Alkohol market,consumption and taxes in Estonia Marje Josing 3. March 2015
Consumption of alcohol in Estonia (litres per capita in 100% alcohol) 6,0 6,2 6,8 5,9 5,5 5,6 5,4 6,8 5,8 7,6 8,4 9,8 9,8 9,9 10,0 11,0 11,3 12,5 12,1 10,1 9,7 10,2 10,3 10,0 14,0 13,0 12,0 11,0 10,0 9,0 8,0 7,0 6,0 5,0 1985 1987 1988 1989 1990 1991 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 * legal sales only 1985-2001, beginning from 2002 has illegal market included and deducted tourists purchases. Since 2006. additionally tourists consumption in Estonia has deducted
Consumption of alcohol in Estonia (litres per capita aged 15+ in 100% alcohol) 16,0 15,0 14,0 13,0 12,0 12,0 11,8 12,5 13,0 13,4 14,8 14,2 11,9 11,4 12,0 12,2 11,8 11,0 10,0 9,0 8,0 7,0 6,0 5,0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 * legal sales only 1985-2001, beginning from 2002 has illegal market included and deducted tourists purchases. Since 2006. additionally tourists consumption in Estonia has deducted
Consumption of pure alcohol of adults (15+) in European countries in 2010 18,0 16,0 15,4 14,4 litres 14,0 12,0 10,0 8,0 13,3 13,0 13,0 12,5 12,3 12,3 12,2 11,9 11,8 11,6 11,6 11,4 11,4 11,4 10,3 9,9 9,2 7,7 7,1 6,0 4,0 2,0 0,0 LT RO HU CZ SK PL LV FI FR IE DE SI UK EE DK BG AT NL SE NO IS Allikas: Global Status Report on Alcohol and Health 2014, WHO
Alcohol consumption in Estonia, Finland and Sweden, 2010 2013 12,0 10,0 8,0 (litres per capita in 100% alcohol) 9,7 Estonia Finland Sweden 10,2 10,3 10,0 10,0 10,1 9,6 9,7 7,7 7,9 7,8 8,2 Litres 6,0 4,0 2,0 0,0 2010 2011 2012 2013 2010 2011 2012 2013 2010 2011 2012 2013 Alko; Estonian Institute of Economic Research
14 Alcohol consumption in Nordic countries and Estonia in 2013. (litres per capita aged 15 and over in 100% alcohol) 12 10 11,8 11,6 10,5 9,9 litres 8 6 7,8 7,6 4 2 0 Estonia Finland Denmark Sweden Norway Iceland Source: EKI, Alko
Consumption of alcohol (litres per capita 15 and over in 100% alcohol) 16 litres 14 12 10 8 6 1,4 1,4 5,3 1,3 1,8 5,1 1,1 1,4 1,5 1,3 1,6 1,3 1,0 1,3 1,4 1,4 4,7 4,8 4,7 4,8 4,5 Wine and vermouth Light alcoholic beverages Beer 4 2 0 6,7 6,0 4,8 4,2 4,8 4,5 4,3 2007 2008 2009 2010 2011 2012 2013 Strong akcoholic beverages
Consumption of alcohol in Estonia (litres per capita 15 and over in 100% alcohol) 2012 2013 Legal sales* + 16,97 17,51 Illegal sales + 0,88 0,83 Alcoholic beverages exported by tourists - 4,73 5,42 Alcoholic beverages consumed by tourists in Estonia - 0,97 1,08 Total = 12,15 11,84 * Legal sales = production + import - export
Consumption of alcoholic beverages in Estonia 2013 (per capita 15and over) litres litres in 100% alcohol Strong alcoholic beverages 11,2 4,27 incl vodka 6,9 2,60 Beer 87,0 4,56 Wine and vermuth 13,0 1,59 Light alcoholic beverages 20,9 1,42 Total 11,84
Percentage of men and women who does not consume alcohol (% of men and women) 25 23 23 22 20 19 20 19 19 18 19 17 15 % 10 12 11 14 13 10 10 9 9 10 14 5 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Men Women
Alcohol excise revenue (million ) million 300 250 200 150 100 64 78 83 108 124 134 148 156 160 165 179 195 209 3.3% 220 240 50 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015* Ministry of Finance *prognosis
Consumer price index of alcoholic beverages and changes of excise duties (1997=1) 1,80 1,75 1,70 1,65 1,60 1,55 1,50 1,45 1,40 1,35 1,30 1,25 1,20 1,15 1,10 1,05 1,00 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Average retail price of vodka ( /litre) 14,00 13,00 12,00 11,00 10,00 9,00 8,00 7,00 6,00 5,00 4,00 3,00 2,00 1,00 0,00 EKI 11,92 12,70 10,80 10,90 9,50 9,90 8,08 7,80 7,68 7,66 7,76 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Average retail price of mild beer ( /litre) 2,20 2,00 1,80 1,60 1,40 1,20 1,00 0,80 0,60 0,40 0,20 0,00 1,90 1,86 1,74 1,64 1,58 1,50 1,22 1,24 1,22 1,14 1,14 1,24 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 EKI
