Our offers for this sport highlight in August 2016 1 12.11.2015
The facts The Olympic Summer Games will take place from August 5th to 21st 2016 in Rio. Das Erste will broadcast on 9 and ZDF on 8 programming days. The opening ceremony will be broadcast by Das Erste and the closing ceremony by ZDF. The time difference is 5 hours: 3 pm in Rio = 8 pm in Germany. Live broadcasts will begin in Germany at 2 pm. Events from during the night will be summarised from 9 am the next morning. 2 2 12.11.2015
The facts The Olympic Summer Games will be the main topic in Germany for 17 days. Non-stop Olympics live and almost around the clock: ARD and ZDF will report on alternating days for more than 15 hours live from Rio, from 2 pm non-stop until about 5 am the next morning. A total of more than 260 hours of top-level sport, emotions, rejoicing and tears. 3 3 12.11.2015
The facts The Olympic Summer Games guarantee more attention for your television commercial because perimeter and shirt advertising are not permitted. Thus your appearance in our advertising breaks ensures precise brand communication. Sports-related Mainzelmännchen animated figures provide additional exclusive packaging. 4 4 12.11.2015
Exciting broadcasts There will also be up to 6 live streams for a maximum of 60 hours per day. The broadcast time for core Olympic sports that are of interest to the European market will be aligned. Thus these decisions will be taken within the framework advertising programme 2 pm to 8 pm. E.g. shot put (David Storl), discus (Robert Harting), etc. 5 5 12.11.2015
The performance An average of 3.25 million viewers were reached in the advertising breaks associated with the 2012 Olympics. The CPM was 6.82 (E 14+) Approx. 80% of German television viewers regularly follow the Olympic Summer Games broadcasts. 6 Source: AGF in cooperation with GfK 6 12.11.2015
The programming days Day Date Broadcaster/note Fri 05.08.2016 Das Erste / opening free of advertising Sat 06.08.2016 Das Erste Sun 07.08.2016 ZDF / free of advertising Mon 08.08.2016 Das Erste Tue 09.08.2016 ZDF Wed 10.08.2016 Das Erste Thu 11.08.2016 ZDF Fri 12.08.2016 Das Erste Sat 13.08.2016 ZDF Day Date Broadcaster/note Sun 14.08.2016 17 programming days in total Das Erste / free of advertising Mon 15.08.2016 ZDF Tue 16.08.2016 Das Erste Wed 17.08.2016 ZDF Thu 18.08.2016 Das Erste Fri 19.08.2016 ZDF Sat 20.08.2016 Das Erste Sun 21.08.2016 ZDF / Closing ceremony free of advertising 9 x Das Erste / 7 relevant for advertising 8 x ZDF / 6 relevant for advertising 7 7 12.11.2015
An Olympic advertising day on ZDF (classic advertising breaks) Exemplary Setting Time Code 1 - gross 20 - gross Olympia live from 2.05 pm Shooting, Swimming, Basketball, Judo, Rowing 2.55 pm 22 81 14 90 500 10,000 High diving, Archery, Judo, Weightlifting, Basketball 4 pm 22 83 16 91 625 12,500 5.30 pm 22 85 17 92 750 15,000 Hockey, Tennis, Weightlifting, Basketball Shooting,, Water Polo, Fencing, Canoe, Handball, Hockey 6.30 pm 22 87 18 93 1,000 20,000 6.55 pm 22 88 18 94 1,100 22,000 7.20 pm 22 89 19 95 1,200 24,000 7.50 pm 22 90 19 96 1,450 29,000 6 advertising days on ZDF in accordance with the broadcasting / price schedule above: Tue 9.8., Thu 11.8., Sat 13.8., Mon 15.8., Wed 17.8., Fri 19.8. 8 8 12.11.2015
The Solo Spot Package A Exemplary Setting Time Code 30 - gross heute Xpress / Shooting, Swimming, Basketball 2.05 pm 75 80 14 10 13,500 heute Xpress / High diving, Archery, Judo 3.05 pm 75 82 15 11 16,500 6 advertising days on ZDF in accordance with the broadcasting / price schedule above: Tue 9.8., Thu 11.8., Sat 13.8., Mon 15.8., Wed 17.8., Fri 19.8. 12 placements à 30 seconds (twice daily) Total volume: 180,000 9 9 12.11.2015
The Solo Spot Package B Exemplary Setting Time Code 30 - gross heute Xpress / High diving, Weightlifting, Basketball 5.05 pm 75 84 17 12 19,500 Hockey, Tennis, Weightlifting, Basketball 6 pm 75 86 18 13 27,000 6 advertising days on ZDF in accordance with the broadcasting / price schedule above: Tue 9.8., Thu 11.8., Sat 13.8., Mon 15.8., Wed 17.8., Fri 19.8. 12 placements à 30 seconds (twice daily) Total volume: 279,000 10 10 12.11.2015
The Solo Spot Package A & B Exemplary Setting Time Code 30 - gross heute Xpress / Shooting, Swimming, Basketball 2.05 pm 75 80 14 10 13,500 heute Xpress / High diving, Archery, Judo 3.05 pm 75 82 15 11 16,500 heute Xpress / High diving, Weightlifting, Basketball Hockey, Tennis, Weightlifting, Basketball 5.05 pm 75 84 17 12 19,500 6 pm 75 86 18 13 27,000 6 advertising days on ZDF in accordance with the broadcasting / price schedule above: Tue 9.8., Thu 11.8., Sat 13.8., Mon 15.8., Wed 17.8., Fri 19.8. 24 placements à 30 seconds (four times daily) Total volume: 459,000 11 11 12.11.2015
Useful information No additional fee will be charged for shorter spot lengths. Prices will be calculated on a linear basis (price per second multiplied by spot length). Your spot will be individually packaged by the sportrelevant Mainzelmännchen inserts between the spots, which gives them a high level of attention and a unique position. Placements within the advertising breaks will be made in accordance with the fair-share principle. The placements will be decided based on the investment in the setting. 12 12 12.11.2015
Useful information IOC TOP Partners and DOSB-Sponsors are entitled to an exclusive first access right to this offer for 45 days. This deadline ends on 15.01.2016. All other market players can make their booking requests from now on at our planning office in Mainz (Tel. 06131 / 701 4031) and the confirmations will follow once the above deadline has passed. This offer is non-binding and bookings will be processed as received. 13 13 12.11.2015
Useful information Bookings made on the basis of this offer are discount applicable and eligible for rate discounts on the basis of the total volume. Confirmed bookings are fixed bookings. The rate discounts for ZDF advertising television are valid in accordance with the price list from 1.1.2016. Information on this is also available online at www.zdf-werbung.de. All the listed prices are gross prices plus statutory VAT. 14 14 12.11.2015
Your Contact Persons Olympic Games Rio 2016 Heike Fisseler Planning Tel 06131-70 14031 Fax 06131-70 12518 E-mail fisseler.h@zdf.de Christoph Lüken Marketing Tel 06131-70 15679 Fax 06131-70 12518 E-mail lueken.c@zdf.de 15 15 12.11.2015