals while Making Choices for a Sequence of Healthy and Unhealthy Food Options, American Marketing Association Conference, Las Vegas, Can Hot Products Lead to Cool Brands? The Effects of Food Temperatures on Perceived Nutritional Content, Society for Marketing Advances Conference, Orlando, 2012. Something to Chew On: Mastication Based on Food Haptics and its Impact on Calorie Estimation, Association for Consumer Research Conference, Vancouver, 2012. How Smooth Does it Feel? The Effects of Food Texture on Consumer Nutritional Perceptions, Academy of Marketing Science Conference, New Orleans, 2012. 4
Seeing Dollar Signs: The Influence of Consumer Shopping Motives on Perception of Store Price Image, American Marketing Association Conference, St. Petersburg, 2012. Exploring Fashionistas: Fashion Periodicals, Retailer Strategies, Consumer Perceptions and a Framework for Fashionista Identification, American Marketing Association Conference, St. Petersburg, 2012. Green Marketing: Analysis and Classification, CHARM Marketing History Conference, New York, 2011. ACADEMIC SERVICE Trainee Reviewer, Journal of Consumer Research (since 2013). Editorial Assistant, Journal of Consumer Marketing (since 2014). Ad-hoc Reviewer, European Journal of Marketing (since 2012). Ad-hoc Reviewer, Journal of Consumer Behavior (since 2013). Ad-hoc Reviewer, Association for Consumer Research Conference, American Marketing Association Conference, Academy of Marketing Science Conference. Session Chair, Association for Consumer Research Conference, American Marketing Association Conference, Academy of Marketing Science Conference. PROFESSIONAL EXPERIENCE Academic Experience Instructor University of South Florida, since Fall 2012 Teaching Evaluations: Spring 2014: 5.0/5.0; Fall 2013: 4.9/5.0; Summer 2013: 5.0/5.0; Spring 2013: 4.8/5.0; Fall 2012: 4.88/5.0 Independently taught Marketing Research, Marketing Management and Principles of Marketing. Graduate Research Assistant University of South Florida, Tampa, 2010-2012 Assisted marketing professors in conducting academic research. Graduate Assistant Executive, Accelerated and Global MBA Programs Cleveland State University, Cleveland, 2008-2010 Advised prospective graduate students on admissions and programs. Industry Experience Visual Merchandiser H&M, Cleveland, 2006-2008 Conceptualized and implemented creative window and interior displays that positively impacted business, elevated the brand and enhanced consumer experiences. Intern Westbay Decorating, Cleveland, May 2005-August 2005 Assisted interior decorators in developing designs to fit client specifications. 5