Price range of 25 most cheapest alcoholic beverages ( per 10 ml pure alcohol, December 2014) 0,60 0,50 0,57 0,46 0,53 0,50 0,51 0,51 0,40 0,30 0,20 0,30 0,31 0,22 0,23 0,22 0,24 0,22 0,20 0,27 0,24 0,24 0,20 0,10 0,14 0,14 0,00 viin 2013 viin 2014 õlu 2013 õlu 2014 vein 2013 vein 2014 lahjad joogid 2013 lahjad joogid 2013 muud joogid 2013 muud joogid 2014 2013 2014 2013 2014 2013 2014 2013 2014 2013 2014 vodka beer wine light alcoholic others beverages beverages
25,00 2013 2014 Retail prices of vodka ( /litre) 21,53 22,63 +5,1% 20,00 15,00 10,00 12,70 +1,6% 12,90 10,82 +1,8% 11,02 14,58 +3,8% 15,14 10,20-7,2% 9,47 5,00 0,00 Average Lower price category Medium price category Higher price caregory Average of 10 cheapest vodka
Retail prices of beer ( /litre) 2,50 2,00 1,94 +2,1% 1,98 1,86 +3,2% 1,92 2,00 +4,0% 2,08 2013 2014 1,50 1,00 1,16 +2,6% 1,19 0,50 0,00 Average Light beer Strong beer Average of 10 cheapest beer
Average monthly wage ( /month) 68 111 152 191 228 264 284 314 352 393 430 466 516 601 725 825 781 788 831 880 948 1001 0 200 400 600 800 1000 1200 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Statistics Estonia
Quantities of beer or vodka one can possibly buy for average net monthly wage (average monthly wage divided by retail price of 1 litre of beer or vodka) Vodka 80 60 40 20 243 37 266 41 304 46 352 53 413 63 468 75 440 71 388 64 375 366 361 59 61 59 390 60 500 400 300 200 100 Beer 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 0 Vodka Beer EKI
40 Purchasing of illegal alcohol (% of alcohol consumers) % 35 30 25 20 5 12 2 8 1 Often Sometimes Seldom 15 10 5 0 19 18 1 6 3 11 10 1 2 4 4 8 7 1 1 3 2 5 6 1 4 2 2 1 1 2 3 1 3 2 3 4 5 6 1 3 2 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 EKI
Average prices of legal and illegal alcohol 18,00 ( /litre) 16,00 14,00 12,00 10,00 8,00 6,00 12,66 12,94 13,78 14,58 +8,4% 9,26 9,10 9,98 10,82-4,3% 2010 2011 2012 2013 6,26 7,36 7,98 7,64 6,07 6,51 5,50 6,11 5,68 5,68 5,96 6,26 4,00 2,00 0,00 Legal Estonian vodka, medium price category Legal Estonian vodka, lower price category Illegal vodka Illegal spirits Excise duty (vodka 40%) EKI
Inhabitants assessment of alcohol consumption by estonians (% of respondents) 2013 13 54 25 8 2012 13 50 28 9 2011 16 50 25 9 2010 15 51 26 8 2009 16 46 28 10 2008 14 49 27 10 2007 9 47 37 7 2006 8 49 37 6 2005 10 48 37 5 2004 9 47 39 5 0 10 20 30 40 % 50 60 70 80 90 100 Drinks a little or moderately Drinks a lot Drinks too much Do not know
Attitudes of inhabitants towards reduction of alcohol consumption in Estonia (% of inhabitants) Do not agree 4% Do not know 13% Agree 83%
The seriousness of problems in Estonia related to the consumption of alcoholic beverages estimated by the inhabitants (% of respondents) Drink-driving 65 30 Consumption of alcohol by children and youth 56 33 Health problems caused by alcohol Disturbance of public order Home violence caused by alcohol Criminal assault favoured by alcohol Unemployment and outcast 38 31 41 38 35 51 56 43 46 45 Favourable attitude towards alcohol consumption 28 42 Sales of ilegal alcohol Problems by job 13 37 Very serious 12 36 % Serious 0 20 40 60 80 100
150,0 100,0 Alcohol and deaths 2013. (deaths by reason) Alcohol excise duty income in 2013: 209 million + 443 deaths caused by alcohol-related diseases at least 675 people (540 million) 86 50,0 27 34 25 25 22 13 0,0 Traffic accidents Fire accidents Drownings Fallings Hypothermia Drunken homicides Suicides
The main features of alcohol sales 2013 Number of alcohol retail shops per 100 000 inhabitants Number of strong alcohol retail shops per 100 000 inhabitants Number of strong alcohol retail shops Opening hours of the alcohol shops per week The maximum strength of the beer sold in the common shop Minimum legal age for purchasing strong alcoholic beverages Retail price of domestic vodka ( /0,7l) Retail price of medium beer ( / 0,5l) Estonia 199 199 2609 84 unlimited 18 8.89 0.93 Finland 107 6 348 64 4,7% 20 20.13 2.20 Sweden 82 4 426 50 3,5% 20 25.16 1.44
Thank you Information : www.ki.ee Marje@ki.ee