The Business Value of IT in Today s Digital World QCON NY 2014 Joe Weinman joeweinman at gmail!
Competition Today Nike Zoom Kobe Venomenon 4 Nike FlyKnit Racer Nike Basketball Hyperdunk+ Nike AirMax C20 2 JW Source: Nike.com 2
Nike FlyKnit Source: Nike.com 3
Cloud 2020 JW Source: Nike.com 4
Nike Basketball Hyperdunk+ Source: Nike.com 5
Does IT Matter?? 6
Of course IT matters 7
Quantitative Analysis of Clouds. Common! Location-independent Online Utility on-demand Source: Joe Weinman, Cloudonomics 8
Range of IT Value 9
Value Disciplines* + Digital Technologies = Digital Disciplines Operational Excellence += Information Excellence Product Leadership += Solution Leadership Customer Intimacy += Collective Intimacy Traditional Innovation += Accelerated Innovation *Michael Treacy and Fred Wiersema, The Discipline of Market Leaders 10
Operational Excellence += Information Excellence
Information Excellence 12
Information Excellence 13
Information Excellence Source: SAP 14
15 The Hollywood Organization
Product Leadership += Solution Leadership
Increasing Differentiation Range of Product Value Potential Augmented Expected Generic Extensibility via API/Ecosystem Adaptability via ML/AI User Modifiability Upgradability Digital Intelligence Undifferentiated Features Core Benefit 17
The Experience Economy Transformations Differentiation Products Experiences Services Commodities Profitability Source: Joseph Pine & James Gilmore 18
Solution Leadership 19
Solution Leadership 20
Solution Leadership Community / Partner Ecosystem Platform Platform Social Product / Family / Ecosystem Network Cloud Services 21
Gamification Success Smart Social Structure Source: Steve Sims, Badgeville 22
Customer Intimacy += Collective Intimacy
Customer Intimacy 24
From Transactions to Intimacy Customer Intimacy Collective Intimacy Engagement Personalization Mass Personalization Transactions Scale 25
Collective Intimacy Source: Netflix 26
Collective Intimacy 27
Traditional Innovation += Accelerated Innovation
Product Life Cycle Introduction Growth Maturity Decline Revenue Time 29
Industry Profit Introduction Growth Maturity Decline Industry Profit Time Value Of Money Lower Marketing Costs Higher Market Share Lower Forecast Risk Higher Profit Lower Development Expenses Time 30
Accelerated Innovation 31
Open Innovation Goldcorp Netflix Innocentive 32
Accelerated Innovation Internal += External! Closed += Open! Static += Dynamic! Salaries += Prizes! Cash += Reputation! Waterfall! Agile! Plan! Pivot! Coding! Platform 33
Putting It All Together
Putting It All Together Solution Leadership Information Excellence Collective Intimacy Accelerated Innovation Source: SAP 35
Early in the Journey Source: estfacts.com 36
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