Vienna Tourism Statistics Users perspective in supply and demand side statistics Wolfgang J. Kraus & Katrin Heintschel Vienna Tourist Board Strategy Dept. 2 April 28 The Demand Side The Supply Side Benchmarking 1
Demand: Who is using the supplied capacities where and when? Statistics on overnight stays and source markets Analyzing the size of source markets: Arrivals and overnights in all types of accommodation January December 27 Arrivals +/- % Overnights +/- % *) Total_ 27 4.235.317 7,7 9.675.28 3,4 2,28 26 3.933.814 9.356.44 thereof from foreign countries 3.194.7 4,8 7.668.861,6 2,4 Main markets Germany 782.12 4,4 1.9.41-5,4 2,43 Austria 1.41.31 17,5 2.6.347 15,8 1,93 USA 261.742-1,7 656.45-1,7 2,51 Italy 219.225-13,9 572.373-13,5 2,61 Great Britain 182.223 9,8 41.58 1,6 2,25 Spain 146.534 1,4 361.747-3,5 2,47 Japan 128.59-16, 273.934-19, 2,14 France 19.872-2,1 276.258-4,8 2,51 Switzerland 118.66 8,8 281.663 6,4 2,37 Russia, Ukraine and other CIS countries 15.922 35,1 35.778 32,4 2,89 *) Overnights per arrival 2
Analyzing the demand by the quality of accommodation: Arrivals and overnights by category January December 27 Arrivals +/- % Overnights +/- % *) Hotels & pensions only 3.961.612 7,6 9.32.723 3, 2,28 thereof from foreign countries 2.983.588 4,4 7.193.62 -,1 2,41 Hotels ***** 597.879 4,9 1.26.937,4 2,2 Hotels & pensions **** 2.119.12 5,7 4.836.164,1 2,28 Hotels & pensions *** 99.357 8,1 2.397.818 5,7 2,42 Hotels & pensions **/* 254.256 34, 591.84 26,8 2,33 Other types of accommodation 273.75 8,1 642.485 9,6 2,35 Youth hostels 225.473 8,1 481.755 8,8 2,14 Camping sites 46.32 8, 148.22 12,7 3,2 Private homes 1912 7,1 12.78 6,4 6,65 *) Overnights per arrival High demand in first-class hotels: Overnights by category January December 27 4*-Hotels & pensions 5,% 5*-Hotels 12,5% 3*-Hotels & pensions 24,8% Private homes,1% Camping sites 1,5 % Youth hostels 5,% 2*-1*-Hotels & pensions 6,1% 3
Short low-season in January and February: Overnights by month 25 27 3* hotels and pensions 4. 35. 3. 25. 2. 15. 1. 5. January February March April May June July August September October November December 25 26 27 From stagnation to an upward trend: Arrivals and overnights 1993 27 3* hotels and pensions 3.. 2.5. 2.. 1.5. 1.. 5. 1993 1994 1995 1996 1997 1998 1999 2 21 22 23 24 25 26 27 Arrivals Overnights 4
Revenues develop much better than overnights: The last five years Vienna: Overnight stays and rooms revenue All types of accommodation 22-27 Overnight stays 14.. Rooms revenue 45.. 12.. +6,7% +12,1% +12,4% 4.. 1.. 8.. Rooms revenue +5,3% +3,9% +9,% +6,% +4,% +6,7% +3,4% 35.. 3.. 25.. 6.. 4.. 7.655.391 7.955.76 8.429.398 8.768.66 9.356.44 9.675.28 2.. 15.. 1.. 2.. 5.. All types of accommodation - Data source: Statistics and Analysis Division of Municipal Department 5 Published by: Vienna Tourist Board Statistics & Market Research Katrin Heintschel, Tel. +43-1-21114-271 February 28 22 23 24 25 26 27 Overnight stays Rooms revenue - Prognosis by extrapolating latest trends: Overnights from 21 to 215 Vienna: Overnight stays Forecast 21-215 12.6. 1.6. + 3,3% p.a. 2.. 9. + 2,5% p.a. 1.4. 12.1. Data source: Egon Smeral, Austrian Institute for Economic Research Published by: Vienna Tourist Board Statistics & Market Research Katrin Heintschel, +43-1-211-14-271 February 28 21 215 5
Vienna Tourism 27 25,o rooms, 47, beds 9.7 million overnight stays (+ 3,4 %) Rooms revenue: 445 mn (+ 12 %) Rooms occupancy: 58.7 % 1 Germany 19.6 % 8 France 2.9 % 2 Austria 17.5 % 9 Japan 2.8 % (other 8 states) 1 Romania 2.4 % 3 U.S. 6.8 % 11 Russia 2.3 % 4 Italy 5.9 % 12 Netherlands 2. % Analyzing the most dynamic source markets: Where the power of changing the pattern comes from Overnight stays Vienna: A selection of top performing foreign markets* (in alphabetical order) Growth rates for overnight stays - all types of accommodation 22/27 7. +19,1% 6. 5. 4. +51,7% 3. +3,9% +59,2% +262,3% 2. 1. +126,8% +67,8% +59,4% +82,2% +53,2% +44,5% Arab countries Australia Canada Czech Repuplic France Greece Russia, CISUkraine Hungary Romania Spain USA All types of accommodation & other CIS countries Data source: Statistics and Analysis Division of Municipal Department 5 Published by: Vienna Tourist Board Statistics & Market Research 22 27 *) A complete ranking of all source markets is attached. Katrin Heintschel, Tel. +43-1-211-14-271 February 28 6
