KITEX Kereskedelmi Szaknyelvi Vizsga TASK BOOKLET READING Welcome to the Reading Test of the KITEX Language Examination. The test consists of three tasks. Each task begins with the instructions. During the test you can take notes in this Task Booklet. Write your final answers on the Answer Sheet in blue ink. Only answers on the Answer Sheet will be accepted. Corrected answers will not be accepted. You must not use a dictionary. The whole Reading Test is 60 minutes long. The total score is 36 points (100%). Good luck! KITEX/KER/AN/KÖZÉP/MODELL/ÍRÁSBELI 1 / 11
Task 1 In this task some words are missing from the text. Choose the most appropriate word from the list (A-P) for each gap (1-12) in the text. Each word can be used only once. Write the letter of the appropriate word in the answer box on the separate Answer Sheet. There are two extra words, excluding the example, which you do not need. There is one example (0) at the beginning. You are going to read an article from an internet advice column. INTERACTING WITH CUSTOMERS My name is Dr. Kenneth Herbst. Harold Lloyd, former President and CEO of Lloyd s Supermarkets and prominent industry speaker, and I recently conducted research on how customers shop and how products can be merchandised to increase profits, and one of the most important (0) we discovered was the following: One simple interaction with your customer is associated with a 23 percent greater ring at the cashier. In other words, it may pay quite well to simply ask (1) whether they have found everything for which they are shopping. Interactions are necessary, especially in the specialty areas of the store in which customers are choosing, for example, cheese, produce, wine or other items with which they have limited (2). Customers often have questions but are either afraid to ask or they cannot find an (3) to whom they can direct a question. In the cheese area, (4) with gourmet crackers and excited employees who believe in the sampled product have had a major impact. In the produce area, we often see customers touching and smelling (5) so they can be confident that the items coming home with them will be tasty when sliced. However, just as it is hard to judge a book by its cover, it is also difficult to judge produce simply by the (6) and feel of the peel. Having employees specifically stationed in the (7) or utilizing televisions with videos that describe how to best select and prepare various produce items are two ways to increase your interaction rate and top line. One specific (8) in the area in which I live (Williamsburg, Va.) really excels at interacting in his store s wine area. Wine is a profitable (9) to sell, but consumers often approach the wine section with trepidation, and due to their hesitancy and reluctance, they often base their selections on the label and price. With hundreds of bottles from which to choose, the large number of (10) is simply intimidating. This retailer in southeastern Virginia understands the (11) of interaction in the wine area. His wine department employees ask customers what they are having for dinner and then help them choose the appropriate wine pairing for the (12) being prepared. If you want customers to enjoy selecting wine confidently rather than simply picking one of the cheaper bottles, have an employee devoted to helping them. KITEX/KER/AN/KÖZÉP/MODELL/ÍRÁSBELI 2 / 11
INTERACTING WITH CUSTOMERS A customers F item L retailer B employee G look M sale C experience H meal N sampling displays D findings I options O shelf E fruit K produce area P value Use the separate Answer Sheet! Score: 12 points KITEX/KER/AN/KÖZÉP/MODELL/ÍRÁSBELI 3 / 11
Task 2 In this task some sentences are missing from the text. Choose the most appropriate sentence from the list (A-H) for each gap (1-6) in the text. Write the letter of the appropriate sentence in the answer box on the separate Answer Sheet. There is one extra sentence, excluding the example, which you do not need. There is one example (0) at the beginning. You are going to read an article about an American food retailer. SHUBIE S MARKETPLACE He started out doing his mother a favor. In 1977, George Shube returned to help out at Shubie s Marketplace, a neighborhood grocery and wine store in Marblehead, Mass., which his father opened in 1948. (0) As the store grew, so did its and its owners standing as long-time community fixtures. The Shubes creed is that customers feel a part of their family. (1) Our mission is for a visit to Shubie s to be the best part of your day and we re serious about that, says Carol Shube. Shubie s has evolved miles from its original incarnation through a physical move of just a few yards. We move down the street every few years, notes George Shube. Our original store was literally the size of the deli case we have