Your Los Angeles Neighborhood Radio Client service philosophy Target Audience Coverage Map The Music On Air Personalities Station Features Don Cheto Music Trendsetters/ Hit Makers Ratings Calendar of Events Promotional Opportunities
Client Service Philosophy In your Que Buena neighborhood, we want your commercial messages to be showcased for maximum effectiveness. Que Buena limits the number of commercial breaks to three per hour, with no more than 4 or 5 commercials in the stop-set. LBI is 100% minority-owned, the largest privately held, Spanish language broadcaster in the U.S. based on revenues. Ownership is local, hands-on and completely accessible to clients. Management and your Account Representative respond instantly to find solutions to the changing demands of your business. We are committed to providing consistent and dedicated service to every client, so living in the Que Buena neighborhood is pleasurable.
Music Trendsetters/Hit Makers We discover and develop exciting, new, local artists. Hot hit Regional Mexican music is born on Que Buena. Honoring the legends of Regional Mexican music appeals to our listeners! Pepé Garza, Program Director, Que Buena L.A. Eddie Leon, V.P. Programming, LBI Radio Que Buena has an exceptionally talented programming department that creates hot, new musical movements, like Duranguense and Musica de la Sierra, and superstar performers like Los Horoscopos de Durango, and Jenni Rivera!
Que Buena s Target Audience Que Buena L.A. is an adult music station. 13% of Que Buena adults are P18-49. Core adult P 18-34 audience is 94% of P 18-34. Que Buena weekly cume is 783,500+ strong. Que Buena consistently ranks among top three or higher in all dayparts. Source: Arbitron: Win 07
Que Buena Coverage Map Full power 100% Los Angeles Market Coverage
Meet the On-Air Talent, Bringing Music To Life! El Show de Don Cheto Mon-Fri 5am-11am Sat 6am-10am Primary mission: Play more music! But, there s much more to know Among their many talents: Ramon Castillo Mon-Sat 3pm-7pm Song writing and recording hit albums Comedy writing /performing Television show hosting/acting El Carnalillo Mon-Sat 7pm-12m Silvia Pinal Mon-Fri 11am-3pm
Profile: Don Cheto... Spanish Performing Phenomenon #1 rated DJ in ALL of Los Angeles. Highly rated daily TV show host Regional Mexican recording star with two platinum-selling albums. Received 2004 Premios Award for Best Urban Song Estoy Enamorada, a hit duet with Yolanda Perez, La Potranquita. El Melon y Don Cheto Mon-Sat 5am-11am
Ranked In the Market! Source: Arbitron: Fall 05 Winter 06; Mon- Fri 10a-3p; AQH Share Source: Arbitron: Summer 06 Fall 06; Mon-Fri 3p-7p; AQH Share Source: Arbitron: Persons 18-34 Fall 06 Winter 07; Mon-Fri 6a-10a; AQH Hispanic Share Liberman Broadcasting, Inc. www.lbimedia.com Los Angeles San Diego Houston Dallas
Website Opportunities 21,600 Exclusive pages daily!! Your Business will be linked to thousands of Hispanic web users who respond well to messages placed in their environment! More than 6 million + Hits Monthly Have a hot-link to your Website placed on Aquisuena.com
2007 Calendar Of Events All events promoted on KRCA-TV CH 62 and www.aquisuena.com Whittier Narrows Park, Rosemead Attendance: 150,000 + Gibson Amphitheatre Universal City Attendance: 6,500 + Gibson Amphitheatre Universal City Attendance: 6,500 (sold out) Whittier Narrows Park Rosemead Attendance: 150,000+ Gibson Amphitheatre Gibson Amphitheatre Universal City Attendance: 6,500 (sells out)
Promotional Opportunities Most prestigious Regional Mexican Music Awards event in the Hispanic World. LBI owns, produces and televises. Produce major concerts each year: Gibson Amphitheatre, Staples Center, Arrowhead Pond, Pico Rivera Sports Arena. Family-based free celebrations with star-studded music line-ups, food, games and rides. Bruce Seratti, Grocery Merchandising Director, uses his 30+ years grocery and media experience to coordinate vendor coop programs and to provide liaison communications among chains, suppliers and station. Crowd-pleasing personalities and promo staff perform hundreds of events yearly, unmatched by any other station.
Promotional Opportunities AQUISUENA.COM entertains,informs, and interacts with Que Buena listeners with more than 6 million hits during an average month and more than 24,000 exclusive pages per day. Link-up opportunities. Child safety education video program free to parents. Sponsored by clients wanting families to keep their kids safe in their neighborhoods. Clients may offer listeners the chance to win valuable prizes via custom on-air contests or using website and street promotions. Que Buena and KRCA CH 62 pioneered custom cross promotions using on-camera product integration in Los Angeles local Spanish television. Clients may have products or services inserted into locally produced CH 62 programs, of which there are 11-hours daily of local programming. Recognizable, very popular air personalities create highly effective endorsement opportunities.