Arrivals and overnights: Guests from Russia 227,2 overnights in 27 Before 23, Russia hasn t been identified in statistics separately 25. 2. 15. 1. 5. 1993 1994 1995 1996 1997 1998 1999 2 21 22 23 24 25 26 27 All types of accomodation Arrivals Overnights Mirror of a country s development: Arrivals and overnights: Guests from Romania 229,6 overnights in 27 25. 2. 15. 1. 5. 1993 1994 1995 1996 1997 1998 1999 2 21 22 23 24 25 26 27 All types of accomodation Arrivals Overnights 7
Too many VFRs outside of the statistics? Arrivals and overnights: Guests from Poland 81,5 overnights in 27 25. 2. 15. 1. 5. 1993 1994 1995 1996 1997 1998 1999 2 21 22 23 24 25 26 27 All types of accomodation Arrivals Overnights Supply: What s going on in the hotel market? Statistics on hotel capacity and occupancy 8
Kind of a hotel boom Hotel capacity 21: 27. rooms, 51. beds Vienna: Hotels & Pensions 6. 5. 4. 62,5% 52,6% 65,4% 54,4% 67,8% 56,2% 68,9% 71,% 56,7% 58,4% 7,8% 58,2% 8,% 6,% 3. 4,% 2. 39.579 21.644 39.641 21.417 41.682 22.441 42.692 22.815 43.753 23.16 44.414 23.478 47.694 25.145 5.16 26.378 51.16 26.872 2,% 1. 22 23 24 25 26 27 28 29 21 Bed capacity Room capacity bed occupancy room occupancy,% Expected growth of the luxury market: Hotel capacity and occupancy Vienna:Luxury hotels 8. 8,% 7. 6. 5. 64,1% 66,4% 65,5% 6,5% 61,% 61,1% 55,2% 56,9% 54,1% 55,7% 57,7% 57,% 6,% 4. 4,% 3. 3.982 3.843 5.787 5.58 5.89 5.756 5.892 6.87 7.27 2. 2.388 2.33 3.331 3.153 3.154 3.154 3.222 3.711 3.95 2,% 1. 22 23 24 25 26 27 28 29 21 Bed capacity Room capacity bed occupancy room occupancy,% 9
Bed occupancy by month (in %) 4* hotels 27: 6,9% 1, 9, 8, 7, 6, 5, 4, 3, 2, 1,, January February March April May June 25 26 27 July August September October November December Why everybody wants to build a four-star hotel: Room occupancy by month (in %) 4* hotels 27: 74,5% 1, 9, 8, 7, 6, 5, 4, 3, 2, 1,, January February March April May June July August 25 26 27 September October November December 1
Could be better, the hoteliers say: Average revenue per guest and night (in ) Hotels & pensions 27: 48,4o 14 12 1 8 6 4 2 January February March April May June July August 25 26 27 September October November December The upward trend should continue: Revenues in the luxury segment USD 18 Vienna: RevPAR Revenue per available room Luxury hotels 22-27 +1,4% +9,1% USD 16 +9,2% USD 14 USD 12 USD 1 +2,7% +1,8% * +14,6% * USD 8 USD 6 USD 129,84 USD 133,29 USD 135,64 USD 148,1 USD 163,5 USD 114, USD 178,45 USD 13, USD 4 USD 2 USD - Luxury hotels only 22 22 23 23 24 24 25 25 26 26 27 27 Data source: Statistics and Analysis Division of Municipal Department 5, Deloitte Hotel Benchmark Survey, Global Bulletin Published by: Vienna Tourist Board Statistics & Market Research Katrin Heintschel, Tel. +43-1-21114-271 RevPAR Deloitte *) Deloitte figures include luxury and 4-star-hotels hotels February 28 11
Benchmarking: Are we as successful as we believe? Statistics on our main competitors TourMIS 27 12
+8,8% +18,5% +7,5% Competitors: Top 1 European Destinations 26 Overnight stays and growth rate 6.. 5.. +5,4% 4.. +5,5% 3.. +8,8% 2.. 1.. +,6% +6,5% +6,2% +6,% London Paris Rom Berlin Barcelona Madrid Prag Wien Dublin München Figures: www.tourmis.info For London and Dublin: European Cities Visitors report 27/28 www.b2b.vienna.info 13
I only believe in statistics I have faked myself. (old wisdom) Thank you for your attention! 14