now. (2) Shubie s began as a 500-square-foot retail shop offering packaged dry goods, but in the 1960s became one of the first merchants to feature high-quality wines. The business moved to a 2,200-square-foot facility in 1986. (3) The merchant landed at its third residence, a 10,000-square-foot space, in February 2005. Everything has grown at the new store, according to George, but his showpiece is the premium wine wall. Wine accounts for 40 percent of sales, far outpacing all other departments. We carry very few commercial wines. (4) Wine is close to Shube s heart: It is one of the first areas he grew when he came on board at the original store. (5) Weekly tastings, though now in-store, continue to this day. Meanwhile, Carol had a vision of adding specialty foods to the original product mix, and was challenged to carve out display space in the first tiny shop. George told me only olive oil and vinegar no perishables. You can see I don t listen to him, she jokes. The move into specialty had clear-cut motivation, says Carol. We knew we had to stand out, she explains. (6) For surrounding communities to come to shop, we had to become a destination. KITEX/KER/AN/KÖZÉP/MODELL/ÍRÁSBELI 4 / 11
SHUBIE S MARKETPLACE A B C D E F G H Geographically, Marblehead is in the middle of nowhere. The stock is mostly select items or those brought in from specialty importers, continues George, who travels to California, France, South America, Italy and Portugal to develop an eclectic mix of wine, beer and spirits. In the ensuing nearly 30 years, Shube, along with wife Carol, has overseen the store s expansion to a specialty food and wine shop packed with 7,000 shelf-stable and freshly prepared items, a cheese case, café and prospering catering and housewares departments. Nearby freezer and refrigerated cases house ice creams, pestos, yogurts, artisan soda and pre-wrapped sandwiches. He educated himself by attending classes and trade tastings as well as by truly doing homework every week, a core group of customers were invited to his home for a tasting and discussion. It was ten feet wide and narrow like a bowling alley. 13 years later another significant expansion took place when Shubie s doubled its size, adding a commercial kitchen, breads, pastries, frozen foods and more specialty items. The merchants strive to welcome and engage shoppers during every encounter with warm greetings, prompt attention, upbeat music and abundant selections. Use the separate Answer Sheet! Score: 12 points KITEX/KER/AN/KÖZÉP/MODELL/ÍRÁSBELI 5 / 11
Task 3 In this task there are statements about the text. Choose the best option (A, B, C, or D) for each statement (1-6). There is only one correct answer. Mark your answers with an X in the answer box on the separate Answer Sheet. There is one example (0) at the beginning. You are going to read an article about a new means of payment. YOUR SMALL CHANGE WILL STILL STAY PUT The introduction of cheques, credit cards, and chip and PIN has gone a long way towards killing off cash. But cash is not dead. If you want to buy a sandwich from your local delicatessen you still need to have a few spare coins in your pocket or purse. Not for much longer. In September the banking industry plans to launch contactless credit and debit cards across the UK which will allow people to purchase items costing less than 10 by simply swiping their card across a reader. You will soon be able to buy a cup of tea or a newspaper without even needing to hand over your card: just hold it against the reader and the money will be deducted from your account. The cards will work in exactly the same way as ordinary debit and credit cards but without the need for memorising a PIN or signing a receipt. Bank of Scotland, Barclaycard, Citi, Halifax, HSBC, Lloyds TSB, Royal Bank of Scotland and Euroconex Technologies have all signed up for the scheme. APACS, the UK payments association, expects other providers to come on board later. The trial has been lauded by groups such as Help the Aged, who say that the cards will provide a simple way of paying for goods and services. APACS says that the UK is already a card-centric nation and that users should not have any problems getting to grips with the new system. Over half of all credit cards in Europe are held in the UK, says Jennifer Smith, spokesperson for APACS. Cards are accepted in more and more places now and more people are taking on more than one card. Added to this debit cards celebrate their 20th birthday this year so we have a generation of people in this country who have grown up with cards. Sara Conyers, spokesperson for Barclaycard, says: Our card also has a built-in mechanism to prevent misuse. If a lot of transactions are used on the card all of a sudden, the card will ask for a PIN to make sure it is still in the right hands. Visa Europe and Mastercard, who are leading the scheme, say that in the US they had no trouble convincing merchants to use the equipment and expect to meet similar enthusiasm in the UK. At peak times the technology helps queues to move faster and also reduced the cost and time taken cashing up, says Oliver Steeley at Mastercard UK. The average amount spent by people also tends to increase because they are not constrained by how much change is in their pocket. However, it s probably too soon to give up on cash altogether as it s unlikely that every retailer will suddenly start sporting contactless card readers. They will need to weigh the advantages of more customers and speedier service against the cost of the equipment and the bank charges for handling credit and debit card transactions. KITEX/KER/AN/KÖZÉP/MODELL/ÍRÁSBELI 6 / 11
YOUR SMALL CHANGE WILL STILL STAY PUT 0 According to the introduction, A the use of cash is still very popular. B the use of cheques is dying off. C people choose to pay cash when buying food. D people have to use cash for small purchases. 1 The new cards A will replace credit and debit cards. B will combine the advantages of credit and debit cards. C can be used for small purchases. D will cost less than 10. 2 A contactless debit card is similar to an ordinary debit card in that A you need a bank account to be able to pay with it. B you have to sign a receipt when paying with it. C the cashier has to read it. D you can use it for any purchases. 3 APACS is A planning to issue a contactless card. B optimistic about the future of the card. C one of the banks which designed the card scheme. D encouraging banks to join the card scheme. 4 In the UK A more people use credit cards than on the Continent. B debit cards have been introduced recently. C most debit cards are used by people in their twenties. D people usually have only one card. 5 The US experience shows that A there are longer queues due to the card. B it is difficult to introduce the card. C people spend more when using the card. D it is difficult to persuade retailers to accept the card. 6 For retailers, one disadvantage of the new card is that A customers might not like it. B it might make cashiers work more complicated. C they need to learn how to use it quickly. D they need to pay for the reader. Use the separate Answer Sheet! Score: 12 points KITEX/KER/AN/KÖZÉP/MODELL/ÍRÁSBELI 7 / 11
K Ó D KITEX Kereskedelmi Szaknyelvi Vizsga Answer box 1: Interacting with customers ANSWER SHEET READING 0 1 2 3 4 5 6 7 8 9 10 11 12 D Score: 12 Answer box 2: Shubie s marketplace 0 1 2 3 4 5 6 C Score: 12 Answer box 3: Your small change will still stay put A B C D 0 1 2 3 4 5 6 X Score: 12 KITEX/KER/AN/KÖZÉP/MODELL/ÍRÁSBELI 8 / 11
KITEX Kereskedelmi Szaknyelvi Vizsga Answer box 1: Interacting with customers KEY READING 0 1 2 3 4 5 6 7 8 9 10 11 12 D A C B N E G K L F I P H 394 words Score: 12 points Answer box 2: Shubie s marketplace 0 1 2 3 4 5 6 C H F G B E A Score: 12 points 498 words Answer box 3: Your small change will still stay put 0 1 2 3 4 5 6 A X X B X C X X D X X 497 words Score: 12 points KITEX/KER/AN/KÖZÉP/MODELL/ÍRÁSBELI 9 / 11
KITEX Kereskedelmi Szaknyelvi Vizsga TASK SHEET WRITING Welcome to the Writing Test of the KITEX Language Examination. The test consists of two tasks: a business letter and a composition. Each task includes the instructions. You can take notes on the Task Sheet titled NOTES. Write your final version on the Answer Sheet in blue ink. Only answers on the Answer Sheet will be accepted. Your corrections must be clear. You may use a printed dictionary. The whole Writing Test is 90 minutes long. The total score is 40 points (100%). Good luck! KITEX/KER/AN/KÖZÉP/MODELL/ÍRÁSBELI 10 / 11
Task 1 A BUSINESS LETTER You work for Styl, a company distributing designer clothes. Write a direct mail letter to potential customers in about 150-200 words. Include the following points: o introduce your company o explain how your products are different from those of other companies o describe how your mail order service operates o offer some incentive for the customer to reply Use the English layout of formal letters. Your name is Andrea/András Fehér The address of your company is 1011 Budapest, Szép u. 1. Use the separate Answer Sheet! Score: 20 points Task 2 A COMPOSITION You are the Advertising Manager of a covered market which is being built in your area. You are offering some stalls for rent. Write a promotional article for a trade magazine in about 150-200 words. Include the following points: o location of market and access o local need for the market o details of stalls for rent o special shops planned Your name is Gizella/Géza Nagy Use the separate Answer Sheet! Score: 20 points KITEX/KER/AN/KÖZÉP/MODELL/ÍRÁSBELI 11 / 11